--- title: "Emplifi Social Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Emplifi Social Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Social Media Analytics Tools products and more." source_url: "https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Emplifi Social Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Emplifi Social Marketing Cloud ## What is Emplifi Social Marketing Cloud? Emplifi Social Marketing Cloud is an end-to-end Social Marketing Platform for modern enterprises that provides a single, centralized solution for all your efforts to understand and drive customers’ engagement on social media. Leverage real-time intelligence, a centralized workspace for multi-channel management, and powerful analytics and reporting. Get the superpowers every marketer needs to convert your followers to customers — all in one platform. ## What is Emplifi Social Marketing Cloud used for? [Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Top alternative Featured Overall rating Based on 38 user reviews Reviews sentiment Positive 84% Neutral 11% Negative 5% Starting price $200 Per Feature, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Emplifi Social Marketing Cloud?[Manage this product listing](https://www.g2.com/products/emplifi-emplifi/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Emplifi Social Marketing Cloud 4.2 (38) VS. [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $200 Per Feature, Per Year Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (37) Ease Of Use 4.5 (94) Value For Money 3.8 (36) Value For Money 4.3 (74) Customer Service 4.4 (35) Customer Service 4.4 (72) ## Emplifi Social Marketing Cloud alternatives [Meltwater](https://www.capterra.com/p/123153/Meltwater/) [4.0 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/123153/Meltwater/) [Sprinklr Social](https://www.capterra.com/p/131274/Sprinklr-Platform/) [4.2 (94)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/131274/Sprinklr-Platform/) Highest Rated [Eclincher](https://www.capterra.com/p/147789/eClincher/) [4.7 (224)](https://www.capterra.com/p/147789/eClincher/reviews/) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/147789/eClincher/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) ## FAQs about Emplifi Social Marketing Cloud Overview ### Which roles and teams benefit most from Emplifi Social Marketing Cloud? Emplifi Social Marketing Cloud is most used by social media specialists, analysts, coordinators, and executives who manage publishing, monitor channels, and assess campaign performance. Digital communications and content leaders use it to coordinate messaging and reporting, while marketing managers and business leaders track social activity, customer engagement, and team outcomes. Answer based on 38 reviews Overview ### What company size and specific industries is Emplifi Social Marketing Cloud built for? Emplifi Social Marketing Cloud is designed for enterprise and mid-sized companies that need an end-to-end AI-powered social media management platform. The vendor description does not name specific industries, so the product appears aimed at organizations of those sizes across sectors that manage social media at scale. Features and Usability ### What are the key features of Emplifi Social Marketing Cloud? Emplifi Social Marketing Cloud offers social listening and monitoring, audience analytics, campaign management, automated publishing and scheduling, and real-time reporting. It also includes content library tools, influencer tracking, sentiment analysis, reputation management, multi-channel management, and customizable dashboards for measuring engagement, conversions, and brand performance. Integrations ### Which third-party tools and platforms does Emplifi Social Marketing Cloud integrate with? Emplifi Social Marketing Cloud integrates with Dropbox, Google Analytics 360, Instagram, Meta for Business, Microsoft Excel, Microsoft PowerPoint, Tableau, and Twitter/X. These integrations cover file storage, analytics, social platforms, and reporting tools for managing content, performance tracking, and exports across common marketing workflows. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Emplifi Social Marketing Cloud offer? Emplifi Social Marketing Cloud provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided training, while documentation and videos offer self-paced reference and step-by-step learning materials for users reviewing features and setup details. Getting Started and Support ### What customer support options does Emplifi Social Marketing Cloud offer? Emplifi Social Marketing Cloud provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. User feedback on support is mixed, with some reporting unhelpful or condescending chat experiences, while others mainly note product questions and feature gaps rather than strong support praise. Answer based on 3 reviews ## Features AI summary Based on 2,231 Social Media Analytics Tools reviews Capterra data shows that buyers of Social Media Analytics Tools rank the following features as their top priorities: - **Calendar Management** (**52%** of reviewers rated this feature as critical) - **Social Media Integration** (**55%**) - **Content Management** (**43%**) Emplifi Social Marketing Cloud supports all three features that reviewers rate most highly: **Calendar Management**, **Social Media Integration**, and **Content Management**. Together, these capabilities help businesses plan publishing schedules, connect activity across social channels, and manage content in one place, allowing teams to stay organized, maintain a consistent brand presence, and make day-to-day social marketing work more efficient. Content Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Post Scheduling 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Reporting/Analytics 