# HockeyStack Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about HockeyStack Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more. Source: https://www.capterra.com/p/227589/HockeyStack --- # HockeyStack Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) HockeyStack ## What is HockeyStack? HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever. ## What is HockeyStack used for? [Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 26 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $599 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for HockeyStack?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.hockeystack.com&name=HockeyStack) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### HockeyStack 4.9 (26) VS. [4.6 (5)](https://www.capterra.com/p/250207/Adobe-Customer-Journey-Analytics/#reviews) Starting Price $599 Usage Based, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (26) Ease Of Use 4.4 (5) Value For Money 4.9 (25) Value For Money 4.0 (3) Customer Service 4.9 (21) Customer Service 3.3 (3) ## HockeyStack alternatives Highest Rated [5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [View all alternatives](https://www.capterra.com/p/227589/HockeyStack/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention HockeyStack 44 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Analytics that breaks the data in a data set into related groups/categories. Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Method of analysis that visualizes the series of events that lead towards a defined goal. Tracking the status of previously identified performance measurements A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Log and store the source of contacts/leads Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Gauge satisfaction and receive information for improvement and success Set up connections to third-party platforms to improve business processes Track the amount of time users spend on websites Monitor user activity through engagement methods Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes Collect and analyze traffic data about website visitors Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.5 (26) 4.5 Based on 26 reviews ## Pricing Value for money 4.9 (25) Free Trial Basic $599.00 Usage Based,Per Month Value for money 4.9 (25) 4.9 Based on 25 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Intercom](https://www.capterra.com/p/134347/Intercom/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (21) 4.9 Based on 21 reviews ## User reviews Overall rating 4.9 Based on 26 reviews Filter by rating 5(23) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Leopold S. Designer Design ### "Cookie-free analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 11, 2022 Pros Since data privacy is a big issue in Europe and most recently Google Analytics became problematic in the EU, I switched to HockeyStack. It works completely without setting cookies. So I don't need to get extra consent from visitors, nor do I lose any statistics. The setup is very easy and in no time the tracking code is integrated on the own website. Cons The dashboard should urgently be made mobile responsive, also a mobile app would be desirable. Goal tracking did not work yet in my case. Recently it was rather quiet around HockeyStack, I hope that this will change in the future and more updates will be released. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Shekhor B. Founder & CEO Computer Software ### "Get more from your Traffic Analysis" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 September 30, 2021 Pros The best feature of this software is, there is no learning curve needed for it. It is easy of use. The Automatic Goal feature is what needed for every marketers to track their goals. You don't even have to skim through pages to understand the the traffic behavious. They kept everything under a hood. Cons There are no heatmaps and session recordings to understand what is missing from my article. Why are the visitors bouncing? Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Ease of use and almost zero learning curve Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Digital Marketing Specialist Marketing and Advertising ### "Good alternative to expensive and complicated website analytics tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 31, 2021 HockeyStack helps me track visitors on my websites and know where the weak spots are and why visitors leave. Based on the actual data, it is easier to make improvements. Funnel tracking is a great helper in terms of website analytics, which I use regularly to understand conversion issues. Pros HockeyStack is an easy-to-use software that is a nice alternative to many of the expensive and complicated analytical tools on the market. To start, you simply need to add a line of code to your website and the code itself is only a few kilobytes in size. What is especially good about this tool is that is cookieless and has a good potential in light of the future cookieless tracking that is on the agenda nowadays. Thanks to this software users can track every step of the funnel their website visitors make and know where exactly they fall off. You can use various tracking tags like browsers, countries, devices, language and so on. This tool does not provide session recordings or heatmaps as the founders claim they do not lead to actionable insights. Cons I don't see cons as the product is still under development and they constantly add new features and take their users' feedback into account. It would be great to see heatmaps and sessions recording as well, as they are open-source and affordable solutions to have them on board so it becomes an all-in-one solution for marketers and web designers. It would be great to have a chance to add more team members as well. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I found HockeyStack much easier to use and less complicated. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reasons for choosing HockeyStack HockeyStack was offered as a lifetime deal and I wanted to give it a try as I had already read reviews about this software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Pieter H. Human Centered Businesses Coachiever Marketing and Advertising ### "Amazing product, backed by a more amazing support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 16, 2021 Reporting -valuable- information to my customers instead of just some numbers, they now know what works and what doesn't. Pros Ease of use and creation of "automatic goals", finally an easy way to really track the performance of any button, element or action. Cons Missing the heatmap/session recording functionalities, but I understand the team has a really good explanation for this: performance. Who can argue with that! Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Although the mentioned products are top-of-the-line softwares, Hockeystack does the same but makes it easier to find the crucial data, automatically in fact. Alternatives considered [Smartlook](https://www.capterra.com/p/164713/Smartlook/) [Plausible Analytics](https://www.capterra.com/p/187430/Plausible-Insights/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Reasons for choosing HockeyStack HockeyStack offered a well balanced way to show data and not having too many in-depth details/options. They show data that matters, easily and without too much hassle. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Michele B. CEO Marketing and Advertising ### "Easy and Insightful at once" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2021 Great experience so far. Within months, a lot of useful insights have been added, and it's now a very thorough tool to get stats from the website. Pros The software makes it very easy to track useful stats, it's extremely intuitive to use and within minutes you're up and running and whenever you're looking for a particular goal completion or other detail, you can drill down to it and gain useful insights. Easy, to the point, constantly updated. Cons Not much not to like. Everything works well. Overtime any kink gets resolved, so it's pretty smooth so far. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Samuel L. Founder Marketing and Advertising ### "Covers many of the things natively missed by Google Analytics" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 27, 2021 We use Hockeystack in our agency to pull in additional information for our clients and to also be able to present some of the data in an understandable & visual way. Pros Getting started with the product is very easy, and it doesn't require much additional configuration for each site. We found it very intuitive and quick compared to the Google Tag Manager event setup. Cons Still limited in its functionality, there isn't a lot of different data to pull (I know the team is working on this though). Reasons for choosing HockeyStack Mostly it came down to pricing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Adam G. Business Owner Marketing and Advertising ### "V. helpful software " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 22, 2021 Overall, I'm very happy user of HS, and can recommend it to anyone trying to track user journey. Pros \- In the "new era" of iOS14 update my favourite is Cookie-less tracking - simple 1-line website integration - automated insights are giving you valuable information without the need for you to dig deep into data - cross domain tracking - visual funnels are also useful Cons I'd like to have more data available to look at and lack of possible column customization. I'm using tracking software on a daily basis (Bemob at present) and it gives me plenty of different ways to look at the data. HockeyStack has got filters to provide you with what you're looking for, but still another way to dig into the data would be v. beneficial I believe Alternatives considered [Binom](https://www.capterra.com/p/183193/Binom/) Reasons for choosing HockeyStack They were on a Lifetime Deal via Appsumo and also got the unique and simplified approach to looking into the data, which I really like. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DX Diego X. Owner Marketing and Advertising ### "Smart Tracker of Insights: Better than Hotmaps " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 21, 2021 Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. It allows me to discover insights that I didn't even know about. It concentrates on highlighting the insights and information that I need to run my online businesses Pros Great UI and is so easy to alternate even in a largest porfolio of online businesses Integrate with any site on the web with a single code line Instant Installation Track every single action visitors in detail Allows you to set goals based on trends and even if you forgot to set Engagement of the \[SENSITIVE CONTENT\] and team Cons Lack of Custom Alerts in real time to trigger via Webhook/ slack Lack of Google Analytics Integration (planned) Comparison Reports (planned) Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Simple and smartest solution that allows me concentrates on highlighting the insights and information that I need to run my online businesses, focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays or complicated reports. It's simple and easy. Reasons for choosing HockeyStack Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CP Carlos P. Chief Technology Officer Construction ### "Loved the simplicity" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 19, 2021 This can solve my problems regarding google analytics and tag manager and i can now see every move on my websites better. Pros Its very simple to add to any type of website. Very easy to create Goals and see user actions. Better than any heatmap, this create the actions to track automatically. The \[SENSITIVE CONTENT HIDDEN\] is very receptive to new ideas and processes. Cons Needs more Woocommerce integrations to see all the interactions, but I know that this will be implemented. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Its a easy product and have almost all the features that I need. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. kc W. Owner Information Services ### "Amazing cookieless tracking software!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 19, 2021 Pros I love this software coz it allows me to track the activities of the visitors who visit my websites. I am also using HockeyStack for my clients to help them to get a better understanding of what their website visitors look for and/or doing on their websites. I have migrated all my websites from Google Analytics to HockeyStack due to its ease of implementation and use! Cons The software is still very new and therefore, it does not have all the deep analytics and features of Google Analytics. However, it is progressing in the right direction in terms of balancing between ease of implementation+usage versus the complexities that one gets with Google Analytics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/227589/HockeyStack/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Analytics 360 vs HockeyStack](https://www.capterra.com/compare/177042-227589/Google-Analytics-vs-HockeyStack)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)