# Page 2 | Better Reports Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Better Reports the right Reporting solution for you? Explore 167 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/228181/Better-Reports/reviews

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Better Reports

4.9 (167)

[View alternatives](https://www.capterra.com/p/228181/Better-Reports/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Better Reports

## Showing most helpful reviews

Showing 26-50 of 167 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MA

Marcela A.  
DTC E-commerce Retail Inventory Control Supervisor  
Apparel & Fashion  
Used the software for: 1-2 years

### "LOVE BETTER REPORTS!!!!!"

September 29, 2025

5.0

My overall experience has always been excellent — reliable, accurate, and easy to use. It’s consistently been a great tool that makes reporting much easier and more insightful. I’ve always had a good experience — the app delivers exactly what I need, every time. Better Reports has been dependable and helpful since the start; I’ve never had issues. My experience has always been positive, with great functionality and strong support. It’s been a consistently smooth experience — I can always trust the reports.

Pros

The reports are highly customizable and let me drill down into exactly the metrics I need. It’s incredibly easy to build reports that Shopify doesn’t provide out of the box. The flexibility — I can slice data in different ways without exporting to Excel. Real-time reporting saves me hours every week compared to manual spreadsheets. The interface is intuitive but still powerful enough for detailed analysis. Their customer support is fast and super helpful when I need a custom setup. It pulls data seamlessly from Shopify, so I don’t have to worry about syncing issues. I can automate reports to send directly to my inbox or team, which keeps everyone aligned. It has helped me track sales, inventory, and refunds more accurately than Shopify’s native tools. The ability to create custom fields and formulas makes it feel like it’s built exactly for my business.

Cons

Some advanced customization requires reaching out to support (though they’re very quick to help). The flexibility is amazing, but it can feel a bit complex at first until you get the hang of it.

Review Source

VR

Verified Reviewer  
Director of Business Transformation  
Retail  
Used the software for: 2+ years

### "Great support!"

January 16, 2026

5.0

I always get the support I need, and they go the extra mile to resolve my requests. \[sensitive content hidden\] is truly great!

Pros

Speed, proactiveness and clarity on their answers. I always get the support I need, and they go the extra mile to resolve my requests.

Cons

The price is quite high and it is per store on Shopify. It would be great if they could offer different plan tiers to favor the smaller merchants. I also do not love the interface of their reports, and that it is not easy to recover deleted reports. I would appreciate a better UX/UI.

Review Source

AA

Aaron A.  
Director of IT  
Retail  
Used the software for: 2+ years

### "Happy customer since 2021"

June 5, 2025

5.0

We've been using Better Reports since 2021 and it is a vital tool for our Shopify POS stack. The solution is robust and scalable, as they have price tiers that are dependent on what Shopify license you have. They provide great support when it comes to requesting custom reports. The report scheduling features are robust and flexible as well. This is a great advanced reporting tool for Shopify.

Pros

The customer support for Better Reports is elite! You do not need to be a reporting expert to use this app, because the support team will create almost any custom report you could imagine, and they'll do it quickly. But, if you still do want to create your own reports you can do so. Special thanks to support team members \[sensitive content hidden\] who have been so helpful whenever called upon!

Cons

I would appreciate a detailed BRQL guide and a data dictionary of the data fields available to Better Reports so that I could write my own reports more easily.

Review Source

SW

Sara W.  
IT Consultant  
Consumer Goods  
Used the software for: 1-2 years

### "Essential reporting tool for any data-driven Shopify store"

November 28, 2025

5.0

We use Better Reports at Vine Apparel and it has become one of our core tools. It gives us the data Shopify can’t, and the support is genuinely the best I’ve had from any Shopify app. The ability to schedule reports to be emailed daily means the right people get the numbers they need without anyone having to go looking for them. It saves us time, helps us spot issues earlier, and lets us make decisions with confidence.

Pros

The flexibility to build the exact reports we need. Shopify’s native reporting can be limiting, but Better Reports lets us create complex measures, filters, and custom fields so we can actually analyse what’s happening in the business. Their support team is outstanding and replies quickly with clear guidance. They’ve helped us build tricky metrics and often suggest better ways to structure a report.

Cons

There’s a learning curve if you’re building very advanced reports, but the support team makes this much easier. They also have a huge library of prebuilt reports, so most of the time we can just use or adapt one of those. Nothing else worth noting.

Review Source

CR

Cody R.  
Shopkeeper  
Retail  
Used the software for: 1-2 years

### "Top notch product, top notch support"

June 10, 2025

5.0

Better Reports is fast and informative. Interface is intuitive, and the ability build custom reports is near-endless. If there's ever been a report I couldn't figure out how to generate myself, Better Report's customer service is 100% Best In Class in my opinion. Genuinely, their customer support is among the very best I've ever encountered during our years using Shopify

Pros

Incredible customization - well beyond what is provided by the default Shopify reporting functionality.

Cons

I am unable to report on an cons at this time. Support has always been able to answer questions I've had an provide a solution to my needs.

