# Page 6 | Apptivo Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Apptivo the right CRM solution for you? Explore 708 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/228915/Apptivo/reviews

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Apptivo

4.4 (708)

[View alternatives](https://www.capterra.com/p/228915/Apptivo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 6 - Reviews of Apptivo

## Showing most helpful reviews

Showing 126-150 of 708 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CS

Craig S.  
Energy Sales  
Oil & Energy  
Used the software for: Less than 6 months

### "Apptivo, giving my business the edge is was missing!"

March 11, 2021

5.0

I am solving lead management, communication, visibility of our leads, and I am creating a platform to increase our prospect counts ten fold.

Pros

I love that I can import leads by the masses and create several communication templates to utilize sales funnels.

Cons

I haven't used it long enough to have critical suggestions.

Reason for choosing Apptivo

Price, functionality, and customer care availability.

Review Source

AB

Amy B.  
Marketing Manager  
Chemicals  
Used the software for: 1-2 years

### "Great Product"

December 21, 2022

4.0

Overall Apptivo does what we need it to and when it doesn't, the support team are on hand to find a solution. Great for the price.

Pros

Highly customisable, excellent customer support

Cons

A little clunky at times, desktop app doesn't have full functionality.

Review Source

Colin D.  
Owner Principal  
Marketing and Advertising  
Used the software for: 2+ years

### "Support can be 'hit or miss', but I found a Gem!"

October 4, 2018

5.0

Pros

I love Apptivo as a platform, but largely found the support lacking. However, I've just found rep to be the most helpful and thoughtful support agent yet. Some old tickets and a new one, all concluded in one session. Can't rate this guy highly enough!

Cons

As I say, from time to time the support can be 'hit or miss', however this #apptivo guy worth the wait!

Review Source

Response from Apptivo

December 12, 2018

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. We exist because of great customers like yourself! Please feel free to reach out to us (support@apptivo.com) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

VR

Verified Reviewer  
Licensed Real Estate Salesperson & Community Specialist  
  
Used the software for: 1-2 years

### "The versatility of Apptivo is great for me because I use it for multiple businesses."

May 2, 2018

4.0

Organization. Meeting deadlines. Tracking customer interaction. Easy invoicing.

Pros

I like being able to customize a lot of different items and use it for different purposes. I can keep track of customers and make sure I'm hitting my deadlines. The invoicing is easy and professional.

Cons

The interface is a little bit lacking. It seems outdated and not very attractive. It's a little bit cumbersome to find a customer. The loading times can be a little bit slow.

Review Source

Response from Apptivo

December 12, 2018

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. We exist because of great customers like yourself! I am sorry to hear about the problems you faced and we are looking into that now. Please feel free to reach out to us (support@apptivo.com) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

CS

Crystal S.  
Program Administrator  
Hospital & Health Care  
Used the software for: 2+ years

### "Apptivo Training"

February 9, 2023

5.0

Great

Pros

Configuring it to work efficiently for intended use

Cons

N/A. We should have utilized training sessions when we first implemented it

Review Source

NK

Niraj K.  
CA  
Information Technology and Services  
Used the software for: 1-2 years

### "is so good"

December 3, 2019

3.0

last one month they are problem in setup CRP chart support will take to more time implement for setup language problem for contamination support time zone issues for telephonic support

Pros

this very used full App and many app fled are available in this software

Cons

Agenda and task sysnk other software so good

Reason for choosing Apptivo

This to to request please setup my business senior we are setup last one month not proper used so please arrange technical person and setup my business. call support language problem setup and export adverse for how to used this CRM

Review Source

VR

Verified Reviewer  
Community Development Coordinator  
Publishing  
Used the software for: 1-2 years

### "Apptivo is what you pay for, the team is responsive and it's easy to navigate. "

May 1, 2018

4.0

I found an app that was affordable and got the job done. It's not perfect, but they work hard to resolve any issues that do arise. The live chat feature is probably my favorite.