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Engagement Tracking 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Dashboard 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Campaign Analytics 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Emplifi Social Marketing Cloud 84 features ### All Features - @mentions: An @mention is a way to tag or notify a specific person about a message/post - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Analytics: Track and analyze various metrics such as demographics, psychographics, behavior and other insights - Audience Engagement: Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Publishing: Establish rules for automatic propagation of social media posts across one or more channels - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Benchmarking: Compare key metrics for the business against prominent players in the industry - Brand Tracking: Monitor social media posts or web that mention a particular brand - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Contact Management: Manage, organize, and store contact information - Content Delivery: Distributing content through various platforms or channels - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Content Publishing Options: Facilitates online authoring and publishing of the content - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Filtering: Find & retrieve relevant data or documents - Hashtag Tracking: Track the usage of certain hashtags - Image Library: Store and manage images - Impact Measurement: Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Keyword Tracking: Track and monitor a specific set of keywords - Lead Attribution: Identify the source channel that resulted in a new lead in the system - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Account Management: Manage and post content across multiple social media accounts and platforms simultaneously - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Natural Language Processing: Process and analyze human language in text or audio form - Negative Feedback Management: Identify, track, and respond to negative feedback - One-to-One Messaging: Send personal messages to clients or attendees - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Ratings/Reviews: Ratings/Reviews - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Reputation Management: Monitor and manage customers' perceptions about a business, product, or service - Rights Management: Manage and enforce usage rights and permissions for digital assets - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Social Advertising: Create and manage advertising campaigns on social media networks - Social Listening: Monitor social media sites for specific keywords - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integration: Addition of necessary external data, applications, tools, or features - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - UGC Collection: Collect user-generated content in the form of videos, photos, text reviews, and more - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.9 (37) 3.9 Based on 37 reviews ## Pricing Value for money 3.8 (36) Free Trial Basic $200.00 Per Feature,Per Year Value for money 3.8 (36) 3.8 Based on 36 reviews ## Integrations [ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ Microsoft PowerPoint](https://www.capterra.com/p/141633/PowerPoint/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Tableau](https://www.capterra.com/p/208764/Tableau/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (35) 4.4 Based on 35 reviews ## User reviews Overall rating 4.2 Based on 38 reviews Filter by rating Counts reflect reviews available in this feed. 5(17) 4(15) 3(4) 2(1) 1(1) Mentioned topic Recent reviews first, then most helpful Ricardo A. Ecommerce Director Used the software for: 3-5 years ### "If you focus on Analytics, this is the best option you have" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 10, 2022 We had a great experience with Socialbakers, I even miss it, we just had to focus on a tool that helped us to better create and publish the content rather than measuring it. Pros It excels Sproutsocial and Hootsuite in the Analytics department, it is by far the most robust and most features to measure your KPIs Cons It lacks on posting schedules or options to get the content out, it focuses more on measuring than helping you create it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Head of Content and Communications Used the software for: 1-3 years ### "Socialbakers is a no frills solution for our company's social media publishing and operations." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 10, 2020 \-Socialbakers is helpful to manage user access to our social media accounts and also plan and manage their outbound posts. - The overall experience is pleasant however there can be more areas to improve especially on the social analytics area. I am more than happy to help Socialbakers in this area. Pros Socialbakers is a no frills solution for our company's social media publishing and operations. Cons \-More flexibility can be given to build charts and tables. -Can focus on advocating the label/ tagging feature and to use it to drive all analytics and content management feature. -Duration on information collected can be stored longer for Y-o-Y comparison (i.e. without the need to rebuild). A lot of such information we still rely on CrowdTangle. