# Page 2 | Salesforce Starter Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Salesforce Starter the right Contact Management solution for you? Explore 224 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/227088/Salesforce-Starter/reviews --- Salesforce Starter 4.4 (224) [View alternatives](https://www.capterra.com/p/227088/Salesforce-Starter/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Salesforce Starter ## Showing most helpful reviews Showing 26-50 of 224 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JL Judith L. office manager Automotive Used the software for: 1-2 years ### "friendly and easy" May 20, 2025 5.0 it is good, I like it but it is pricely. specially when you are just starting your business. it is a good tool, though Pros easy and friendly, they have a training guide that helps to set up and understand the system. Cons its pricely, comparing with others. but it is clear and easy to work with specially when having new team members. Review Source LH Liz H. Executive Assistant Non-Profit Organization Management Used the software for: 6-12 months ### "Salesforce is OK" September 23, 2025 4.0 I think it does its job if you need it to track people and stats and create campaigns and connect with certain campaigns. Pros I used salesforce to track candidates and families for a non profit organization. I liked that it allowed you to enter thorough data about each person and family so that all of their stats are in one place. Cons I didn't like that it was not intuitive. I needed someone to introduce me and walk me through before I was able to use it on my own. Review Source TW TAMMY W. Owner Consumer Goods Used the software for: 6-12 months ### "Scalable CRM solution" January 21, 2025 5.0 Overall, a great experience with Salesforce Starter. It is a scalable CRM solution to help grow your business. Pros I love the ability for Salesforce Starter to be customized and suggest actions that help our business be more efficient. Cons There is a bit of a learning curve, but it does have a user-friendly design. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing Salesforce Starter We chose Salesforce Starter as it was more robust and a trusted company. Review Source SM Shaun M. Partner Marketing and Advertising Used the software for: 1-2 years ### "SalesForce wins again" January 5, 2025 5.0 Love using it, happy with the product and support Pros Ease of use and integration, staff loved how easy it was even for a beginner to get started Cons Nothing really, think it is def worth trying especially when it's with a well established org like SF Review Source MHS Mohammed Hareez S. Customer Success representative Financial Services Used the software for: 6-12 months ### "Salesforce starter review" February 6, 2025 5.0 My overall experience is wonderful with salesforce Pros Salesforce is one of the best CRM i have ever seen Cons To be honest there is nothing i dislike about salesforce but sometimes its bit slow Review Source PB Phoebe B. Payroll Administrator Executive Office Used the software for: Less than 6 months ### "Payroll Administrator" January 30, 2026 3.0 Overall experience was okay and easy to navigate. I used Salesforce as a backup person for the accounting team. Pros I did not use Salesforce very long due to transitioning to another employer, but I recall it being easy to navigate. Cons I do not recall anything I did not like about Salesforce... However, I remember the Salesforce support team was not too great. Response was time consuming. Review Source EM Elizabeth M. Administrativo Retail Used the software for: 6-12 months ### "Buena herramienta ERP para una empresa pequeña" December 24, 2024 5.0 Buena herramienta ERP para una empresa pequeña, con excelentes funciones para las operaciones Pros Excelente ERP para pequeñas empresas tienen funcionalidades mas accesibles Cons Puede ser un poco complicado de aprender todas las funciones Review Source CL Caitlin L. Website Owner Writing and Editing Used the software for: Less than 6 months ### "Affordable and User Friendly CRM Solution for Small Businesses " November 26, 2024 4.0 Salesforce Starter makes several tasks easier to manage and complete as it combines several different aspects and key tools into one simple, easy to use platform. Pros I love that it is priced to allow small businesses to easily access and use the software and that it's super user-friendly even for users who have zero CRM experience prior to using Salesforce Starter. Cons While the basic features are very affordable for most users certain add-ons can be costly and some of the more advanced features can be difficult for newer users to figure out. Review Source PW Peggie W. Acct Resolution Accounting Used the software for: I used a free trial ### "Salesforce Starter is Great for Small Business and returns great