# Pictory Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Pictory Software - reviews, pricing plans, popular comparisons to other Video Making products and more.

Source: https://www.capterra.com/p/229347/Pictory

---

# 

 Pictory Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Pictory

## What is Pictory?

Pictory is an AI-powered video creation platform that transforms text, URLs, scripts, images, and presentations into professional-quality videos in minutes, no video editing experience required. Ideal for marketers, educators, content creators, and enterprise teams, Pictory offers powerful features like: text to video, avatars, URL to video, image to video, PPT to video, screen recording, and edit video using text. Create branded videos with customizable templates, 18M+ stock assets, automatic captions, and realistic AI voiceovers in over 20 languages. Pictory’s Team Plans support real-time collaboration and role-based access for efficient teamwork. For enterprises, Pictory’s API enables scalable video creation across workflows. Save up to 80% on production costs while producing engaging, consistent, and accessible video content. Benefits: • Licensed Stock & Music: Royalty-free video clips, images, and Melodie tracks cleared for commercial use and monetisation.

## What is Pictory used for?

[Video Making](https://www.capterra.com/video-making-software/)[Video Marketing](https://www.capterra.com/video-marketing-software/)[Generative AI](https://www.capterra.com/generative-ai-software/)

Overall rating

Based on 163 user reviews

Reviews sentiment

Positive

97%

Neutral

1%

Negative

2%

Starting price

$25

Per User, Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Pictory?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://pictory.ai/&name=Pictory)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Pictory

4.8 (163)

VS.

[### HumanPal](https://www.capterra.com/p/275427/HumanPal/)

[4.7 (3,433)](https://www.capterra.com/p/275427/HumanPal/reviews/)

Starting Price

$25

Per User, Per Year

Starting Price

$199

Flat Rate, One Time

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (163)

Ease Of Use

4.7 (3,433)

Value For Money

4.7 (149)

Value For Money

4.7 (3,127)

Customer Service

4.7 (142)

Customer Service

4.7 (2,929)

## Pictory alternatives

Highest Rated

[TalkingPhotos](https://www.capterra.com/p/10025052/TalkingPhotos/)

[4.8 (2,036)](https://www.capterra.com/p/10025052/TalkingPhotos/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10025052/TalkingPhotos/)

[invideo](https://www.capterra.com/p/180680/InVideo/)

[4.5 (409)](https://www.capterra.com/p/180680/InVideo/reviews/)

Starting price

$100.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/180680/InVideo/)

[Synthesia](https://www.capterra.com/p/198045/Enact/)

[4.6 (313)](https://www.capterra.com/p/198045/Enact/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/198045/Enact/)

[Fliki](https://www.capterra.com/p/246351/Fliki/)

[4.7 (345)](https://www.capterra.com/p/246351/Fliki/reviews/)

Starting price

$8.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/246351/Fliki/)

[View all alternatives](https://www.capterra.com/p/229347/Pictory/alternatives/)

## Who uses Pictory?

Based on Capterra reviews from the past 3 years

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Video Creation

4.8 (103)

67.96% of 103 reviewers that rated this feature as important or highly important

Pictory offers a streamlined way to turn scripts or blog content into professional videos. Reviewers appreciate the speed, ease of use, and quality, noting that it saves time and is beginner-friendly, though some mention occasional editing is needed for best results.

Video Editing

4.5 (99)

63.64% of 99 reviewers that rated this feature as important or highly important

You can edit videos easily with intuitive tools for trimming, adding visuals, and making changes. Some reviewers find the editing process fast and user-friendly, but others mention limited advanced options and occasional glitches in scene transitions.

Voice-Over/Audio

4.6 (90)

60.00% of 90 reviewers that rated this feature as important or highly important

It gives you a variety of AI and custom voice-over options, including Eleven Labs voices. Users say the voices sound natural and syncing is easy, but some mention limited choices, occasional mispronunciations, and a need for better editing tools.

Text to Video

4.7 (81)

59.26% of 81 reviewers that rated this feature as important or highly important

With this capability, you can quickly turn scripts into videos by pasting your text and letting the AI generate scenes. Users think it's easy, accurate, and time-saving, though some mention the need for manual adjustments and improvements in scene selection.

Customizable Branding

4.6 (75)

44.00% of 75 reviewers that rated this feature as important or highly important

This aspect helps you easily add logos, colors, and branding elements for a consistent look. Reviewers appreciate the quick branding process and ability to personalize videos, though some find the interface a bit clunky or wish for more flexibility.

Drag & Drop

4.7 (69)

49.28% of 69 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

Pictory 47 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Generates AI-based speech for natural sounding voices.

