# HockeyStack Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HockeyStack the right Web Analytics solution for you? Explore 26 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/227589/HockeyStack/reviews --- HockeyStack 4.9 (26) [View alternatives](https://www.capterra.com/p/227589/HockeyStack/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of HockeyStack Ease of use 5.0 Customer Service 4.9 ## Pros and Cons in Reviews Michele B CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “The software makes it very easy to track useful stats, it's extremely intuitive to use and within minutes you're up and running and whenever you're looking for a particular goal completion or other detail, you can drill down to it and gain useful insights.“ June 27, 2021 Vance W Digital MarketerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Not fully integrated with eCommerce tracking capabilities yet“ June 18, 2021 Leopold S DesignerDesign, Self-employedUsed the software for: 6-12 months. “The setup is very easy and in no time the tracking code is integrated on the own website.“ March 11, 2022 Vance W Digital MarketerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Can't integrate and send data to ad platforms yet“ June 18, 2021 Manu D General ManagerInternet, 2 - 10 employeesUsed the software for: Less than 6 months. “I had the chance to buy it in LTD on Appsumo and the price is incredibly interesting“ June 18, 2021 ## Showing most helpful reviews Showing 1-25 of 26 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Manu D. General Manager Internet Used the software for: Less than 6 months ### "Bye bye Google" June 18, 2021 5.0 Took this tool to replace Google Analytics and it was a wonderful idea. It's simple, powerful and cheap tx to the Appsumo LTD Pros \- It's incredibly easy to set up and monitor on a daily basis - I had the chance to buy it in LTD on Appsumo and the price is incredibly interesting - My data is no longer with google (I used to use G.Analytics) - It offers me goals that it has identified itself so that I can make goals that will be statistically tracked - I can see the people who browse my site and the pages they have seen. It's very interesting to understand why some visitors leave the site without making a purchase - there is no need for a cookie! This is really the future of this kind of tool - It really measures everything that is measurable - Detailed reports can be downloaded and provided to the client - You can share a dashboard with the client so that they can see their statistics Cons Still searching... For me it's just perfect. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Don't like to give all my infos to Google G.Analytics is more and more complex This tool don't use cookies anymore! Review Source DX Diego X. Owner Marketing and Advertising Used the software for: 6-12 months ### "Smart Tracker of Insights: Better than Hotmaps " June 21, 2021 5.0 Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. It allows me to discover insights that I didn't even know about. It concentrates on highlighting the insights and information that I need to run my online businesses Pros Great UI and is so easy to alternate even in a largest porfolio of online businesses Integrate with any site on the web with a single code line Instant Installation Track every single action visitors in detail Allows you to set goals based on trends and even if you forgot to set Engagement of the \[SENSITIVE CONTENT\] and team Cons Lack of Custom Alerts in real time to trigger via Webhook/ slack Lack of Google Analytics Integration (planned) Comparison Reports (planned) Reason for choosing HockeyStack Hockeystack is a smart choice, instead to watch heat map sessions, because focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays. Because of that you can create filters of people who take certain actions and pick out trends quickly. Literally, It shows me exactly what I need and I want to see. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Simple and smartest solution that allows me concentrates on highlighting the insights and information that I need to run my online businesses, focuses on the result what they click on, without having to watch the entire journey of each person or wasting time with session replays or complicated reports. It's simple and easy. Review Source Leopold S. Designer Design Used the software for: 6-12 months ### "Cookie-free analytics" March 11, 2022 4.0 Pros Since data privacy is a big issue in Europe and most recently Google Analytics became problematic in the EU, I switched to HockeyStack. It works completely without setting cookies. So I don't need to get extra consent from visitors, nor do I lose any statistics. The setup is very easy and in no time the tracking code is integrated on the own website. Cons The dashboard should urgently be made mobile responsive, also a mobile app would be desirable. Goal tracking did not work yet in my case. Recently it was rather quiet around HockeyStack, I hope that this will change in the future and more updates will be released. Review Source VR Verified