# Wynter Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Wynter Software - reviews, pricing plans, popular comparisons to other Market Research products and more.

Source: https://www.capterra.com/p/230185/Wynter

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# 

 Wynter Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Wynter

## What is Wynter?

Wynter is an on-demand market research tool designed for B2B companies. It helps you quickly gather feedback from your target audience to make smarter marketing decisions. Whether you’re testing website copy, refining ad campaigns, optimizing email messaging, or conducting brand and market research, Wynter delivers actionable insights in just 12-48 hours. You can easily set up tests targeting specific job titles and industries, getting qualitative feedback from a panel of +60,000 verified B2B professionals. Wynter is simple to use, fast, and tailored for all your B2B marketing needs, making it the go-to tool for improving your overall strategy and execution.

## What is Wynter used for?

[Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/)

Overall rating

Based on 14 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$199

Usage Based, One Time

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Wynter

4.6 (14)

VS.

[4.8 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting Price

$199

Usage Based, One Time

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.8 (14)

Ease Of Use

4.9 (101)

Value For Money

4.7 (14)

Value For Money

4.8 (77)

Customer Service

4.9 (13)

Customer Service

4.7 (92)

## Wynter alternatives

[4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (450)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (963)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/230185/Wynter/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Surveys & Feedback

5.0 (9)

66.67% of 9 reviewers that rated this feature as important or highly important

Gauge satisfaction and receive information for improvement and success

Reporting/Analytics

4.7 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Reporting & Statistics

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Survey Builder

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create and manage surveys

Survey/Poll Management

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create and administer polls and surveys

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

Wynter 49 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Compare key metrics for the business against prominent players in the industry

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Process of dividing customers into groups based on common characteristics

Customize data fields to support various needs and use cases

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Analyze survey results via statistical testing or crosstabs directly within the software

Removes data that is incomplete, inaccurate, or irrelevant from a dataset

Import and export data to and from software applications

Protect sensitive data for digital privacy

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Create and send email blasts/campaigns

Reminders sent via email

Market research conducted via in-person interviews

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels

Conduct and manage panel discussions for the purpose of market research

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Survey design technique that directs respondents to different questions based on their previous answers

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Randomize the displayed order of questions and answer options

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

Search and filter data across systems to locate required information by entering keywords or certain criteria

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

Allow users to access multiple services after entering their login credentials once

Skip over or route respondents to different questions based on their previous answers

Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access

Apply statistical/mathematical models to sets of data

Allow media to be embedded in the question or answer options

Create and manage surveys

Manage sample of audience for conducting market research surveys

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Create, save, and re-purpose templates for emails, forms, etc.

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.6 (14)

4.6

Based on 14 reviews

## Pricing

Value for money

4.7 (14)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/230185/Wynter/pricing/)

On-Demand Market Research

$199.00

Usage Based,One Time

Lite

$6,990

Usage Based,Per Year

It includes:

-   Unlimited seats
-   Premium audience segmentation filters
-   Ask custom questions in your tests
-   Results in just 12-48 hours

Pro

$19,000

Usage Based,Per Year

It includes:

-   Everything in Lite
-   Dedicated research advisory
-   Lowest cost per test
-   Screener questions

Elite

$29,000

Usage Based,Per Year

It includes:

-   Dedicated research advisory
-   Managed test setup and results analysis
-   Everything in Pro

Value for money

4.7 (14)

4.7

Based on 14 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (13)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (13)

4.9

Based on 13 reviews

## User reviews

Overall rating

4.6

Based on 14 reviews

Filter by rating

5(9)

4(5)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

LC

Lauren C.

Head of Product Marketing

Computer Software

### "The only software I recommend as a "must have" to PMMs and founders"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 20, 2024

Wynter is the only software I recommend to anyone that wants to get hands-on with audience validation. Founders, PMMs, design, product teams... anyone who wants to see whether their messaging, workflows, or understanding of their target audience stands up to a reality, but doesn't want to go through a big expensive consultancy to find the answer. This is the best way to do that work at scale, quickly. Especially for folks that might be in a situation where research is undervalued or underfunded... Wynter is the perfect way to do market analysis in a light-weight, low-effort, fiscally responsible way.

Pros

There are three big benefits of Wynter that keep me from looking elsewhere for my survey/research needs: 1) Getting results back in ~48 hours means I can go from "I wonder if..." to clear direction on next steps. This is invaluable for a Series B startup. 2) Wynter checks for quality before wrapping results but also lets me reject responses that don't meet my standards (I've done this before if the question wasn't really answered). Wynter then backfills without question. I've never had to caveat the quality of results to my team. 3) Their support team is always on top of things. I get rapid response on anything I ask—sometimes from \[sensitive content hidden\] himself.

Cons

I'd like the data to be a little more interactive in the product itself vs exporting to a spreadsheet and creating my own pivot tables to find new trends. I want to see more respondents in the pool (particularly developers so I can run a survey of more than >75), but that's because my use case is original research reports. Maybe not a concern for others! Either way, their team just assured me as of the date of this post that they've expanded recruitment efforts for this cohort.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

I wasn't sure I really trusted the pool of respondents with SurveyMonkey. I couldn't see names/titles the way I can in Wynter. And because Wynter is still a smaller company I get more direct support/attention. I also like the idea of someone helping to construct the survey, which I've learned would have been really handy on a few I ran!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JJ

Josh J.

