--- title: "Multiply Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Multiply Software - reviews, pricing plans, popular comparisons to other Marketplace products and more." source_url: "https://www.capterra.com/p/228102/Multiply/" page_type: "product" language: "en" --- # Multiply Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Multiply ## What is Multiply? Multiply is an omnichannel repricing platform that helps marketplace sellers increase revenue while protecting margins. Designed for ecommerce businesses selling across marketplaces, comparison shopping engines, and online stores, Multiply automates pricing decisions based on competitor activity, profitability targets, and marketplace dynamics. Unlike traditional repricers that focus solely on competitor prices, Multiply incorporates costs, margins, and business objectives to support profitable growth. Sellers can monitor competitors, improve Buy Box performance, and apply custom pricing strategies across all connected channels from a single platform. With support for multiple marketplaces and ecommerce platforms, Multiply reduces manual pricing work and helps businesses stay competitive at scale. ## What is Multiply used for? [Pricing Optimization](https://www.capterra.com/pricing-optimization-software/)[Marketplace](https://www.capterra.com/marketplace-software/)[Competitor Price Monitoring](https://www.capterra.com/competitor-price-monitoring-software/) Recognitions Best ease of use Overall rating Based on 44 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price €159 Per Feature, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... - eCommerce / 2026 Our "Best of" badge program showcases products with the highest ratings... - eCommerce / 2026 Do you work for Multiply?[Manage this product listing](https://www.g2.com/products/multiply/claim_requests/new?auto=true) ## Multiply Overview Updated September 2026 AI summary Multiply provides cloud-based pricing optimization for businesses of all sizes engaged in eCommerce and marketplace selling. Its dynamic repricing engine uses competitor tracking, market data analysis, and customizable rules to help manage prices across multiple platforms. Users consistently highlight its intuitive interface, responsive customer support, and automation capabilities that simplify pricing activities and support revenue growth. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Multiply 4.9 (44) VS. [### PriceShape](https://www.capterra.com/p/211519/PriceShape/) [4.7 (53)](https://www.capterra.com/p/211519/PriceShape/reviews/) Starting Price €159 Per Feature, Per Month Starting Price $599 Per Feature, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (44) Ease Of Use 4.8 (53) Value For Money 4.8 (44) Value For Money 4.7 (52) Customer Service 5.0 (44) Customer Service 4.9 (52) ## Multiply alternatives [Smartpricing](https://www.capterra.com/p/203834/Smartpricing/) [4.6 (46)](https://www.capterra.com/p/203834/Smartpricing/reviews/) Starting price $98.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/203834/Smartpricing/) Highest Rated [PriceLabs](https://www.capterra.com/p/158348/PriceLabs/) [4.9 (250)](https://www.capterra.com/p/158348/PriceLabs/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158348/PriceLabs/) [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) [4.8 (41)](https://www.capterra.com/p/196867/Amazon-Repricer/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/196867/Amazon-Repricer/) [Pricing HUB](https://www.capterra.com/p/191982/Pricing-HUB/) [4.2 (25)](https://www.capterra.com/p/191982/Pricing-HUB/reviews/) Starting price $5000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/191982/Pricing-HUB/) [View all alternatives](https://www.capterra.com/p/228102/Multiply/alternatives/) ## FAQs about Multiply Overview ### Which roles and teams benefit most from Multiply? Multiply is most used by e-commerce managers, online sales teams, and operations leaders who need to synchronize product data, orders, and marketplace workflows. Executives such as CEOs, managing directors, and CTOs use it to improve visibility and scaling, while administrators and project leads support integration, process control, and day-to-day coordination. Answer based on 44 reviews Overview ### What company size and industries is Multiply built for? Multiply is suitable for businesses of all sizes, but reviewer data shows it is used mainly by small businesses at 98%, with retail the top industry at 27%. It also appears in consumer goods and apparel and fashion, each at 9%, often for pricing optimization. Answer based on 44 reviews Features and Usability ### What are the key features of Multiply? Multiply offers pricing and revenue tools such as dynamic pricing, custom pricing rules, repricing engine, price/margin management, and price list