results." November 16, 2024 4.0 The overall experience is that it is strong entry point for smaller business and very professional in format and function. Pros Very Easy to use. Compact and streamlined which goes well with small business. Cons What I liked least is the user limit and add on costs. Review Source AV Ashief V. Sortation assoiciate Logistics and Supply Chain Used the software for: I used a free trial ### "Great software" December 11, 2024 5.0 Pros Best in scheduling roster for sales and sales team Cons complexity in usage when compared to other Review Source James W. Revenue Operations Manager Information Technology and Services Used the software for: 2+ years ### "Salesforce Admin Review" October 19, 2023 4.0 Overall very good, there’s a reason it’s the top CRM in the world, but the backend is very difficult to manage, lots of nuances and takes a dedicated person to manage the platform Pros Extremely customisable, has a wide range of features and functionality, extremely powerful In the amount of automations and how you display the system to the end users which can keep it easy for them to use Cons The range of features does in turn make take away from the core capability of the system which is to be a good crm; it lacks basic features you would expect from a product so expensive sometimes Review Source AD Alexis D. Operations Direcot Non-Profit Organization Management Used the software for: 2+ years ### "Salesforce " April 18, 2023 5.0 We love it and every team the team wants more functionalities out of it Pros If you are a not-for-profit you can get an excellent discounted rate. It is very handy even though it needs some expertise to set it up but don't let this stop you, their resources library is supper useful, and you can figure out how to do many things yourself. Once you get all the team using it is a very very powerful tool and provides you with amazing data to inform your business. Cons Can be hard to set up. But invest in someone that knows how to do it, get it right from the beginning and ti will be very helpful. Review Source MN Maria N. Investiment specialist Banking Used the software for: 1-2 years ### "Fondamentale per la gestione del proprio parco clienti " June 25, 2023 4.0 Negli investimenti e nel settore del Wealth Management la gestione efficace dei clienti è un key factor di successo nel lungo termine, Salesforce Essential mi ha permesso di migliorare la qualità dell'interazione con i miei clienti aumentando la loro fiducia nei miei confronti. All'interno del database contatti ho registrato, oltre che ai dati anagrafici di ogni cliente, anche i suoi obbiettivi di investimenti ed il suo livello livello propensione al rischio. Ciò mi permette sia di dividere i clienti in gruppi omogenei per proporre prodotti in linea con i loro obiettivi sia di fornire consulenze personalizzate di dettaglio. Pros Salesforce Essentials è un software utile alla gestione della relazioni con i proprio clienti basato sul cloud. Il software è altamente personalizzabile e ben si adatta a varie situazioni, personalmente lo uso per la gestione del mio portafoglio clienti in ambito wealth management. Apprezzo molto la possibilità di avere un database clienti dettagliato, sia a livello anagrafico sia a livello di preferenze di investimento, inoltre all'interno del database posso tenere traccia dello specifico portafoglio di ogni clienti. Il software, inoltre, mi ha permesso di migliorare la relazioni con i miei clienti, inviando comunicazioni automatiche per gli appuntamenti e segnalando a gruppi con interessi eterogenei eventuali opportunità di investimento interessanti. Utile anche la possibilità di strutturare campagne di marketing su potenziali clienti di cui si hanno le generalità. Cons Salesforce Essential, come detto in precedenza, è altamente flessibile e questo ne consente l'uso anche in ambito della gestione patrimoniale, tuttavia il software non nasce con questo specifico scopo e non si integra con piattaforme finanziare. Questo si traduce in un diver aggiornare, nel database, a mano ogni variazione del portafoglio dei clienti non potendo tenere, inoltre, traccia delle performance dello stesso. Una maggiore integrazione sotto questo punto di vista renderebbe il software molto più completo. Review Source CG Clayton G. Database Manager Financial Services Used the software for: 2+ years ### "Great product, hard to tailor to companies specifically due to the complex algorithms." December 21, 2021 3.0 I have over 5 years of experience with Salesforce, we used it when I was a production designer for a print and graphics firm. We loved it, but yet we experienced some of these same hardships in this company I am with now, the transition and tailoring to what we do specifically is just not there. It is up to us as employees to make the software work the most productive