Ability to insert animations/transitions

Ability to insert animations/transitions

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

The ability to create unique content

Generative AI can be employed to generate content in different forms, such as text, images, music, and videos

Centralized repository to store content and assets

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Allows users to build custom voices for TTS applications.

This aspect helps you easily add logos, colors, and branding elements for a consistent look. Reviewers appreciate the quick branding process and ability to personalize videos, though some find the interface a bit clunky or wish for more flexibility.

Pre-designed layouts that can be customized to match preferences and requirements

Assemble applications and processes by dragging over and arranging pre-built components

For the intention to be used by marketing teams

Designed for usage in creative content.

Caters to sales teams

Store and manage images

Collection of images, videos and other digital content that can be used

Manage and support multiple languages

Supports various file formats

Includes a variety of messaging formats including industry-specific (EDIFACT, HL7, X12)

Process and analyze human language in text or audio form

Generative AI models can create personalized recommendations for users based on their preferences and behavior.

Preview materials before finalizing projects

Process of carefully designing and constructing prompts or input instructions to achieve desired behaviors or outputs from AI models

Share pre-configured sets of data organized and presented in a specific manner with the organization

Record live video calls to play later

Record and save a video file of what is happening on a computer screen

Search and filter data across systems to locate required information by entering keywords or certain criteria

Allow users to access multiple services after entering their login credentials once

Allows businesses to share their videos on social media.

Train your system to interpret and transcribe voice messages

Automatically create subtitles/closed captions

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Sample files or documents that could be customized as needed or used as is

Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc

Edit text as needed

Create text to match video content

With this capability, you can quickly turn scripts into videos by pasting your text and letting the AI generate scenes. Users think it's easy, accurate, and time-saving, though some mention the need for manual adjustments and improvements in scene selection.

Set up connections to third-party platforms to improve business processes

Allows the upload and storage of videos within the system

Pictory offers a streamlined way to turn scripts or blog content into professional videos. Reviewers appreciate the speed, ease of use, and quality, noting that it saves time and is beginner-friendly, though some mention occasional editing is needed for best results.

You can edit videos easily with intuitive tools for trimming, adding visuals, and making changes. Some reviewers find the editing process fast and user-friendly, but others mention limited advanced options and occasional glitches in scene transitions.

Generates computer-based voices from text or scripts.

It gives you a variety of AI and custom voice-over options, including Eleven Labs voices. Users say the voices sound natural and syncing is easy, but some mention limited choices, occasional mispronunciations, and a need for better editing tools.

Add a digital mark to show ownership of an image, video, document, etc.

Features

4.6 (163)

4.6

Based on 163 reviews

## Pricing

Value for money

4.7 (149)

Free Trial

[View pricing plan details](https://www.capterra.com/p/229347/Pictory/pricing/)

Starter

$25.00

Per User,Per Year

It includes:

-   text to video
-   url to video
-   ai video editor
-   images to video
-   ppt to video
-   record

Professional

$35.00

Per User,Per Year

It includes:

-   text to video
-   url to video
-   ai video editor
-   ppt to video
-   image to video
-   recording

Teams

$119.00

Other,Per Year

It includes:

-   text to video
-   ai video generator
-   ai avatars
-   url to video
-   ai video editor
-   recording

Value for money

4.7 (149)

4.7

Based on 149 reviews

## Integrations

[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Make](https://www.capterra.com/p/154278/Integromat/)[

ChatGPT](https://www.capterra.com/p/10009334/ChatGPT/)[

Claude](https://www.capterra.com/p/10011218/Claude/)

## Support, customer service and training options

Customer Service

4.7 (142)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (142)

4.7

Based on 142 reviews

## User reviews

Overall rating

4.8

Based on 163 reviews

Filter by rating

5(136)

4(22)

3(1)

2(1)

1(3)

Mentioned topic

Sorted by most recent

Svetla M.

Marketing manager

Information Technology and Services

### "AI video editor that is easy to use, saves time and comes at a very good price"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 14, 2026

User-friendly AI video generator, saves huge time getting a video done based on other text and image content and having that video easily adjusted afterwards

Pros

Very easy interface, automatically turned blog posts into nice videos that you can easily adjust, tons of free videos and templates, free trial and then a rather cost-effective version, automatically adds captions, great time saver as a whole, especially for marketers with no video editing experience

Cons

I wish there was some option to create videos on a mobile, but so far is it fine to use desktop as well.

