--- title: "DemandScience Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DemandScience Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/230108/PureB2B/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # DemandScience Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) DemandScience ## What is DemandScience? DemandScience's lead generation solutions benefit from PurePredict, our predictive analytics technology, analyzing multiple layers of buyer intent and matched with our research-backed contact database to generate high-quality leads from your content. Cut through the noise with PureSyndication to generate in-market leads while gaining actionable insights into your ideal buyers’ intent activity. ## What is DemandScience used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/) Overall rating Based on 32 user reviews Reviews sentiment Positive 84% Neutral 6% Negative 9% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### DemandScience 4.2 (32) VS. [### Lusha](https://www.capterra.com/p/198383/Lusha/) [4.0 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (32) Ease Of Use 4.6 (398) Value For Money 4.1 (29) Value For Money 3.7 (312) Customer Service 4.5 (31) Customer Service 3.9 (287) ## DemandScience alternatives [Seamless](https://www.capterra.com/p/207295/Seamless-AI/) [4.5 (599)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/207295/Seamless-AI/) Highest Rated [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (265)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (398)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158696/Apollo/) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168264/ZoomInfo-sales/) ## FAQs about DemandScience Overview ### Which roles and teams benefit most from DemandScience? DemandScience is most used by demand generation, growth, and digital marketing teams to source and manage campaign audiences, paid media activity, and lead pipelines. Marketing leaders use it to monitor regional and channel performance, while account and media teams coordinate client campaigns, targeting, and reporting. Answer based on 32 reviews Overview ### What company size and industries is DemandScience built for? DemandScience is for B2B marketers, primarily small businesses (69%) in Marketing and Advertising (34%). It also serves midsize businesses (19%) and enterprises (12%), with users in Computer Software (28%) and Information Technology and Services (16%). Its most common use case is lead generation, reported by 84% of reviewers. Answer based on 32 reviews Features and Usability ### What are the key features of DemandScience? DemandScience offers B2B lead generation, lead capture, lead nurturing, and lead qualification, along with intent data and target account identification. It also includes campaign management, campaign segmentation, multi-channel marketing, campaign analytics, reporting and statistics, plus a contact database, search and filter, and API access. Getting Started and Support ### What training and onboarding options does DemandScience offer? DemandScience provides live online sessions, webinars, and documentation for team training. Live online sessions support guided setup and real-time instruction, webinars cover scheduled product learning, and documentation offers written reference material for self-paced review and ongoing use. Getting Started and Support ### What customer support options does DemandScience offer? DemandScience provides Email/Help Desk, Phone Support, and Chat. Reviewer feedback describes the support team as thorough, easy to work with, and quick to help when program changes are needed, with clear communication and attention to detail often mentioned in support interactions. Answer based on 4 reviews ## Features AI summary Based on 6,570 Lead Generation reviews Capterra reviewers highlight these as the features buyers care about most when choosing lead generation software: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) DemandScience supports **Search/Filter** and **Lead Capture**, giving teams a way to narrow target audiences and collect prospect information more efficiently. However, it does not include **Lead Management**. Instead, it offers **Contact Database** (**45%**) and **Lead Verification/Validation** (**43%**), which help businesses maintain accurate prospect records and check lead quality before outreach, allowing teams to focus on better-fit contacts and improve campaign results. Lead Capture 4.3 (22) 45.45% of 22 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Lead Verification/Validation 4.0 (23) 65.22% of 23 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Lead Qualification 4.1 (21) 61.90% of 21 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Lead Segmentation 4.4 (20) 55.00% of 20 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Data Import/Export 4.5 (19) 47.37% of 19 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Nurturing 3.5 (13) 30.77% of 13 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information DemandScience 22 features ### All Features - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Data Import/Export: Import and export data to and from software applications - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Lead Capture: Automatically identify and save contact information of potential customers - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers --- Get Advice We can help you find the software with the features you need. Features 4.2 (32) 4.2 Based on 32 reviews ## Pricing Value for money 4.1 (29) ### Starting price Free trial not available Value for money 4.1 (29) 4.1 Based on 29 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (31) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (31) 4.5 Based on 31 reviews ## User reviews Overall rating 4.2 Based on 32 reviews Filter by rating 5(17) 4(10) 3(2) 2(0) 1(3) Mentioned topic Sorted by most recent VM Victoria M. Sr. Digital Marketing Manager Online Media ### "Positive Partnership with DemandScience!