for us, and that should not be expected from us when we have sales and other projects to handle ourselves. Pros There are endless possibilities on what you can do, and what you can achieve with this product. The AI software is a great tool if you are able to use it. Cons Too complex on tailoring the software, I feel like a simple request would take months to get accomplished. I noticed for someone with Salesforce experience myself, our transition from BNTouch to Salesforce was seamless, but many of my co-workers were left in the dark and felt like they had a lack of training provided from your team when we launched this new software. Reason for choosing Salesforce Starter We did not choose Salesforce, we went with BNTouch again. We only use salesforce for tracking data now, not as a CRM or sales tool. Switched from [BNTouch Mortgage CRM](https://www.capterra.com/p/37032/BNTouch/) We made the switch to add more features, and ended up switching back to BNTouch for the simple user friendly convenience, and the straight forward aspect of it for email campaigns, marketing, etc. Salesforce has BNTouch beat on complexity, but BNTouch seems to be more productive overall. Review Source NN Nomava N. Freelancer Computer Software Used the software for: 6-12 months ### "Salesforce the game changer" November 19, 2021 5.0 Salesforce Essentials organizes my call list and my call rhythm. I can quickly search and find everything I need related to my contacts and easily link to other services I use. Pros Salesforce is a remarkable tool program. It is extremely easy to use to give you the best results. Salesforce is a remarkable program because it is constantly changing and adapting to the times. It is extremely versatile as you can explain your file with ease. It is also an application that offers several of the best options, which is why I assume it is among the best programs. This program is fast and easy to use. Moreover, with this tool, I can complete all my tasks without any delay so that I am not disturbed while doing my work and my work is done quickly and smoothly. It increases the productivity of the employees and hence it is a tool that I would recommend. I suggest buying the application and start getting the results you want today. Cons Pricing. Just too expensive for doing lots of API calls for refreshing databases moreover when users double (CSM, account managers, AEs). For a limited business, over there is too much to sort through for everything we need. It would be noteworthy to have a \\' lite\\' version or something where the interface was simplified. Review Source KV Kaitlyn V. Partner and Sales Manager Apparel & Fashion Used the software for: 6-12 months ### "Just right for small business " August 1, 2022 5.0 Being a small business we need a CRM that won't break the bank. We need to keep every customer we have, so the customer experience is paramount. We need to get as much information out of every sale and customer interaction as we can, and we need to accelerate sales. Salesforce essentials has done all of this for us. There are things that I would improve. Pros Salesforce Essentials is more affordable than standard Salesforce and still has what I need in a CRM. I get work done faster, sell faster, and make our customer experience amazing. I set up a customized self service portal and set particular concerns or questions to be sent to a specific person. This means that if for example a customer asks if a garmet can be altered, they're directed to our seamstress instead of directed to me and then transfered to our seamstress. Salesforce essentials records and tracks my calls and emails meaning I no longer have to. I have gained more information about leads, where they come from and why they choose us. Cons Sometimes it can be hard to find the data I'm looking for. It's not easy to find or get invoices. Customer care wasn't very helpful although I did try to make contact during a very busy time of day. I was still disappointed.. This is the essentials version of Salesforce so obviously the features aren't as robust. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Salesforce Starter I already had my mind set on Salesforce essentials but I wanted to compare it with other options. Salesforce essentials had the right ratio of features and price. Switched from [Vtiger CRM](https://www.capterra.com/p/112491/vtiger-CRM/) Salesforce was actually recommended by a customer who was also a small business owner. She showed me her Salesforce setup and immediately wanted to switch. After browsing plans I decided the essentials version was right for us! Review Source RS Rex S. Manager Wholesale Used the software for: 6-12 months ### "Works Great! Increases our Closing Percentage by 20%" August 14, 2021 4.0 So far its been very good. We also use other modules from