# SAP Customer Data Cloud Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about SAP Customer Data Cloud Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more. Source: https://www.capterra.com/p/227342/SAP-Customer-Data-Cloud/reviews --- # SAP Customer Data Cloud Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on February 1, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) SAP Customer Data Cloud ## What is SAP Customer Data Cloud? SAP Customer Data Cloud enhances customer experiences across marketing, commerce, sales, and service enabling you to understand your customers and deliver relevant, trusted, and personalized engagements. ## What is SAP Customer Data Cloud used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)[Identity Management](https://www.capterra.com/identity-management-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SAP Customer Data Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.sap.com/products/crm.html&name=SAP Customer Data Cloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SAP Customer Data Cloud 4.3 (8) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (8) Ease Of Use 3.8 (15,675) Value For Money 3.9 (7) Value For Money 3.8 (12,139) Customer Service 3.4 (7) Customer Service 3.9 (10,617) ## SAP Customer Data Cloud alternatives Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing [4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [View all alternatives](https://www.capterra.com/p/227342/SAP-Customer-Data-Cloud/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Database 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customer Database 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Segmentation 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Third-Party Integrations 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes A/B Testing 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities SAP Customer Data Cloud 68 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Manage various distribution channels, build relations with channel partners, and track their performance Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Combining data from different sources and providing a unified view Protect sensitive data for digital privacy Graphical representation of data Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Observe and track the demand, usage, progress or quality of a system, product, or user Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Allows users to manage data from a number of sources Adjust communications based on previous interactions or personal preferences Predict future data based on historical data sets Analyzing historical and current data and generating a model to help predict future outcomes. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.4 (8) 4.4 Based on 8 reviews ## Pricing Value for money 3.9 (7) ### Starting price Contact vendor for pricing Free trial available Value for money 3.9 (7) 3.9 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.4 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.4 (7) 3.4 Based on 7 reviews ## User reviews Overall rating 4.3 Based on 8 reviews Filter by rating 5(4) 4(3) 3(0) 2(1) 1(0) Mentioned topic Sorted by most recent JP Jagadeesh p. Qa Telecommunications ### "Powerful customer identity platform with a steep learning curve" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 January 23, 2026 Pros What I liked most about SAP Customer Data Cloud is how it brings all customer identities and consent data into one secure, easy-to-manage place while still staying flexible for developers. Cons What I liked least about SAP Customer Data Cloud is that the initial setup and configuration can feel complex and time-consuming, especially for teams new to identity and consent management. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Communications Manager Consumer Electronics ### "14 Years with SAP" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 December 11, 2025 Pros The overall vast data and analytics that this system supplies. Been using SAP since I remember starting with the Contact centre world and it's been 14 years so far. Holds all info, historicals, archives, wtc. Cons A little outdated where we had to teach it what we needed. However, it's easy to build out in the cloud. Switched from [Siebel CRM](https://www.capterra.com/p/168367/Siebel-Marketing-Resource-Management/) I think Siebel was not able to build customer database by case and made it hard to track. Slow system Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Tech expert Computer Software ### "Sap Data cloud" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 18, 2025 Overall is a great software, it's great value for money and i would definitely recommend it for small businesses Pros It's a great product which has great support and the easiest email sending proceess along with great password management Cons It's really hard to say overall its a great product however the ui can be better as it will make the overall experience better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ST Siddhant T. Consultant Financial Services ### "Great tool to analyze clients related data" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 10, 2023 SAP Customer Data Cloud permits us to advance client information by gathering client data from online entertainment profiles, web investigation, and that's just the beginning. This also assists us with acquiring a more profound comprehension of our clients. It has progressed examination abilities, including division, and proposal motors which assists us with pursuing more educated choices and make a move likewise. Pros Something I enjoy the most about SAP Customer Data Cloud is its natural UI. It is exceptionally simple to explore and have an extraordinary determination of highlights. For instance, the capacity to store and track client information for examination, the adjustable data of interest for division, and the examination dashboard to imagine patterns in client information rapidly. The platform likewise give an extraordinary degree of safety so information would stay protected and safeguarded. Cons The UI designer is exceptionally helpful however it very well may be improved with simpler customization prospects. They can also better interface for client support to peruse and fix client information. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Arvind Kumar A. Solutions Architect Leisure, Travel & Tourism ### "A great platform for customer data!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 19, 2021 Overall, we are happy with the security and performance of Gigya's platform. The security of the customer data is our utmost priority and therefore it took us a few weeks longer than expected to take clearance from our security management teams to deploy the solution. We got the required support from Gigya in almost every implementation (except one particular instance which I have already mentioned that we had to pay for one day of their expensive professional services). Pros Being the Solutions Architect on the project for integrating our commerce platform, SAP Hybris (now known as SAP Commerce), I had to study every important aspect of the integration. Gigya is an excellent platform for customer data and probably the biggest repository of customer data. The documentation for the integration with Gigya is rich and Gigya's technical support team provided us with the required support. There are multiple options (e.g. ScreenSet, Web SDK, Server Side SDK etc.) for integration and we took a hybrid approach i.e. we used the three of them: ScreenSet, Web SDK, and Server Side SDK. Cons The biggest challenge that we faced was migrating the password. One of the promises from Gigya which made us choose Gigya to migrate the customer data to was that the customers would not be forced to change their password once their accounts were migrated to it. However, at the time of migration, it was not easy to do it. The support from the technical support team was not sufficient to resolve the issue. Ultimately, we had to pay for Gigya's expensive professional service for one day and it was resolved. Gigya should make their professional service free-of-cost. Also, the Gigya's professional service team should contribute to answering the questions posted by the developers on various Q/A sites e.g. Stack Overflow. Switched from [SAP Commerce Cloud](https://www.capterra.com/p/275495/SAP-Commerce-Cloud/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Consultant Information Technology and Services ### "Good Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 23, 2019 Pros 1\. It is easy to use 2. Provides the required access to the users and the administrators to have the overall view of the accounts associated with the application. 3. Most of the features are found built-it thus reducing customization. Cons Reporting and support of the application Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YP Yazir P. New Projects Manager Retail ### "I didn\`t know I need it until I started using it" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 October 16, 2018 Love it. Love at first sight. Seriously made our life easier. Pros Connectors for almost everything make it easy to use As a SAAS, it always updated, powerful, accesible from anywhere Cons Good at putting content out but not at taking it in Mail functionality very good but not on par with dedicated software Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Maarten C. Scrum Master Media Production ### "A shit load of features but communication with support could improve" 2.5 Overall Rating 2.5 2.5 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 4/10 August 27, 2016 Pros Gigya offers their users an enormous amount of features to work with. You can either use their very easy to use screensets or, if you need a bit more of an advanced user-flow, build the screens yourself and user their libraries to easily do the necessary calls. Gigya assigns a team of professionals to help you get started and to resolve any specific needs as you walk passed the requirements of your business teams. Cons When you're having a problem, either on Demo or Production it usually takes a lot of effort (emails, support tickets, calls, ...) to get it fixed. After complaining a few times we did get the promise of some improvements recently and so far it seems to get better. Another issue we had to deal with is the fact that their R&D team is NOT available on Friday and Saterday as most of them are located within Israel. If you take into account that for more complex issues, support needs the help of R&D to resolve these, you don't want any production problems on these days! :-S Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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