Pros

I like it's flexibility and how easy it is to customize. The invoicing software works well with the client and customer functions as well.

Cons

At times, I'm frustrated by the amount of bugs that there are. Eventually you learn to work around them, but I do find it tedious to deal with at times.

Review Source

MB

Martin B.  
Customer Success Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Best bang for the Buck!"

February 11, 2020

5.0

Importing data is easy - user adoption is fairly quick. The cost is very reasonable for what you get. We are using the CRM features in addition to generating Invoices.

Pros

The object orientation makes it very easy to understand and to "personalize" - adding fields is a breeze! Also, the Support team is always there to help, instant chat!

Cons

It is not an accounting system, so I'd like to see some more robust reports such as a Statement would be nice.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Insightly](https://www.capterra.com/p/130671/Insightly/)[Accelo](https://www.capterra.com/p/225762/Accelo/)

Reason for choosing Apptivo

Cost, ease of use, customization.

Review Source

VR

Verified Reviewer  
President  
  
Used the software for: 1-2 years

### "The program has tones of feature but is a bit slow and needs to be modernized"

May 4, 2018

3.0

Helped me to organize my client list. Forced me to get all the info for clients into one app. It also worked well for my other team members.

Pros

Lots of features for a low price. There are many options in the software for keeping track of sales, invoicing, subscriptions, and files. There is a feature for just about everything.

Cons

The program is slow and not organized well. It needs to be streamlined. It is doing way too much for my needs and that gets in the way.

Review Source

Response from Apptivo

December 12, 2018

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. We exist because of great customers like yourself! I am sorry to hear about the problems you faced and we are looking into that now. Please feel free to reach out to us (support@apptivo.com) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

AB

Ashton B.  
Technical Consultant  
Food Production  
Used the software for: Less than 6 months

### "The interface, functionality and configurability of Apptivo CRM is superb. "

April 30, 2017

5.0

Quick setup, compartmentalized functionality so we can add features as we go along, and of course the ability to track our contacts, customers, and sales. This makes it not just a CRM system, but also an invoice and accounting system and reporting tool. At its price point, its features and full support, it is hard to beat.

Pros

The heuristics of the interface provides the user with an natural environment to learn and work within. It's configurability is superb and it's modular functionality provides the right amount of compartmentalization that allows the user to focus on just the features the need. This enhances navigation and the user's learning curve. On top of all this, Apptivo provides top notch support, even through the trial phases of their product. Their support representatives are online 24/7, and in one instance, Mani provided me an upgrade and customization for my particular application. With such competent and helpful free product support, I have total confidence in our companies ability to roll out a great implementation of CRM. All of the features we desire are available on a mobile platform, so we really couldn't ask for much more.

Cons

A few minor quibbles, none functionally inhibiting. In creating views the product automatically alphabetized them and I would have preferred to display them in a custom order. Between Apps, which are really views, their is not a 2-way synchronization of fields, only a one-way push is offered. The product keeps a history of all changes, so we have yet to notice weeknesses in how user accounts are handled.

Review Source

ML

Matthew L.  
Business Development Manager Fire Training Solutions  
Higher Education  
Used the software for: 1-2 years

### "Great CRM and fully customizable. Support chat is always available. "

December 5, 2022

5.0

It has been great. I have questions daily, but they are all delt with right away.

Pros

I can customize any app the way I want to. Without a background in this sort of thing, it could have been tough to work with!

Cons

There are some limitations. Areas where I can't connect this object to that one, or have it scan a file looking for specific words and using the value to propagate leads. For example, a box with NAME: would then be the persons name.

Review Source

VR

Verified Reviewer  
Co-Founder  
Computer Software  
Used the software for: 6-12 months

### "Apptivo for Start Ups"

March 12, 2019

4.0

So far everything is great

Pros

It's Free to get going and does everything I need right now. Support is great too.

