# Page 2 | Encharge Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Encharge the right Marketing Automation solution for you? Explore 297 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/228178/Encharge/reviews --- Encharge 4.9 (297) [View alternatives](https://www.capterra.com/p/228178/Encharge/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Page 2 - Reviews of Encharge ## Showing most helpful reviews Showing 26-50 of 297 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AM Annemarie M. Owner Sports Used the software for: Less than 6 months ### "A surprisingly powerful and intuitive automation tool" December 2, 2025 5.0 My overall experience with Encharge has been extremely positive. Setting everything up was effortless, and within a short time I had automated journeys, tagged segments, and my first email blast running smoothly. The platform encourages good legal practices for email marketing, which I appreciate. The analytics, segmentation options, and speed of the interface all impressed me. I came from tools where I constantly felt limited in tracking and personalization, and Encharge finally gives me everything I need without being overly complicated. I would absolutely recommend it to anyone who wants powerful automation combined with ease of use. Pros What I like most about Encharge is how intuitive the entire platform feels. The flow builder is extremely smooth, and designing automated journeys takes almost no learning curve. Performance is excellent; everything loads quickly and feels well-optimized. The interface is clean and makes complex automation feel simple. I also appreciate the detailed analytics, which give me a clear view of funnel performance without overwhelming dashboards. Customer support has been excellent as well. They responded quickly when I had a question and guided me step-by-step with clear instructions. The overall value for money is outstanding considering the feature set. Cons Really nothing. I honestly have very few complaints, the product is great and i wouldn't get why you wouldn't use this product!! Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Encharge is cheaper and way more user friendly. Review Source DŽ Dubravko Ž. CEO Education Management Used the software for: Less than 6 months ### "Excellent and intuitive tool for behavior-based email automation" June 26, 2025 5.0 As the founder of a personal development and education center, Encharge helped us automate every step of our 5-week training program. We no longer spend hours manually writing or scheduling emails. Instead, we’ve built an end-to-end system that sends welcome messages, check-ins, reminders, and post-program follow-ups all triggered by user behavior. It has saved us time, increased our engagement, and helped us convert more users into advanced programs. The platform is reliable, the learning curve is reasonable, and support is responsive. Pros The visual flow builder is easy to use and very flexible. We love how we can segment users by tags and behaviors like clicks, page visits, or email opens. Integrating with Google Sheets and others works smoothly, and the behavioral triggers help us create dynamic and personalized communication. The drag-and-drop design lets even non-technical team members build flows quickly. Cons Analytics dashboards can sometimes load slowly or lag a bit, especially when dealing with longer flows. Also, the lack of native A/B testing within the flow builder limits direct experimentation unless you create workaround branches. More prebuilt templates for common use cases (welcome sequences, reactivation, etc.) would also be helpful for beginners. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Brevo](https://www.capterra.com/p/132996/brevo/) Reason for choosing Encharge Encharge struck the perfect balance between powerful automation, ease of use, and price transparency. The visual flow builder and native behavior triggers were exactly what we needed, without unnecessary features that would slow us down. It just fit. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We switched from Mailchimp to Encharge because we needed more flexibility, especially around behavior-based automation and user segmentation. Mailchimp is great for newsletters and simple campaigns, but it quickly became limiting for our educational programs — we couldn’t easily trigger emails based on specific user actions or personalize the flow depending on each participant's journey. Review Source VR Verified Reviewer Consultant Marketing and Advertising Used the software for: 6-12 months ### "Great software, many possibilities" May 9, 2025 5.0 Encharge has changed the way I deliver email marketing campaigns to my clients. The automation process, or creating a flow, is very simple, and there's extensive compatibility with many platforms. The good thing is that they have a roadmap for further expansion. Email delivery is very efficient—I'd say much better than other, more well-known systems—it's a very reliable email delivery system. For me, a change from the previous platform I had is the integration with Shopify. It's a very well-designed integration with full compatibility, and it adapts very well to all the actions and triggers my clients need. Encharge is a real discovery, and I'm delighted with the tool. One of the most important things is the human team behind it. Pros A lot of triggers A lot of integrations with other software Easy creation of automation flows Easy contact management Support team High efficiency in email delivery Cons I can't point out anything bad, I've only had good experiences and the software has been very efficient in everything. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) It was an experience I didn't enjoy because of the high price and sometimes the email delivery and segmentation weren't entirely satisfactory for me. Review Source MR Michelle R. Crafter Arts and Crafts Used the software for: Less than 6 months ### " A Must-Have for Small Business Email Automation" May 13, 2025 5.0 My experience with Encharge has been excellent. It’s user-friendly, reliable, and powerful enough to handle advanced automations without the learning curve you get with other platforms. I use it to follow up with customers, onboard new subscribers, and promote products and classes and it’s helped increase my engagement significantly. I also appreciate their fast, friendly support whenever I have a question. It’s a tool I recommend to any fellow business owner or creator looking to build out email marketing automations that feel natural, not spammy. Pros What I love most about Encharge is the visual automation builder it’s incredibly intuitive. As someone who juggles crafting, product sales, and online classes, I appreciate how easy it is to create personalized email flows based on user behavior and tags. The templates, segmentation tools, and integration options have saved me hours. I also like that it's not bloated everything is purposeful and well-designed. Cons If I had to name something, I’d say the analytics could be a little more detailed. While the basic metrics are all there, I’d love to see more granular reporting, like breakdowns by tag or deeper insights into flow performance without needing to click into individual emails. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) 🔄 Why did you make the switch? While Klaviyo had some strong features, it felt overly complex and a bit overwhelming for my needs as a small business owner. I wanted a platform that was more intuitive and less focused on e-commerce stores alone. Encharge offered the perfect balance of ease of use and powerful automation features, especially with its visual flow builder and segmentation tools. Plus, the pricing made a lot more sense for my use case, which includes classes, events, and digital products not just physical product sales. Review Source VR Verified Reviewer CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Powerful Automation" January 16, 2026 5.0 Encharge has replaced multiple disjointed tools for me. It strikes the perfect balance between power and simplicity, allowing me to run sophisticated campaigns without needing a technical degree. Highly recommended for anyone needing serious automation. Pros The standout feature for me is the visual flow builder. It makes mapping out complex user journeys incredibly intuitive. I can simply drag and drop triggers and actions to see exactly how a lead moves through my funnel. The segmentation is also top-tier; being able to tag and target users based on specific behaviors (like visiting a pricing page or opening a specific email) has significantly improved my conversion rates. It integrates smoothly with my other tools, effectively acting as the "brain" of my marketing stack. Cons While the reporting is good, I’d love to see even more granular analytics for individual email performance directly within the flow view. However, the team ships updates fast, so I expect this to improve. Review Source AD Alex D. CEO Professional Training & Coaching Used the software for: Less than 6 months ### "Review from a former Kit user" December 14, 2025 5.0 As a former Kit user, I was a bit skeptical when looking for a new email marketing solution. I wanted a tool that was easy to use, but offered a robust solution. Encharge offers everything I hoped for and more. There's an easy to use tagging system, you can build easy or more complicated flows, depending on your needs. Another worry I had was integrations with other tech tools I was using. You need not to worry, other tools I'm using for my business were possible to connect to Encharge. The interface feels clean and intuitive, and setup was genuinely straightforward. Pros As a former Kit user, I was a bit skeptical when looking for a new email marketing solution. I wanted a tool that was easy to use, but offered a robust solution. I need an email marketing provider that will handle complicated flows, comprehensive user tagging, and Encharge offers all of that. Another worry I had was integrations with other tech tools I was using. I was happy to discover that all other tools I'm using for my business were possible to connect to Encharge quite easily. The interface feels clean and intuitive, and setup was genuinely straightforward. Cons The only downside I see is little documentation available on how to set up the software, but I was able to do it fairly easily with the written documentation provided. