---
title: "Applitools Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Applitools Software - reviews, pricing plans, popular comparisons to other Application Development products and more."
source_url: "https://www.capterra.com/p/229998/Applitools-Eyes/"
page_type: "product"
language: "en"
---

# 

 Applitools Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 21, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Applitools

## What is Applitools?

Applitools provides an AI-powered end-to-end testing platform that enables teams of any skill level to create, execute, and maintain powerful tests that validate more of their app across more screens and devices in less time. We’ve revolutionized the way teams test user interfaces with autonomous testing and our proven Visual AI that replicates the human-eye and validates websites the way users use them - not how computers operate them. Our use of AI throughout the software development lifecycle leads to 18x faster test authoring, 5-10x more test coverage, and 10x less test maintenance so that teams can release code and features faster and delight their customers at every experience.

## What is Applitools used for?

[Application Development](https://www.capterra.com/application-development-software/)[Automated Testing](https://www.capterra.com/automated-testing-software/)

Top alternative

Featured

Overall rating

Based on 30 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Contact vendor  
for pricing

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Applitools

4.6 (30)

VS.

[4.6 (1,223)](https://www.capterra.com/p/159806/GitLab/reviews/)

Starting Price

Contact vendor

Starting Price

$29

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (30)

Ease Of Use

4.4 (940)

Value For Money

4.2 (23)

Value For Money

4.5 (842)

Customer Service

4.6 (26)

Customer Service

4.2 (909)

## Applitools alternatives

[Essential Studio](https://www.capterra.com/p/228226/Essential-Studio/)

[4.5 (940)](https://www.capterra.com/p/228226/Essential-Studio/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/228226/Essential-Studio/)

Highest Rated

[GitHub](https://www.capterra.com/p/129067/GitHub/)

[4.8 (6,191)](https://www.capterra.com/p/129067/GitHub/reviews/)

Starting price

$4.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/129067/GitHub/)

[Microsoft Visual Studio](https://www.capterra.com/p/80230/microsoft-visual-studio/)

[4.6 (3,008)](https://www.capterra.com/p/80230/microsoft-visual-studio/reviews/)

Starting price

$499.92

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/80230/microsoft-visual-studio/)

[IntelliJ IDEA](https://www.capterra.com/p/136010/IntelliJ-IDEA/)

[4.7 (1,259)](https://www.capterra.com/p/136010/IntelliJ-IDEA/reviews/)

Starting price

$19.90

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/136010/IntelliJ-IDEA/)

[View all alternatives](https://www.capterra.com/p/229998/Applitools-Eyes/alternatives/)

## FAQs about Applitools

Overview

### Which roles and teams benefit most from Applitools?

Applitools is most used by software engineers, frontend developers, QA engineers, SDETs, and quality leadership teams that need reliable visual testing in fast release cycles. Development teams use it to catch UI regressions early, while QA and quality managers apply it to automate validation, reduce manual checks, and improve release confidence.

Answer based on 30 reviews

Overview

### What company size and specific industries is Applitools built for?

Applitools is designed for software companies and organizations in finance and banking, media, online retail, insurance, pharmaceuticals, and related sectors. It is aimed at teams including Test Automation Engineers, DevOps Teams, Frontend Developers, and Digital Transformation Executives, making it suitable for businesses of varying sizes.

Features and Usability

### What are the key features of Applitools?

Applitools offers automated testing, compatibility testing, and requirements-based testing for software validation, plus bug tracking, issue tracking, and debugging for defect management. It also includes real-time reporting, customizable reports, activity dashboards, role-based permissions, workflow management, source control, and support for parallel execution.

Integrations

### Which third-party tools and platforms does Applitools integrate with?

Applitools integrates with AppVeyor, Appium, Bitbucket, CircleCI, Cypress, GitHub, GitLab, Jenkins, Jira, Microsoft Azure, Slack, TeamCity, TestCafe, and Travis CI. It also connects with Bamboo Cricket, Espresso, RallyTeam, Semaphore, and other testing and CI/CD tools in its catalog.

Answer based on 8 reviews

Getting Started and Support

### What training and onboarding options does Applitools offer?

Applitools provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced instruction for teams getting started.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Applitools offer?

Applitools provides Email/Help Desk, 24/7 Live Rep, and Chat support. User feedback on support quality is not available here, so the available channels can only be described as listed in the catalog data.

User interface

### Is Applitools easy to use for visual testing?

Applitools makes visual testing easier to understand and maintain, especially for QA teams working across web and mobile apps. Many users like the clean workflow, quick setup, and reduced assertion writing, though some mention dynamic screens and moving elements can still be harder to handle with visual locators.