Cons

Nothing yet, so far I am able to quote, invoice and manage customers opportunities as required

Review Source

VR

Verified Reviewer  
Business Development Manager - IT Management as a Service  
Computer Software  
Used the software for: Less than 6 months

### "I am happy with the service as it meets my requirements"

May 7, 2018

5.0

Pros

I needed a CRM system that I could import existing data and then also create campaigns. I also wanted quite granular segmentation capabilities. I started with the free version and after a few days went for the paid option as I wanted to do some customization. For the price I think the service is very comprehensive and when I have asked for support it's been helpful and met my requirements. There are modules / components that I have not yet used but I like knowing they are there if I need them. The product video's online are very helpful. I should have started with them so some mistakes where made.

Cons

I often want to set up a calendar entry in different outlook mailboxes. Ideally I want to copy an address associated with a contact. However when I click on the address to copy and paste into outlook calendar the option take me into edit mode which take me longer to copy and paste as I have to copy a few times. Otherwise I have no other issues.

Review Source

Response from Apptivo

December 12, 2018

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. We exist because of great customers like yourself! I am sorry to hear about the problems you faced and we are looking into that now. Please feel free to reach out to us (support@apptivo.com) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

TS

Tom S.  
President  
Information Technology and Services  
Used the software for: 2+ years

### "I've been using this software for 2 years. Feels good"

May 4, 2018

4.0

Inexpensive

Pros

Integration to offer apps. We use RingCentral to make and track calls. We also use the email function

Cons

The support is tedious. They prefer a chat format that takes 3 - 5 minutes before they respond to a question. Almost always they ask the same questions over and over. Support is over seas

Review Source

Response from Apptivo

December 12, 2018

Thank you very much for your kind words! We are working tirelessly to create the best experience for our users, and it's great to see that reflected in your review. We exist because of great customers like yourself! I am sorry to hear about the problems you faced and we are looking into that now. Please feel free to reach out to us (support@apptivo.com) with any thoughts/criticisms/feedback, we would love to hear from you. Regards, Team Apptivo

VR

Verified Reviewer  
Office manager  
Chemicals  
Used the software for: 6-12 months

### "I'm very much satisfied with the software"

January 8, 2021

5.0

Easy to categorize and organize our sales. I can check our customer's info which is important to create orders/invoices (e.g.: in which currency they pay, contacts, do they use their own account for shipping).

Pros

Easy to categorize and organize our sales. I can check our customer's info which is important to create orders (e.g.: do they have Fedex account, in which currency they pay, contacts)

Cons

We had difficulties with the differen pricing of our products. When i create customer/contact/order and accidentally click on a different tab, it does not ask me if i want to save it, and therefore i lose what i wrote.

Review Source

JN

James N.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Apptivo delivers all the essentials that a small business needs"

August 17, 2022

5.0

I've been using Apptivo for over 5 years and have been completely satisfied. The simplicity and robust features let alone value make it impossible to consider switching to another CRM platform.

Pros

Ease of use , customization and efficiency

Cons

Would be ideal if Apptivo could integrate with my Bria dialer

Review Source

RT

Roger T.  
UK & Ireland Sales Manager  
Industrial Automation  
Used the software for: 2+ years

### "Good product, easy to use"

December 14, 2021

5.0

Pros

The product is fairly intuitive and easy to use, with our customisation we are extending the use of certain features like Project and opportunity management

Cons

Like a lot of software and operational changes at first there always seems to be small things that do not fit the way we work but after working with Apptivo guys these have been removed or adapted to our needs

Review Source

RG

Rachel G.  
Office Administrator  
  
Used the software for: 2+ years

### "Great way for multiple people on a team to manage and use contacts"

December 12, 2017

5.0

This software is key to organizing and maintaining addresses!

Pros

Apptivo is a program that our ministry uses to keep our subscriber addresses organized and updated. We have several people on our team going in to make changes on a consistent basis, and this program helps track who has changed what and when. Also, we have multiple lists with thousands of addresses, and it can handle the large volume.

