--- title: "Tailwind Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Tailwind Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more." source_url: "https://www.capterra.com/p/228525/Tailwind/" page_type: "product" language: "en" publication_date: "2026-11-03" --- # Tailwind Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Tailwind ## What is Tailwind? Founded in 2019, Extenteam is a remote staffing solutions company transforming property management operations, reducing labor costs by up to 60%, and without the hassles of recruitment, payroll, and training. The company offers two core services: SmartRecruit and Tailwind. SmartRecruit is an AI-powered Staffing-as-a-Service platform that provides transparent hiring for hospitality-trained remote team members. Extenteam provides support across the spectrum of property management operations - from reservations and guest services to marketing, back-office coordination and more. Tailwind is a 24/7 shared services solution for guest communications, enhancing guest satisfaction and saving hosts time. ## What is Tailwind used for? [Social Media Management](https://www.capterra.com/social-media-management-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $19.99 Per Feature, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Tailwind?[Manage this product listing](https://www.g2.com/products/tailwind/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Tailwind 4.4 (12) VS. [4.9 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting Price $19.99 Per Feature, Per Month Starting Price $49 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (12) Ease Of Use 4.8 (969) Value For Money 4.3 (9) Value For Money 4.9 (891) Customer Service 4.5 (6) Customer Service 4.9 (853) ## Tailwind alternatives [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (969)](https://www.capterra.com/p/239366/Vista-Social/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239366/Vista-Social/) [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (986)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177145/Publer/) [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,226)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [View all alternatives](https://www.capterra.com/p/228525/Tailwind/alternatives/) ## FAQs about Tailwind Overview ### Which roles and teams benefit most from Tailwind? Tailwind is most used by small-business owners, founders, and CEOs who manage brand visibility without dedicated social teams. Marketing managers and social media managers use it to schedule posts and organize campaigns, while bloggers, coaches, writers, designers, and web developers plan visual content and maintain consistent publishing calendars. Answer based on 12 reviews Overview ### What company size and industries is Tailwind built for? Tailwind is built for small businesses, which account for 100% of reviewers, and property managers needing 24/7 guest communications support. Reviewers most often work in Health, Wellness and Fitness (17%), Alternative Dispute Resolution (8%), and Arts and Crafts (8%). Its most common use case is social media management (57%). Answer based on 12 reviews Features and Usability ### What are the key features of Tailwind? Tailwind offers post scheduling, automated scheduling, and workflow management for social content planning, plus content creation, a content library, and content management. It also includes campaign analytics, real-time reporting, performance metrics, trend analysis, social media monitoring, and access controls/permissions, along with third-party integrations and an API. Integrations ### Which third-party tools and platforms does Tailwind integrate with? Tailwind connects natively to Pinterest and Instagram, and also integrates with Google Analytics 360. Pinterest is the most frequently mentioned platform, while Instagram and Google Analytics 360 add publishing and tracking support for social media workflows. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Tailwind offer? Tailwind provides documentation and videos to help teams get started. Documentation serves as written reference for setup steps and feature guidance, while videos offer visual walkthroughs that users can review at their own pace. Getting Started and Support ### What customer support options does Tailwind offer? Tailwind provides email/help desk, FAQ/forum, knowledge base, and phone support. These channels give users multiple ways to get help with setup, troubleshooting, and account questions. No reviewer feedback on support experience is available here, so user sentiment about response times or helpfulness cannot be summarized. ## Features AI summary Based on 6,202 Social Media Management reviews Capterra data shows that buyers of Social Media Management software rank the following features as their top priorities: - **Social Media Integration** (**55%** of reviewers rated this feature as critical) - **Post Scheduling** (**57%**) - **Automated Publishing** (**54%**) Tailwind supports **Social Media Integration** and **Post Scheduling**, giving teams a way to connect their social accounts and plan content in advance. However, it does not offer **Automated Publishing**. Instead, it includes **Content Management** (**42%**) and **Reporting/Analytics** (**35%**), which help businesses organize creative assets, track performance, and make more informed posting decisions, allowing teams to manage campaigns more efficiently and improve content planning over time. Social Media Integration 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Post Scheduling 4.6 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Schedules specific times for content to appear on social media platforms, blogs, websites etc. Content Management 4.3 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Reporting/Analytics 4.3 (6) 33.33% of 6 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Social Media Monitoring 4.1 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Track activity on sites such as Facebook, Twitter, Instagram, etc. Campaign Analytics 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Tailwind 32 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Campaign Analytics: Track and interpret campaign performance metrics - Commenting/Notes: Leave comments and notes on documents for others to view - Content Creation: The ability to create unique content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (12) 4.3 Based on 12 reviews ## Pricing Value for money 4.3 (9) Free Trial Free Version Basic $19.99 Per Feature,Per Month Value for money 4.3 (9) 4.3 Based on 9 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Instagram](https://www.capterra.com/p/210721/Instagram/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (6) 4.5 Based on 6 reviews ## User reviews Overall rating 4.4 Based on 12 reviews Filter by rating Counts reflect reviews available in this feed. 5(6) 4(5) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Bernadette G. Owner | Founder Used the software for: 3-5 years ### "Perfect Pinterest Partner" 5.0 January 20, 2022 I continue to love Tailwind's continuous improvement. There's nothing else like it and you can simply put it on autopilot so you can constantly have Pinterest content without spending so much time on it. Pros I really like the Communities feature of Tailwind because it is easy to find likeminded Pinterest users who you can share your pins with and since each community represents a wide array of resources you can re-pin and save on your own account, you run out of high quality pins you can share with your followers. Cons When I first used it, it has a bit of a learning curve because it was an unusual tool for me to use but when they made the features more user-friendly, it is easier now to find your way around. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer owner and copyeditor Used the software for: 3-5 years ### "Great scheduler for Instagram and Pinterest" 5.0 April 2, 2024 Overall very good. When I had a double account for Instagram and Pinterest, it was really easy to Pin multiple things on a daily basis. Very small number of failed posts (like three in a few years). I recommend it to people all the time. Pros Ease of creation and scheduling. Very customizable. Helpful emails from Tailwind that suggest ideas for future posts, styles, and more. It auto-posts so I can set it up when it's convenient for me and know it will go live at the right time. Unlimited monthly posts. The cost is reasonable per year (under $150), which is perfect for a small business owner like me. Cons I haven't really found any downside so far. I don't like AI-generated content, so I haven't used their ghostwriter feature (ten credits per month). They have a smart.bio feature that operates somewhat like linktree, and I used it for a while but like linktree better for what I use it for. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer CEO Used the software for: I used a free trial ### "I want to love it, but found more robust app" 3.0 July 19, 2022 Pros Drag and drop arrangement of posts, calendar and their Communty Cons It’s not as intuitive as other programs we’ve used. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer CEO Used the software for: Less than 1 year ### "Makes social media management so much easier" 5.0 January 20, 2023 Overall it has made it much easier to stay on top of my social media accounts for my small business Pros It's so easy to use tailwind and post across pinterest and facebook. I love how I can quickly design and schedule my posts Cons You can only schedule 20 posts per month with free version Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Marketing Manager Used the software for: 3-5 years ### "Great platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 5, 2025 Amazing! I would recommend it to anyone in the e-commerce space. Pros Tailwind is easy, user-friendly, and a very huge time-saver! Cons Tailwind glitches sometimes, which can be frustrating to deal with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Carol H. CEO Used the software for: Less than 1 year ### "Continuously evolving and improving" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 29, 2022 Tailwind has improved a lot over the recent years and added cool new features like Tailwind Create and email marketing. The pricing structure is more competitive now, compared to what it used to be when I first started using it. I recommend taking another look at it if you haven't used it in a while because it has changed a lot! Pros I have to say that what I MOST like about Tailwind is that they continuously evolve and improve their feature set. Most similar tools tend to stagnate and just offer the same set of features they did years ago, and only add new capabilities when Instagram or Facebook changes the AP. However, Tailwind thinks outside of the box and incorporates different feature sets into their offering to make their tool stand out from the others. For example, they've added new functionality into their platform by introducting Tailwind Create, which allows you to design different types of graphics for social media posts, and also email marketing functions, which I haven't explored fully yet. In addition to the unique features, Tailwind also has a great intuitive workflow and supports almost all the functions that you'd need out of a social media scheduler. Cons If you asked me what I least liked about the software a few years back, I would have told you that it was the pricing. Tailwind used to charge separately for Instagram and Pinterest, which I thought made the platform overpriced. However, now they've consolidated their pricing into one monthly fee for Pinterest, Instagram, and Facebook and also offer a free plan. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer web developer Used the software for: 3-5 years ### "The Social Media Management Tool That Makes It So Much Easier" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 14, 2023 tailwind gives a great range of features for managing and optimizing social media content, and the reporting and analytics tools are particularly impressive. Pros Tailwind's scheduling tools are user-friendly and make it easy to schedule posts in advance on multiple social media platforms, saving you time and effort. Cons it may still be too expensive, particularly with smaller social media followings. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BV Brandy V. Social Media Manager Used the software for: 3-5 years ### "Good but could be better" 4.0 November 11, 2022 Pros The ability to schedule pins and loop them to be rescheduled throughout the year is unmatched by any other program. We saw such a great increase in page views and engagement when they released this feature. The content bank is also really great. Cons We upgraded our account to have access to the pin designer. This feature will have you pulling your hair out. After creating the pin, 90% of the time there would be an error and you'd have to completely start over. Save yourself time and money by not upgrading to this and creating your pins elsewhere. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Owner Used the software for: 3-5 years ### "Tailwind for Pinterest review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 1, 2022 I love Tailwind and use it to schedule my own created Pins for Pinterest. The customer service team are very responsive. Pros I can easily schedule my Pinterest pins up to a month in advance and analyse which pins generate the most views and click throughs. Cons The automatic Create tool doesn't really produce high quality designs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Graphiste Used the software for: Less than 1 year ### "Wais-Benin" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 October 9, 2023 This software is not bad for me it's good just the difficulties I encounter at the level of the curve that sometimes discourages me but with a little learning time I will end up doing it. Pros This software allows me to do development faster and save time when I use predefined css classes for the style... Cons It's at the level of the curve, I have difficulty getting there Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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