Review Source

CB

Chris B.  
Owner  
Sporting Goods  
Used the software for: 1-2 years

### "Awesome App!"

November 20, 2025

5.0

They are always quick to respond and continually make changes to a custom report if needed. We've reached out on several occasions with a 100% success rate!

Pros

Any report a retailer can ask for is readily available, and if you can't find it, there's a very good chance they will create a new custom report for you(very quickly!). It is user-friendly enough that we can often make custom changes ourselves as well.

Cons

Nothing. We have always had a great experience! If the changes being made aren't to our liking, they will listen to our feedback to come up with the best solution possible.

Review Source

SG

Sarah G.  
eCommerce Specialist  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Best reporting app out there!"

July 10, 2025

5.0

I use Better Reports every day. It's able to provide reports that are significantly more detailed than standard Shopify reports. This is, by far, the Shopify app I use most!

Pros

Far more detail than Shopify reports Many options to create custom reports Additional fields can be added (and support is quick to assist with these!) Fantastic support team!!

Cons

Distribution of reports is limited to 3,000 monthly emails. This can be challenging for larger companies or if reports are automated to send frequently for monitoring issues.

Review Source

DL

Danielle L.  
Store Manager and Division Trainer  
Retail  
Used the software for: 1-2 years

### " \[sensitive content hidden\] is Amazing!"

June 6, 2025

5.0

I love Better Reports! It's my go to for so many things that I have to do as a manager. When I help new managers, I make all of their custom reports based on mine but with their stores. It's easy to use when you know how to use it.

Pros

I love how you can reach out at any time and have someone help you build a custom report based on your needs! \[sensitive content hidden\]was so quick and helped me jumpstart a report that people in my company did not think of previously! \[sensitive content hidden\]asked me more clarifying questions and was on top of it. Thank you!

Cons

It's difficult to make your own reports, sometimes, not because of anything Better Reports is doing! Just takes training and looking into what can be done takes time.

Review Source

VR

Verified Reviewer  
Financial planning  
Wireless  
Used the software for: Less than 6 months

### "Customized report"

November 28, 2025

5.0

Pros

The reason I am giving this feedback is that recently I needed support for improving. \[sensitive content hidden\] was the person who responded to my request. She helped me understand the architecture of the report and suggested a solution that worked exactly as I expected.

Cons

I started using Better Reports recently and I need some more time to find some negative sides. Still looking.

Review Source

Lisa K.  
Accounting  
Consumer Goods  
Used the software for: 2+ years

### "Very satisfied with Better Reports."

August 7, 2025

5.0

I am a very happy user! All the departments that interact with Shopify use the reports and it has worked very well for the company. The price has gone up some over the years, but it is still very much worth it.

Pros

The reports can pull in all kinds of information it is impossible to get myself on my Shopify account. And working with people at Better Reports has been fantastic. They are prompt and very helpful. I've been using Better Reports for many years and am very happy with it.

Cons

I find the reports a little hard to configure, but support has always been very good about helping me, so it all works out.

Review Source

kR

kerri R.  
Cheif Creative Officer, Founder  
Luxury Goods & Jewelry  
Used the software for: 2+ years

### "The best app "

April 18, 2025

5.0

Easy to use and create my own reports and if you get stuck, there team is literally responsive any time of day, and will make it for you.

Pros

They are the single best app to work with. Better Reports has superb customer service and often reply in minutes with custom reports and continue to tweak until perfect. I highly recommend this app

Cons

I’d like to be able to organize my custom reports better. I’ve suggested they allow the merchant to create folders for the custom reports we created so that they are easier to find.

Review Source

NC

Nick C.  
Director  
Retail  
Used the software for: 2+ years

### "The Best Reports for Shopify Plus!"

September 11, 2025

5.0

The most powerful report building tool we have found for Shopify backed by amazingly prompt and helpful support

Pros

Better Reports enables us to get any data out of Shopify easily, on a schedule if wished. It finds data I didn't know Shopify contained. But most of all, their support team are exceptional. I ask whether something is possible; mere hours later a custom report has been built for me! Rockstar Service!

Cons

It can be a bit tricky to build the reports yourself as there are so many possible variables and cuts of the data

Review Source

WB

Will B.  
Founder  
Consumer Goods  
Used the software for: 1-2 years

### "Founder and Data Nerd"

April 10, 2025

5.0

I was dreading setting up a proper data transfer and ETL processes as a solo entrepreneur. For small business owners who enjoy data analytics but don't have the time and/or resources to set up a proper data warehouse, this app is amazing. Very happy customer.

Pros

Malleability. Able to transform data much more easily than in Shopify.

Cons

None really to mention. An autosave feature could be nice while building out large reports (rather than manual saves), but that's not a huge issue.