Salesforce. After demoing about 4 packages, we went with Salesforce. Knowing that they are the primary leader in CRM, helped in that decision, as most of our other applications have APIs to intergrate with. Pros The integration with all of our other systems and software. Cons The setup is a little tricky when using other software with Salesforce. It really helps to have good support from any other vendors products you want to integrate with Salesforce. Examples being Quickbooks, ShipRush, Verizon Connect, etc. We have many departments and different software in each. So being sure you have API support is critical. Alternatives considered [NetSuite](https://www.capterra.com/p/135757/NetSuite/) Reason for choosing Salesforce Starter The ability to integrate with our current applications and phone system. Review Source PS Paul S. Chief Engineer Machinery Used the software for: 2+ years ### "Salesforce a Powerful CRM Tool" August 10, 2021 4.0 Salesforce allows our whole business to be connected. Salespeople out in the field are able to quickly access customer information, and that can be tied all the way to special design tasks in engineering meant to address a particular customer need. Pros The best part of Salesforce is how you can easily organize and report on various metrics. The whole system was designed to keep track of every transaction. Cons My biggest issue with Salesforce is that it is so big. It feels like it can do so much more than we ask it to, and it sometimes seems like overkill for our application. Review Source Kenneth T. Ops Manager Oil & Energy Used the software for: 2+ years ### "Using Salesforce is incredibly easy for my team" March 27, 2022 5.0 This was an awesome experience and an essential for an organization hoping to more readily attract and hold clients on the web Pros I truly like how Salesforce is the most incredible in its industry and offers extraordinary CRM programming. It is ideally suited for connecting with potential clients in view of their past interest in the organization as well as what they would require to remain drawn in and retained. I love the manner in which you can modify it and it mechanizes each thing so extraordinary from messages to calls its incredible. Cons When first starting to use Salesforce, it can seem overwhelming. The pages feel extremely crowded when you don't know where to look for something because there is an abundance of information. Salesforce becomes easier to use with more experience, yet for new clients there may be a learning curve. Alternatives considered [Odoo](https://www.capterra.com/p/135618/Odoo/)[Smartsheet](https://www.capterra.com/p/79104/Smartsheet/) Reason for choosing Salesforce Starter Once you find your way around the platform it is the best overall option on the market Review Source PC Patrick C. Financial Planner Financial Services Used the software for: 2+ years ### "Salesforce as a Database" July 31, 2022 4.0 As it is a massive and comprehensive product, I don't need such an overwhelming software. Overall, it didn't meet my company's needs, but if a company has tech department, this could be a fantastic product. Pros I like that the product has the ability to be completely customized to one's needs. Cons As it can be an expensive and time consuming set-up, it was not necessary for me to have such a customizable software. There was very little customer service and it was overseas. It took too much of my time and the only way to get customer service is to hire a third party vendor to help with all aspects of the software. Reason for choosing Salesforce Starter At the time, I wanted flexibility in a CRM and the connectivity. Wealthbox was new at the time I was searching. RedTail is a great product for many advisers but it was too Out of The Box for me. There wasn't much flexibility in adapting the software to my needs. Switched from [SmartOffice](https://www.capterra.com/p/133901/SmartOffice/) SmartOffice didn't have the flexibility and mobile use i needed from a CRM. Review Source KM Katelynn M. Grant Manager Fund-Raising Used the software for: 1-2 years ### "Easy to Use" December 9, 2022 5.0 Overall this is a great product. As a grant manager I use this to record all of my interactions with funders and potential funders and it has been the easiest to use product that I have used over my decade of experience. Pros I like that it works as a CRM even though it was created for a slightly different purpose. As a grant writer I can record every interaction with a funder and I can include the proposal and any other documentation we have received. It is easy to find the entire history with that organization and it really helps me track everything in one place. Cons I do wish the task tracking was set up a little differently, or at least customizable if it isnt already and I'm just not aware of it. I