---
title: "Better Reports Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Better Reports the right Dashboard solution for you? Explore 174 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/228181/Better-Reports/reviews/"
page_type: "reviews"
language: "en"
---

Better Reports

4.9 (174)

[View alternatives](https://www.capterra.com/p/228181/Better-Reports/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 16th, 2026

# Reviews of Better Reports

Ease of use

4.5

Customer Service

5.0

## Pros and Cons in Reviews

Becky D

ownerRetail, 2 - 10 employeesUsed the software for: 1-2 years.

“Anytime I am looking to run a specific report and I am unsure where to find the numbers they have been extremely helpful and have created several custom reports for my dashboard with no hassle.“

February 16, 2026

MV

Michela V

Owner and ConsultantApparel & Fashion, 2 - 10 employeesUsed the software for: More than 2 years.

“My one wish is for an option to view historical inventory, but that's not a feature Shopify offers.“

June 18, 2026

MA

Marcela A

DTC E-commerce Retail Inventory Control SupervisorApparel & Fashion, 51 - 200 employeesUsed the software for: 1-2 years.

“It has helped me track sales, inventory, and refunds more accurately than Shopify’s native tools.“

September 29, 2025

LC

Libby C

Customer Service and Marketing SpecialistRetail, 51 - 200 employeesUsed the software for: 1-2 years.

“It's difficult to find the correct starting report sometimes, permissions issues may get in the way of the project.“

May 21, 2026

DB

Debbie B

Ecommerce Customer Care Operations LeadRetail, 201 - 500 employeesUsed the software for: 1-2 years.

“I love being able to create my own reports and if I need help, the Better Report team is always there to help me.“

June 11, 2026

AO

Alan O

warehouse managerCosmetics, 2 - 10 employeesUsed the software for: 1-2 years.

“I still struggle to create mine my own reports, not exactly sure if I’m doing it right.“

May 22, 2026

ME

Misuzu E

OwnerFood & Beverages, 11 - 50 employeesUsed the software for: 1-2 years.

“I have a hard time customize the report forms however you help me very quick every time.“

June 13, 2026

JS

Jake S

Technical Operations ManagerTransportation/Trucking/Railroad, 201 - 500 employeesUsed the software for: 6-12 months.

“My finance team relies on it and the only times it lets them down, it's an issue with shopify, not Better Reports.“

May 7, 2025

## Showing most helpful reviews

Showing 1-25 of 174 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Lindsey L.  
Owner  
Food & Beverages  
Used the software for: 2+ years

### "Better Reports... More like top notch reports!"

January 7, 2026

5.0

Top notch and I will always highly recommend them! I haven't upgraded my Shopify plan because I honestly like their reports more than Shopifys.

Pros

I can always count on Better Reports to reach out either same day or by the next day. Communication is always top notch and if they need more clarification they send a detailed email and or a video showing what they need. They are also great to work with!

Cons

I truly can't think of anything that I don't like about Better Reports. They have helped me within hours of each time that I need assistance on a custom report.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

I made the switch because they limit you on what you can do in their basic subscription. I honestly think you should always be able to view your live inventory in all subscriptions in Shopify, but they have to make money somewhere I guess. Better Reports is more affordable and I'm sure will always be easier to use.

Review Source

DB

Duffy B.  
owner  
Retail  
Used the software for: Less than 6 months

### "Shopify is better with Better Reports"

June 18, 2025

5.0

I have used them to get info that I used to get with my old POS, Retail Management Systems. They had the best reports, and you could filter them for exactly what you need. Now with Better Reports, I can get the same info.

Pros

Shopify is wonderful in so many ways, but their reporting is lacking. Better Reports has helped me get the information I need. The new sales tax reports from Shopify are long and confusing, I could not see the amounts I needed to report. I emailed the help desk and within hours had the correct info in a "made for me" sales tax report. It actually is easier to read than Shopify's old report.

Cons

I haven't had a Con yet. I of course wish the information I need was included in my Shopify monthly charge, however if you need the info in order to make correct business decisions, $39.90 a month is worth it.