Review Source

RM

Robyn M.  
Store Manager  
Retail  
Used the software for: 1-2 years

### "Creating Reports"

June 18, 2025

5.0

Pros

Reports are fully customizable, and if I can't figure out how to create a report, the Better Report team helps me make it possible

Cons

I don't think there is anything I dislike. there is so much you can do with the reports and someone is always willing to help if I can't figure it out

Review Source

CB

Caroline B.  
Founder  
Apparel & Fashion  
Used the software for: 1-2 years

### "Awesome support"

June 27, 2025

5.0

Pros

Support is absolutely wonderful! This app provides important data not available via basic Shopify analytics.

Cons

Nothing - it's been great! Any questions have been quickly cleared up by the support team who has helped customize everything.

Review Source

TC

Theresa C.  
Owner  
Retail  
Used the software for: 1-2 years

### "Quick and helpful"

October 23, 2025

5.0

\[sensitive content hidden\] is my main contact and she understands my questions and finds solutions fast. We added Better Reports on when we transitioned to Shopify because Shopify did not have the analytic capacity. It is a critical add-on to Shopify.

Pros

The customer service is stellar! I always receive an answer to my inquiries quickly with solutions. It would take me many hours to learn how to navigate the program whereas I feel I can have help analyzing my business with just a quick question sent out.

Cons

Not really any cons so far. As long as I get a quick and speedy response to my query it helps me focus on running my boutique rather than having to learn a program by spending hours creating data templates.

Review Source

TO

Tom O.  
Owner  
Retail  
Used the software for: 2+ years

### "Better Reports comes through for me again. "

February 3, 2025

5.0

They are so good at what they do I almost wish I had more problems for them to solve.

Pros

They always understand my problem thoroughly and respond with solutions that make my life easier.

Cons

I have had no issues with Better Reports, nothing negative to report.

Switched from

[Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)

Because Shopify's reports are garbage and bad

Review Source

JG

Jason G.  
Director of Product  
Telecommunications  
Used the software for: 2+ years

### "Great Product. Excellent Support"

June 27, 2025

5.0

We have had positive experiences with Better Reports from the start. It filled a critical need in our business, allowing us to report easily on Stripe data in a flexible, powerful way.

Pros

Super handy and easy-to-use tool for reporting on our Stripe data. Exceptional support — highly responsive, friendly, and knowledgeable.

Cons

Nothing comes to mind. The product works exactly as advertised. It is well supported, cost effective, and easy to use.

Review Source

aF

alyssa F.  
buyer  
Apparel & Fashion  
Used the software for: 2+ years

### "Great Help"

April 7, 2025

5.0

always great with replying, helping when needed

Pros

quick responses, always willing to help!

Cons

n/a I don't have anything to say that is negative

Review Source

AR

Alex R.  
President  
Wholesale  
Used the software for: 2+ years

### "I would give more than 5 stars if I could"

February 28, 2025

5.0

I have had a wonderful experience using better reports. The staff has answered my questions quickly and have created countless custom reports for me helping assist the flow of our business improv greatly

Pros

The usability is great but the service is easily what is best about the app. \[sensitive content hidden\] especially has been wonderful.

Cons

It would be nice to have a favorites list for reports to jump to those more often used ones quickly.

Review Source

KC

Kimberly C.  
SVP  
Retail  
Used the software for: 1-2 years

### "Amazing Product! Don't think twice"

February 28, 2025

5.0

Pros

The system connects right to Shopify and it's plug and play. So much data immediately. If you need anything further, the staff is amazing and creates custom reports quickly.

Cons

Creating some custom reports on your own isn't always the most straight forward thing, however the support team will make them for you when you get stuck.

Review Source

MB

MIKE B.  
CO OWNER  
Import and Export  
Used the software for: 6-12 months

### "Great app to add to your store"

November 4, 2025

5.0

Pros

They are amazing . fast. helps us alot with reports makes our job easy. Saves us alot of time work on other things

Cons

nothing all great . took a bit of time to get used to it . but we use it regurlarly and helps us improve alot our business

Review Source

EM

Eric M.  
Director of finance  
Retail  
Used the software for: 6-12 months

### "Better Reports A+"

March 12, 2025

5.0

I am very pleased with better reports. It has allowed me to get much better insights that the base reporting function in shopify

Pros

Very good reporting to make up for what is lacking in Shopify. Very user friendly to create your own reports. Customer service has been fantastic whenever I’ve needed anythint

Cons

Nothing really. I have not had any issues with better reports

Review Source

DF

David F.  
Director  
Cosmetics  
Used the software for: 6-12 months

### "\[sensitive content hidden\] is amazing "

May 8, 2025

5.0

Literally needed a report and they set it up for me. Like having an in house coder.

Pros

Top class support from start to finish. Fully understanding the intricacies of the brief.

Cons

I can’t think of anything negative to mention

Review Source

MS

Molly S.  
Financial Analyst  
Retail  
Used the software for: 1-2 years

### "Highly recommend Better Reports!"

March 6, 2025

5.0

I cannot say enough great things about Better Reports, especially their support team. The team is responsive, helpful, and insightful.

Pros

Better Reports is the best tool to harness Shopify data and gather insights

Cons

Building reports is not the easiest to do without prior knowledge and/or assistance from the Better Reports team

Review Source

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