Reviewer Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Good alternative to expensive and complicated website analytics tools" July 31, 2021 5.0 HockeyStack helps me track visitors on my websites and know where the weak spots are and why visitors leave. Based on the actual data, it is easier to make improvements. Funnel tracking is a great helper in terms of website analytics, which I use regularly to understand conversion issues. Pros HockeyStack is an easy-to-use software that is a nice alternative to many of the expensive and complicated analytical tools on the market. To start, you simply need to add a line of code to your website and the code itself is only a few kilobytes in size. What is especially good about this tool is that is cookieless and has a good potential in light of the future cookieless tracking that is on the agenda nowadays. Thanks to this software users can track every step of the funnel their website visitors make and know where exactly they fall off. You can use various tracking tags like browsers, countries, devices, language and so on. This tool does not provide session recordings or heatmaps as the founders claim they do not lead to actionable insights. Cons I don't see cons as the product is still under development and they constantly add new features and take their users' feedback into account. It would be great to see heatmaps and sessions recording as well, as they are open-source and affordable solutions to have them on board so it becomes an all-in-one solution for marketers and web designers. It would be great to have a chance to add more team members as well. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Reason for choosing HockeyStack HockeyStack was offered as a lifetime deal and I wanted to give it a try as I had already read reviews about this software. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I found HockeyStack much easier to use and less complicated. Review Source Pieter H. Human Centered Businesses Coachiever Marketing and Advertising Used the software for: Less than 6 months ### "Amazing product, backed by a more amazing support" July 16, 2021 5.0 Reporting -valuable- information to my customers instead of just some numbers, they now know what works and what doesn't. Pros Ease of use and creation of "automatic goals", finally an easy way to really track the performance of any button, element or action. Cons Missing the heatmap/session recording functionalities, but I understand the team has a really good explanation for this: performance. Who can argue with that! Alternatives considered [Smartlook](https://www.capterra.com/p/164713/Smartlook/)[Plausible Analytics](https://www.capterra.com/p/187430/Plausible-Insights/)[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Reason for choosing HockeyStack HockeyStack offered a well balanced way to show data and not having too many in-depth details/options. They show data that matters, easily and without too much hassle. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) Although the mentioned products are top-of-the-line softwares, Hockeystack does the same but makes it easier to find the crucial data, automatically in fact. Review Source Reginald C. Internet Entrepreneur Information Technology and Services Used the software for: Less than 6 months ### "Google Analytics Simplified" June 18, 2021 5.0 Excellent set-up process and implementation for me. By far, one of the easiest SaaS tools I ever used in the market. Pros Google Analytics is complicated for many, especially for business owners and those who are less tech-savvy. HockeyStack makes analyzing and stats reading as beautiful as it goes. More importantly, my clients love the dark mode which is awesome. Cons Some reports are limited (limitation applies) and need a little time to dive in (learning curve). Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Pricing structure and ease of use is a problem for me and my clients. Review Source AG Adam G. Business Owner Marketing and Advertising Used the software for: Less than 6 months ### "V. helpful software " June 22, 2021 5.0 Overall, I'm very happy user of HS, and can recommend it to anyone trying to track user journey. Pros \- In the "new era" of iOS14 update my favourite is Cookie-less tracking - simple 1-line website integration - automated insights are giving you valuable information without the need for you to dig deep into data - cross domain tracking - visual funnels are also useful Cons I'd like to have more data available to look at and lack of possible column customization. I'm using tracking software on a daily basis (Bemob at present) and it gives me plenty of different ways to look at the data. HockeyStack has got filters to provide you with what you're looking for, but still another way to dig into the data would be v. beneficial I believe Alternatives considered [Binom](https://www.capterra.com/p/183193/Binom/) Reason for choosing HockeyStack They were on a Lifetime Deal via Appsumo and also got the unique and simplified approach to looking into the data, which I really like. Review Source SP Sam P. Business Owner Marketing and