Answer based on 10 reviews

## Features

AI summary

Based on 7,212 Application Development reviews

Capterra reviewers highlight these as the features that matter most when choosing application development software:

-   **Code Development** (**67%** of reviewers rated this feature as critical)
-   **Code Editing** (**57%**)
-   **Workflow Management** (**45%**)

Applitools supports **Workflow Management**, but it does not include **Code Development** or **Code Editing**. Instead, it offers other important capabilities that reviewers also value, including **Version Control** (**51%**) and **Source Control** (**49%**). These features help teams track code changes, manage updates across projects, and maintain better coordination during development, helping businesses improve oversight and reduce errors in the release process.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

API

Application programming interface that allows for integration with other systems/databases

Automated Testing

Execution of software tests by leveraging automation tools

Bug Tracking

Monitor and track bugs and issues in the system.

Collaboration Tools

Provides a channel for team members to share AI models, media files, communicate, and work together

Applitools 31 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- API: Application programming interface that allows for integration with other systems/databases
- Automated Testing: Execution of software tests by leveraging automation tools
- Bug Tracking: Monitor and track bugs and issues in the system.
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Compatibility Testing: Preview how the app will display on multiple device types and operating systems
- Customizable Reports: Alter the layout and content of reports
- Debugging: Detect and remove errors
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Hierarchical View: Organize test cases into hierarchical test plans
- Issue Tracking: Record and follow the progress of every issue
- Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
- Mobile Development: Development of applications for mobile devices
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Move & Copy: Copy and paste test cases in order to use the same tests in different suites and plans
- Parameterized Testing: Allows developers to run the same test over and over again using different values
- Quality Assurance: Systematic evaluation of various aspects of a project or service to prevent defects or issues
- Real-Time Reporting: Active reporting of data and metrics
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Requirements Management: Enables creation, management, and tracking of product requirements & features during product production/development
- Requirements-Based Testing: Assess the performance and functionality of software by testing against predefined requirements and specifications
- Software Development: Development of software programs
- Source Control: Tracks every modification made to source code
- Supports Parallel Execution: Run multiple tests simultaneously in different environments or parts of the code base
- Unicode Compliance: Consistent way of encoding multilingual text that enables the exchange of text data internationally
- User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
- Version Control: Track revisions and updates made to files and navigate between different versions
- Web App Development: Development of applications that are delivered over the internet through a browser
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Features

4.4 (30)

4.4

Based on 30 reviews

## Pricing

Value for money

4.2 (23)

[View all Pricing Plans](https://www.capterra.com/p/229998/Applitools-Eyes/pricing/)

Value for money

4.2 (23)

4.2

Based on 23 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Jira](https://www.capterra.com/p/19319/JIRA/)[

GitHub](https://www.capterra.com/p/129067/GitHub/)[

Microsoft Azure](https://www.capterra.com/p/16365/Azure/)[

Bitbucket](https://www.capterra.com/p/233341/Bitbucket/)[

GitLab](https://www.capterra.com/p/159806/GitLab/)[

Jenkins](https://www.capterra.com/p/171026/Jenkins/)[

Travis CI](https://www.capterra.com/p/179183/Travis-CI/)

## Support, customer service and training options

Customer Service

4.6 (26)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (26)

4.6

Based on 26 reviews

## User reviews

Overall rating

4.6

Based on 30 reviews

Filter by rating

5(19)

4(11)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Lukas L.

Test Coordinator

Banking

### "It simplified and improved my UI Selenium tests"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

April 17, 2020

I would recommend it for UI testing of web pages and web apps. Unfortunately, it is not suitable for application under test that I am currently working on but it will be my first choice once I am back to web app testing.

Pros

It helped me to simplify Selenium tests of my web app. I got rid of all assertions and now, I take only screenshots after specific actions. The solution is smart enough to flag only a relevant differences between baseline and screenshots from test runs as defects and I can even choose that certain parts of the web page will be ignored.

Cons

I struggle a bit to understand how I can give the test suites the name of my choice and how are the test runs marked by Applitools Eyes.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

IC

Ioan C.

QA Automation Engineer

Information Technology and Services

### "Increase your test coverage with visual asserts"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

April 4, 2020

I can see the benefits of it if one is aiming for great coverage on UI-UX, i18n & L10n but I wouldn't completely drop-off the existing traditional framework.

