--- title: "Ambassador Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Ambassador Software - reviews, pricing plans, popular comparisons to other Referral products and more." source_url: "https://www.capterra.com/p/227998/Ambassador/" page_type: "product" language: "en" --- # Ambassador Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Ambassador ## What is Ambassador? All-in-one referral marketing software. Drive more revenue through word-of-mouth. Ambassador is a powerful referral marketing platform that helps brands grow faster by turning customers, partners, influencers, and employees into brand advocates. Designed for B2B and B2C businesses alike, Ambassador makes it easy to build, manage, track, and optimize referral programs—all in one intuitive platform. With seamless integrations, customizable workflows, and real-time analytics, Ambassador empowers companies to acquire new customers, increase engagement, and boost loyalty through authentic word-of-mouth marketing. Whether you're launching a customer referral program, partner program, or influencer initiative, Ambassador provides the tools you need to scale your marketing efforts and deliver measurable ROI. ## What is Ambassador used for? [Referral](https://www.capterra.com/referral-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Affiliate](https://www.capterra.com/affiliate-software/) Overall rating Based on 26 user reviews Reviews sentiment Positive 73% Neutral 12% Negative 15% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Ambassador alternatives Highest Rated [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [4.9 (196)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) Starting price $29.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [4.8 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting price $200.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Trackdesk](https://www.capterra.com/p/268100/Trackdesk/) [4.8 (140)](https://www.capterra.com/p/268100/Trackdesk/reviews/) Starting price $249.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/268100/Trackdesk/) [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) [4.7 (703)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) [View all alternatives](https://www.capterra.com/p/227998/Ambassador/alternatives/) ## FAQs about Ambassador Overview ### Which roles and teams benefit most from Ambassador? Ambassador is most used by founders, CEOs, and revenue leaders, along with growth, partnerships, and business development teams managing referral and affiliate programs. Marketing and analytics roles use it to track performance, optimize partner campaigns, and scale customer acquisition, while operations and admin users support reporting, integrations, and program management. Answer based on 26 reviews Overview ### What company size and specific industries is Ambassador built for? Ambassador is designed for fast-growing startups and large enterprise brands, including Fortune 500 companies. It serves organizations in SaaS, eCommerce, finance, education, and consumer goods, making it suitable for businesses that want referral and partner marketing tools across a wide range of sectors. Features and Usability ### What are the key features of Ambassador? Ambassador offers CRM functionality, referral tracking, and affiliate management for customer and employee referral programs. It also includes campaign management, segmentation, and multi-campaign marketing, plus analytics and reporting such as conversion tracking, ROI tracking, real-time reporting, and performance metrics. Additional features include rewards, discounts, fraud detection, and third-party integrations. Integrations ### Which third-party tools and platforms does Ambassador integrate with? Ambassador integrates with 10 third-party tools and platforms, including ecommerce and CRM options such as Adobe Commerce, Shopify, WooCommerce, HubSpot CRM, and Salesforce.org Nonprofit Cloud. It also connects with marketing and billing tools like Mailchimp, SendGrid, Mad Mimi, Recurly, Stripe, and Leftronic. Answer based on 6 reviews Getting Started and Support ### What training and onboarding options does Ambassador offer? Ambassador provides in person training, live online sessions, documentation, and videos to help teams get started. In person and live online formats support guided setup, while documentation and videos offer self-paced reference materials for learning features and reviewing steps as needed. Getting Started and Support ### What customer support options does Ambassador offer? Ambassador provides email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Reviewers say support is usually quick and helpful, especially during setup and integration, with staff explaining questions clearly. Some users, however, report frustration when onboarding expectations and hands-on setup help are not aligned. Answer based on 4 reviews ## Features AI summary Based on 1,021 Referral reviews Capterra data shows that buyers of referral software rank the following features as their top priorities: - **Conversion Tracking** (**53%** of reviewers rated this feature as critical) - **Referral Tracking** (**55%**) - **Affiliate Management** (**54%**) Ambassador supports all three features reviewers rate most important: **Conversion Tracking**, **Referral Tracking**, and **Affiliate Management**. Together, these capabilities help businesses measure campaign results, monitor referral activity, and manage affiliate relationships more effectively, allowing teams to improve partner performance and grow referral-driven revenue. Lead Engagement 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Rewards Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Third-Party Integrations 1.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Campaign Management 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Multi-Channel Marketing 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Referral Templates 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Customizable templates for referral documents, emails, and sharable links Ambassador 41 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Affiliate Management: Track an affiliate partner's promotion of a product or service and any associated sales - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Commission Management: Tracking, calculating, and paying commissions and earnings to employees - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Email Marketing: Create and send email blasts/campaigns - Employee Referral Management: Manage and track employee referrals for open job positions - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Customer Referrals: For customer referral programs / referral marketing products - Fraud Detection: Identify and prevent suspicious activity - Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Reporting: Active reporting of data and metrics - Referral Templates: Customizable templates for referral documents, emails, and sharable links - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 3.8 (24) 3.8 Based on 24 reviews ## Pricing Value for money 3.8 (22) Value for money 3.8 (22) 3.8 Based on 22 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ SendGrid](https://www.capterra.com/p/204113/SendGrid/)[ Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[ Recurly](https://www.capterra.com/p/122700/Recurly-Subscription-Billing/) ## Support, customer service and training options Customer Service 4.1 (25) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (25) 4.1 Based on 25 reviews ## User reviews Overall rating 4.1 Based on 26 reviews Filter by rating 5(17) 4(2) 3(3) 2(1) 1(3) Mentioned topic Sorted by most recent AN Anonymous User CEO Education Management ### "Terrible " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 