--- title: "FriedmanU Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about FriedmanU Software - reviews, pricing plans, popular comparisons to other Training products and more." source_url: "https://www.capterra.com/p/228848/FriedmanU/" page_type: "product" language: "en" --- # FriedmanU Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) FriedmanU ## What is FriedmanU? Friedman University is an eLearning platform that offers a unique set of training content tailored to sales and management professionals within the retail industry. For over 40 years, we have focused on creating and delivering the most impactful training materials to front-line/last mile team members. We have successfully trained over 400,000 employees. ## What is FriedmanU used for? [Sales Coaching](https://www.capterra.com/sales-coaching-software/)[Learning Management System](https://www.capterra.com/learning-management-system-software/)[Training](https://www.capterra.com/training-software/) Top alternative Featured Overall rating Based on 50 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Starting price $649 Per User, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for FriedmanU?[Manage this product listing](https://www.g2.com/products/friedmanu/claim_requests/new?auto=true) Rating Breakdown 4.7 +− Features4.5 Value for Money4.5 Ease of Use4.6 Customer Service4.6 Rating Breakdown 4.7 Features4.5 Value for Money4.5 Ease of Use4.6 Customer Service4.6 ## FriedmanU Reviewers Verdict Updated September 2026 AI summary - FriedmanU suits organizations looking to improve retail sales skills and customer engagement through structured training. - Users appreciate its clear breakdown of the sales process, actionable examples, and support that helps teams gain confidence. - It delivers practical value by equipping staff with real-world sales techniques and fostering stronger customer relationships. - Buyers may need to accept some trade-offs around course management glitches, confusing progress tracking, and occasional content repetition. - It fits teams seeking a focused sales training approach, but may not meet needs for advanced course administration or fully updated content. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### FriedmanU 4.7 (50) VS. [5.0 (9)](https://www.capterra.com/p/10022202/Sales-Ask/#reviews) Starting Price $649 Per User, Per Year Starting Price $160 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (50) Ease Of Use 5.0 (561) Value For Money 4.5 (46) Value For Money 5.0 (306) Customer Service 4.6 (49) Customer Service 5.0 (329) ## FriedmanU alternatives [Gong](https://www.capterra.com/p/157969/Gong-io/) [4.8 (561)](https://www.capterra.com/p/157969/Gong-io/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/157969/Gong-io/) [Substrata](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/) [4.9 (166)](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201748/SUBSTRATA-SCIP/) [Clari](https://www.capterra.com/p/194117/Wingman/) [4.7 (314)](https://www.capterra.com/p/194117/Wingman/reviews/) Starting price $1080.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/194117/Wingman/) [Kahoot!](https://www.capterra.com/p/156399/Kahoot/) [4.7 (2,891)](https://www.capterra.com/p/156399/Kahoot/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156399/Kahoot/) [View all alternatives](https://www.capterra.com/p/228848/FriedmanU/alternatives/) ## FAQs about FriedmanU Overview ### Which roles and teams benefit most from FriedmanU? FriedmanU is most used by retail store managers, assistant managers, and customer-facing sales staff who need structured training for daily operations, service, and selling skills. HR, training, and development teams use it to standardize onboarding and coaching, while executives and administrators rely on it to support workforce performance and consistency across locations. Answer based on 50 reviews Overview ### What company size and industries is FriedmanU built for? FriedmanU is built primarily for small retail businesses, with 52% of reviewers from small companies and 40% in Retail. It serves retail store managers, sales staff, customer service representatives, trainers, coaches, and other B2C teams, with additional use in Furniture at 10% and Consumer Electronics at 6%, especially for sales coaching. Answer based on 50 reviews Features and Usability ### What are the key features of FriedmanU? FriedmanU includes core learning management features like course management, course tracking, progress tracking, and user management. Reviewers most often highlight sales training and customer interaction training, plus built-in course authoring and enrollment tools. Differentiating features include real-time analytics, reporting, and a content library for onboarding and employee development. Answer based on 14 reviews Overview ### How effective is FriedmanU for sales training? FriedmanU gives sales teams a clear, practical selling method that builds confidence and customer connection. Retail managers, trainers, and new associates often value the step-by-step approach, example videos, and reporting, while some administrators mention the interface and certain setup tasks could be easier to manage. Answer based on 14 reviews Getting Started and Support ### How well does FriedmanU support training and customer service? FriedmanU helps teams learn customer-facing skills quickly through clear courses, short videos, and practical examples. Retail businesses, new hires, and distributed teams value the progress tracking and coaching support, though some administrators find setup, updates, mobile access, and support response times less consistent than expected. Answer based on 14 reviews