use task tracking to record every interaction I have with a funder but it doesn't perfectly fit for that. For instance I want to record that I emailed them and I have to select a "due date" but there isn't a due date for that. I just put today's date but I wish I could customize it so that it just said date. It would also be nice if I could record comments on the same page as I record a task but I have to save the task then reopen it and then I can write the comments detailing it. Alternatives considered [Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/) Reason for choosing Salesforce Starter Must easier to use and did all the things we would want it to do. It also integrates with other software programs easily. Switched from [Blackbaud Raiser's Edge NXT](https://www.capterra.com/p/247647/Blackbaud-Raiser-s-Edge-NXT/) I made the switch because of being in a new company but also salesforce is MUCH more intuitive to use. Way less convoluted. Review Source VR Verified Reviewer HR Lead Marketing and Advertising Used the software for: 2+ years ### "Sales force is user friendly... Not super cute though !" June 17, 2021 4.0 Overall, its great ! I would be open to try other ticketing systems Pros The employee facing is great - you wouldn't even know its SalesForce ! However, the adminitration view is old looking and not really cute. A part from that though, its a great ticketing system, i wouldn't say its the best (but i don't know that many more) Cons Again, the beauty of the administrative site. I also think that the knowledge articles are very hard to work with and its not really clear when they're published or in draft. Review Source VR Verified Reviewer Business Operations Analyst Marketing and Advertising Used the software for: 1-2 years ### "Salesforce Essentials: The All-in-One Solution for Small Businesses" February 20, 2023 5.0 Salesforce Essentials is generally well-regarded as a powerful and comprehensive platform for managing customer relationships, sales, and marketing automation. It offers a range of tools and features, and can be highly customizable to fit the specific needs of businesses of various sizes. That being said, as with any software, there can be a learning curve and potential downsides to consider, such as cost and configuration complexity. Overall, Salesforce Essentials is a valuable tool for businesses looking to streamline their operations and grow their customer base. Pros All-in-one platform with CRM, sales and marketing automation, and customer service tools.Easy-to-use interface, even for non-technical users.Mobile app for on-the-go access.Highly customizable to fit specific business needs.Scalable to accommodate business growth.Integrates with other business tools.Offers strong customer support options. Cons Can be expensive, especially with additional features or users.Some users may experience a learning curve with the software.Advanced features may not be available in lower-priced plans.Configuration and customization can be complex.Requires a stable internet connection.Reporting functionality may be limited for some users.Additional fees may apply for advanced features beyond the base subscription cost. Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) For Easy-to-use interface and more integration options. Review Source Rick K. Owner Construction Used the software for: 2+ years ### "Salesforce Esentials is a core part of our business" October 24, 2023 5.0 It's been great. We've been super happy with it and my personal favorite part is being able to do so much from my phone. I remember the days of having to wait to get in front of a computer to update your database and that's just not the case any longer. Pros We've been using Salesorce Essentials for years. It's been part of the reason we've been able to stay so organized. Cons We use it a great deal on our phones and so we've had to train a few of our older employees how to use it. It's not a con or a negative, just something that was a pain point. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) We are always trying new programs but keep coming back to Salesforce. Sometimes we will have a few employees try a new software for a few days or weeks to see if we like it. Review Source PS Pablo S. Business Developer Computer Software Used the software for: 2+ years ### "Undoubtedly the best CRM" November 15, 2022 5.0 My experience with SalesForce has been the best throughout several years. Best to deploy and to have better results Pros However it can be complex for beginners, it is definitely the best CRM in terms of analytics, reports, organization of data, migrations, etc Cons As mentioned before, the interphase for a beginner isn't the most friendly. However, it doesn't mean it is hard to use. It is just more robust Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.