# Taguchi Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Taguchi Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/227793/Taguchi

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# 

 Taguchi Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Taguchi

## What is Taguchi?

Taguchi empowers businesses to create and manage highly personalised campaigns across multiple locations. With advanced audience targeting, automated workflows, and real-time performance tracking, Taguchi ensures your messages reach the right customers at the right time.

## What is Taguchi used for?

[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Top alternative

Featured

Overall rating

Based on 9 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

A$5000

Usage Based, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Taguchi?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://taguchi.com.au&name=Taguchi)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Taguchi

4.9 (9)

VS.

[4.6 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

A$5000

Usage Based, Per Month

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (9)

Ease Of Use

4.6 (3,394)

Value For Money

4.9 (8)

Value For Money

4.5 (2,975)

Customer Service

4.9 (9)

Customer Service

4.5 (2,976)

## Taguchi alternatives

[4.3 (2,911)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.5 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[4.8 (333)](https://www.capterra.com/p/211147/Levitate/reviews/)

Starting price

$349.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/227793/Taguchi/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

4.8 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Email Campaign Management

4.2 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Plan, execute, and analyze email marketing campaigns

Subscriber Management

4.8 (5)

40.00% of 5 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

Customizable Fields

5.0 (4)

50.00% of 4 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Contact Management

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Dynamic Content

5.0 (3)

33.33% of 3 reviewers that rated this feature as important or highly important

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Taguchi 69 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Create and automatically send premade copy in response to customer messages

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Set campaign schedules by selecting start, pause, and end dates

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Track the amount of clicks on individual products to measure campaign results

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Visualize and analyze customer experience across all touchpoints and channels

Process of dividing customers into groups based on common characteristics

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Customize contracts and forms to collect specific information

Import and export data to and from software applications

Assemble applications and processes by dragging over and arranging pre-built components

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Create and send email blasts/campaigns

Set up automated email sequences to streamline outreach and engage leads/contacts

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Use AI to generate content in the form of text, images, videos, etc.

Add, edit, and manipulate HTML code directly

Store and manage images

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Access software remotely via mobile devices

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

Create many versions of emails, forms, or actions and gauge which is most effective

Create and update newsletter content to increase engagement

Adjust communications based on previous interactions or personal preferences

Preview materials before finalizing projects

Streamlining repetitive tasks and activities through automated and predefined workflows

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Analyze and gain insights into data in real-time

Receive data and information in real time

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Track visibility and traffic from search engines

Group leads or contacts based on their specific characteristics

Send promotional campaigns or transactional messages via text messages

Manage campaigns and track engagement for marketing efforts across social media channels

Add or remove subscribers from mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Monitor activity of individuals who visit your website using cookies

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.9 (9)

4.9

Based on 9 reviews

## Pricing

Value for money

4.9 (8)

Basic

A$5,000

Usage Based,Per Month

Value for money

4.9 (8)

4.9

Based on 8 reviews

## Integrations

[

WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)[

Amazon S3](https://www.capterra.com/p/174285/Amazon-S3/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

TikTok](https://www.capterra.com/p/237591/TikTok/)[

Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[

Snowflake](https://www.capterra.com/p/148267/Snowflake/)[

Sinch MessageMedia](https://www.capterra.com/p/150203/MessageMedia/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (9)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (9)

4.9

Based on 9 reviews

## User reviews

Overall rating

4.9

Based on 9 reviews

Filter by rating

5(8)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

DK

Danish K.

CEO

Information Technology and Services

### "amazing email management tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

September 4, 2022

it is wonderful application for email management.

Pros

I heard about this software from my friend. My friend told that it is so amazing tool for email management and email marketing. After using this application i found it very useful for mailing.

Cons

it is a bit difficult to use for a new comer. Further, i am facing advertisement issue while using the application.

Switched from

[Maropost](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/)

i am facing some sort of issue while using the maropost application that's why i switch towards taguchi.

Alternatives considered

[Maropost](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/)

Reasons for choosing Taguchi

i choose it because it is a good tool for email management and my previous application was not working well.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CH

Craig H.

Founder and CEO

Marketing and Advertising

### "Taguchi is perfect for email marketing automation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 3, 2022

Pros

Taguchi has all required features for bulk email marketing, especially theme manager is excellent.

