--- title: "HockeyStack Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about HockeyStack Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/227589/HockeyStack/" page_type: "product" language: "en" --- # HockeyStack Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) HockeyStack ## What is HockeyStack? HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever. ## What is HockeyStack used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 27 user reviews Reviews sentiment Positive 96% Neutral 0% Negative 4% Starting price $599 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for HockeyStack?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.hockeystack.com&name=HockeyStack) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### HockeyStack 4.7 (27) VS. [4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $599 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (27) Ease Of Use 4.3 (138) Value For Money 4.7 (26) Value For Money 4.4 (112) Customer Service 4.7 (22) Customer Service 4.5 (121) ## HockeyStack alternatives [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [CTM](https://www.capterra.com/p/152004/Call-tracking-software/) [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Voluum](https://www.capterra.com/p/145771/Voluum/) [4.5 (125)](https://www.capterra.com/p/145771/Voluum/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/) [4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/227589/HockeyStack/alternatives/) ## FAQs about HockeyStack Overview ### Which roles and teams benefit most from HockeyStack? HockeyStack is most used by founders, business owners, and executives who need clear visibility into marketing performance, pipeline impact, and growth decisions. Marketing teams and demand generation specialists rely on it to track campaigns, attribution, and conversions, while technical leaders and developers use it to connect product, website, and revenue data. Answer based on 27 reviews Overview ### What company size and specific industries is HockeyStack built for? HockeyStack is designed for B2B SaaS companies with 50 or more employees, especially those with longer sales cycles. It is built for organizations in the software-as-a-service sector that need support for tracking and analyzing complex buying journeys across multiple stakeholders. Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of HockeyStack? HockeyStack offers website analytics, attribution modeling, and multi-touch attribution for tracking conversions and ROI across channels. It also includes funnel analysis, cohort analysis, customer journey mapping, and customer segmentation, plus dashboards, customizable reports, data visualization, and campaign analytics for monitoring activity and performance. Integrations ### Which third-party tools and platforms does HockeyStack integrate with? HockeyStack integrates with about 10 third-party tools and platforms, including CRM, marketing, and support apps such as HubSpot CRM, Pipedrive, and Salesforce Marketing Cloud Account Engagement. It also connects to Google Ads, Marketo Engage, Mailchimp, Intercom, Drift, Crisp, LinkedIn for Business, Twitter/X, and Salesforce Work.com. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does HockeyStack offer? HockeyStack provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide on-demand walkthroughs for learning features and setup steps. Answer based on 2 reviews Getting Started and Support ### What customer support options does HockeyStack offer? HockeyStack provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. User feedback on support is limited, but one reviewer described the overall experience positively and noted helpful participation from the founders. The available documentation and direct channels suggest multiple ways to get assistance. Answer based on 1 reviews ## Features AI summary Based on 2,509 Web Analytics reviews Capterra data shows that buyers of Web Analytics software rank the following features as their top priorities: - **Website Analytics** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Engagement Tracking** (**65%**) HockeyStack supports all three features that reviewers identify as most important: **Website Analytics**, **Reporting/Analytics**, and **Engagement Tracking**. Together, these capabilities give teams a clear view of site performance, make it easier to measure trends and outcomes, and track how visitors interact with content, helping businesses make informed decisions and improve digital results. Website Analytics 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors Engagement Tracking 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Dashboard Creation 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Creation and customization of dashboards Multi-Touch Attribution 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Evaluate the impact of each touch point that drives a conversion Social Media Integration 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Third-Party Integrations 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes HockeyStack 45 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - KPI Monitoring: Tracking the status of previously identified performance measurements - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time on Site Tracking: Track the amount of time users spend on websites - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.4 (27) 4.4 Based on 27 reviews ## Pricing Value for money 4.7 (26) Free Trial Basic $599.00 Usage Based,Per Month Value for money 4.7 (26) 4.7 Based on 26 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Intercom](https://www.capterra.com/p/134347/Intercom/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (22) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (22) 