---
title: "Salesforce Starter Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Salesforce Starter Software - reviews, pricing plans, popular comparisons to other Contact Management products and more."
source_url: "https://www.capterra.com/p/227088/Salesforce-Starter/"
page_type: "product"
language: "en"
---

# 

 Salesforce Starter Software Review 2026: Features, Integrations, Pros & Cons

Last updated on February 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Salesforce Starter

## What is Salesforce Starter?

Find more leads, win more deals, and keep customers happy with out-of-the-box tools built into the world’s #1 CRM suite. Introducing the all-in-one, easy-to-use solutions that bring marketing, sales, and service together. Starter Suite is the fastest, easiest way to get started with a complete CRM. Pro Suite takes Starter to the next level, unlocking customization, automation, and enhanced sales and service functionality.

## What is Salesforce Starter used for?

[CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Contact Management](https://www.capterra.com/contact-management-software/)

Recognitions

Shortlist

Best ease of use

Overall rating

Based on 224 user reviews

Reviews sentiment

Positive

88%

Neutral

8%

Negative

4%

Starting price

$25

Per User, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

-   CRM / 2026

Our "Best of" badge program showcases products with the highest ratings...

-   Customer Service / 2026
-   Customer Success / 2026
-   Help Desk / 2026
-   IT Ticketing Systems / 2026

Our "Best of" badge program showcases products with the highest ratings...

## Salesforce Starter alternatives

Highest Rated

[4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.3 (6,987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

[4.4 (18,798)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/61368/Salesforce/)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4,475)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152373/HubSpot-CRM/)

[View all alternatives](https://www.capterra.com/p/227088/Salesforce-Starter/alternatives/)

## FAQs about Salesforce Starter

Overview

### What problems does Salesforce Starter solve?

Salesforce Starter solves scattered customer data, manual lead follow-up, and poor visibility into pipeline, cases, and account history by centralizing contacts, emails, meetings, tickets, and reports. Sales reps, small business owners, customer support teams, and account managers benefit most from faster handoffs, mobile access, simpler tracking, and customizable workflows.

Answer based on 128 reviews

Overview

### Which roles and teams benefit most from Salesforce Starter?

Salesforce Starter is most used by small-business owners, CEOs, and directors who need a central system for managing customer relationships, sales activity, and team visibility. Project managers, operations leaders, marketers, and administrators benefit by tracking pipelines, coordinating follow-ups, organizing contact data, and supporting day-to-day customer-facing workflows.

Answer based on 179 reviews

Overview

### What company size and industries is Salesforce Starter built for?

Salesforce Starter is built mainly for small businesses, which make up 60% of reviewers, and it is used most in computer software at 10%. It supports small and midsize businesses with CRM for marketing, sales, and service, while also appearing in financial services at 9%, marketing and advertising at 6%, and some enterprise teams at 25%.

Answer based on 224 reviews

Features and Usability

### What are the key features of Salesforce Starter?

Salesforce Starter includes core CRM features like lead and contact tracking, account and opportunity management, task management, and sales pipeline reporting. Differentiating features include customizable fields and dashboards, workflow automation, team collaboration tools, customer support ticketing, and mobile access for updating records, meetings, and activities on the go.

Answer based on 56 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Salesforce Starter starts at $25/user/month, with a Pro plan at 100/user/month, and a free trial is available. Reviewers say Starter can work well despite restrictions and offers value, but many describe it as expensive for small businesses, citing user limits, add-on costs, and more features costing extra.

Answer based on 24 reviews

Integrations

### Which third-party tools and platforms does Salesforce Starter integrate with?

Salesforce Starter integrates with Microsoft Outlook for email, Docusign and Dropbox Sign for e-signatures, Dropbox and Box for file storage, and monday.com, Ontraport, Uberall, Revver, and Salesforce Service Cloud for workflow and customer operations. It also connects with ActiveCampaign, PandaDoc, Nicereply, and Zapier.

Answer based on 32 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Salesforce Starter?

Salesforce Starter offers live online sessions, webinars, documentation, and videos, giving teams several ways to learn. Nontechnical and first-time CRM users often face an initial learning curve and may need extra time. Once workflows are set, most team members find it easier to use, while admins and customizers typically need more training.