Pros

One line of code can replace a lot of traditional assertions (10+). How? By comparing full or partial snapshots of your AUT against a baseline. But the beauty comes in defining what to ignore (e.g. regions, dynamic content) and what to focus on (only text, text + font, relative/absolute position). All of these are so hard to account for in a traditional approach yet so easy to do in the new "modern" way. Works with JIRA & Jenkins and has many more integrations.

Cons

As a coder, transitioning into Eyes Dashboard to decide upon the result will make you feel that the scripts are incomplete. The Assert layer will be done outside of the automated test scripts, which requires a different approach on getting the final Test Report.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Yasser H.

Senior Quality Control

Information Technology and Services

### "A good automation tool helps to not write a lot lines of code "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 29, 2020

It was a great journey while using Applitools Eyes, it captures the functional and UI bugs with view line of codes and readable ones, it helps you to make your code more readable because of steps that decreases and also the assertions, you can assert your page that has more than 20 fields with one assertion instead of type 20 lines for each field I think it's a good tool to be used even at least one for any automation tester that using any kind of automation tool

Pros

it decreases the number of code lines, saves time, cost, and effort

Cons

Setup confused me a little, nothing else

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

LM

Lija M.

python developer

Computer Software

### "The coolest Applitool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 28, 2020

Its pretty good. Very much efficient for ui testing.

Pros

Its powered with Ai.So its pretty cool.Unlike other testing frameworks applitool is very easy to use.Because no need of heavy coding and it takes only less time.All ui defects can be found easily using this simgle tool.

Cons

What i didnt like is jumping from code to applitool dashboard.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

BM

Butch M.

Software Test Manager

Health, Wellness and Fitness

### "Great tool to make Visual Testing easy!"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 26, 2020

The first time I used Applitools was during a 2019 Hackathon that they held, with a unique challenge that really surfaced how easy it is to use the Applitools eyes tool to spot changes that may or may not be easy for a human to catch.

Pros

The tool was really easy to setup. The documentation was all up to date, and incorporating it with both cypress (Javascript) and selenium (ruby/java) was very easy. The tool itself is very easy to use and on to existing automation tests or newly created ones. I also thought the applitools web portal was well thought out and easy to use.

Cons

My only con though I don't think there is a way around it is when a section of the page does change and it is intended, you have to log into the Applitools web portal and flag the new failure as the new 'default' image. I don't really see any other way around that but if you are working on something that is constantly changing, know that you will need to continually update the tests. There are ways to target certain areas to check (which is a big plus) to make this less painful.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

VK

Vandana K.

Software engineer

Computer Software

### "Great value for money"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 26, 2020

Excellent product

Pros

It is really easy to understand the product and it provides great features to do visual regression testing

Cons

I did not find any cons as such till now

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

SP

shubham P.

developer

Information Technology and Services

### "Applitools Review: The product with Eagle Eye"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 26, 2020

I have been using the Applitools for more than 2 years now, I must say over the time Applitools has made fantastic progress in terms of performance and features. The simplicity is still maintained as it was in the beginning.

Pros

The accuracy of the Applitools is the best in the market. The simplicity in writing the tests. The wide range of features.

Cons

The dashboard is a bit confusing for new users but with time it becomes habitual

Reasons for choosing Applitools

The simplicity , the range of features, the accurancy and performance of Applitools has helped me alot.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

BK

Bharath K.

Application Developer

Information Technology and Services

### "Great Experience"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

9/10

March 26, 2020

It was a great experience. The traditional way of writing the scripts takes lots of time and effort. But applitool made it simple.

Pros

The test coverage is excellent with minimal lines of code

Cons

Marking the bugs is a time consuming process

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

Henry Andres C.

Senior QA Automation

Information Technology and Services

### "Best visual testing tool 2020"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 24, 2020

Pros

Applitools Eyes a tool easy to use, in a few minutes you can have a visual test. With Applitools Eyes is possible to make functional tests as well. I use Applitools Eyes each day for my test in differents program languages, Java, JavaScript, C#, and it supports my favorite testing tools Selenium, Cypress, WebDriverIO, Appium.

Cons

I have been using Applitools Eyes for testing in my own and company projects for 15 months, and so far, I haven't found something that not likes me. I love this tool.

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

WG

Wilder G.

Test Automation Engineer

Computer Software

### "Visual Regression made easy"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 24, 2020

Pros

I really like the way I can inspect the test results in a friendly dashboard and the support for multiple languages and frameworks.

Cons

Time execution is slightly increased in environments that do not have best processing capacity :P

Review source

Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you.

[View all Reviews](https://www.capterra.com/p/229998/Applitools-Eyes/reviews/)

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