4.7 Based on 22 reviews ## User reviews Overall rating 4.7 Based on 27 reviews Filter by rating 5(23) 4(3) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent Rim A. Senior Demand Generation Manager Information Technology and Services ### "Could not connect our Data" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 12, 2026 My honest take: the founders have built a strong LinkedIn presence and a compelling vision. But there's a gap between the brand they're projecting and the customer experience they're delivering. That gap is where trust erodes. Pros None, we could not go live with it. 4 months of onboarding ended in us cancelling the contract because they could not connect our data. Cons The core failure: they couldn't connect our data. And this wasn't a complex data problem our systems are straightforward. What was more disappointing than the failure itself was the lack of effort in trying to fix it. Our demand gen, operations, and data teams made themselves fully available. Even with that level of cooperation on our end, HockeyStack couldn't answer basic questions or provide clear direction on next steps. For a platform at this price point, that's not acceptable. Onboarding was lengthy and complicated which would be fine if it led somewhere. It didn't. With 90% of touch points requiring manual mapping, we were essentially building the integration ourselves. The onboarding process became a sunk cost. The support structure is visibly strained. Account managers are clearly overloaded, and support calls are booked in 15-minute back-to-back slots — not exactly the white-glove experience you'd expect at this investment level. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Leopold S. Designer Design ### "Cookie-free analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 11, 2022 Pros Since data privacy is a big issue in Europe and most recently Google Analytics became problematic in the EU, I switched to HockeyStack. It works completely without setting cookies. So I don't need to get extra consent from visitors, nor do I lose any statistics. The setup is very easy and in no time the tracking code is integrated on the own website. Cons The dashboard should urgently be made mobile responsive, also a mobile app would be desirable. Goal tracking did not work yet in my case. Recently it was rather quiet around HockeyStack, I hope that this will change in the future and more updates will be released. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Shekhor B. Founder & CEO Computer Software ### "Get more from your Traffic Analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 30, 2021 Pros The best feature of this software is, there is no learning curve needed for it. It is easy of use. The Automatic Goal feature is what needed for every marketers to track their goals. You don't even have to skim through pages to understand the the traffic behavious. They kept everything under a hood. Cons There are no heatmaps and session recordings to understand what is missing from my article. Why are the visitors bouncing? Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Ease of use and almost zero learning curve Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Digital Marketing Specialist Marketing and Advertising ### "Good alternative to expensive and complicated website analytics tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 31, 2021 HockeyStack helps me track visitors on my websites and know where the weak spots are and why visitors leave. Based on the actual data, it is easier to make improvements. Funnel tracking is a great helper in terms of website analytics, which I use regularly to understand conversion issues. Pros HockeyStack is an easy-to-use software that is a nice alternative to many of the expensive and complicated analytical tools on the market. To start, you simply need to add a line of code to your website and the code itself is only a few kilobytes in size. What is especially good about this tool is that is cookieless and has a good potential in light of the future cookieless tracking that is on the agenda nowadays. Thanks to this software users can track every step of the funnel their website visitors make and know where exactly they fall off. You can use various tracking tags like browsers, countries, devices, language and so on. This tool does not provide session recordings or heatmaps as the founders claim they do not lead to actionable insights. Cons I don't see cons as the product is still under development and they constantly add new features and take their users' feedback into account. It would be great to see heatmaps and sessions recording as well, as they are open-source and affordable solutions to have them on board so it becomes an all-in-one solution for marketers and web designers. It would be great to have a chance to add more team members as well. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I found HockeyStack much easier to use and less complicated. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reasons for choosing HockeyStack HockeyStack was offered as a lifetime deal and I wanted to give it a try as I had already read reviews about this software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Pieter H. Human Centered Businesses Coachiever Marketing and Advertising ### "Amazing product, backed by a more amazing support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2021 Reporting -valuable- information to my customers instead of just some numbers, they now know what works and what doesn't. Pros Ease of use and creation of "automatic goals", finally an easy way to really track the performance of any button, element or action. Cons Missing the heatmap/session recording functionalities, but I understand the team has a really good explanation for this: performance. Who can argue with that! Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Although the mentioned products are top-of-the-line softwares, Hockeystack does the same but makes it easier to find the crucial data, automatically in fact. Alternatives considered [Smartlook](https://www.capterra.com/p/164713/Smartlook/) [Plausible Analytics](https://www.capterra.com/p/187430/Plausible-Insights/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Reasons for choosing HockeyStack HockeyStack offered a well balanced way to show data and not having too many in-depth details/options. They show data that matters, easily and without too much hassle. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Michele B. CEO Marketing and Advertising ### "Easy and Insightful at once" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2021 Great experience so far. Within months, a lot of useful insights have been added, and it's now a very thorough tool to get stats from the website. Pros The software makes it very easy to track useful stats, it's extremely intuitive to use and within minutes you're up and running and whenever you're looking for a particular goal completion or other detail, you can drill down to it and gain useful insights. Easy, to the point, constantly updated. Cons Not much not to like. Everything works well. Overtime any kink gets resolved, so it's pretty smooth so far. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Samuel L. Founder Marketing and Advertising ### "Covers many of the things natively missed by Google Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 27, 2021 We use Hockeystack in our agency to pull in additional information for our clients and to also be able to present some of the data in an understandable & visual way. Pros Getting started with the product is very easy, and it doesn't require much additional configuration for each site. We found it very intuitive and quick compared to the Google Tag Manager event setup. Cons Still limited in its functionality, there isn't a lot of different data to pull (I know the team is working on this though). Reasons for choosing HockeyStack Mostly it came down to pricing. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AG Adam G. Business Owner Marketing and Advertising ### "V. helpful software " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 22, 2021 Overall, I'm very happy user of HS, and can recommend it to anyone trying to track user journey. Pros \- In the "new era" of iOS14 update my favourite is Cookie-less tracking - simple 1-line website integration - automated insights are giving you valuable information without the need for you to dig deep into data - cross domain tracking - visual funnels are also useful Cons I'd like to have more data available to look at and lack of possible column customization. I'm using tracking software on a daily basis (Bemob at present) and it gives me plenty of different ways to look at the data. HockeyStack has got filters to provide you with what you're looking for, but still another way to dig into the data would be v. beneficial I believe Alternatives considered [Binom](https://www.capterra.com/p/183193/Binom/) Reasons for choosing HockeyStack They were on a Lifetime Deal via Appsumo and also got the unique and simplified approach to looking into the data, which I really like. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DX Diego X. Owner Marketing and Advertising ### "Smart Tracker of Insights: Better than Hotmaps " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 21, 2021 Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. It allows me to discover insights that I didn't even know about. It concentrates on highlighting the insights and information that I need to run my online businesses Pros Great UI and is so easy to alternate even in a largest porfolio of online businesses Integrate with any site on the web with a single code line Instant Installation Track every single action visitors in detail Allows you to set goals based on trends and even if you forgot to set Engagement of the \[SENSITIVE CONTENT\] and team Cons Lack of Custom Alerts in real time to trigger via Webhook/ slack Lack of Google Analytics Integration (planned) Comparison Reports (planned) Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Simple and smartest solution that allows me concentrates on highlighting the insights and information that I need to run my online businesses, focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays or complicated reports. It's simple and easy. Reasons for choosing HockeyStack Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CP Carlos P. Chief Technology Officer Construction ### "Loved the simplicity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 19, 2021 This can solve my problems regarding google analytics and tag manager and i can now see every move on my websites better. Pros Its very simple to add to any type of website. Very easy to create Goals and see user actions. Better than any heatmap, this create the actions to track automatically. The \[SENSITIVE CONTENT HIDDEN\] is very receptive to new ideas and processes. Cons Needs more Woocommerce integrations to see all the interactions, but I know that this will be implemented. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Its a easy product and have almost all the features that I need. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/227589/HockeyStack/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [AppsFlyer vs HockeyStack](https://www.capterra.com/compare/156811-227589/AppsFlyer-vs-HockeyStack)