Cons

Taguchi needs to increase the bulk email limit for free version and limits for each pro plan needs to be increased.

Switched from

[Mailblast](https://www.capterra.com/p/158381/Mailblast/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JM

Jack M.

CRM Manager

Retail

### "Great Marketing Automation platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 15, 2021

The ease of campaign setup and excellent client services sets them apart.

Pros

It is easy to use and turning around new email campaigns and automated journeys is surprisingly easy.

Cons

Using targeting expressions to target can be tricky, but all platforms have this issue. They have an incredible client services team which are always on hand to get the target expression as accurate as possible.

Alternatives considered

[Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)

Reasons for choosing Taguchi

Better value and they're a local vendor

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JG

Jemma G.

Marketing Co-ordinator

Veterinary

### "Superstar Team!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 21, 2021

The team have been great at working through any ideas we have and recommending solutions. They also try their best to ensure we achieve what the business needs

Pros

The ability to create one email and segment for various groups and share with them dynamic content is great. Plus the support team get back to your in a prompt manner with all the possible solutions and outcomes

Cons

There are some issues with code appearing in the content block that reduces the font size. We have also had situations where you will be making updates and then the content disappears or you need to logout and log back in to see it

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PS

Paula S.

General Manager Marketing

Hospital & Health Care

### "New Optical start-up adopts Taguchi from the early days."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 14, 2021

The Taguchi team are professional, thorough, well considered and experienced to guide you through the best set up for your business objectives. They do what they say they are going to do, they have a strong customer service focus and offer an amazing help desk for ongoing day to day support.

Pros

Taguchi is an intuitive product that can be customised and set up for your business through a comprehensive onboarding experience. I like the ease of the communications templates, the set and forget functionality, along with the reliable API integration with our data.

Cons

I don't have something that I like the least.

Reasons for choosing Taguchi

In my previous role I went through an extensive tendering process and identified that Taguchi was my choice of communications platforms. After looking at multiple products, Taguchi offered the functionality, price point and most importantly the customer service that I was looking for.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

OC

Olivia C.

Email Marketing Coordinator

Leisure, Travel & Tourism

### "Taguchi is an easy to use, impactful software for email marketing!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 22, 2021

Pros

I was able to pick up navigating Taguchi within a couple of weeks of my new role in email marketing. It's a really easy software to use and provides all of the tools needed included extensive reporting and great customer service.

Cons

We're working with Taguchi to implement new tools that can improve our daily email marketing tasks, these however aren't a 'con', they're instead something we've requested from Taguchi and they have worked hard to provide

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LD

Lana D.

Marketing Manager

Marketing and Advertising

### "Marketing Manager "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 18, 2021

Pros

The easy to use interface. You can see real time performance metrics quickly. A dedicated team (support, front & back end devs) make it seamless when integrating with other platforms and technologies.

Cons

Taguchi ticks a lot of boxes for our email strategy. Some reporting dashboards that are bespoke to Webjet's needs are lacking currently, however the Taguchi team are working with us on a custom solution.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RS

Rachel S.

Marketing Manager

Marketing and Advertising

### "Fantastic campaign management and support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 16, 2021

The Taguchi support team and second to none. We always receive extremely prompt feedback and personalised attention with any queries we may have.

Pros

The Taguchi system allows us to manage our email campaigns and database all in the one place. The ability to test many aspects of our content prior to and during a campaign going live provides us with fantastic insight into how to best engage with our audience.

Cons

We would like the ability for the user to make quick edits to the format of the email in real time, ie. font types, font size, layout etc

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RW

Roshni W.

Email Marketing Manager

Airlines/Aviation

### "We couldn't live without Taguchi"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 16, 2021

Thanks to the Taguchi platform and supportive, talented team, we have been able to improve our subscriber engagement in our marketing communications.

Pros

The ability to be able to quickly send targeted and segmented emails on a daily basis is critical to our business. We can also communicate any updates and changes to our customer's bookings instantly. Their account management and technical support team have been incredible to work with for many years and we will continue to work with them for many years to come.

Cons

There are no cons to list here because any improvements that we can think of, the Taguchi support and development teams help us to implement.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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