# Drift Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Drift Software - reviews, pricing plans, popular comparisons to other Live Chat products and more.

Source: https://www.capterra.com/p/227417/Drift

---

# 

 Drift Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Drift

## What is Drift?

Drift is an all-in-one platform that combines Live Chat, Conversational Marketing, and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. We help companies engage in real-time, personalized conversations with the right customers.

## What is Drift used for?

[Live Chat](https://www.capterra.com/live-chat-software/)[Chatbot](https://www.capterra.com/chatbot-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/)

Overall rating

Based on 199 user reviews

Reviews sentiment

Positive

92%

Neutral

5%

Negative

4%

Contact vendor  
for pricing

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Drift

4.5 (199)

VS.

[4.5 (1,131)](https://www.capterra.com/p/134347/Intercom/reviews/)

Starting Price

Contact vendor

Starting Price

$39

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (198)

Ease Of Use

4.4 (73)

Value For Money

4.1 (146)

Value For Money

4.0 (58)

Customer Service

4.4 (151)

Customer Service

4.3 (52)

## Drift alternatives

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.2 (983)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$61.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/227417/Drift/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Online Booking

4.8 (10)

30.00% of 10 reviewers that rated this feature as important or highly important

Book meetings and appointments through a website or digital platform

Real-time Consumer-facing Chat

4.9 (10)

40.00% of 10 reviewers that rated this feature as important or highly important

Engage in direct, instant messaging with consumers

Transcripts/Chat History

4.7 (10)

20.00% of 10 reviewers that rated this feature as important or highly important

View messages sent by both parties during the chat conversation

Mobile Access

4.4 (9)

22.22% of 9 reviewers that rated this feature as important or highly important

Access software remotely via mobile devices

Calendar Sync

4.7 (6)

0.00% of 6 reviewers that rated this feature as important or highly important

Synchronize with other calendars to view mutual availability and schedules

Confirmations/Reminders

4.8 (6)

16.67% of 6 reviewers that rated this feature as important or highly important

Automated reminders and confirmations for booked appointments and events via text or email

Drift 146 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Software program that continuously adjusts its behavior based on observed data

System alerts about the need to escalate an issue or request

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Schedule appointments via a calendar

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Analyze data and automatically generate insights using AI/ML technologies

Automatic reply functionality for incoming messages

Tickets are automatically assigned to specific agents based on predefined rules

Automatically create schedules based on business needs or employee availability and qualifications

Create and automatically send premade copy in response to customer messages

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Track and manage schedules and meetings via an integrated calendar

Synchronize with other calendars to view mutual availability and schedules

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Shortcuts for inputting frequently used messages

Communicate using direct chat or messages within the system

AI-based platform which conducts a conversation via auditory or textual methods

Assemble applications and bots from pre-made building blocks without having to write software code or knowing a programming language

Provides a channel for team members to share media files, communicate, and work together

Automated reminders and confirmations for booked appointments and events via text or email

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Interprets what a user is doing based on context and helps guide them through the process.

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Initiate interactions with customers by proactively starting conversations or providing informational content

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Process of dividing customers into groups based on common characteristics

Provide online support for your customers through live chat or help desk functionality

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Public or private sharing of digital files such as documents, audio/video, images, and more

For the intention to be used by developers

Caters to sales teams

Used as a promotional or demonstration tool in sales and marketing presentations

Store, manage and track all forms in a centralized location

Geographic location of visitors determines behavior of the software

Group messaging lets multiple people carry on a group conversation

Helps understand a user's intentions/actions

Track interaction history by documenting conversations for contacts

Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support

Create landing pages or online forms designed to capture new leads and prospects

Identify different languages

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Real-time alerts or notifications that inform teams about new leads or prospects

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc.

Manage contacts across multiple mailing lists

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

Manage the process of planning and scheduling meetings, including agenda creation

Access software remotely via mobile devices

Notifications via mobile devices

Optimize content to ensure it is easily accessible for mobile users

Observe and track the demand, usage, progress or quality of a system, product, or user

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Collect information from multiple sources

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Process and analyze human language in text or audio form

Ability to interact with the application using human languages such as English

Form to collect visitor contact information when live chat isn't available

Send personal messages to clients or attendees

Book meetings and appointments through a website or digital platform

Create new forms and/or use ready-made online form templates

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Adjust communications based on previous interactions or personal preferences

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Existing bot models for AI-based tools commonly used for auditory and textual conversation methods

Predict future data based on historical data sets

Arrange tasks based on the level of priority or urgency

Copy on the page or chat window encouraging the user to engage with the chat option

Streamlining repetitive tasks and activities through automated and predefined workflows

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Tools designed to streamline the process of lead generation and management for sales teams

Trigger clickable pop-up messages

See options for potential search queries within the system

Analyze and gain insights into data in real-time

Engage in direct, instant messaging with consumers

Send and receive messages in real-time via an online communication channel

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Define, track, and/or automate sales activities and sales processes