Switched from

[Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)

I added Better Reports to my Shopify Admin to get the needed metrics

Review Source

TV

Therese V.  
Marketing Manager  
Publishing  
Used the software for: 2+ years

### "Great Customer Service Experience"

July 29, 2026

5.0

Pros

This is the first time I've needed to reach out to customer service at Better Reports, and they were able to quickly and easily help me fix the issue I was experiencing because of a Shopify change. Really appreciated how fast and efficient \[sensitive content hidden\] was with not only building a new custom field, but also with updating the reports that already existed!

Cons

The more flexible the elements are that can be added to a report, the better. Already, Better Reports is our default reporting app and where we go instead of using any of Shopify's analysis.

Review Source

SM

Sarah M.  
Owner  
Consumer Goods  
Used the software for: 1-2 years

### "Time saving app"

February 18, 2026

5.0

Pros

There is a report for everything I need - very easy to use and when I have questions, customer service is the best part of This app. They are happy to help when I need assistance creating specific reports and it has been a huge time saver for me.

Cons

Sometimes with so many choices it can be hard to narrow it down and figure out how to make a specific report however customer service always helps me immediately in these situations.

Review Source

MV

Michela V.  
Owner and Consultant  
Apparel & Fashion  
Used the software for: 2+ years

### "Best reporting App! Real people, not robots!"

June 18, 2026

5.0

Wonderful. I love the team, I love how quick they are, and how much they understand the data - not just how to format, but also what answers I'm looking to solve with the reports I'm creating. I use Better Reports for all my clients and consider it the best in class for reporting.

Pros

The people! It's so refreshing to talk to real analysts, not just robots. The team is incredibly fast to respond (within hours if not minutes), and they are always able to solve my problems, provide solutions, and create some really complex reports.

Cons

There's really nothing I don't like! My one wish is for an option to view historical inventory, but that's not a feature Shopify offers. More of a con on Shopify than better reports.

Review Source

VR

Verified Reviewer  
Director of Business Transformation  
Retail  
Used the software for: 2+ years

### "Great support!"

January 16, 2026

5.0

I always get the support I need, and they go the extra mile to resolve my requests. \[sensitive content hidden\] is truly great!

Pros

Speed, proactiveness and clarity on their answers. I always get the support I need, and they go the extra mile to resolve my requests.

Cons

The price is quite high and it is per store on Shopify. It would be great if they could offer different plan tiers to favor the smaller merchants. I also do not love the interface of their reports, and that it is not easy to recover deleted reports. I would appreciate a better UX/UI.

Review Source

DB

Debbie B.  
Ecommerce Customer Care Operations Lead  
Retail  
Used the software for: 1-2 years

### "Better Reports and Customer Service are fun to work with"

June 11, 2026

5.0

The reports are easy to create, and the customer service is awesome to work with. You don't need to wait for responses, they are very quick.

Pros

I love being able to create my own reports and if I need help, the Better Report team is always there to help me.

Cons

It would be nice to have a feature that a report can't be modified except by the person that created it. Like have a save as feature if someone wants to piggy-back off of another report.

Review Source

Becky D.  
owner  
Retail  
Used the software for: 1-2 years

### "Helpful and Easy To Use, Even When New To Looking At Analytics"

February 16, 2026

5.0

Easy to use, helpful if you are not naturally strong at analyzing your numbers. I recommend to other Shopify owners looking for higher quality reports.

Pros

I appreciate the value provided to my business by Better Reports. Anytime I am looking to run a specific report and I am unsure where to find the numbers they have been extremely helpful and have created several custom reports for my dashboard with no hassle.

Cons

No cons to report. It is a simply layout and design, but I appreciate that I am paying for ease of use and excellent customer service as opposed to paying for high end looking graphics.

Review Source

ME

Misuzu E.  
Owner  
Food & Beverages  
Used the software for: 1-2 years

### "5 start service "

June 13, 2026

5.0

I am loving it! I have a hard time customize the report forms however you help me very quick every time.

Pros

The help center is always helpful in time manners!!! You help me make all the report forms. It is very helpful to have the daily report schedule everyday.