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Digital Marketing Specialist Used the software for: 3-5 years ### "Base plan used to be awesome: now the least bang for your buck of all providers" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 September 15, 2020 My experience with socialbakers, when I started with the software nearly 4 years ago was amazing, the functionality was incredible and it delivered value that we were willing to pay for. The way the software has developed over time has been very dissapointing, stripping all of the points of difference out of the package, with a huge price discrepancy making our only other option to switch providers if we want to get even marginally more functionality, rather than being offered a titrated solution. Pros I like the calendar view, and the ease of creating and scheduling content, and the approval workflow. Cons Socialbakers massively overstates what is included in the base level plan. When I started with the software the base plan included dashboards, which are a fairly standard inclusion in social software. It is so dissapointing that the inclusions in the base plan have been completely stripped back, and I'm left feeling as though we are massively overpaying for something that we could get from pretty much any other provider. The customer service, since moving out of prauge has been terrible as well, impolite, unhelpful and to be frank a bit condescending on the live chat. In my experience there is more often than not lately, little gremlins in the software, necessitating refreshing the calendar between scheduling every single post, half the time not able to see what is scheduled from the calendar view etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Digital Analyst Used the software for: 3-5 years ### "A great social media monitoring tool which can be super cool if combined with social listening" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 February 15, 2022 Its one of the good tools out there in market and i recommend it to use it at least once Pros The user interface is just so cool. Everyone in my organization keeps on saying that while using it Cons Export reports to ppt can get better. I mean it is good but it can be improved Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Social Media Marketing Specialist Used the software for: Less than 1 year ### "Social Media Specialist" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 8, 2021 Competitor analysis Pros The ability to create so many different reports and customize your dashboard. Cons Not a huge fan of the mobile site and would like push notifications for publishing ala Later.com Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer HR manager Used the software for: 1-3 years ### "Best Multipurpose Social ROI Tool for the Money" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 12, 2018 It helps us monitor the month on month growth of our page and posts, and easily compare these to sector and industry wide competitors. Pros Everything is so clear and easy to find. The charts are so nicely produced they can practically just be exported straight into a client report. Cons There can be a LOT of data, and sometimes whats on the dashboard is just a taster, so you have to deep dive. Similarly, sometimes the specific reports don't have what is on the dashboard so you can do a lot of back-and-forth. Also, there are some data sets for which I would love an exact number, but it reports as a 'per 1000 users' Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Content Coordinator Used the software for: 3-5 years ### "Higher price than other competitors, but still delivers" 4.0 December 5, 2021 Pros A full suite of tools for social media and so, such as scheduling, tons of information about your brand and competitors Cons It's pricey. For a local market such as Brazil, Social Bakers charge us in dollars without taking cultural and economical adaptations in the consideration. What happens is that other local competitors, such as Stilingue, delivers almost the same tools for half the price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Kenya Business Lead Used the software for: Less than 1 year ### "Exciting Tool for Social Media Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 17, 2018 I was able to improve my performance reaching out to fans on the pages I managed online. The analytics came in handy as it allowed me to assess and redirect my efforts to make the most of the software. Pros What I love most about this tool is the simplicity and how it makes it allows you to track keywords on every social network. Cons If there is anything I least like about social bakers it will be the notifications but can't do without them either. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer social media executive Used the software for: Less than 1 year ### "Great System" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2020 Easy to use and friendly user. Pros Able to view all of the pages manage at the same time which is very convenient. Easy to assign to different person for different task or inquiry. Cons Unable to retract anything that was send Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Analista de redes sociales Used the software for: 1-3 years ### " It is a good tool to compare the content and performance of social networks" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 18, 2018 The tool allows the measurement of the profiles in own networks and of the competition, this allows to understand the lines of future content and of better performance. Pros What I like most is the visuals of its graphics, in addition to letting you know if the content of the competition has been sponsored Cons It is an expensive tool for small and medium enterprises, which hinders the use of it for them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Meltwater vs Emplifi Social Marketing Cloud](https://www.capterra.com/compare/123153-226549/Meltwater-vs-Socialbakers-Analytics-Plus) [Sprout Social vs Emplifi Social Marketing Cloud](https://www.capterra.com/compare/121447-226549/Sprout-Social-vs-Socialbakers-Analytics-Plus)