Alternatives considered

[Canva](https://www.capterra.com/p/168956/Canva/)

Reasons for choosing Pictory

ease of use, availability of videos, was recommended by colleague

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 15, 2026

Hello Svetla! Lis here. Thank you so much for the thoughtful review, this is great to hear. It’s great to know Pictory is helping you save time and turn blog posts into videos so easily. Glad you’re enjoying the templates, captions, and media library too. And great news on your suggestion about mobile use. We’ve launched our V1 mobile experience. You can use Pictory directly from your phone browser, like Safari. It’s not a native app yet, but it does let you create and edit videos on the go. We’re still improving the mobile experience, so if you have ideas, feel free to share them here: https://feedback.pictory.ai/roadmap Also, since you’re already creating with Pictory, you might enjoy joining our creator community: https://www.reddit.com/r/Pictory\_Community/ Thanks again for your support and recommendation. Lis

CA

Carlos A.

Not giving my job

Alternative Dispute Resolution

### "Picture review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 13, 2025

I loved it, I haven't wrote a review in my whole life but decided too today. You also get a free try to do the work it is amazing.

Pros

Was very easy to use. I had to use for a college assignment and was able too.

Cons

Honestly it was a bit laggy but in the end the video quality was amazing.

Switched from

[Adobe Acrobat Reader](https://www.capterra.com/p/170833/Acrobat-Reader-DC/)

This one is just better, quicker, and does not charge a lot.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 19, 2025

Thanks so much for taking the time to share your experience — especially if it’s your first review ever! 🙌 We're glad Pictory helped with your college assignment and that you enjoyed the video quality. Noted on the lag—our team is always working to improve speed and performance. Appreciate you choosing us over the alternatives! 💜🎬 #PictoryAI #UserLove #VideoMadeEasy

GE

Gilberto E.

Sócio

Online Media

### "Excelente, o melhor que encontrei."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

March 16, 2025

Muito boa. Excelente sistema, a plataforma é muito legal.

Pros

Gostei de tudo. A plataforma é muito boa.

Cons

Falta algumas opções de para produzir os vídeos.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 1, 2025

Hi Gilberto! Lisa here 😊 Thank you so much for your kind words—it means a lot to us! If you haven’t already, we’d love to have you join our Facebook community to connect with other creators and stay in the loop on updates: https://www.facebook.com/groups/863439644603943 💜

CE

Christian E.

Pastor

Non-Profit Organization Management

### "Not pleased so far."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

4/10

February 27, 2025

Not being able to download my videos when I want it is actually too bad. It has made my experience very awful. Having to make a video and not sure if it will download immediately is traumatising

Pros

Video generation is top-notch and clear. Loads of visuals

Cons

I’m actually unhappy due to the error message I get when downloading videos sometimes. Currently I’ve not been able to download a video I spent hours working on for the past 48 hours.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 7, 2025

Hello! Lisa here. 😊 Thank you for your review! The issue should now be resolved! If you experience this problem again, please reach out to support@pictory.ai with your project name, and they’ll assist you as soon as possible. Also, we’d love to have you in our Creators Facebook Group! It’s a great place to connect with other users, share insights, and get the most out of Pictory. Join us here 👉 https://www.facebook.com/groups/863439644603943/

FB

Fernando B.

Sales and Marketing Director

Hospitality

### "Super Happy with this tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 22, 2025

It helps us to create videos in many languages , quick and cheap but with very good quality

Pros

Pictory is incredibly easy to use and very user-friendly. The intuitive interface makes video creation smooth and efficient, even for beginners. It simplifies the entire process and saves a lot of time!

Cons

One small downside is that sometimes finding specific features requires some searching, as they are not always immediately visible. More portugues from portugal (not brazilian) voices will be a plus

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 25, 2025

Glad to hear Pictory is saving you time while keeping quality high! We’re working on making features easier to find and appreciate the feedback. We’ve also noted your request for more European Portuguese voices. You can suggest it directly on our feedback portal: https://feedback.pictory.ai/roadmap, which helps the team prioritize updates. If you’d like to connect with other creators, check out our Facebook group: https://www.facebook.com/groups/863439644603943/. We’d love to have you there! Sam

DM

Dr. Michael F.

Founder

Non-Profit Organization Management

### "A very good program for exactly what I want to do."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 18, 2025

Very good! I have suggested Pictory to family and friends.

Pros

It's easy to use, and the outcome is very nice many people have complimented me on my videos.

Cons

I still want to be able to easily in Pictory, add my voice as one of your Ai voices choices.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 18, 2025

Hi Dr. Michael, Glad Pictory is working well for you and that your videos are getting positive feedback. Thanks for recommending us! Your idea about using your own voice as an AI option is interesting. It could improve customization. If you haven’t already, you can share it on our feedback page: https://feedback.pictory.ai/roadmap. We’re always looking to improve. Let us know if we can do anything else to enhance your experience. Happy creating! Kate

MK

Mike K.