Advertising Used the software for: Less than 6 months ### "Undervalued. Great alternative to Google Analytic and Oribi" June 18, 2021 5.0 Great experience. Will continue to use. Only regret is that I didn’t select a higher tier for more views. Pros The dashboard is clean and easy to take information from. The goals and funnels are easy to set up and is preferred to Google Analytics events any day of the week. I am enjoying the ease in which you can swap URLs and the team member share feature is also great. Cons I work predominantly on iPad Pro and there was a period where it became unresponsive on my device, but sent to a video to the guys behind it and the issue ceased and has been running fine ever since. Review Source Duy N. Co-founder Retail Used the software for: Less than 6 months ### "Does exactly what you wish heatmap tools could do" June 18, 2021 5.0 Pros Simple to set up. Smart insights. It’s really one of a kind and the insights they give you is really, really good. eg: I can filter people who spent more than 3 mins on my website and checked out our silicone bibs. Then I can click on each of them and see person A went to check out one of our products as well (scrolled for 60 of the page), checked out our blog post about Y (scrolled 40%), added which item to cart etc… Can give you some real actionable insights, eg: most of these people i filtered who read this blog post ended up buying item A and also checked out item B, so I can do a product pairing recommendation. Cons More suggestions and a Shopify native app (I heard it's coming) Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) It was cumbersome and time-consuming to view each individual heatmap Review Source Shekhor B. Founder & CEO Computer Software Used the software for: Less than 6 months ### "Get more from your Traffic Analysis" September 30, 2021 5.0 Pros The best feature of this software is, there is no learning curve needed for it. It is easy of use. The Automatic Goal feature is what needed for every marketers to track their goals. You don't even have to skim through pages to understand the the traffic behavious. They kept everything under a hood. Cons There are no heatmaps and session recordings to understand what is missing from my article. Why are the visitors bouncing? Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Ease of use and almost zero learning curve Review Source HS Haider S. Chief Buzzer Computer Software Used the software for: Less than 6 months ### "A genius alternative to Fathom/Splitbee/Hotjar/Oribi" June 18, 2021 5.0 I love how I can see what actions users are taking on our site. With heatmaps you only see some red spots with hockey stack Ivan see where customers are coming from what customers are clicking where they are navigating to and what do they read and when do they make their purchase. Makes optimisation much easier. Pros A genius alternative to Google Analytics/Fathom/Splitbee and Hotjar etc My name is Haider Shah and I own a WordPress Hosting business called WP Buzz. We are one of the few WordPress hosting companies that do not only promise lightning-fast WordPress hosting but also practically demonstrate it by hosting our site on the same servers as our customers and openly displaying our site speed and letting the users test it. Here is how this tool solves my problems. Anyone who is a WordPress speed enthusiast would understand that other than being extremely complex, GA code can slows down the load time of the site thus affecting the User Experience. In order to find a solution to this, I was looking at lightweight GA alternatives. I came across multiple tools like Fathom, Splitbee and few others. All of them were impressive in the fact that they simplified GA reporting but they lacked one key element. The user interaction and journey mapping in order to assess how your users act on your page. Now for this purpose, you would probably need something like Hotjar. This means another subscription along with another external request which may slow down your site. Lo and behold. Here comes Hockey Stack. Not only is this tool a lightweight simplified analytics alternative to GA but it is a GENIUS combination of Fathom/Splitbee etc and hotjar. The user journey tracking was exactly what their competitors were lacking and hockey stack has nailed this feature. Cons No Cons whatsoever. Still adding features. Reason for choosing HockeyStack User tracking and affordable price. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Easy and better than alternatives. Review Source Vance W. Digital Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Cookieless Tracking Made Easy" June 18, 2021 5.0 It might not replace GA/GTM (just for analytics and tracking, not script injection) for power users YET, but the hope is HockeyStack will replace GA/GTM in a year's time or so. The tool looks promising so definitely in for the ride. Pros Great - Code implementation - Performance (only 1 line of javascript, vs GA/GTM with 1-2 dozen lines of code) - Founders (participation with the community, attitude, vision, ambition) - Roadmap Good - Dashboard - UI/UX - Current metrics tracked - Funnel/Goal tracking set-up Cons Not-so-good - Advanced shenanigans doable in GA not available (yet) - Not fully integrated with eCommerce tracking capabilities yet - Can't integrate and send data to ad platforms yet Reason for choosing HockeyStack Cost, ease of set-up, features, and development speed. Review Source Michele B. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Easy and Insightful at once" June 27, 2021 5.0 Great experience so far. Within months, a lot of useful insights have been added, and it's now a very thorough tool to get stats from the website. Pros The software makes it very easy to track useful stats, it's extremely intuitive to use and within minutes you're up and running and whenever you're looking for a particular goal completion or other detail, you can drill down to it and gain useful insights. Easy, to the point, constantly updated. Cons Not much not to like. Everything works well. Overtime any kink gets resolved, so it's pretty smooth so far. Review Source GR Giovanni R. Author, Freelance Marketing and Advertising Used the software for: Less than 6 months ### "A new visual approach to check what matter" June 18, 2021 5.0 At the moment I've implemented everything that matter (Goals and funnels over all). I check Hockeystack dayly. Maybe a little daily mail could be usefull Pros I love the setup speed of this product. In a matter of minute you begin seeing traffic and you can setup the first goal, like a button click, or the visit of a page. Integration in wordpress for all my sites and blog are as easy as copy and paste. I love how goal are managed, and how easy is to create funnel that leave by that goals. Cons I think that actually the product is really impressive. I hope to see however some good addition, for example some automatic insight about best keywords used from visitors, or a better notification system. Reason for choosing HockeyStack I was impressed by website communication: everything easy to set up, and easy to understand. It's a great reality. Review Source James L. Founder Computer Software Used the software for: Less than 6 months ### "A great addition to our toolset" June 18, 2021 4.0 Pros Hockeystack is an early stage analytics platform that gives us actionable data which we can send to clients (we’re a web development agency). It’s early, but that’s a benefit as we have a direct say in how this platform grows into the future. Cons It’s early stage and raw. So there are things that aren’t aesthetically pleasing, but all of the functionality works well! Review Source Marco S. Marketing Financial Services Used the software for: Less than 6 months ### "Simple but Powerful Tool" June 18, 2021 5.0 I like the simplicity of being able to log and see my site KPIs daily. Pros Installation was simple. Copy and paste the code into my theme and I could immediately see data in the system. Cons I am still trying to understand how to best utilize the data. I can see the potential, but I am having a hard time deciding which data to track. Review Source kc W. Owner Information Services Used the software for: Less than 6 months ### "Amazing cookieless tracking software!" June 19, 2021 4.0 Pros I love this software coz it allows me to track the activities of the visitors who visit my websites. I am also using HockeyStack for my clients to help them to get a better understanding of what their website visitors look for and/or doing on their websites. I have migrated all my websites from Google Analytics to HockeyStack due to its ease of implementation and use! Cons The software is still very new and therefore, it does not have all the deep analytics and features of Google Analytics. However, it is progressing in the right direction in terms of balancing between ease of implementation+usage versus the complexities that one gets with Google Analytics. Review Source David C. Freelance Web Developer Information Technology and Services Used the software for: Less than 6 months ### "Excellent tool to provide valuable insights" June 18, 2021 5.0 Overall I prefer using Hockeystack to Google Analytics, much simpler, easier it install and setup Pros The thing i like most about Hockeystack is its simplicity. Very easy to install and use. Gives actionable insights into the way visitors are interacting with your site. Cons Initially I thought the software was lacking quite a few features compared to Google Analytics, but the more you use it, the more you realise it provides all the information you need without all the complexities Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Simplicity Review Source Alex M. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "HockeyStack Changed How I View My Website" May 25, 2021 5.0 HockeyStack is equipping me with the tools to run a more profitable website. That is something I hold in high regard. Pros Before HockeyStack, I was guessing at what worked. Any legitimate marketer will tell you that this is not an effective strategy. Linking HockeyStack with my website was incredibly easy (I have a WordPress site). Now, I can see my website's sessions, users, pageviews, bounce rates, etc. all in one simple dashboard. Cons I have no complaints about HockeyStack. Perhaps I will realize some possible improvements as I use it more. For now, I wish I had purchased this software sooner. Review Source AW Aschwin W. Lead Developer Human Resources Used the software for: Less than 6 months ### "Spot on" June 18, 2021 5.0 We are moving from an existing application to a new one build from scratch. But we have poor understanding how the current one is being used. It has been developed by a third party, without documentation. And the roles under which the users are using it is diverse. With Hockeystack we should be able to get more insight in how the user goes through the application. Pros It's easy to install. It adds incredible value overall. It's fast. It's non-obtrusive. It's spot on, on what we need. Cons The name Hockeystack is broken. Happily the software is not. I know it's a pun, but even then they could have thought beyond the pun and come up with something even more clever. The look and feel in the UI looks as amateur and minimalist. I assume this as being done on purpose. However, this might come across as not complete or buggy. It's all about perception, I know. But how something looks definitely influences how you feel about it too. Review Source Response from HockeyStack June 21, 2021 Thank you for your kind words & we are happy to see that HockeyStack helps your business! Samuel L. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Covers many of the things natively missed by Google Analytics" June 27, 2021 5.0 We use Hockeystack in our agency to pull in additional information for our clients and to also be able to present some of the data in an understandable & visual way. Pros Getting started with the product is very easy, and it doesn't require much additional configuration for each site. We found it very intuitive and quick compared to the Google Tag Manager event setup. Cons Still limited in its functionality, there isn't a lot of different data to pull (I know the team is working on this though). Reason for choosing HockeyStack Mostly it came down to pricing. Review Source JN Jonathan N. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Amazing tool for website analytics!" June 18, 2021 5.0 Great, provides an easy way to understand website visitors Pros The User journey tracking data is awesome. You can see the steps each visitor takes on your site without needing to set up each action manually like you would for Google Analytics. Cons There’s some limitations for what you can set as a goal. For example, as of this review, you’re unable to set a URL click as a goal. You can only track URL clicks based on anchor text or CSS selector, which isn’t the most useful for people in affiliate marketing. Review Source CP Carlos P. Chief Technology Officer Construction Used the software for: Less than 6 months ### "Loved the simplicity" June 19, 2021 5.0 This can solve my problems regarding google analytics and tag manager and i can now see every move on my websites better. Pros Its very simple to add to any type of website. Very easy to create Goals and see user actions. Better than any heatmap, this create the actions to track automatically. The \[SENSITIVE CONTENT HIDDEN\] is very receptive to new ideas and processes. Cons Needs more Woocommerce integrations to see all the interactions, but I know that this will be implemented. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Its a easy product and have almost all the features that I need. Review Source NL Nicole L. Business Owner Retail Used the software for: Less than 6 months ### "Track your website visitors without any coding" June 18, 2021 5.0 This product is easy to setup. It is not at all difficult to setup. I love that I don't have to worry about it messing up my site or causing any issues with my site. I like the fact that I can see exactly where my traffic is coming from. For example, I would like to see what specific pages and site are driving traffic. I like the product very much. Pros Hockeystack allowed me to track my visitors and see which pages they liked. This is very helpful because I can see which pages, I need to write more content for, or which pages are not worth putting any more effort into. Cons No propose action by the system to improve the website Review Source TP Thanapol P. Owner Real Estate Used the software for: Less than 6 months ### "Another awesome tool to have" June 19, 2021 5.0 Pros This tool is super easy to use and intuitive. It helps measure my site performance without impacting the load time or installing any additional software. Just a single code line to add. The dashboard and the funnel are pretty useful for the analytics, too. Cons I'm still waiting to access the Insights tool to see what it offers. I have yet to find a way to reset the stats when I need to. Reason for choosing HockeyStack Easy to use and intuitive. Quick installation. Easy to follow online guide. Review Source Similar Products Featured ## Related categories [Web Analytics](https://www.capterra.com/web-analytics-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.