Answer based on 17 reviews

Getting Started and Support

### What customer support options does Salesforce Starter offer, and how do users rate the experience?

Salesforce Starter offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support staff and help articles as helpful and accessible, but experiences are mixed: some report responsive assistance, while others cite hard-to-reach teams, unhelpful answers, weak live chat, and inconsistent follow-through after setup.

Answer based on 56 reviews

Team collaboration

### How well does Salesforce Starter work for team collaboration?

Salesforce Starter supports small team collaboration with shared customer records, pipeline visibility, and easy handoffs between teammates. Sales, support, and account teams often like the simple setup and organized history, but some businesses find permissions, integrations, and growing feature needs harder to manage as collaboration becomes more complex.

Answer based on 43 reviews

## Who uses Salesforce Starter?

Based on Capterra reviews from the past 6 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

AI summary

Based on 3,974 Contact Management reviews

Capterra data shows that buyers of contact management software rank the following features as their top priorities:

-   **Contact Database** (**58%** of reviewers rated this feature as critical)
-   **CRM** (**57%**)
-   **Search/Filter** (**42%**)

Salesforce Starter supports all three of the features reviewers consider most important: **Contact Database**, **CRM**, and **Search/Filter**. Together, these capabilities help businesses keep customer information organized, manage relationship data in one place, and quickly find the right contacts, allowing teams to work more efficiently and respond faster to customer needs.

Contact Database

4.8 (30)

73.33% of 30 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

CRM

4.5 (20)

70.00% of 20 reviewers that rated this feature as important or highly important

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Search/Filter

4.5 (14)

71.43% of 14 reviewers that rated this feature as important or highly important

Search and filter data across systems to locate required information by entering keywords or certain criteria

Sales Pipeline Management

4.7 (41)

73.17% of 41 reviewers that rated this feature as important or highly important

Pipeline view and tracking lead status

Data Import/Export

4.4 (27)

66.67% of 27 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Lead Management

4.5 (46)

71.74% of 46 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Salesforce Starter 136 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Account Alerts: Informs of any account changes and notifications
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Escalation: System alerts about the need to escalate an issue or request
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling
- Appointment Scheduling: Schedule appointments via a calendar
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Calendar Sync: Synchronize with other calendars to view mutual availability and schedules
- Calendar/Reminder System: Notifications/alerts for upcoming events or tasks
- Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.
- Call Logging: Collects essential call data such as call origin, call destination, call length, and other transaction details
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates
- CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Chat/Messaging: Communicate using direct chat or messages within the system
- Click Tracking: Track the amount of clicks on individual products to measure campaign results
- Client Management: Manage contact details and communication with clients
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Commission Management: Tracking, calculating, and paying commissions and earnings to employees
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content
- Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels
- Customer Management: Store and organize information about customers and previous interactions
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Deal Management: Defines specific deal parameters to negotiate and secure deals
- Document Storage: Store and organize documents in a centralized system
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Electronic Signature: Digitally sign online documents
- Email Campaign Management: Plan, execute, and analyze email marketing campaigns
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Templates: Pre-made examples and templates for emails
- Email Tracking: Track delivered, received, and opened emails
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- Field Sales Management: Manage or track sales completed by field teams/employees
- For Insurance Industry: Intended to be used by insurers
- For iPad Devices: Operate/access software on iPad Devices
- For Mac Devices: Operate/access software on Mac Devices
- For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals.
- For Real Estate Agencies: For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners.
- For Small Businesses: Designed for small businesses
- For Startups: Primarily serving startup companies
- Forecasting: Form predictions based on past and present data/trends
- GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols
- Generative AI: Use AI to generate content in the form of text, images, videos, etc.
- Health Score: Calculate a company, client account or person's health via a scoring system
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- Internal Chat Integration: Incorporation of a chat or messaging system within an organization's internal communication infrastructure
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills
- Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Nurturing: Engage with a lead throughout the sales process by actively providing information
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules
- Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc.
- List Management: Manage contacts across multiple mailing lists
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Marketing Calendar: See past and upcoming campaigns and communications in a calendar view
- Mobile Access: Access software remotely via mobile devices
- Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service
- Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue
- Order Management: Manage and track customer orders for goods, investments, or any other purchases
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Personalization: Adjust communications based on previous interactions or personal preferences
- Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
- Predictive Analytics: Predict future data based on historical data sets
- Preview Functionality: Preview materials before finalizing projects
- Property Management: Add, view, and edit details of all properties managed by an agency that are available for sale or rent
- Proposal Generation: Create proposals based on costs of labor and materials
- Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams
- Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed
- Quotes/Estimates: Generate quotes or estimates for customers
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Reporting: Active reporting of data and metrics
- Referral Tracking: Log and store the source of contacts/leads
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Revenue Management: Monitor sales and make necessary adjustment in order to increase demand and revenue
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Sales Activity Management: Define, track, and/or automate sales activities and sales processes
- Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)
- Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.
- Sales Pipeline Management: Pipeline view and tracking lead status
- Sales Reports: Reports specific to sales analysis for trends and strategies
- Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Segmentation: Group leads or contacts based on their specific characteristics
- Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information
- Shared Contacts: Share contacts with other applications like Gmail and CRM
- Shopping Cart: Checkout of online store
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Support Ticket Management: Allow customers/users to submit support queries and service requests
- Support Ticket Tracking: Track the status of support tickets/escalations as they move through the service queue
- Survey/Poll Management: Create and administer polls and surveys
- Task Management: Create, manage and track all task activities and progression
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Territory Management: Organize customer data and accounts by user or geography
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Ticket Management: Track, manage, or resolve user requests and IT incidents/issues
- Usage Tracking/Analytics: Track and interpret metrics on the usage of company resources
- Web-based Deployment: SaaS, web-based, online deployment
- Website Management: Built-in website builder or integration with third-party site
- Win/Loss Analysis: Analyze lost and won opportunities
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Get Advice

