--- title: "Emplifi Social Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Emplifi Social Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more." source_url: "https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/" page_type: "product" language: "en" --- # Emplifi Social Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Emplifi Social Marketing Cloud ## What is Emplifi Social Marketing Cloud? Emplifi Social Marketing Cloud is an end-to-end Social Marketing Platform for modern enterprises that provides a single, centralized solution for all your efforts to understand and drive customers’ engagement on social media. Leverage real-time intelligence, a centralized workspace for multi-channel management, and powerful analytics and reporting. Get the superpowers every marketer needs to convert your followers to customers — all in one platform. ## What is Emplifi Social Marketing Cloud used for? [Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Top alternative Featured Overall rating Based on 38 user reviews Reviews sentiment Positive 84% Neutral 11% Negative 5% Starting price $200 Per Feature, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Emplifi Social Marketing Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://emplifi.io/&name=Emplifi Social Marketing Cloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Emplifi Social Marketing Cloud 4.2 (38) VS. [4.6 (6,082)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $200 Per Feature, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (37) Ease Of Use 4.5 (94) Value For Money 3.8 (36) Value For Money 4.3 (74) Customer Service 4.4 (35) Customer Service 4.4 (72) ## Emplifi Social Marketing Cloud alternatives [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (608)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) [4.3 (91)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars ## FAQs about Emplifi Social Marketing Cloud Overview ### Which roles and teams benefit most from Emplifi Social Marketing Cloud? Emplifi Social Marketing Cloud is most used by social media managers, digital marketing teams, and content specialists who need to schedule posts, manage campaigns, and track engagement across channels. Communications leaders, community teams, and ecommerce or business executives use it to monitor brand sentiment, coordinate responses, and connect social performance to business goals. Answer based on 38 reviews Overview ### What company size and specific industries is Emplifi Social Marketing Cloud built for? Emplifi Social Marketing Cloud is designed for enterprise and mid-sized companies that need an end-to-end AI-powered social media management platform. The vendor description does not name specific industries, so the product appears aimed at organizations of those sizes across a range of sectors. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Emplifi Social Marketing Cloud? Emplifi Social Marketing Cloud offers social listening, real-time monitoring, sentiment analysis, and brand tracking for tracking audience activity and competitor mentions. It also includes automated publishing, post scheduling, campaign management, audience targeting, influencer tracking, customizable reports, and dashboards for multi-channel social marketing and performance measurement. Integrations ### Which third-party tools and platforms does Emplifi Social Marketing Cloud integrate with? Emplifi Social Marketing Cloud integrates with Google Analytics 360, Instagram, Meta for Business, Microsoft Excel, Microsoft PowerPoint, Dropbox, Tableau, Twitter/X, and Google Data Studio. These integrations cover analytics, social networks, file storage, and reporting tools used for campaign tracking and dashboarding. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Emplifi Social Marketing Cloud offer? Emplifi Social Marketing Cloud provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos give self-paced reference materials for learning features and reviewing setup steps as needed. Getting Started and Support ### What customer support options does Emplifi Social Marketing Cloud offer? Emplifi Social Marketing Cloud provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users can get answers through self-service articles or contact support directly, though some feedback mentions helpful assistance in some cases and frustrating live chat experiences in others. Answer based on 3 reviews ## Features AI summary Based on 2,181 Social Media Analytics Tools reviews Capterra data shows that buyers of social media analytics tools rank the following features as their top priorities: - **Calendar Management** (**51%** of reviewers rated this feature as critical) - **Social Media Integration** (**54%**) - **Content Management** (**42%**) Emplifi Social Marketing Cloud supports all three of the features reviewers rate most important: **Calendar Management**, **Social Media Integration**, and **Content Management**. Together, these capabilities help businesses plan publishing schedules, connect activity across social channels, and organize content in one place, allowing teams to manage campaigns more efficiently and maintain a more consistent social media presence. Content Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Post Scheduling 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Engagement Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Dashboard 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Campaign Analytics 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Emplifi Social Marketing Cloud 84 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Analytics: Track and analyze various metrics such as demographics, psychographics, behavior and other insights - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Benchmarking: Compare key metrics for the business against prominent players in the industry - Brand Tracking: Monitor social media posts or web that mention a particular brand - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Contact Management: Manage, organize, and store contact information - Content Delivery: Distributing content through various platforms or channels - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Hashtag Tracking: Track the usage of certain hashtags - Image Library: Store and manage images - Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Keyword Tracking: Track and monitor a specific set of keywords - Lead Attribution: Identify the source channel that resulted in a new lead in the system - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Negative Feedback Management: Identify, track, and respond to negative feedback - One-to-One Messaging: Send personal messages to clients or attendees - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Ratings/Reviews: Ratings/Reviews - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Rights Management: Manage and enforce usage rights and permissions for digital assets - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Social Advertising: Create and manage advertising campaigns on social media networks - Social Listening: Monitor social media sites for specific keywords - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - UGC Collection: Collect user-generated content in the form of videos, photos, text reviews, and more - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.9 (37) 3.9 Based on 37 reviews ## Pricing Value for money 3.8 (36) Free Trial Basic $200.00 Per Feature,Per Year Value for money 3.8 (36) 3.8 Based on 36 reviews ## Integrations [ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Microsoft PowerPoint](https://www.capterra.com/p/141633/PowerPoint/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (35) 4.4 Based on 35 reviews ## User reviews Overall rating 4.2 Based on 38 reviews Filter by rating 5(17) 4(15) 3(4) 2(1) 1(1) Mentioned topic Sorted by most recent SF Stephen F. Senior Digital Communications Spoecialist Chemicals ### "Really useful campaign insights tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 March 8, 2022 Pros The ability to break down your digital campaign performance across multiple platforms by tagging posts Cons Lack of support of integration into Google Data Studio - the only available exports by default are PDFs and Powerpoints, which make it difficult to integrate into my Google Data Studio Reporting dashboard. There is an API available, but the support is not provided in choosing how to display the metrics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Digital Analyst Marketing and Advertising ### "A great social media monitoring tool which can be super cool if combined with social listening" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 14, 2022 Its one of the good tools out there in market and i recommend it to use it at least once Pros The user interface is just so cool. Everyone in my organization keeps on saying that while using it Cons Export reports to ppt can get better. I mean it is good but it can be improved Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ricardo A. Ecommerce Director Retail ### "If you focus on Analytics, this is the best option you have" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 6, 2022 We had a great experience with Socialbakers, I even miss it, we just had to focus on a tool that helped us to better create and publish the content rather than measuring it. Pros It excels Sproutsocial and Hootsuite in the Analytics department, it is by far the most robust and most features to measure your KPIs Cons It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Content Coordinator Marketing and Advertising ### "Higher price than other competitors, but still delivers" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 December 2, 2021 Pros A full suite of tools for social media and so, such as scheduling, tons of information about your brand and competitors Cons It's pricey. For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration. What happens is that other local competitors, such as Stilingue, delivers almost the same tools for half the price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Social Media Marketing Specialist Consumer Goods ### "Social Media Specialist" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 7, 2021 Competitor analysis Pros The ability to create so many different reports and customize your dashboard. Cons Not a huge fan of the mobile site and would like push notifications for publishing ala Later.com Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed more reporting capabilities Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BT Bruno T. Coordenador de Marketing Retail ### "Good software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 7, 2020 Pros schedule on facebook and instagram at the same time. but I still need to know more about Socialbakers. Cons not schedule instagram stories. but i know the problem is with instagram Reasons for choosing Emplifi Social Marketing Cloud schedule instagram stories. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KS Kaique S. Coordenador de Data Strategy Marketing and Advertising ### "A melhor ferramenta de performance digital!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 4, 2020 Pros A ferramenta é excelente para analisarmos as métricas nas mídias sociais, ótima também para análise de conteúdos e formatos. Além disso, o SAC 2.0 na ferramenta também é excelente, especialmente na hora de taguear as temáticas. Além disso, é possível obter excelentes visualizações através de suas dashboards. De forma geral, a Socialbakers nos traz excelentes funcionalidades que, nos entregam bastante insights. Cons Na aba "influencers" da ferramenta, a ferramenta também deveria considerar influenciadores locais (Brasil) e inclusive, influenciadores menores (com menos de 01 milhão de seguidores no Instagram, por exemplo), pois isso nos ajudaria muito nos próximos mapeamentos de influencers. No que diz as redes sociais, a ferramenta poderia nos entregar mais dados sobre impacto no Twitter, e também, entregar mais dados sobre YouTube, Linkedin e Pinterest. Acredito que na parte de social listening, a ferramenta pode apresentar algumas melhoras, talvez se inspirar em ferramentas como Stilingue e principalmente, Meltwater. Neste sentido, o Socialbakers poderá ser uma ferramenta cada vez mais completa e imbatível! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MA Mariane A. Analista de Mídias Sociais Retail ### "Análise Petlove" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2020 Pros Eu gosto por ser uma plataforma completa e com fácil usabilidade. Posso criar inúmeras análises com um mesmo gráfico, por exemplo. Cons O fato do Community não ter integração com Zendesk, do Analytics não puxar stories que foram repostados pelas marcas e pelas menções estarem no mesmo ambiente que as mensagens recebidas (as menções porderiam estar em uma aba à parte) Reasons for choosing Emplifi Social Marketing Cloud Pela fácil usabilidade. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VL Victor L. Creative Data Manager Marketing and Advertising ### "Uma boa ferramenta" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 2, 2020 No geral, a experiência é mais positiva e sinto que poderia utilizar melhor a plataforma e suas funcionalidades, mas acabo explorando pouco. Pros Dashboard modulares com widgets; O jeito fácil e intuitivo de ver os dados; Informações sobre posts e stories do Instagram no content hub; Poder exportar tudo, inclusive os dashboards. Cons A métrica de interação por 1k fãs que dá uma visão distorcida; A falta de informação sobre dados de alcance de concorrentes; Acho confuso a parte de roles e permissions, que nem sempre funciona como configuramos; A quantidade de swaps dos planos e os valores altos para contratar mais; O filtro de busca por influenciadores nem sempre funcionam bem. Alternatives considered [quintly](https://www.capterra.com/p/136178/quintly/) Reasons for choosing Emplifi Social Marketing Cloud Por conta do acordo comercial que temos. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FZ Felipe Z. Gerente de Com. Digital Marketing and Advertising ### "Excelente produto" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 2, 2020 Pros Fácil de usar, intuitivo, completo e seguro Cons Custo alto pro Brasil, não ter versão em português, falta integração com Stories do Instagram. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Meltwater vs Emplifi Social Marketing Cloud](https://www.capterra.com/compare/123153-226549/Meltwater-vs-Socialbakers-Analytics-Plus) [Sprout Social vs Emplifi Social Marketing Cloud](https://www.capterra.com/compare/121447-226549/Sprout-Social-vs-Socialbakers-Analytics-Plus)