Getting Started and Support ### What training and onboarding options does FriedmanU offer? FriedmanU provides in person training, live online sessions, webinars, documentation, and videos. These formats support guided instruction, scheduled group learning, written reference materials, and self-paced video learning for teams getting started with the product. Answer based on 6 reviews Getting Started and Support ### What customer support options does FriedmanU offer? FriedmanU provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe support as responsive and helpful, especially through tech coaches, though some mention typos in printed support documents. Overall, the support experience appears practical and easy to access for day-to-day questions. Answer based on 8 reviews Features and Usability ### How easy is it to manage courses in FriedmanU? FriedmanU gives organizations one place to assign, track, and deliver training, but course management feels uneven for some administrators. Learners often find the course interface simple and engaging, while admin users mention confusion around progress tracking, bulk actions, enrollments, customization limits, and occasional platform glitches. Answer based on 13 reviews Features and Usability ### How easy is it to create courses and enroll users? FriedmanU lets teams build custom courses and manage learners effectively, especially after initial onboarding. Training managers and administrators often like the flexible course tools, group tracking, and coach support, though manual enrollment, repeated clicks, and limited self-help guidance can make setup less intuitive at first. Answer based on 12 reviews ## Features AI summary Based on 7,102 Training reviews Capterra data shows that buyers of Learning Management System software rank the following features as their top priorities: - **Course Management** (**48%** of reviewers rated this feature as critical) - **Learner Portal** (**47%**) - **Training Management** (**44%**) FriedmanU supports **Course Management** and **Training Management**, so teams can create, organize, and deliver learning programs while managing training activities in one system. However, it does not offer **Learner Portal**. Instead, it provides other features that reviewers also rate as important, including **Course Tracking** (**43%**) and **Progress Tracking** (**42%**), helping businesses monitor learner activity, follow completion status, and keep training efforts on track. Course Management 4.2 (6) 83.33% of 6 reviewers that rated this feature as important or highly important Create, organize, and assign courses to users Training Management 4.7 (14) 78.57% of 14 reviewers that rated this feature as important or highly important Track employee/learner's progression through training programs Course Tracking 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Track which progress and course materials have been completed by each user Progress Tracking 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Reporting on how each user, task or process has advanced since its initiation Content Library 4.2 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Centralized repository to store content and assets Gamification 3.6 (10) 50.00% of 10 reviewers that rated this feature as important or highly important Games or game-like elements to track progress and reward accomplishments FriedmanU 23 features ### All Features - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Built-in Course Authoring: Tools that allow users to create and publish courses and course material/content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Course Management: Create, organize, and assign courses to users - Course Tracking: Track which progress and course materials have been completed by each user - Customizable Branding: Add customized logos and colors to align with company branding - Document Management: Store, manage, and track all electronic documents in a centralized location - Gamification: Games or game-like elements to track progress and reward accomplishments - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Learning Management: Organize and track educational activities - Learning Paths/Tracks: Designing course materials to be completed in a sequential order for personalized learning purposes - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Sales Reports: Reports specific to sales analysis for trends and strategies - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self-paced Learning: Identifying your own learning needs, setting goals, finding the necessary resources, and evaluating your own knowledge - Training Administration: Back-office tasks (i.e. schedule courses, organize resources, course registrations, and email reminders) - Training Management: Track employee/learner's progression through training programs - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks --- Get Advice We can help you find the software with the features you need. Features 4.5 (50) 4.5 Based on 50 reviews ## Pricing Value for money 4.5 (46) Basic $649.00 Per User,Per Year Value for money 4.5 (46) 4.5 Based on 46 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (49) 4.6 Based on 49 reviews ## User reviews Overall rating 4.7 Based on 50 reviews Filter by rating 5(36) 4(13) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AM Abby M. Pawnbroker Retail ### "Great Experience Overall" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 It was a great experience, I learned a lot about sales and interacting with customers and how to draw them into a sale versus pushing them out. Pros It has truly helped me to interact more with customers and make more sells and learn how to approach people! Cons I'm not a big fan of test taking so taking the test wasnt my favorite but in the end it benefited me. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JI JESUS ISMAEL H. Capacitación Building Materials ### "Conociendo FriedmanU" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 20, 2026 Muy buena a nivel general, me parece atractiva la navegación, aunque siento que los cursos no resaltan como deberían. Pros La amigabilidad de la plataforma es buena, facil de entender par apoder interactuar ain conocer por completo. Cons Es un poco confuso el inicio de los cursos, cuesta un poco de trabajo al principio iniciar el curso y seguir el progreso. Alternatives considered [OneDrive](https://www.capterra.com/p/161304/OneDrive/) Reasons for choosing FriedmanU Estoy probando varias opciones para buscar lo mejor para la empresa. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AB ALBERTO B. ASESOR DE CLIENTES Consumer Electronics ### "Experiencia maravillosa." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2025 Una experiencia maravillosa que me sirve día a día en mi trabajo. Pros El formato de los cursos es muy amigable y brinda mayor facilidad de retención. Cons La corta duración de los cursos, me gustaría que fueran mas extensos. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User Consultor Management Consulting ### "Gracias por lo brindado" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 6, 2025 Satisfactoria y muy practica para empezar Pros Simplicidad en los contenidos pero prácticos a la vez Cons La poca derivación con casos reales, se pueden generar ejemplos mas prácticos Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RP Rene P. Pawnbroker Retail ### "Shifting my Sales Approach" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 13, 2024 It really shifted the way I think about selling and connecting with customers. I realized how important it is to stay engaged and proactive, while also building trust with clients. The tools I’ve gained have not only boosted my sales and confidence, but they’ve also helped me develop stronger, more lasting relationships. I now feel more prepared to close deals and keep customers happy. Pros I really liked that I could start using the tools right away. I didn’t have to wait for some big “AHA!” moment at the end. They were practical and useful from the very beginning. Cons Some of the lessons seemed slightly repetitive Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KC Kristopher C. Assistant Store Manager Consumer Goods ### "Novice to Expert" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 12, 2024 fantastic! I feel very prepared in my new role thanks to FriedmanU. Pros This program is very easy to follow along to. It is well balanced between informational paragraphs, and short video examples. If paired with active note taking, this hits all major, different learning methods. From knowing nothing about being a sales professional, to taking these courses, I feel very prepared and ready to hit the sales floor. Cons Time is money, however every second spent on FriedmanU is worth it. The programs took me a little longer than the advertised time it would take. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NP Nicole P. Store Manager Music ### "Friedman for the Win!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2024 It's been great! I've watched it many times and I still learn something new each time. Pros It is very good at giving examples of what to say and what to avoid. I like that each section ties into the others. Cons There are typos in the printed support documents. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PM Payton M. Associate Retail ### "Great Source for Educational Courses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 October 27, 2024 It was a good course and I feel like I learned a lot. Friedman U specifically has good user interface and is easy to navigate and understand. Pros I liked the example videos demonstrating sales techniques. Cons Sometimes the quizzes didn't feel fair sometimes, and I dislike questions that are along the lines of selecting "every correct answer" instead of a set multiple choice. Especially when some feel like trick questions. Also, sometimes the course would say I did not fully complete a course when I had, I think it is some sort of glitch with the site. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KE Kaylee E. Sales Consultant Retail ### "Friedman Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 October 16, 2024 its been good. I have been working on the first lesson and its been good Pros The course content, it has been informative and good Cons course layout, sometimes the program doesnt work Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 4, 2024 Thank you for your review and for trusting FriedmanU over the years. We're thrilled to continue supporting your growth and success! AG Alejandro G. CEO Sports ### "Amazing Retail training " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Pros Easy and the content it very useful, as a retail professional it was a great tool for me and my team Cons More content!! It’s so useful that I would love to have more! Switched from [SAP SuccessFactors HCM](https://www.capterra.com/p/144575/SuccessFactors-Perform-and-Reward/) The content that Friedman u offers it is perfect Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 4, 2024 Thank you for your review and for trusting FriedmanU over the years. We're thrilled to continue supporting your growth and success! [View all Reviews](https://www.capterra.com/p/228848/FriedmanU/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.