We can help you find the software with the features you need.

Features

4.2 (192)

4.2

Based on 192 reviews

## Pricing

Value for money

4.0 (146)

Free Trial

[View pricing plan details](https://www.capterra.com/p/227088/Salesforce-Starter/pricing/)

Starter

$25.00

Per User,Per Month

It includes:

-   Build Real-Time Reports and Dashboards
-   Customer Support
-   Organize Customer Data
-   Sync With Tools
-   Track Sales Processes
-   Email Marketing
-   Customer Service

Pro

$100.00

Per User,Per Month

It includes:

-   Real-Time Chat
-   Customization and Automation
-   Sales Quoting and Forecasting
-   Access to AppExchange

Value for money

4.0 (146)

4.0

Based on 146 reviews

## Integrations

[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Docusign](https://www.capterra.com/p/121506/Docusign/)[

Box](https://www.capterra.com/p/148766/Box/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[

Dropbox Sign](https://www.capterra.com/p/144797/HelloSign/)[

PandaDoc](https://www.capterra.com/p/131735/PandaDoc/)[

Nicereply](https://www.capterra.com/p/152920/Nicereply/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.1 (158)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.1 (158)

4.1

Based on 158 reviews

## User reviews

Overall rating

4.4

Based on 224 reviews

Filter by rating

5(125)

4(73)

3(18)

2(6)

1(2)

Mentioned topic

Sorted by most recent

BK

Blerta K.

Language Instructor

Education Management

### "The crm that introduces real sales and communication organization to an emerging education company."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

April 27, 2026

Salesforce Starter steered my company towards a more professional approach to handling potential and current students. The communication tracking and sales management features added some sense of responsibility to an area of the business that I was merely operating on gut instinct.

Pros

The ability to have all student inquiries, follow-ups and enrollment conversation tracked all in a single location made my sales process feel more like a real process and not a collection of notes and memory.

Cons

Not as easy as Starter label suggests. In the case of a small school and a language teacher, the initial arrangement took more time and long forbearance than I had allocated to it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Salesforce Consultant

Pharmaceuticals

### "A near perfect product for what it is. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 1, 2026

Overall starter is great. It gives you the exposure to find out what you need as you continue to grow.

