--- title: "TRACARDI Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TRACARDI Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/229701/TRACARDI/" page_type: "product" language: "en" --- # TRACARDI Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TRACARDI ## What is TRACARDI? Free open-source customer data platform that offers you excellent control over your customer data. ## What is TRACARDI used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TRACARDI?[Manage this product listing](https://www.g2.com/products/tracardi/claim_requests/new?auto=true) ## TRACARDI Overview Updated September 2026 AI summary TRACARDI is a customer data platform designed for small and midsize businesses aiming to centralize and activate customer insights. It offers features like behavior tracking, audience targeting, customer segmentation, and real-time analytics, with support for email marketing and multi-channel communication. TRACARDI deploys on Linux and provides integrations, data compliance tools, and API access for flexible data management. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TRACARDI 4.7 (6) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price Contact vendor Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (6) Ease Of Use 4.5 (306) Value For Money 4.8 (6) Value For Money 4.3 (185) Customer Service 4.7 (6) Customer Service 4.3 (240) ## TRACARDI alternatives [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) [5.0 (306)](https://www.capterra.com/p/168153/ContactPigeon/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168153/ContactPigeon/) [Meiro](https://www.capterra.com/p/190554/Meiro/) [4.9 (22)](https://www.capterra.com/p/190554/Meiro/reviews/) Starting price $4500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190554/Meiro/) [Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (251)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) Starting price $213.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [View all alternatives](https://www.capterra.com/p/229701/TRACARDI/alternatives/) ## FAQs about TRACARDI Overview ### What company size and specific industries is TRACARDI built for? TRACARDI is designed for small to medium enterprises and technology startups, as well as organizations in e-commerce and retail, digital marketing agencies, media and entertainment, healthcare and telemedicine, and financial services. Features and Usability ### What are the key features of TRACARDI? TRACARDI offers customer data tools such as contact database, customer profiles, and customer segmentation, plus tracking and analytics features like activity tracking, behavior tracking, behavioral analytics, and real-time analytics. It also includes email marketing, lead capture, surveys & feedback, personalization, event triggered actions, and third-party integrations. Integrations ### Which third-party tools and platforms does TRACARDI integrate with? TRACARDI integrates with about 10 third-party tools and platforms, including CRM and marketing apps such as ActiveCampaign, Airtable, CiviCRM, HubSpot CRM, Mailchimp, and Mautic. It also connects to data and automation tools like Apache Kafka, Mixpanel, MongoDB, MySQL, PostgreSQL, Twilio, Zapier, and elastic.io. Getting Started and Support ### What training and onboarding options does TRACARDI offer? TRACARDI provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference material for setup steps, feature overviews, and ongoing learning. Getting Started and Support ### What customer support options does TRACARDI offer? TRACARDI provides email/help desk support and chat for customer assistance. Support is handled through these two channels, giving users direct ways to ask questions or report issues. No reviewer feedback is available to describe response speed, helpfulness, or common support frustrations. ## Features AI summary Based on 554 Customer Data Platform reviews Capterra reviewers highlight these as the features buyers value most when comparing customer data platform software: - **Customer Database** (**60%** of reviewers rated this feature as critical) - **Contact Database** (**50%**) - **Campaign Analytics** (**59%**) TRACARDI includes **Customer Database** and **Contact Database**, giving teams a central place to store customer records and manage contact information across outreach efforts. However, it does not offer **Campaign Analytics**. Instead, it provides other highly rated capabilities, including **Email Marketing** (**52%**), **Customer Segmentation** (**51%**), and **Lead Capture** (**43%**), which can support targeted communication, audience grouping, and new prospect collection. Together, these features help businesses organize customer data, reach the right audiences, and improve campaign planning over time. Customer Database 4.5 (2) 150.00% of 2 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Contact Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Email Marketing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Customer Segmentation 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Real-Time Data 4.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Receive data and information in real time Event Triggered Actions 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events TRACARDI 23 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Integration: Combining data from different sources and providing a unified view - Email Marketing: Create and send email blasts/campaigns - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Lead Capture: Automatically identify and save contact information of potential customers - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Features 4.3 (6) 4.3 Based on 6 reviews ## Pricing Value for money 4.8 (6) Free Version Free $0.00 Basic Contact Vendor for Pricing Value for money 4.8 (6) 4.8 Based on 6 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Airtable](https://www.capterra.com/p/146652/Airtable/)[ MySQL](https://www.capterra.com/p/11482/MySQL/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ MongoDB](https://www.capterra.com/p/127374/MongoDB/)[ PostgreSQL](https://www.capterra.com/p/48791/PostgreSQL/) ## Support, customer service and training options Customer Service 4.7 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (6) 4.7 Based on 6 reviews ## User reviews Overall rating 4.7 Based on 6 reviews Filter by rating 5(4) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Ben U. Data Specialist Computer Software ### "Great way to manage your data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 28, 2023 very good. the support is excellent. the system well made. runs well for a long time even with millions of events. Pros The ease of use for the end user. Those that need to change things and check on things its all pretty easy to learn and lots of written help available in the window. works no outages or issues. going on 3 years of use. 0 outages caused my tracardi, its usually me not cleaning out old data and filling up the hardrives. Cons hard to copy and repeat things you have already created and want to make a small change on. you pretty much just have to redo it. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AJ Arun J. Product Manager Media Production ### "A good CDP for suitable for those who enjoy self management " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 27, 2023 Pros Realtime events, functions, flows, integration with elastic search etc has empowered us to create new revenue streams with fraction of cost of what we could get from other products. We recommend tracardi Cons UX can be improved better and also the realtime filters Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Matt C. Consultant Marketing and Advertising ### "Why spending $$$ on an enterprise CDP when you can get so much from an open source alternative" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 24, 2023 Pros There is one constant in digital marketing and that is the need to be responsive to the needs of your audience. To be responsive means testing ideas and getting them to market quickly. Tracardi solves this with a refreshing flexiable approach to subscriber unification and segmentation all built on leading scalable open source datastores that have flexiable data handling options. Also, Tracardi is open source with no vendor lock in so you don't have to be using a prescriptive set of products to get the best value. Cons Tracardi is relatively new to the CDP space and that means when compared to some others there is a small body of documentation from the community. I know that this will change as more people discover what Tracardi can do for them. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 28, 2023 Thank you very much for your kind review :) ML Maxime L. SEO Performing Arts ### "My review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 22, 2023 Pros Support is very reactive Evolutions of product are possible Cons same environment for production and dev Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Chuong M. Cdo Retail ### "Good to start" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 11, 2023 Pros Event tracking system with flexible and strong workflow platform. It’s also easy to deploy, customize and integrate Cons Not much feature abt campaign management Switched from [CleverTap](https://www.capterra.com/p/155737/CleverTap/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor November 23, 2023 Thank you for your review. Very much appreciate it. AN Anonymous User CEO Information Services ### "Inexpensive CDP with a lot of features" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 10, 2023 Excellent, particularly the exceptional support provided. We are contemplating becoming an integrator for this tool, especially given the substantial gap between the cost and potential income. Pros This product has its roots in open-source, making it highly adaptable and open to further expansion. This aligns perfectly with our use case, as we require a system that can seamlessly integrate with our existing infrastructure. Cons Tracardi does not offer a SAAS platform, but this was not a issue in our use-case. Alternatives considered [Segment](https://www.capterra.com/p/150621/Segment/) [RudderStack](https://www.capterra.com/p/201870/RudderStack/) [Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.