management. It also includes competitor monitoring, competitor price tracking, benchmarking, forecasting, and reporting features like customizable reports, dashboards, data visualization, and real-time analytics. Pricing ### How much does it cost and what fees or limitations are included? Multiply starts at €159/month for the Launch plan, with Grow at 349/month and Scale at 699/month, plus a free trial. Reviews often call it economical with strong value, but some mention paid add-ons for price-tracking features and setup time for rules, data feeds, or onboarding. Answer based on 20 reviews Getting Started and Support ### What training and onboarding options does Multiply offer? Multiply provides live online training sessions and documentation to help teams get started. Live online sessions support guided setup and direct instruction, while documentation gives written reference material for self-paced review of features and processes. Getting Started and Support ### What customer support options does Multiply offer? Multiply offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users describe the support team as quick to respond, reactive, and effective, with several noting helpful setup guidance and strong follow-up in both German and English. Answer based on 9 reviews Ease of use ### Is Multiply easy to use? Multiply feels easy to use for most marketplace sellers, with a clear dashboard, quick setup, and intuitive daily pricing tasks. Small ecommerce teams often mention fast onboarding and simple CSV handling, though some users find the layout busy and say advanced setup or reporting can take more technical familiarity. Answer based on 10 reviews ## Features AI summary Based on 494 Marketplace reviews Capterra data shows that buyers of pricing optimization software rank the following features as their top priorities: - **Repricing engine** (**43%** of reviewers rated this feature as critical) - **Custom Pricing Rules** (**48%**) - **Dynamic Pricing** (**54%**) Multiply supports all three of the features reviewers call out most often: **Repricing engine**, **Custom Pricing Rules**, and **Dynamic Pricing**. Together, these capabilities help businesses adjust prices faster, apply pricing logic that fits their goals, and respond to market changes in real time, allowing teams to protect margins while staying competitive. Repricing engine 4.8 (19) 84.21% of 19 reviewers that rated this feature as important or highly important AI-driven algorithms that allow for automatic repricing in real-time Custom Pricing Rules 4.9 (15) 73.33% of 15 reviewers that rated this feature as important or highly important Create custom predefined rules for prices for products and services Dynamic Pricing 4.9 (16) 75.00% of 16 reviewers that rated this feature as important or highly important Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. Elasticity-based pricing 5.0 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points Competitor Price Tracking 4.8 (16) 62.50% of 16 reviewers that rated this feature as important or highly important Monitor and compare prices for competing products Pricing Analytics 4.7 (22) 77.27% of 22 reviewers that rated this feature as important or highly important Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Multiply 37 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Competitor Monitoring: Track activity of your competitors - Competitor Price Tracking: Monitor and compare prices for competing products - Cost Analysis: Analyze and calculate business costs - Custom Pricing Rules: Create custom predefined rules for prices for products and services - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Dynamic Pricing: Real-time price adjustment for a product or service to reflect changing market conditions, geolocation, customer behavior, etc. - Elasticity-based pricing: Calculate the price elasticity of demand by analyzing pricing and market data to find the most optimal price points - Forecasting: Form predictions based on past and present data/trends - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Currency: Manage and handle various international currencies - Multi-Store: Manage multiple teams and operations from a central location - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Price differentiation: Create unique pricing based on product, store, geography, or customer segmentation - Price List Management: Create and manage price lists for products, customer segments, and geographic locations. - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Catalog: Present a catalog of inventory that customers can view - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Repricing engine: AI-driven algorithms that allow for automatic repricing in real-time - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.7 (44) 4.7 Based on 44 reviews ## Pricing Value for money 4.8 (44) Free Trial [View pricing plan details](https://www.capterra.com/p/228102/Multiply/pricing/) Launch €159.00 Per Feature,Per Month It includes: - Margin-maximizing Algorithms - Amazon Real-time Pricing - Dynamic Pricing Frequency (other channels) - Min/Max Bound Pricing - 130+ Supported Channels - Performance Dashboard - Bulk Data Import & Editing - Dedicated Account Manager Grow €349.00 Usage Based,Per Month It includes: - Amazon Real-time Pricing - Dynamic Pricing Frequency (other channels) - 130+ Supported Channels - Performance Dashboard - Bulk Data Import & Editing - Dedicated Account Manager - Margin-maximizing Algorithms - Min/Max Bound Pricing - Margin Rate Pricing - Competitors Report - Custom Pricing Strategy Scale €699.00 Usage Based,Per Month It includes: - Amazon Real-time Pricing - Dynamic Pricing Frequency (other channels) - 130+ Supported Channels - Performance Dashboard - Bulk Data Import & Editing - Dedicated Account Manager - Margin Rate Pricing - Competitors Report - Custom Pricing Strategy - Margin-maximizing Algorithms - Min/Max Bound Pricing - SLA Value for money 4.8 (44) 4.8 Based on 44 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (44) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (44) 5.0 Based on 44 reviews ## User reviews Overall rating 4.9 Based on 44 reviews Filter by rating 5(42) 4(1) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent MH Marcel H. Fachinformatiker Building Materials ### "Eine Praktische Repricing-Software ohne Abzockvertrag." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 10, 2026 Insgesamt ein solides Tool, das hält, was es verspricht. Wer auf mehreren Marktplätzen gleichzeitig aktiv ist und keine Zeit hat, Preise manuell zu pflegen, ist mit Multiply gut bedient. Der Support war bei Rückfragen schnell erreichbar und hilfsbereit. Klare Empfehlung für Händler mit größerem Sortiment. Pros Multiply hat unsere Arbeit als Multichannel-Händler auf Amazon und eBay deutlich vereinfacht. Die automatische Preisanpassung reagiert schnell auf Mitbewerber, und die Buy-Box-Gewinnrate hat sich spürbar verbessert. Besonders positiv: Die Integration mit unseren bestehenden Plattformen lief reibungslos, und das Dashboard gibt einen klaren Überblick über alle relevanten Kennzahlen. Für einen Katalog mit mehreren hundert Artikeln ist das ein echter Zeitgewinn. Cons Die initiale Einrichtung der Repricing-Regeln erfordert etwas Einarbeitungszeit, um die richtigen Mindest- und Höchstpreise korrekt zu hinterlegen. Wer das Tool zum ersten Mal nutzt, sollte sich ein paar Stunden Zeit nehmen, um die Strategie sauber aufzusetzen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TJ Thorsten J. Head of E-Commerce Consumer Goods ### "Best software out there for repricing marketplaces" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 8, 2026 I randomly stumbled across Multiply when looking for a repricing tool for our Mirakl marketplace. I was inmediately contacted by a sales rep and it only took a couple of days until we were able to pilot Multiply. The results were stunning. From day one we saved about eight hours / week for repricing and increased sales by about 30%. We obviously continued using Multiply and also switched our Amazon repricing from sellerlogic to Multiply because the software is so much more intuitive and has better reporting capabilities. Whenever we needed support, our issues were solved directly and with high quality. On top of it, the software is really inexpensive. It probably has the best value for money of all tools we are using. I recommend it 100%! Pros It does what it's supposed to do! The repricing works timely and perfectly. The setup was easy and we were up and running within a couple of hours. Besides, the value for money is incredible. We pay so little money for so much saved time and so many additional sales. Cons Nothing really, it's a great product. The only thing that's annoying from time to time is the generation of reports. I think I would like more graphs and less CSV files but that's a minor issue. Switched from [SELLERLOGIC](https://www.capterra.com/p/10031141/SELLERLOGIC/) better UI and functionalities, easier to use Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DT Dario T. Marketplace Specialist Public Relations and Communications ### "Ottimo strumento per aumentare ricavi e controllo sulla BuyBox" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 7, 2026 La mia esperienza con Multiply è molto positiva. Mi sta aiutando concretamente a migliorare i ricavi, ottimizzare la ricerca del prezzo corretto e mantenere la BuyBox. Inoltre, il team è molto disponibile e dedica il giusto tempo per supportarmi nella definizione delle strategie migliori. Pros Ciò che apprezzo di più è il repricer dinamico, che mi aiuta a ottimizzare i margini e a migliorare la gestione della BuyBox. Inoltre, lo strumento è molto utile per aumentare i ricavi e semplificare le attività di pricing. Cons Al momento non ho riscontrato particolari aspetti negativi. L’esperienza è complessivamente molto positiva. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AW Achim W. CEO Retail ### "Am Ende war alles gut." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 5, 2026 Es war ein großer Aufwand, aber wenn es läuft, ist es gut. Es hat gedauert und war umfangreich, für uns hat es sich gelohnt. Pros Das Preis-Leistungsverhältnis, der Kundensupport und die Datenautomatisierung sind absolute STärken von Multiply. Cons Die Preisverfolgung u.Ä. Features kosten Aufpreis. Diesen können dazu gebucht werden, allerdings ist der Aufpreis erheblich. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TF Tom F. In-house staff Import and Export ### "Mulitply is self-sustaining" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 23, 2026 Pros Mulitply is self-sustaining—they’ve delivered on their promise Excellent customer support in German and English, depending on your needs. Quick response times to inquiries. We try out a new system 1–2 times a year, but haven't found anything better in the last 8 years. Now Multiply has come along and surpassed our old system in every way. Cons I can't say much. We ran into a technical issue during setup. A developer joined the video call right away, and 15 minutes later the problem was solved. Simply fantastic Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JN Jona N. Purchasing Manager Textiles ### "Truly recommended" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 10, 2026 Very positive! The software does exactly what it should do. The positive features in comparison to other alternatives are very impressive. Pros What impressed me the most was the personal service during our test. The numbers have been awesome as well. Cons Nothing so far. Until now everything is working just fine and the service is available as we need it. Switched from [eDesk](https://www.capterra.com/p/137210/xSellco-Helpdesk/) Because it has advantages in repricing products which do not have any other sellers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Julian A. CEO Consumer Electronics ### "Works as expected—everything is great." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 26, 2026 Pros The tool works just as you would expect. We can rely on it completely and always have our prices under control. Cons We have been using the tool for about 6 months and have not noticed any negative aspects so far. We are therefore completely satisfied. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Amit M. Manager Apparel & Fashion ### "Best move in 2026" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2026 Amazing software, we noticed an uplift in sales during just the trial period, making sales on stock lines we have never sold before. Staff are very friendly and helpful and the platform is very easy to use and understand. Pros The whole team are very helpful, knowledgeable and supportive. Great results from just the trial period. Very easy to use and understand. More than what a human could possibly achieve. Cons Nothing to report currently. All reveiws are positive only. Few areas where extra guidance was needed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB Darwin B. E-Commerce Manager Computer & Network Security ### "Great Support and communication" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 12, 2026 Pros Support and service. Quick and very friendly responses to every query. Furthermore, the interface is straightforward and easy to manage. Cons They Marketed it for Mirakl but had not Conrad DE ready to start. For now the data ist not correct. But they already figure it out. Switched from [Amazon Repricer](https://www.capterra.com/p/196867/Amazon-Repricer/) More Marketplaces i can use and reprice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Partner Retail ### "Great repricing software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 2, 2026 Great product features, performance and customer support. Highly recommended for any online retail business. Pros Feature-rich with a clear, easy-to-understand interface. During onboarding, the features were all explained in detail, and all my questions were answered. When I needed support and wanted a custom repricing strategy, the support was excellent, and the strategy was created very quickly. Cons The price could be lower. It would be good to have the option to arrange listings in the order that they were listed (newest listed first). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/228102/Multiply/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.