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 31, 2023 Positive; Very trusted partnership from a relationship and performance perspective. Pros I appreciate our trusted partnership and can always count on the DemandScience team help make our lead generation program successful! I appreciate the responsive communication, strategy brainstorms, and clean/reliable activation and optimization. We launch lead generation programs with DemandScience on a quarterly basis and have been partners for many years. Cons Nothing negative to report. We leverage DemandScience content syndication lead generation solutions, and have been happy with performance and the relationship. Reasons for choosing DemandScience Trusted in the Salesforce ecosystem; Verified audience reach and alignment with Mulesoft/Salesforce lead gen objectives. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KA Kyle A. Investment Associate Marketing and Advertising ### "Thank you for your services during my time representing VMware" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 March 20, 2023 Pros \[sensitive content hidden\] were a joy to work with and always made it easy for me to do my job and lobby Demand Science to the client. Our programs performed well and in a timely manner. The team was willing to meet the needs through the many changes and updates we had encountered pre/mid/post campaign Cons Nothing to say here, as we learned how to work with the client and simultaneously each other the growing pains worked themselves out. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. RG Reed G. Digital Marketing Specialist Computer Software ### "Not quite worth it" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 September 23, 2021 Overall not bad, but we had other vendors that do similar things that were better. Pros I liked that the pricing was pretty low. Cons The lead quality wasn't great, and there were some mistakes made with the campaign setup. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RS Roxanne S. Digital Media Supervisor Marketing and Advertising ### "Roxanne" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 August 23, 2021 Great. I wish we would have more insight into the lower funnel quality of the leads but everything on our end ran very smooth. Pure B2B was great at ensuring things were running effectively. Pros The Pure B2B team made setting up and executing our campaign run so smooth. They were very responsive and helped us get things setup for success. Cons We didn't get to use PureB2B services again since we are no longer working with any B2B clients. Reasons for choosing DemandScience Great customer service and quality leads. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ZH Zach H. Account Director Semiconductors ### "Publitek lead gen + ABM " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 16, 2021 Fantastic! The customer service we received from the accounts team was outstanding. They were thorough in their communications with us, easy and pleasant to work with, and most importantly (for us as an agency) not annoying! We love working with PureB2B. Pros Ease of use - we worked with the Pure B2B team who sent us leads on a monthly basis Cons didn't use the software much ourselves, no negative feedback Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Marketing and Advertising ### "Good Leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 16, 2021 Great! Pros Used for lead generation. Pretty happy overall with the data. Cons Nothing to report, so far so good. I will update if I find any. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HH Hayley H. Content Marketing Manager Information Technology and Services ### "PureB2B Is Fast and Leads Meet our Target Criteria" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 16, 2021 Pros PureB2B delivers leads quickly and all leads meet our target criteria which is important for our sales team. Cons We have not seen any conversions yet. Not sure if that has anything to do with the quality or our efforts. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DW Dillon W. Director of Marketing Computer Software ### "Great value" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 16, 2021 Excellent customer service from the accounts team! \[SENSITIVE CONTENT\] were amazing to work with. Very responsive, resourceful and timely with their research. Pros We used the content syndication, so we didnt engage with the software itself. Cons We definitely got leads, but the leads didnt seem to convert or engage once I received the leads. Can't really put the blame on Pure B2B though. Reasons for choosing DemandScience Cost per lead was lower and the team was highly responsive and was not pushy. Offered deeper insights before the sale. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FN Francois N. Growth Acquisition Specialist Computer Software ### "Great Content Syndication Tool for Lead Gen!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2021 Pros PureB2B has been a great lead-gen vehicle consistently providing us with quality leads that fit our target market. Their team is extremely knowledgeable and they seamlessly integrate with our marketing automation software making lead delivery a breeze. Cons I wish they offered a self-serve reporting platform. Alternatives considered [Priority Engine](https://www.capterra.com/p/206193/Priority-Engine/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User CMO & Cofounder Information Technology and Services ### "Big database of good leads" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2021 Pros PureB2B are good service. Definitely with using as part of your content syndication marketing efforts. Cons Better filtering of leads and help with nurturing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/230108/PureB2B/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.