Cons

The only con I would state is that we use abbreviated states in order to send mail cass certified. Apptivo uses the full name of states, so we have to use formulas when we export to Excel in order to print labels correctly. It can be a hassle.

Review Source

rL

roselle L.  
Sales Representative  
Information Technology and Services  
Used the software for: 2+ years

### "Recommended even for small businesses"

December 10, 2021

5.0

Pros

Everything is useful especially once you learned how to use apptivo effectively. There are a lot of tutorial videos that can help and the support is really great.

Cons

Some were a bit confusing but once you get the hang of it, you'll know your way around.

Review Source

DB

David B.  
VP Business Development  
Consumer Goods  
Used the software for: 1-2 years

### "Custom Built For Our Specific Needs"

May 25, 2021

5.0

Pros

I love that we are able to add apps as they are needed and our company continues to grow. As someone who does not have a technical systems background, it's great that the Apptivo team was able to work with us and we were able to ultimately get what we wanted.

Cons

Technical support during the build was frustrating at times due to the time difference and bad connections on calls made communicating difficult at times but overall the Apptivo team did a great job addressing our needs and were patient with us when our focus was diverted to other things.

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Apptivo

Reviews and cost

Review Source

SP

Simon P.  
Projects Coordinator  
Business Supplies and Equipment  
Used the software for: Less than 6 months

### "The holy grail that we needed"

June 10, 2022

5.0

Pros

I compared over 35 different tools before recommending to the C-Suite using Apptivo. Contrary to most businesses, we do not do any sales nor marketing. Apptivo does not force us to see pipelines, deal stages and conversion rates everywhere. Apptivo is so flexible, it is a dream. And it is affordable too! At 12$ per month per user, this cannot be beat.

Cons

Apptivo is made of several apps (modules). Not 100% of them have the exact same amount of customization possible. This is nitpicking, really, since it is very, very minor.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Creatio CRM](https://www.capterra.com/p/130149/bpm-online-CRM/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)[monday.com](https://www.capterra.com/p/147657/monday-com/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Apptivo

Greatest customizability, extremely quick responses to all my questions, predictability of price, very broad array of features (apps), one-stop-shop (try getting contacts mgmt + tickets mgmt + projects mgmt all in one place)

Review Source

PT

Paula T.  
Director Client Services  
Management Consulting  
Used the software for: 2+ years

### "Really helpful chat & Support function"

June 13, 2023

5.0

Pros

Really helpful and fast responsive chat and support. Always seem to resolve any issues. So glad to have the feature

Cons

Doesn't connect with LinkedInThe sales funnel is convoluted

Review Source

OMD

Ole Magnar D.  
Ceo  
Oil & Energy  
Used the software for: 6-12 months

### "Apptivo "

December 11, 2021

4.0

Pros

Works as a list of opportunities and tasks.

Cons

As we mature an opportunity we may change probability and value. We would like to monitor how we can improve our sales opportunity portfolio in total. This is not posdible and is an absolute problem

Alternatives considered

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

Reason for choosing Apptivo

Easier and cost

Review Source

TW

Tom W.  
President  
Financial Services  
Used the software for: 2+ years

### "Great CRM Software "

August 2, 2019

5.0

I have now used Apptivo with two businesses and find it highly functional and easy to adopt.

Pros

Easy to set up, understand and customize.

Cons

Takes some e-learning to customize properly but it is easy to accomplish

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Cost and ease of customization

Review Source

Response from Apptivo

August 26, 2019

Hello Tom, Thank you so much for taking the time to post this review! Our team is thrilled that you find Apptivo fairly easy to use and valuable. We exist because of customers like you! Again, thank you so much! Team Apptivo

BF

Brett F.  
Strategy Director  
Entertainment  
Used the software for: 2+ years

### "Apptivo review TW1"

November 20, 2022

4.0

We use it to manage events. cRm

Pros

We can make it work for our purpose and bring in only the features we need.

Cons

Views can be a bit difficult to customise

Reason for choosing Apptivo

Customer service 24/7

Review Source

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