Pros

Starter is named perfectly. It gives good value for money, is easy to use, and manages a small company well.

Cons

It has limited features but that is to be expected. If you though you could do everything of an enterprise suite, you're mistaken. Starter is perfect for getting started! Find out what you need and then upgrade accordingly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

Advisor

Banking

### "Great Starter CRM for Small Sales Teams"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 5, 2026

Solid starter CRM. Helps organize leads, contacts, and deals in one place. Slight learning curve early, but useful once workflows are set.

Pros

Good CRM for small teams. Easy lead tracking and sales pipeline view. Clean dashboard. Helpful automation features for managing customers.

Cons

Some features feel limited compared to full Salesforce. Customization options are basic. Pricing can feel high for smaller teams.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

App Developer

Information Technology and Services

### "Simple, Effective CRM for Growing Teams"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

February 19, 2026

My overall experience with Salesforce Starter was positive—easy to use, quick to set up, and great for small teams, though somewhat limited as needs grow.

Pros

What I liked most about Salesforce Starter was how easy it made CRM setup—intuitive interface, guided onboarding, and essential sales tools in one place.

Cons

What I liked least about Salesforce Starter was the limited customization and automation compared to higher-tier Salesforce plans.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Jeff T.

AE

Wholesale

### "Great tool to get started with quickly"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

February 7, 2026

Overall a solid, easy-to-use CRM for small teams—great to get started quickly, but you may outgrow it as needs become more complex.

Pros

Great kit to start with. Best CRM on the market i have enjoyed using it throughout my career at multiple companies

Cons

Limited customization and reporting made it hard to tailor workflows as our needs grew, and scaling beyond basics felt restrictive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PB

Phoebe B.

Payroll Administrator

Executive Office

### "Payroll Administrator"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

5/10

January 30, 2026

Overall experience was okay and easy to navigate. I used Salesforce as a backup person for the accounting team.

Pros

I did not use Salesforce very long due to transitioning to another employer, but I recall it being easy to navigate.

Cons

I do not recall anything I did not like about Salesforce... However, I remember the Salesforce support team was not too great. Response was time consuming.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JA

Joshua A.

BDR

Computer Software

### "Salesforce Starter is a HUGE asset if properly understood!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 13, 2026

My overall experience with Salesforce Starter has been very positive, offering a reliable, scalable CRM with strong tools that support organization, visibility, and long-term growth.

Pros

Salesforce Starter offers a polished, intuitive CRM with helpful automation and reporting, making it easy to manage leads, track sales activity, and scale with confidence. It is a "Would-Recommend" product.

Cons

There is the inevitable initial learning curve to the whole ordeal. It does not mean it is a bad thing, but something to be aware of before you get into it. There are steps and tutorials, but make sure you follow them or ask someone for help to be sure you know what you are doing.

Switched from

[Odoo](https://www.capterra.com/p/135618/Odoo/)

I started a new job and we needed a platform that offered a consistent thread throughout.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

VP product

Financial Services

### "great platform for CRM and business management"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 12, 2026

Pros

easy to use and essential for client data management and sales campaign. Both our sales team and management rely on the sales information on this platform. the platform has the ability to do deep dive analysis on past sales activities and maintain. key contacts

Cons

In order to customize the salesforce platform to fit our needs, we need a dedicated specialist to manage the platform. would be more efficient if anyone can easily manage it

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Khilah B.

Owner

Cosmetics

### "Would recommend to experts"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 10, 2026

I’ve been having a great time with salesforce, luckily I do not have to use many features for it to be successful but I have no qualms for what I am using

Pros

I like how easy it is to use, and really enjoy that Salesforce offers mobile and desktop dashboards for users.

Cons

I do not particularly like that there are so many features that can be used but the price to upgrade is a bit much for a starter format.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

RL

Rico L.

AE

Computer Software

### "Positive experience "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 22, 2025

Pros

Good features to be able to report and track data. Also, for reminders or tasks for deal activity and follow ups.

Cons

Sometimes the reporting can track figures incorrectly, but not sure if that is an internal issue. Also, crossover or duplicates on accounts with other colleagues that don’t map to a family tree

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/227088/Salesforce-Starter/reviews/)

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