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) The pricing of ConvertKit became very high for what it offered Review Source AK Adam K. Coach Professional Training & Coaching Used the software for: Less than 6 months ### "Being less "Spammy" thanks to Encharge's smart features" April 27, 2025 5.0 So, I've been trying out Encharge for my email marketing, and it's a really good bit of software. I moved away from another tool that I had been using for some years (that suddenly stopped working properly) and I'm extremely pleased that I was put onto Encharge. The tagging system is straightforward and makes keeping track of your audience a doddle. Their automation flows are also really well thought out and easy to use. However, the thing that's really impressed me is the behaviour triggers. Being able to group people based on how they interact with your emails – like clicking certain links – is just brilliant for sending really relevant and permission-based marketing. It makes personalisation a cinch. And the fact that it all connects up nicely with my other tools via Pabbly Connect and Zapier is a massive plus – no headaches there! If you're after an email marketing tool that's both powerful and easy to get the hang of, you might want to give Encharge a go. Pros It's tagging system, segmentation and behaviour triggers, for example segmenting based on a link clicked in an email. Cons It took a while to get used to not having Groups or "Lists" in which subscribers belonged to. But now I'm liking the ease of Segmentation! Switched from [ZagoMail](https://www.capterra.com/p/211340/ZagoMail/) Stopped functioning and performing for what I needed. Review Source VR Verified Reviewer CEO Writing and Editing Used the software for: Less than 6 months ### "So far So Amazing!" January 20, 2026 5.0 When I evaluate a tech platform, I’m looking for more than features; I want flow, intuitive working, ease and efficiency. Customer service was helpful. Pros Encharge’s drag‑and‑drop automation builder is one of the easiest and most powerful on the market. Its very fun to work with. Cons Contact imports are a bit confusing for a newbie so i'm at the stage of learning, I might love it in the future. The chatbox froze, which made me waste some time but they came back to me pretty fast. Review Source TP Terri P. Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Cleaner, simpler, and just as powerful as ActiveCampaign" June 9, 2025 5.0 I recently moved from ActiveCampaign to Encharge and I’m so glad I did. As a coach and small business owner, I was looking for an email platform that could handle advanced advanced automation without overwhelming me and Encharge does that. Pros The interface is much cleaner and more user-friendly than ActiveCampaign. It feels less cluttered and easier to navigate. I love how easy it is to build and edit Flows, especially being able to set up email templates separately and tweak them without diving back into the Flow itself. Folders are a game-changer for organisation. I can keep my broadcasts and Flows neatly filed away, but still view everything at once if I want to. I also really appreciate being able to send emails based on the reader’s time zone without having to upgrade my plan (something that was frustrating in ActiveCampaign). The reporting is clear and helpful, and the automation triggers and features feel just as powerful as what I was using before. Support is also excellent. \[sensitive content hidden\] is incredibly responsive and helpful with any questions I’ve had, which makes a huge difference when you’re getting set up or troubleshooting. Cons There is a slight learning curve, but nothing compared to the overwhelm I used to feel in other tools. I’d like to see even more depth in reporting over time, but honestly, it already does a great job. I'd like to be able to tag a subscriber based on link clicks, but I haven't found that functionality yet. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Cost - there was the potential to pay a lower price with Encharge Review Source gC gabby C. Photographer Photography Used the software for: Less than 6 months ### "User-friendly, Powerful, and Excellent Support!" May 3, 2025 5.0 My overall experience with Encharge has been fantastic. From the easy setup to the responsive support, everything has felt seamless and well thought out. It’s made automating my business so much easier and more efficient. I feel way more confident in my workflows now, and I actually enjoy checking in on my campaigns! Highly recommend to any business owner looking for an intuitive and reliable email automation platform. Pros The platform is super easy to use, even for someone who isn’t super techy. I was able to set things up quickly and intuitively. Also, their customer support is AMAZING! Anytime I had a question, they responded fast and were genuinely friendly and helpful. Cons Honestly, not much to complain about. If I had to pick something, I’d say it took me a little time to explore all the features because there are so many great tools, but that’s not really a con! Switched from [ZagoMail](https://www.capterra.com/p/211340/ZagoMail/) I switched from ZagoMail because the experience was incredibly frustrating. Their customer service was unresponsive; it often took weeks to hear back, and when they did reply, the support wasn’t helpful at all. I also had issues with my account and ended up losing money due to poor handling and lack of transparency. I needed a platform that actually values its users and provides real support, which is exactly what I found with Encharge. Review Source Molli lou C. Spiritually Aligned Lead Generation Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Failproof email marketing" April 15, 2025 5.0 Pros How they set you up to succeed. Its hard to impossible to ruin your email account with encharge because they dont let you! Even if your a beginner and dont understand dmarc or anything like that, they hold your hand and make it possible to have an easy process. Cons Make sure your first emails are not time based, and can drip slowly out. Its really awesome that they do that because it warms up your account, but I moved from a different tool and had an event that I was inviting people to and it didnt get to everyone before the event. Its no big deal the event still had like 60 people at it, and was a huge success, but just in case. Im sure they tell you somewhere I just didnt see it. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Acumbamail](https://www.capterra.com/p/195838/Acumbamail/) I was looking for a platform that was easier to use and had the features i needed and good support and onboarding without being super obnoxious. I wasnt sure it existed, but im glad i didnt settle! (sounds like my love life to be honest 🤣 ) Review Source DN Danica N. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Makes sending emails SO much easier" May 1, 2025 5.0 Overall, it's been a great experience. I really needed to up my game when it comes to emails (for sales, newsletters, etc.) and Encharge is the perfect tool to make this happen. Pros recently started using Encharge for my email marketing, and it’s already proving to be a game-changer! The platform has beautifully designed, visually appealing templates that make it easy to create polished, on-brand emails without needing to hire help (cost savings!!). I especially love the built-in A/B testing feature, which helps me optimize my messaging and subject lines for better engagement. What really sealed the deal for me was how seamlessly Encharge integrates with both ThriveCart and Zapier, which are my primary biz tools. The automations I’ve been able to set up are already saving me hours of manual work. This tool is exactly what I needed to level up my business and streamline my workflows! A must-buy and a great alternative to the competitors out there! Cons I do wish they had a landing page option for lead magnets. That would make this platform EXCELLENT. Fingers crossed it comes soon. Switched from [beehiiv](https://www.capterra.com/p/249823/beehiiv/) Price. It was too costly to continue to grow my list on beehiiv. Review Source Roman R. CEO Design Used the software for: Less than 6 months ### "A Tool That Actually Lets You Start. Just do it." May 9, 2025 5.0 Everything’s already there like email, forms, triggers, conditions. No need to stitch together 5 different tools. It just keeps you in the zone. I didn’t have to stop to look up documentation every 3 minutes. If you want something that lets you build funnels without losing your mind, this is it. Pros Honestly, Encharge surprised me. I didn’t expect it to be this easy to get started. Most tools like this overwhelm you right away, but here I was, building my first automation within minutes. It just works. I used a form, connected a Google Sheet, added some logic, and somehow it all flowed. No idea how they made it this smooth. The flow editor is... I don’t know how to say it, but kind of fun? Sounds weird, but dragging those steps around and seeing it all come together gave me a weird sense of joy. Cons There are a few places where more advanced stuff takes a bit of digging. But this is why it is called 'advanced', right? Nothing that stopped me in my tracks, so far. Review Source VR Verified Reviewer Founder Marketing and Advertising Used the software for: Less than 6 months ### "So far so good!" September 18, 2025 5.0 Getting started with Encharge was easy. I didn’t have to deal with a steep learning curve, and I moved all my automations over from Kit in less than hour. Pros Encharge’s lifetime plan on AppSumo was exactly what I needed. I’d been on the hunt for an email platform that didn’t lock me into monthly payments, and this checked every box. Cons I wish it would automatically integrate with Thrivecart without having to pay for the highest tier on AppSumo. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) Unfortunately, they phased out the plan I was on. The next available option didn’t align with the size or scope of what I needed. Review Source Muhamad Hariz A. Lead Consultant Information Technology and Services Used the software for: Less than 6 months ### "The best tool I used for email marketing" June 9, 2025 5.0 The best experience. Highly recommended. I have tried may tools before but this one is a keeper. So far I'm really happy. Pros The best and simplest email marketing tools I used so far. I like the support. The ui, the ux and how easy to navigate Cons The limit on subscribers. Of course their cost is low compared to other email marketing platforms which I great. Other than that, none so far. Alternatives considered [AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing Encharge Cost and reviews from other users. I have tried the trials too. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Cost is absolutely lower using encharge. Review Source Yash P. Founder E-Learning Used the software for: 6-12 months ### "A Growing Email Tool - Trusty..... but need a bit of upgrading." April 28, 2025 5.0 Pros \- It's a competitive tool that surely helps to send really personalized message to potential customers based on their intention, - Much easier to setup - No Brainer, plus tutorials are given Cons \- Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using. - Tutorials are old. - Software needs a redesign - Its usable and fully complete software (end to end made)... just 1 upgrade and can solve all in 1 click Review Source Nagy E. Company Ownser Import and Export Used the software for: Less than 6 months ### "A powerful tool for multilingual marketing automation" May 7, 2025 5.0 I’m running several multilingual websites, and Encharge has helped me centralize and automate all my email communication. The tagging and segmentation system is excellent for managing different contact types and languages. Even though there’s a learning curve, the documentation and support make it manageable. It’s a real asset for small business owners who want serious email automation without enterprise costs. Pros The visual automation builder is intuitive and powerful. I could easily create personalized flows for welcome emails, follow-ups, and upsells. The lifetime deal made it even more appealing. Cons Some basic things like file attachments or Gmail-style message previews could be smoother. It’s very close to perfect, but a few UI improvements would help. Review Source Joe M. Founder Marketing and Advertising Used the software for: 6-12 months ### "Encharge on the up and up" August 5, 2025 5.0 Excellent overall experience and very satisfied with the power of automations and segmentations that are possible. Pros Encharge is a powerful, clean, and focused on automations that actually supports product-led growth and SaaS funnels. It is much easier than similar tools for building flows that reflect how SaaS users really engage. Cons Contact management is the only part of the Encharge experience which can feel a little clunky at times. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Switched due to ActiveCampaign pricing and flows. Review Source CM Claudia M. Digital Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "The tool I was waiting for, recommended!" May 7, 2025 5.0 Easy to use, very happy with this product and very surprised with all the things it offers related to automations and integrations. Pros I am very happy with Encharge, I have been testing it for the past month and I am positively surprised. I have used many different platforms in the past (I implement tools for my clients), and I can seriously say this is one of the best I have tried. It is easy to understand and very powerful.I like the way I can see the sequences, and the flexibility to edit the emails, even when the sequence was already published. It also has an email warming feature that was a nice surprise, my audience received my email campaign without any issues. I also tested the integration with Google sheets and that worked perfectly well. I tested it with Pabbly and other tools, and overall I am very happy with it, it was easy to integrate as they have a lot of documentation. The support is also very responsive. I can highly recommend it. Cons I have not found anything I don't like so far. I will get back here if I do in the future. Perhaps that it doesn't have landing pages, but I don't really mind. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) I wanted more automations and integrations. Review Source JV Jorren V. founder E-Learning Used the software for: Less than 6 months ### "Impressed so far!" May 7, 2025 5.0 I’ve been using Encharge for a week now and I’m genuinely impressed. The flows are really easy to set up, even when you want to create something a bit more advanced. It all just makes sense. I love how simple it is to add webhooks, it’s so smooth to connect with other tools. One of my favorite features is being able to assign tags to people on your list. It gives you so much flexibility in how you communicate. And you can easily create forms for your website to grow your list. So far I’m super happy with it. It’s clear, powerful and saves me a lot of time. I’d definitely recommend it if you want to automate your emails. Pros The ease of use. I've just started working with it and the interface is really intuitive. Cons The form, when sent with no data, still creates a person on the connected list. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Encharge Because of the lifetime deal. That makes it super valuable. Review Source TH Tom H. Tattoo Artist Arts and Crafts Used the software for: Less than 6 months ### "Great first impression!" June 10, 2025 5.0 As stated, pretty limited experience but I can tell this is going to be a game changer for me. Made an email with ease and looking professional with their app Pros I have only just started using it, incredibly intuitive and easy to use with tutorials provided. For someone who’s never used flows before this is perfect! Cons I haven’t found any major downsides as of yet, some may come up but so far everything is seeming flawless. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Encharge Lifetime deal is a lot more convenient for my uses Review Source MR Mjølner R. Solopreneur Alternative Medicine Used the software for: Less than 6 months ### "Easy and pretty" May 16, 2025 5.0 I’ve had a ton of different mailer programs, like mailchimp, kirim, groove and many others and there’s always something that doesn’t work properly or the help is slow to come if there at all. Not my experience so far. I am really looking forward to using it more and will be making it my primary mode of sending emails as soon as I’ve moved all my old lists to it. Pros I have only had it for a short while but so far it seems really great. It is really userfriendly and the interface is very clean. Any help I have asked for in setting it up has been super fast and has worked like a treat. Cons Nothing so far. Seems really sleek and as I said, the help has been fast to come and easy to implement Review Source GA Geeno A. Allround creative Entertainment Used the software for: Less than 6 months ### "Encharge for the win" June 12, 2025 5.0 I came from using mailchimp and mailerlite but en charge is growing on me fast. The easy interface makes it easy not to like the platform Pros Up until now this is a really good option for me, an easy UI and the integration to set up flows is amazing Cons There could be more integrations but I believe is it’s on the road map. But overall performance is good. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) The ease of use and the AppSumo deal was enough to make me Switch Review Source AV Andrea V. Ing Machinery Used the software for: Less than 6 months ### "Buon software per newsletter e flow email" May 14, 2025 5.0 Ho acquistato Encharge (https://encharge.io/) perché avevo bisogno di inviare email in modo massivo e cercavo un'alternativa a strumenti più noti e costosi per l'email marketing. L’interfaccia è semplice e intuitiva, e anche se inizialmente ho avuto qualche problema per aver importato dei contatti errati, il supporto è stato rapido ed efficiente nel risolvere tutto. Per farlo funzionare al meglio è necessario effettuare alcune operazioni tecniche, come la verifica del dominio, ma le istruzioni sono chiare. Mi ha colpito positivamente la presenza di numerose integrazioni, come quelle con i moduli da inserire sul sito, e la possibilità di creare flussi automatici molto personalizzabili. Lo sto ancora esplorando, ma già adesso posso dire che è uno strumento davvero potente e flessibile. Pros Mi piace la possibilità di integrazione e di flussi di email Cons È molto complesso e richiede qualche aiuto tecnico Review Source VR Verified Reviewer Founder Health, Wellness and Fitness Used the software for: 2+ years ### "Good for email automation processes." October 14, 2024 4.0 Pros Good value for product, and ease of use with creating automations. Cons There's not much to dislike, but the editors could be a bit more intuitive. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Encharge I was able to acquire Encharge as an LTD, so the operational cost made the decision. 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