23, 2022 Pros The software does a good job of running affiliate campaigns, the analytics are good, but... Cons Imagine building up an entire affiliate business over 5 years — and then GetAmbassador company comes in, and says "Things are going well? We're raising our prices. So now you have to pay a lot more money, otherwise we're going to shut down all your revenue and links" And that's what happened with GA. The process was very painful and unfriendly. I didn't hear back from support until I finally left a bad review, and then somehow I got a personal phone call on my cell sweet talking me to take down the review. Just really hurt from this company, and this is your warning not to work with them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dean F. Founder Non-Profit Organization Management ### "A Waste of Money, Time and Energy" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 October 24, 2022 Overall, Ambassador is a painful experience—I would never recommend it. There are definitely better options out there. Pros Some of the staff were helpful and nice, at times. Cons The original idea of using Ambassador to track referrals turned out to be too hard to implement. We ended up finding an easier solution, which also cost less money. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reasons for choosing Ambassador I got caught up in the moment and made a bad buying decision. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CEO Hospital & Health Care ### "HORRIBLE CUSTOMER SERVICE - RuN!!!!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 13, 2022 HORRIBLE. Don't work with them. Worst experience of my life. Pros Software sucks. Bland interface. Boring display for users. Not engaging at all. Cons Sales staff lie to you to get you to buy the annual plan. Then, once the implementation team realizes that the sales team lied, they try to help but are unable to help when the sales is based on lies. Unable to use the software and they keep charging me and lying about not charging me. Liars. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Edward D. Creator Partnerships Team Lead HQ Music ### "Great product for any ambassador program!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 14, 2021 Pros Ease of use, multiple features, and excellent customer service! Cons We reached a point where we hit the ceiling of what we wanted to do with our program vs. what we could do. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. JF Jeremy F. Owner Media Production ### "Success driven service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2021 Onboarding was fast and simple. Integrated with our marketing stack. Success team was very helpful Pros The product itself is great and can do everything we need to earn more customer leads. The success team really helped us understand and develop our goals. Great results. Cons The product does everything that we need it to. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 26, 2021 Thank you for sharing your experience! SB Serguei B. Accounting Manager Computer Software ### "Great referral marketing software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 25, 2020 Overall, great software for managing referrals. Would definitely recommend if your company is trying to implement the referral program. The software is really easy to use and track commissions earned and paid. Pros We use this software to attract new customers through referrals and we are happy that we found this vendor. The software is easy to use both for our ambassadors to track their commissions and for us to see the payouts and balances. Ambassador software is also integrated with PayPal which is great as we only have to fund our account and Ambassador takes care of all the payouts. Cons Ambassador used to offer other forms of payments but they recently started offering just PayPal which can be inconvenient for some of our ambassadors who do not have a PayPal account. Also, reporting could be more robust. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EK Eleni K. Business Manager Marketing and Advertising ### "Ignoring us" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 May 25, 2020 Pros Nothing that makes up for rude personel and ignorant sales team. Cons We have been using their product for more than 4 years. Over the past few months we have sent numerous emails to try to get information about extra features, aka trying to give them money. They only responded when we cc'ed our \[SENSITIVE CONTENT HIDDEN\], set up a call and never showed up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KB Kelsey B. Head of Creative Growth Computer Software ### "Transparent Tool for Great Affiliate Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 5, 2019 Pros The dashboard is simple for our ambassadors to use and gives them transparency on everything going on in their account from clicks to payouts. Cons It's not easy to make customizable URLs in bulk for specific campaigns. It would be also create to able to have campaign email marketing within the app, so you can send out emails directly from Ambassador with the Ambassador's campaign URL inserted. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Scott M. Chief Revenue Officer Hospital & Health Care ### "Great Software...Poor Customer Support " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 5/10 September 3, 2019 Great customer service until I signed the very expensive contract during which it was never explained to me that I/my team would have to do everything to set it up. When I offered to pay to have them do it for me they refused. Pros The concept. Too early to determine if it was worth the investments and set up headaches Cons Cost. Lack of assistance in setting it up Alternatives considered [Annex Cloud Loyalty Experience Platform](https://www.capterra.com/p/164609/Customer-Loyalty-Cloud/) [Launch Pad by Next Bee](https://www.capterra.com/p/120972/Launch-Pad/) Reasons for choosing Ambassador The positive reviews from current users. Unfortunately I asked the wrong questions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Joshua P. CEO Photography ### "Ambassador took our sales from 10MPH to 150MPH in 60 days" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 17, 2018 Prior to using Ambassador our sales tracking was slow and tedious. Once we configured Ambassador properly our sales literally went from 10k to 400k overnight. This is the new standard in marketing and if you have not configured affiliate marketing for your company you are leaving a ton of money on the table. The investment is substantial but if you have a good game plan and follow through you will easily make the money back your first month and the rest is profit. This is a no-brainer and the best marketing investment we have made to date! Thanks Ambassador! Pros The software is fully featured and you can track all of your progress easily and granular data. We can easily customize everything about campaigns and change them as our marketing changes. Automation of payouts and tracking pay is super easy and one click approval, no other system has this. Cons The system takes a little bit of time to install, so you will want to have a website developer to help you. Once you have a developer everything can be set up in 1 day. If you don't have a developer or web person you will want to aquire one on contract before launching Ambassador. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/227998/Ambassador/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [UpPromote: Affiliate Marketing vs Ambassador](https://www.capterra.com/compare/201885-227998/Shopify-Affiliate-Marketing-vs-Ambassador) [Trackdesk vs Ambassador](https://www.capterra.com/compare/227998-268100/Ambassador-vs-Trackdesk)