Retired

Marketing and Advertising

### "Awesome product."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

February 13, 2025

The product is a great product. I work with many other content creation programs, and the is the best

Pros

It is very easy to use.The so is excellent to create great content

Cons

Nothing...so far, I am very happy with the product.

Switched from

[invideo](https://www.capterra.com/p/180680/InVideo/)

Ai features make the product very efficiennn

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 17, 2025

Hey Mike Awesome to hear that you're loving Pictory and finding it easy to use! Sounds like the AI features are really making a difference in your content creation workflow. Appreciate you sharing that you switched from InVideo, it's great to know that Pictory stands out for you. If you ever have any feedback or ideas to make it even better, feel free to drop them at https://feedback.pictory.ai/roadmap. Also, since you’re really enjoying Pictory, you might want to check out our Facebook community, it's a great place to connect with other creators and share tips. Thanks again for your review. Kate

ZR

Zara R.

Trainer and Assessor

Education Management

### "Pictory in class"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 12, 2025

As a teacher at the International College of Business, I use Pictory to explain course content and assessment tasks to my students. I’ve also introduced Pictory to them, and they find it to be an enjoyable and engaging tool for both their class presentations and personal projects.

Pros

Pictory has a simple and easy-to-use design. The dashboard is clear, and the tools are easy to find. Even though I’m not a video editing expert, I was able to start making videos quickly without much trouble.

Cons

Passwords, my fault I always forget them.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 17, 2025

Hey Zara! Great to hear that Pictory is helping you and your students at the International College of Business. Love that it's making course content and assessments more engaging, it sounds like a solid way to keep students interested! If you or your students have any suggestions for making Pictory even better, feel free to share them at https://feedback.pictory.ai/roadmap. And if you ever need help, our support team is available at support@pictory.ai. Thanks for bringing Pictory into the classroom. Have a great day! Kate

PD

Pastor Deidre J.

Co-Owner

Hospitality

### "Pictory Perfect... duh."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

January 24, 2025

Excellent for the most part. Be sure and double check the sound levels before publishing though!

Pros

The ease of use and the simple ways to put together a great video.

Cons

Some limitations in the story add feature and not being able to go back to the story builder portion of the platform.

Switched from

[Clipchamp](https://www.capterra.com/p/202357/Clipchamp/)

There is much more versatility and control in Pictory

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

February 4, 2025

Hi Pastor Deidre, Glad to hear you’re finding Pictory easy to use. Noted on the story add feature and the ability to go back to the story builder—those are solid points. If you have specific improvements in mind, feel free to drop them at https://feedback.pictory.ai/roadmap. Great tip on checking sound levels before publishing! If you ever run into issues or need help tweaking things, our support team is always here at support@pictory.ai. Also, since you’re enjoying Pictory, you might like connecting with other creators in our Facebook group: https://www.facebook.com/groups/863439644603943/. Appreciate you sharing your experience! Let us know if there’s anything else we can do to improve. Happy creating!

PH

Paul H.

Owner

Marketing and Advertising

### "Pictory rapidly becoming a very comprehensive system"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

January 23, 2025

Overall its an astounding programme and replaces 95% of the work needed to build videos in Premier Pro ect Currently the only limitations are lack of stills and text animation which I hope you will add at some point - the ability to have text appear during the slide, at key moments would elevate the to a truly professional system. Also the option to add a blur filter between the stock video and the text would again lift this.

Pros

Script building and the accuracy of the auto video selection - for the videos I have produce on average 7/10 of the video selected is good.

Cons

I don't think there are enough British voiced ai voices - I also have struggles with the speed of speech and a general feeling that most lack a sales type presence. Lastly, please make the outline/shadow an option and not the default for headings I also think that it would be more useful if the on screen script and script that the Ai uses could be separate to allow for adding characters to overcome pronunciation

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 24, 2025

Thanks for your feedback! It’s great to know Pictory is working well for you, especially with script-building and the accuracy of auto video selection. A 7/10 is a solid result. You mentioned British AI voices and wanting more variety, particularly with a more engaging, sales-focused tone. Speed adjustments and pronunciation fixes (like adding characters) would also make the voiceovers feel more polished. I’ll pass this along to the team, but you can also share your suggestions directly at https://feedback.pictory.ai/roadmap. Thanks again for the feedback.

[View all Reviews](https://www.capterra.com/p/229347/Pictory/reviews/)

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