Cons

It is complicated. It is hard to customize the report forms on my own. There are no option for every 2 weeks report option. (So we use every week instead)

Review Source

SP

Shane P.  
Manager  
Retail  
Used the software for: 1-2 years

### "Great Customer Service "

July 8, 2026

5.0

Great support and quick response time clear and concise feedback and reporting able to be updated immediately

Pros

Actively responded easy to navigate \[sensitive content hidden\] gave outstanding support she was very responsive and helped me

Cons

Alot to filter and navigate while going through each of the different reports we have so many different reports

Review Source

KN

Kyle N.  
Director of Operations  
Real Estate  
Used the software for: Less than 6 months

### "Great Product and Service"

February 12, 2025

5.0

Excellent product that just works, and great customer service! I've never had a question I couldn't get an answer to and they're fast.

Pros

It's as easy as building a pivot table and the scheduling is insanely useful.

Cons

Inability to append data to the same sheet. It's easily remedied with a script but would be nice.

Alternatives considered

[Databox](https://www.capterra.com/p/154024/Databox/)[Fivetran](https://www.capterra.com/p/170147/Fivetran/)[Plecto](https://www.capterra.com/p/160483/Plecto/)

Reason for choosing Better Reports

They had all the metrics I needed. We don't use helpscout in the "conventional" way so we needed a more customizable solution.

Review Source

HH

Heidi H.  
Sales Manager  
Retail  
Used the software for: 2+ years

### "I would highly recommend Better Reports"

March 17, 2023

5.0

We switched POS systems and our new system did not have the reporting we needed. Better Reports was my first choice and i am so thankful we went with them.

Pros

I love that they have so many reports as well as customizable reports. Any time i have needed help setting up a report they have been so helpful and so fast responding

Cons

We have no cons about Better Reports they have always met and exceeded our expectations

Reason for choosing Better Reports

Better Reports was my first choice

Switched from

[Lightspeed Restaurant](https://www.capterra.com/p/211849/Lightspeed-Resturant/)

Lightspeed stopped supporting the version we were on and we found a better option with Shopify

Review Source

TC

Theresa C.  
Owner  
Retail  
Used the software for: 1-2 years

### "Quick and helpful"

October 23, 2025

5.0

\[sensitive content hidden\] is my main contact and she understands my questions and finds solutions fast. We added Better Reports on when we transitioned to Shopify because Shopify did not have the analytic capacity. It is a critical add-on to Shopify.

Pros

The customer service is stellar! I always receive an answer to my inquiries quickly with solutions. It would take me many hours to learn how to navigate the program whereas I feel I can have help analyzing my business with just a quick question sent out.

Cons

Not really any cons so far. As long as I get a quick and speedy response to my query it helps me focus on running my boutique rather than having to learn a program by spending hours creating data templates.

Review Source

RM

Robyn M.  
Store Manager  
Retail  
Used the software for: 1-2 years

### "Creating Reports"

June 18, 2025

5.0

Pros

Reports are fully customizable, and if I can't figure out how to create a report, the Better Report team helps me make it possible

Cons

I don't think there is anything I dislike. there is so much you can do with the reports and someone is always willing to help if I can't figure it out

Review Source

WB

Will B.  
Founder  
Consumer Goods  
Used the software for: 1-2 years

### "Founder and Data Nerd"

April 10, 2025

5.0

I was dreading setting up a proper data transfer and ETL processes as a solo entrepreneur. For small business owners who enjoy data analytics but don't have the time and/or resources to set up a proper data warehouse, this app is amazing. Very happy customer.

Pros

Malleability. Able to transform data much more easily than in Shopify.

Cons

None really to mention. An autosave feature could be nice while building out large reports (rather than manual saves), but that's not a huge issue.

Review Source

BO

Brendan O.  
Co Founder  
Apparel & Fashion  
Used the software for: 2+ years

### "Why Better Reports is the Best!!!"

March 22, 2025

5.0

I am amazed at the data we can pull from Better Reports which has enabled us to make better decisions & enable us to scale our business. Customer service is always over & above expectation.

Pros

The versatility & the great customer service from Ciara.

Cons

Nothing at all it's our favourite app on Shopify.

