--- title: "SAP Customer Data Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SAP Customer Data Cloud Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/227342/SAP-Customer-Data-Cloud/" page_type: "product" language: "en" --- # SAP Customer Data Cloud Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) SAP Customer Data Cloud ## What is SAP Customer Data Cloud? SAP Customer Data Cloud enhances customer experiences across marketing, commerce, sales, and service enabling you to understand your customers and deliver relevant, trusted, and personalized engagements. ## What is SAP Customer Data Cloud used for? [Customer Experience](https://www.capterra.com/customer-experience-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## SAP Customer Data Cloud Overview Updated September 2026 AI summary SAP Customer Data Cloud provides businesses of all sizes with tools for managing customer data, loyalty programs, and personalized experiences across multiple channels. Covering areas like customer data platforms, CIAM, and GDPR compliance, it features CRM, campaign management, segmentation, and multi-channel communication, along with options for customizable branding, analytics, and third-party integrations. Deployment is cloud-based, accessible via web or SaaS. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SAP Customer Data Cloud 4.2 (9) VS. [4.7 (1,788)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting Price Contact vendor Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (9) Ease Of Use 4.6 (1,205) Value For Money 3.8 (8) Value For Money 4.6 (835) Customer Service 3.5 (8) Customer Service 4.7 (840) ## SAP Customer Data Cloud alternatives [4.3 (6,996)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.4 (4,091)](https://www.capterra.com/p/164283/Zendesk/reviews/) Starting price $115.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.5 (3,474)](https://www.capterra.com/p/124981/Freshdesk/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.9 (257)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/227342/SAP-Customer-Data-Cloud/alternatives/) ## FAQs about SAP Customer Data Cloud Overview ### What company size and specific industries is SAP Customer Data Cloud built for? SAP Customer Data Cloud is designed for large enterprises across industries that need enterprise-grade customer identity and consent management. The vendor description does not name specific sectors, but the product is positioned for organizations with complex, large-scale requirements rather than small or mid-market businesses. Features and Usability ### What are the key features of SAP Customer Data Cloud? SAP Customer Data Cloud offers customer profiles, contact and customer databases, and segmentation tools for managing audience data. It also includes personalization, audience targeting, journey mapping, and multi-channel communication, plus real-time analytics, dashboards, reporting, GDPR compliance, single sign-on, and third-party integrations for data collection and campaign management. Getting Started and Support ### What training and onboarding options does SAP Customer Data Cloud offer? SAP Customer Data Cloud provides in-person training, webinars, and documentation to help teams get started. In-person sessions support direct instruction, webinars offer guided online learning, and documentation gives written reference material for setup steps and feature review. Getting Started and Support ### What customer support options does SAP Customer Data Cloud offer? SAP Customer Data Cloud provides a Knowledge Base, Phone Support, and 24/7 Live Rep assistance. Support is organized around self-service articles and direct contact options, with no reviewer feedback available to describe response times, helpfulness, or common frustrations with the support experience. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of customer loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) SAP Customer Data Cloud includes **Third-Party Integrations**, but it does not offer **Loyalty Program** or **Rewards Management**. Its integration support helps businesses connect loyalty-related data with other systems, giving teams a more connected view of customer activity and helping them coordinate information across their existing technology stack. Third-Party Integrations 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Contact Database 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customer Database 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Engagement Tracking 4.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Predictive Analytics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Predict future data based on historical data sets SAP Customer Data Cloud 69 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Integration: Combining data from different sources and providing a unified view - Data Security: Protect sensitive data for digital privacy - Data Visualization: Graphical representation of data - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multiple Data Sources: Allows users to manage data from a number of sources - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.4 (9) 4.4 Based on 9 reviews ## Pricing Value for money 3.8 (8) ### Starting price Free trial available Value for money 3.8 (8) 3.8 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.5 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.5 (8) 3.5 Based on 8 reviews ## User reviews Overall rating 4.2 Based on 9 reviews Filter by rating 5(4) 4(3) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent Jim R. BDM Automotive ### "Powerful but expensive " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 22, 2026 Overall, It is a very good tool, especially if you utilize other SAP products. Depending on the size of your company it may not be cost effective. Pros This tool is very robust. It is easy to navigate and preserves all the necessary data for our employees Cons This too is very expensive it needs a long ramp up period to train new employees which takes time away from managers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP Jagadeesh P. Qa Telecommunications ### "Powerful customer identity platform with a steep learning curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 23, 2026 Pros What I liked most about SAP Customer Data Cloud is how it brings all customer identities and consent data into one secure, easy-to-manage place while still staying flexible for developers. Cons What I liked least about SAP Customer Data Cloud is that the initial setup and configuration can feel complex and time-consuming, especially for teams new to identity and consent management. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Communications Manager Consumer Electronics ### "14 Years with SAP" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 December 11, 2025 Pros The overall vast data and analytics that this system supplies. Been using SAP since I remember starting with the Contact centre world and it's been 14 years so far. Holds all info, historicals, archives, wtc. Cons A little outdated where we had to teach it what we needed. However, it's easy to build out in the cloud. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Tech expert Computer Software ### "Sap Data cloud" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 18, 2025 Overall is a great software, it's great value for money and i would definitely recommend it for small businesses Pros It's a great product which has great support and the easiest email sending proceess along with great password management Cons It's really hard to say overall its a great product however the ui can be better as it will make the overall experience better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ST Siddhant T. Consultant Financial Services ### "Great tool to analyze clients related data" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 10, 2023 SAP Customer Data Cloud permits us to advance client information by gathering client data from online entertainment profiles, web investigation, and that's just the beginning. This also assists us with acquiring a more profound comprehension of our clients. It has progressed examination abilities, including division, and proposal motors which assists us with pursuing more educated choices and make a move likewise. Pros Something I enjoy the most about SAP Customer Data Cloud is its natural UI. It is exceptionally simple to explore and have an extraordinary determination of highlights. For instance, the capacity to store and track client information for examination, the adjustable data of interest for division, and the examination dashboard to imagine patterns in client information rapidly. The platform likewise give an extraordinary degree of safety so information would stay protected and safeguarded. Cons The UI designer is exceptionally helpful however it very well may be improved with simpler customization prospects. They can also better interface for client support to peruse and fix client information. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Arvind Kumar A. Solutions Architect Leisure, Travel & Tourism ### "A great platform for customer data!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 19, 2021 Overall, we are happy with the security and performance of Gigya's platform. The security of the customer data is our utmost priority and therefore it took us a few weeks longer than expected to take clearance from our security management teams to deploy the solution. We got the required support from Gigya in almost every implementation (except one particular instance which I have already mentioned that we had to pay for one day of their expensive professional services). Pros Being the Solutions Architect on the project for integrating our commerce platform, SAP Hybris (now known as SAP Commerce), I had to study every important aspect of the integration. Gigya is an excellent platform for customer data and probably the biggest repository of customer data. The documentation for the integration with Gigya is rich and Gigya's technical support team provided us with the required support. There are multiple options (e.g. ScreenSet, Web SDK, Server Side SDK etc.) for integration and we took a hybrid approach i.e. we used the three of them: ScreenSet, Web SDK, and Server Side SDK. Cons The biggest challenge that we faced was migrating the password. One of the promises from Gigya which made us choose Gigya to migrate the customer data to was that the customers would not be forced to change their password once their accounts were migrated to it. However, at the time of migration, it was not easy to do it. The support from the technical support team was not sufficient to resolve the issue. Ultimately, we had to pay for Gigya's expensive professional service for one day and it was resolved. Gigya should make their professional service free-of-cost. Also, the Gigya's professional service team should contribute to answering the questions posted by the developers on various Q/A sites e.g. Stack Overflow. Switched from [SAP Commerce Cloud](https://www.capterra.com/p/275495/SAP-Commerce-Cloud/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Consultant Information Technology and Services ### "Good Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 23, 2019 Pros 1\. It is easy to use 2. Provides the required access to the users and the administrators to have the overall view of the accounts associated with the application. 3. Most of the features are found built-it thus reducing customization. Cons Reporting and support of the application Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YP Yazir P. New Projects Manager Retail ### "I didn\`t know I need it until I started using it" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 16, 2018 Love it. Love at first sight. Seriously made our life easier. Pros Connectors for almost everything make it easy to use As a SAAS, it always updated, powerful, accesible from anywhere Cons Good at putting content out but not at taking it in Mail functionality very good but not on par with dedicated software Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Maarten C. Scrum Master Media Production ### "A shit load of features but communication with support could improve" 2.5 Overall Rating 2.5 2.5 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 4/10 August 27, 2016 Pros Gigya offers their users an enormous amount of features to work with. You can either use their very easy to use screensets or, if you need a bit more of an advanced user-flow, build the screens yourself and user their libraries to easily do the necessary calls. Gigya assigns a team of professionals to help you get started and to resolve any specific needs as you walk passed the requirements of your business teams. Cons When you're having a problem, either on Demo or Production it usually takes a lot of effort (emails, support tickets, calls, ...) to get it fixed. After complaining a few times we did get the promise of some improvements recently and so far it seems to get better. Another issue we had to deal with is the fact that their R&D team is NOT available on Friday and Saterday as most of them are located within Israel. If you take into account that for more complex issues, support needs the help of R&D to resolve these, you don't want any production problems on these days! :-S Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.