--- title: "Oracle Responsys Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Oracle Responsys Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/227045/Oracle-Responsys/" page_type: "product" language: "en" --- # Oracle Responsys Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Oracle Responsys ## What is Oracle Responsys? Responsys Campaign Management is a cross-channel campaign management and marketing automation platform from Oracle that helps marketers create and deploy personalized, relevant campaigns across email, mobile, social, and other channels. The software provides capabilities like audience segmentation, campaign design, testing and optimization, analytics, and real-time personalization to help marketers improve customer engagement. ## What is Oracle Responsys used for? [Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Oracle Responsys?[Manage this product listing](https://www.g2.com/products/oracle-responsys/claim_requests/new?auto=true) ## Oracle Responsys Overview Updated September 2026 AI summary Oracle Responsys is a cloud-based campaign management and marketing automation platform designed for midsize and enterprise businesses. It supports campaign planning, scheduling, and analytics, with features for A/B testing, customer segmentation, and multichannel outreach including email marketing. Teams can track engagement and use data-driven insights to coordinate targeted campaigns and manage access with role-based permissions. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Oracle Responsys 3.8 (6) VS. [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.3 (6) Ease Of Use 3.8 (3,509) Value For Money 3.5 (6) Value For Money 3.9 (3,086) Customer Service 3.2 (6) Customer Service 3.9 (3,085) ## Oracle Responsys alternatives [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Google Ads](https://www.capterra.com/p/213339/Google-Ads/) [4.4 (1,014)](https://www.capterra.com/p/213339/Google-Ads/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213339/Google-Ads/) Highest Rated [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) [View all alternatives](https://www.capterra.com/p/227045/Oracle-Responsys/alternatives/) ## FAQs about Oracle Responsys Overview ### What company size and specific industries is Oracle Responsys built for? Oracle Responsys is designed for small to midsize businesses that need a marketing platform for customer engagement and campaign management. The vendor description does not name specific industries, so its target audience is defined by company size rather than sector. Features and Usability ### What are the key features of Oracle Responsys? Oracle Responsys offers campaign management, campaign planning, and campaign scheduling for coordinated marketing execution. It also includes customer segmentation, personalization, and multichannel marketing across email and other channels, plus marketing automation, A/B testing, campaign analytics, real-time reporting, and role-based permissions for access control. Getting Started and Support ### What training and onboarding options does Oracle Responsys offer? Oracle Responsys provides videos for training and onboarding. Videos can support self-paced learning and offer visual guidance for reviewing product features, common workflows, and setup steps as needed. ## Features AI summary Based on 4,141 Campaign Management reviews Capterra data shows that buyers of Campaign Management software rank the following features as their top priorities: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**67%**) - **Campaign Scheduling** (**58%**) Oracle Responsys includes **Email Marketing** and **Campaign Scheduling**, giving marketing teams the tools to create targeted email campaigns and plan delivery at the right time. However, it does not offer **Email Management**. Instead, it provides **Engagement Tracking** (**54%**), which helps teams monitor how audiences respond to campaigns and adjust outreach based on performance, helping businesses improve timing, messaging, and overall campaign results. Email Marketing 5.0 (1) 200.00% of 1 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Campaign Scheduling 3.7 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Engagement Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Data Import/Export 3.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Import and export data to and from software applications Campaign Analytics 4.7 (3) 133.33% of 3 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Campaign Planning 4.0 (3) 133.33% of 3 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Oracle Responsys 30 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Segmentation: Group leads or contacts based on their specific characteristics --- Get Advice We can help you find the software with the features you need. Features 4.0 (6) 4.0 Based on 6 reviews ## Pricing Value for money 3.5 (6) ### Starting price Free trial not available Value for money 3.5 (6) 3.5 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.2 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.2 (6) 3.2 Based on 6 reviews ## User reviews Overall rating 3.8 Based on 6 reviews Filter by rating 5(1) 4(3) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Senior Campaign Specialist Marketing and Advertising ### "Responsys: The Go To Marketing Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 19, 2025 Pros It is such a great platform when it comes to targeting the right segments, its AI functionalities, the Sent Time Optimizer functionality and many more stuffs. It is constantly evolving. Cons They shold probably have an Contact Frequency program inbuilt, currently we face issues where on a given day a user may receive multiple emails from the same sender, which ideally isn't the right experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AJ Aditya J. Analyst Programmer Computer Software ### "Average tool for email and sms marketing, requires tech knowledge for operations " 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 4/10 October 21, 2024 Overall it was an average experience. Creating campaigns, setting up random variables to store customer related task is a bit tricky and flaky. No real time validation available for campaign setup. Trigger and test is the only option left. Pros Integration is easy based on rest API calls. Tester can use any API tool to initiate a campaign request easily. The way user can edit customer related market preference from a single screen using both UI and Rest API calls. Cons Highly dependent on FTP servers automated jobs when it comes to synching data between your app database and Responsys database. Might have a lag and sometimes data might go out of sync. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Renly S. Director Marketing Marketing and Advertising ### "The Perfect Tool For Email Marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 8, 2024 Pros With Oracle Responsys, email marketing and marketing automation is easy The software makes campaign management effortless and comes with reporting and analytics features. Cons No bothers with Oracle Responsys. It has been great Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Angjelo T. Software Engineer Entertainment ### "Awful support, very rich product, not suitable for small businesses" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 November 27, 2023 Pros VERY rich environment and very big set of functionalities, it is so rich it even requires an Orcale Responsys expert for the tool to be setup Cons awfull support, the WORST really. numerous cases where you really are in the mercy of god whether your problem will be solved or not. better hire an external team to solve your issue rather communicate with Responsys. They really don't appreciate their customers enough. The tool is very complex to setup and use. Not suitable for small businesse. it requires external team or an expert to monitor and handle the issues full time Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TT Thomas T. System Administrator Information Services ### "Next Level Email Marketing & Campaign Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 22, 2022 We use Responsys as an ESP which takes away the pain of having to monitor blacklists and maintain deliverability tracking. They do that built-in. Pros Responsys has a great delivery rate, can handle large lists and is accommodating for the different businesses we use them for. Cons If I could change one thing about Responsys it would be the ability to customize certain analytics. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PM Pam M. Marketing manager Retail ### "Good and fairly simple" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 August 28, 2022 Ok. Nothing to brag about Pros Limited expertise to maximize all of the functionality even with a success manager Cons Lots of bugs and stops starts. Made it difficult to maximize features Alternatives considered [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reasons for choosing Oracle Responsys Significant discount since other areas of the company used it Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.