Review Source

KC

Kimberly C.  
SVP  
Retail  
Used the software for: 1-2 years

### "Amazing Product! Don't think twice"

February 28, 2025

5.0

Pros

The system connects right to Shopify and it's plug and play. So much data immediately. If you need anything further, the staff is amazing and creates custom reports quickly.

Cons

Creating some custom reports on your own isn't always the most straight forward thing, however the support team will make them for you when you get stuck.

Review Source

TB

Thiago B.  
IT Director  
Retail  
Used the software for: 1-2 years

### "Better Reports The Best"

February 11, 2025

5.0

\[sensitive content hidden\] is awesome! When I request help with a report, she is on top, and I hear back from her and the BR within minutes. It is hard to find a great tool with great support! You can get it with Better Reports

Pros

They make our lives easier with Data, and the people there are fantastic (\[sensitive content hidden\], etc...)

Cons

Roll Limitation with Google Sheets for scheduled reports

Review Source

RV

Rod V.  
Products Manager  
Arts and Crafts  
Used the software for: 1-2 years

### "Great Support Team!"

May 19, 2025

5.0

Reached out for a simple request which turned into a more complicated one. \[sensitive content hidden\] got me up and running very quickly. I was able to make a deadline with time to spare

Pros

The support. \[sensitive content hidden\] were very helpful and quick with their responses. Great team over there

Cons

The system is pretty complicated, so the learning curve is pretty steep. Not really a "con" since I'd rather have all these options than not, but for more complex reports, it's not beginner friendly. Again, thank goodness for support

Review Source

ŠJ

Šimon J.  
Owner  
Internet  
Used the software for: 2+ years

### "I recommend"

February 5, 2025

5.0

Pros

Great plugin that helps me sort orders into xml.

Cons

If I don't understand something, I write to support and everything will be solved.

Review Source

RP

Roberto P.  
Head of Operations  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great Tool"

April 30, 2025

5.0

It helped me thoroughly comprehend my company data and customize whatever I needed.

Pros

Profound analysis with a whole universe of data to customize and combine.

Cons

The interface is clunky and a bit complex. However, exploring it a bit is sufficient to understand it all.

Review Source

BL

Bri L.  
Warehouse Fulfillment Manager  
Apparel & Fashion  
Used the software for: 1-2 years

### "Better Reports"

January 17, 2025

5.0

Very pleased! They are always fast to respond and willing to adjust reports on the fly as needed.

Pros

That are quick to respond and are very helpful with generating a report tailored to my needs.

Cons

I wish it was easier to build my own report without having to ask.

Review Source

DR

David R.  
Managing Member  
Food Production  
Used the software for: 2+ years

### "Better reports, but best service "

January 15, 2025

5.0

10/10, I am a huge fan of their functions as an add on to my business and been an integral part of our smooth operations.

Pros

They consistently have the absolute best service of any company online I’ve ever known.

Cons

Since it’s so customizable it can be hard to navigate on your own, and that’s where their great service comes in.

Review Source

RM

Ruud M.  
Owner  
Wholesale  
Used the software for: 1-2 years

### "Great support"

December 16, 2024

5.0

I'm not so technical myself but the Better Report team is helping me out with generating all the reports I want. Makes my life so much easier.

Pros

With Better Reports we can make all the Shopify reports we want. It helps us grow our business.

Cons

It's not very easy to generate custom reports but luckely the support team is helping us to do that.

Review Source

AV

Amber V.  
Retail and Purchasing Specialist  
Maritime  
Used the software for: 1-2 years

### "Better Reports for the BEST Shopify Experience"

October 8, 2024

5.0

Fantastic experience! Built all custom reports for my finance team & month-end reporting and it's so handy to have them auto-email to the correct people.

Pros

Great features, incredibly easy to use, and AMAZING SUPPORT! Shopify's default reports are essentially useless to a brick&mortar small business, but with BetterReports, we're able to compile data in a way that makes sense -- and if we can't figure it out, the support is awesome! ALWAYS fast and ALWAYS extremely helpful.

Cons

The only thing I don't like is that I can't view historical inventory data -- however, this is an issue with Shopify more than anything else. I've got it set to send me a daily inventory report.

Review Source

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