# TRACARDI Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about TRACARDI Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more. Source: https://www.capterra.com/p/229701/TRACARDI --- # TRACARDI Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) TRACARDI ## What is TRACARDI? Free open-source customer data platform that offers you excellent control over your customer data. ## What is TRACARDI used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TRACARDI?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.tracardi.com&name=TRACARDI) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TRACARDI 4.7 (6) VS. [4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (6) Ease Of Use 4.3 (285) Value For Money 4.8 (6) Value For Money 3.5 (167) Customer Service 4.7 (6) Customer Service 3.8 (216) ## TRACARDI alternatives [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) [5.0 (285)](https://www.capterra.com/p/168153/ContactPigeon/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168153/ContactPigeon/) [DESelect](https://www.capterra.com/p/197534/DESelect/) [4.6 (37)](https://www.capterra.com/p/197534/DESelect/reviews/) Starting price $750.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/197534/DESelect/) [View all alternatives](https://www.capterra.com/p/229701/TRACARDI/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Real-Time Data 4.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Receive data and information in real time Customer Segmentation 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Event Triggered Actions 5.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Predefined actions automatically performed on the occurance of specific events Third-Party Integrations 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Customer Database 4.5 (2) 150.00% of 2 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Email Marketing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns TRACARDI 23 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Centralized database of stakeholders and their contact information such as names, address, phone number etc. A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Combining data from different sources and providing a unified view Create and send email blasts/campaigns Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Automatically identify and save contact information of potential customers Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Adjust communications based on previous interactions or personal preferences Analyze and gain insights into data in real-time Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Gauge satisfaction and receive information for improvement and success Set up connections to third-party platforms to improve business processes Features 4.3 (6) 4.3 Based on 6 reviews ## Pricing Value for money 4.8 (6) Free Version Free $0.00 Value for money 4.8 (6) 4.8 Based on 6 reviews ## Integrations [ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[ Airtable](https://www.capterra.com/p/146652/Airtable/)[ MySQL](https://www.capterra.com/p/11482/MySQL/)[ Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)[ MongoDB](https://www.capterra.com/p/127374/MongoDB/) ## Support, customer service and training options Customer Service 4.7 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (6) 4.7 Based on 6 reviews ## User reviews Overall rating 4.7 Based on 6 reviews Filter by rating 5(4) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Ben U. Data Specialist Computer Software ### "Great way to manage your data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 28, 2023 very good. the support is excellent. the system well made. runs well for a long time even with millions of events. Pros The ease of use for the end user. Those that need to change things and check on things its all pretty easy to learn and lots of written help available in the window. works no outages or issues. going on 3 years of use. 0 outages caused my tracardi, its usually me not cleaning out old data and filling up the hardrives. Cons hard to copy and repeat things you have already created and want to make a small change on. you pretty much just have to redo it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AJ Arun J. Product Manager Media Production ### "A good CDP for suitable for those who enjoy self management " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 27, 2023 Pros Realtime events, functions, flows, integration with elastic search etc has empowered us to create new revenue streams with fraction of cost of what we could get from other products. We recommend tracardi Cons UX can be improved better and also the realtime filters Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Matt C. Consultant Marketing and Advertising ### "Why spending $$$ on an enterprise CDP when you can get so much from an open source alternative" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 24, 2023 Pros There is one constant in digital marketing and that is the need to be responsive to the needs of your audience. To be responsive means testing ideas and getting them to market quickly. Tracardi solves this with a refreshing flexiable approach to subscriber unification and segmentation all built on leading scalable open source datastores that have flexiable data handling options. Also, Tracardi is open source with no vendor lock in so you don't have to be using a prescriptive set of products to get the best value. Cons Tracardi is relatively new to the CDP space and that means when compared to some others there is a small body of documentation from the community. I know that this will change as more people discover what Tracardi can do for them. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 28, 2023 Thank you very much for your kind review :) ML Maxime L. SEO Performing Arts ### "My review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 22, 2023 Pros Support is very reactive Evolutions of product are possible Cons same environment for production and dev Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CM Chuong M. Cdo Retail ### "Good to start" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 11, 2023 Pros Event tracking system with flexible and strong workflow platform. It’s also easy to deploy, customize and integrate Cons Not much feature abt campaign management Switched from [CleverTap](https://www.capterra.com/p/155737/CleverTap/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 23, 2023 Thank you for your review. Very much appreciate it. AU Anonymous User CEO Information Services ### "Inexpensive CDP with a lot of features" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 November 10, 2023 Excellent, particularly the exceptional support provided. We are contemplating becoming an integrator for this tool, especially given the substantial gap between the cost and potential income. Pros This product has its roots in open-source, making it highly adaptable and open to further expansion. This aligns perfectly with our use case, as we require a system that can seamlessly integrate with our existing infrastructure. Cons Tracardi does not offer a SAAS platform, but this was not a issue in our use-case. Alternatives considered [Segment](https://www.capterra.com/p/150621/Segment/) [RudderStack](https://www.capterra.com/p/201870/RudderStack/) [Adobe Experience Manager](https://www.capterra.com/p/142300/Adobe-Experience-Manager/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)