Plan availability and assign specific time slots for tasks and resources

Digitally share screen view with others

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Allow users to access multiple services after entering their login credentials once

Send messages via SMS

Train your system to interpret and transcribe voice messages

The ability of a bot to respond to user queries in synthesised voice

Add or remove subscribers from mailing lists

Allow customers/users to submit support queries and service requests

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Identify a list of target accounts that marketers want to turn into customers

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

View messages sent by both parties during the chat conversation

Transfer queries and organize messages between agents

Chat with your counterparts over the video in real time

Track visitors and purpose of visits

Web form that allows users to enter data that is sent and processed for different reasons

SaaS, web-based, online deployment

Monitor activity of individuals who visit your website using cookies

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.3 (196)

4.3

Based on 196 reviews

## Pricing

Value for money

4.1 (146)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

4.1 (146)

4.1

Based on 146 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (151)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (151)

4.4

Based on 151 reviews

## User reviews

Overall rating

4.5

Based on 199 reviews

Filter by rating

5(127)

4(56)

3(9)

2(3)

1(4)

Mentioned topic

Sorted by most recent

Damien B.

Creative Director

Media Production

### "Drift is one of the best chat automation platforms out there"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 3, 2024

I loved Drift and how easy it was to setup as well as the freemium model at the time.

Pros

Easy to use, beautiful chat automation platform.

Cons

I didn't have any problems with Drift when I used it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VL

Valentina L.

Marketing Manager

Hospital & Health Care

### "A Great Tool that Makes Marketing Effective"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 10, 2024

Pros

I like the effectiveness of the features of Drift. Drift has been reliable and easy to use.

Cons

I see no challenges when using Drift. Drift is sensational.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JD

John D.

Software Developer

Research

### "Drift Has Brilliant and Reliable features"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 1, 2024

Pros

With Drift, we are able to enjoy efficiency. The capabilities of Drift are excellent.

Cons

Drift has been so reliable since day one. No dislikes with Drift.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MC

Marco C.

IT Expert

Consumer Services

### "Drift is a Sensational Marketing Automation Solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 27, 2024

Pros

The reliability of Drift has been making it a top and reliable solution. I like the efficiency of this marketing automation software.

Cons

This marketing automation tool works so well for us. No cons for Drift.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Samuel G.

Support client

International Trade and Development

### "Logiciel de Live chat "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

December 25, 2023

Pros

Drift est un logiciel très efficace , permettant de rester en contact avec les clients en faisant les comptes. C'est un très bon logiciel.

Cons

Je n'ai pas d'inconvénients avec ce logiciel pour le moment.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JW

Jessica W.

IT Specialist

Construction

### "Gets the Job Done"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

6/10

December 18, 2023

Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow.

Pros

I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something.

Cons

Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that.

Alternatives considered

[Intercom](https://www.capterra.com/p/134347/Intercom/)

Reasons for choosing Drift

Back when we were making the decision, Drift had more to offer than Intercom. However, that is not the case today.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MS

Marcel S.

Manager

Marketing and Advertising

### "Logiciel de conversation marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

6/10

December 6, 2023

Pros

C'est un logiciel hors norme niveau interfaces et fluidité. Simple et efficace

Cons

Contrairement aux autres logiciels concurrents ce logiciel propose moins de fonctionnalité

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MK

Modeste Komlan Z.

Gestionnaire

International Trade and Development

### "Logiciel de marketing "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

November 28, 2023

Pros

Une plate-forme de vente qui assure une bon controle de ses activités

Cons

Pas d'inconvénients à déplorer, c'est une application qui a tout pour faciliter la tâche aux utilisateurs

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MS

Michee S.

Gestionnaire

Commercial Real Estate

### "Logiciel de messagerie"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

November 28, 2023

Pros

C'est une platforme très simple à utiliser,interactive et amusant

Cons

J'utilise la platforme il y a un bonoment et j'ai pas de choses encore à reprocher

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Hermann A.

Support client

International Trade and Development

### "Logiciel de chat sécurisé "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 11, 2023

Pros

Avec ce logiciel on assure de très bon travail , les messages électroniques permettant le marketing. C'est un bon logiciel

Cons

J'ai pas de problème avec Drift , j'apprécie beaucoup.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

November 17, 2023

Thanks for the review, Hermann! - Sarah Haberman, Senior Manager, Customer Marketing @ Drift

[View all Reviews](https://www.capterra.com/p/227417/Drift/reviews/)

Popular comparisons

[Tidio vs Drift](https://www.capterra.com/compare/144040-227417/Tidio-Chat-vs-Drift)[Intercom vs Drift](https://www.capterra.com/compare/134347-227417/Intercom-vs-Drift)

[Wati vs Drift](https://www.capterra.com/compare/204314-227417/WATI-vs-Drift)[Pipedrive vs Drift](https://www.capterra.com/compare/132666-227417/Pipedrive-vs-Drift) 

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