Conversion Rate Optimization Manager

Online Media

### "Get Great Feedback Fast"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 16, 2024

My experience with Wynter has been fantastic. In just a few months, I've collected tons of very insightful feedback about what needs to be done to improve our website. It's much more effective than other user testing tools that I've used, and I can easily show that the feedback is coming from our exact target personas.

Pros

The speed at which I get really quality results makes all of the difference. The ability to target by industry and leadership-level job titles AND get feedback in less than a week is nothing less than extraordinary.

Cons

The user interface has a few functional bugs that could be improved.

Switched from

[TryMyUI](https://www.capterra.com/p/178072/TryMyUI/)

Better audience targeting that is more specific to our persona.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SH

Shailesh H.

CEO

Computer Software

### "Quick tests with market"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 15, 2024

Pros

1\. Easy survey builder 2. Good support 3. Quick responses

Cons

1\. Survey pricing is reasonable 2. 1-1 interviews are prohibitively expensive

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CC

Christian C.

Head of Product Marketing

Computer Software

### "If you're not using Wynter you are wasting time and money. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 13, 2024

Does what it says on the label - two day turnaround of market and audience insights. Unbeatable value. Also, real human support via in-app chat has been outstanding. Replies in under a minute, and they always resolve any issue or question I have. Seriously. 100% success rate.

Pros

It's the only way to get fast (48 hours) feedback from your exact target audience on everything from your website to their jobs-to-be-done. Critical tool for every marketer.

Cons

There is literally nothing to not like about Wynter.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

TK

Tony K.

Digital Marketing Manager

Computer Software

### "Wynter feedback"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 13, 2024

Very positive and the Wynter team and very helpful throughout setup and with any questions around setting up tests. The platform is easy to use and you can have a test setup within 15 minutes and results starting to appear within 12 hours.

Pros

\- Audience match - Ability to screen an audience further to find a specific niche - Support and flexibility when setting up tests - Willingness to try and find an audience match manually if one doesn't already exist - Turnaround time for message testing - AI summaries on tests are accurate and a good time saver when pulling out highlights of test results

Cons

\- Occasionally we have a use case where we don't have an audience match. This is usually when we're trying to find a relatively niche group to reach.

Reasons for choosing Wynter

The alternative was to source our own audience to run message tests.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DT

Dustin T.

VP of Revenue

Media Production

### "Excellent support and immediate ROI"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 13, 2024

Very positive experience overall. From sales, to support, to the actual results.

Pros

Setting up a test is incredibly easy and the support from the Wynter team has been great. We've used Wynter to book demo calls and have generated a positive ROI within the first 2 months.

Cons

I wish they would add a few more industries and personas for tests. They're really good at taking custom requests, but would be nice to see more audiences available in the platform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JP

Justyna P.

Senior Content Marketing Specialist

Computer Software

### "One of the best things that happened to our websites"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

August 13, 2024

Pros

Let's start from the fact that Wynter is a platform that connects you with your target audience, providing insights into how they perceive your messaging and value proposition. Just how valuable is that? You get detailed feedback on different parts of your website, helping you decide your next steps. Plus, the reporting feature gives you a quick snapshot of how your audience views your site. I also appreciated how fast the testing was, the wealth of insights it provided, and the helpfulness of the support team.

Cons

I find it a bit expensive, so my advice is to carefully consider how you'll use the results of your testing to make the most of this opportunity.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Daniel L.

CEO

Marketing and Advertising

### "Marketing agency uses Wynter frequently for messaging improvements"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 13, 2024

Overall, I really like using Wynter as a resource to get objective feedback as it concerns my clients' marketing efforts. Their team is super helpful, and I love that they are really leading the charge in this space.

Pros

I enjoy the ease in which I can set up campaigns and get feedback on messaging, landing pages, or other aspects of my clients' sites that need objective feedback from ideal buyer personas.

Cons

Some of the b2b audiences I've tested are not fully built out, resulting in me having to blend slightly disparate audiences to get a full panel result. Sometimes the respondents are clearly not qualified as well, or don't take the time to provide detailed feedback. Also, most of the audiences are limited to SaaS companies, so for other b2b companies it may not always work.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LG

Luis G.

Head of Marketing

Information Technology and Services

### "Quickest, most targeted and easiest platform to learn about your ICP"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 13, 2024

Pros

A lot of options to customize the audience you're looking for insights on. Setting up a test is easy and intuitive, and my favorite part is that the speed on getting results on. Full reports are available in couple of days, but you see replies coming in a matter of hours. There's no other way to get insights so quickly

Cons

For some tests, we set up a very narrow audience, and in those cases, it's possible Wynter doesn't have enough participants for your tests. Not a big deal since customer support helped us to either expand or pause the audience or use the credits elsewhere

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GM

Georgi M.

Demand Generation Manager

Computer Software

### "Great message testing platform with superb support and expertise"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 13, 2024

Pros

Easy to navigate and use, a great selection of audiences available to test messaging against. The best part of Wynter is the support and guidance you get from the team and the expertise of everyone I've spoken to.

Cons

Audience checks have been improved - we've had a few instances where and audience member has not really been what they say - e.g they've moved on to another company or are not a decision maker.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/230185/Wynter/reviews/)

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