--- title: "Surefront Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Surefront Software - reviews, pricing plans, popular comparisons to other Product Data Management products and more." source_url: "https://www.capterra.com/p/230693/Surefront/" page_type: "product" language: "en" --- # Surefront Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Surefront ## What is Surefront? Surefront is a robust product collaboration platform that integrates PLM, PIM, and CRM to transform merchandising, product development, vendor management, and sales processes. We empower teams to collaborate on every product attribute, ensuring alignment between internal teams and external suppliers. Surefront securely stores all historical conversations and attachments, providing a reliable single source of truth for all product-related information. Its powerful catalog, order, and quote management features, combined with customizable workflows, streamline tasks across departments. Complimentary licenses for suppliers encourage active participation, while image markup tools support prototyping, design adjustments, and quality assurance enhancements. Surefront delivers a comprehensive solution for end-to-end product lifecycle management, driving seamless cross-functional collaboration, boosting innovation, and enhancing overall productivity. ## What is Surefront used for? [Product Lifecycle Management](https://www.capterra.com/product-lifecycle-management-software/)[Catalog Management](https://www.capterra.com/catalog-management-software/)[PIM](https://www.capterra.com/pim-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Surefront?[Manage this product listing](https://www.g2.com/products/surefront/claim_requests/new?auto=true) ## Surefront Overview Updated September 2026 AI summary Surefront offers quoting and product data management tools for businesses of all sizes, supporting functions such as catalog management, order entry, and vendor management. It features automated quoting, proposal generation, pricing calculations, and document management, with options like API access, workflow management, and third-party integrations. Surefront is deployed via cloud, web, and desktop platforms for flexible access. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Surefront 4.9 (12) VS. [4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting Price Contact vendor Starting Price $31.1 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (12) Ease Of Use 4.0 (1,319) Value For Money 4.7 (9) Value For Money 4.1 (1,194) Customer Service 5.0 (9) Customer Service 3.9 (1,183) ## Surefront alternatives [4.2 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.5 (109)](https://www.capterra.com/p/136077/Tradogram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Oracle Fusion Cloud SCM](https://www.capterra.com/p/106693/Oracle-Fusion-SCM/) [3.9 (9)](https://www.capterra.com/p/106693/Oracle-Fusion-SCM/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 67% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/106693/Oracle-Fusion-SCM/) [Kinetic](https://www.capterra.com/p/249741/Kinetic/) [3.8 (184)](https://www.capterra.com/p/249741/Kinetic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 71% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/249741/Kinetic/) ## FAQs about Surefront Overview ### Which roles and teams benefit most from Surefront? Surefront is most used by product, merchandising, and wholesale teams that manage assortments, approvals, and buyer communication. Marketing and creative leaders rely on it to organize product content and launch materials, while owners, managers, and sales teams use it to streamline collaboration, track decisions, and improve visibility across product workflows. Answer based on 12 reviews Overview ### What company size and specific industries is Surefront built for? Surefront is designed for small to mid-market and enterprise businesses that need unified product lifecycle, product information, and customer relationship collaboration. It is best suited for companies managing complex product data and cross-functional workflows, especially in retail, e-commerce, consumer goods, and similar product-focused sectors. Features and Usability ### What are the key features of Surefront? Surefront offers product catalog management, product configurator, automated quoting, proposal generation, and order management. It also includes pricing and cost calculations, approval process control, workflow management, digital asset management, and ERP integration for handling product data, sales documents, and purchasing workflows. Integrations ### Which third-party tools and platforms does Surefront integrate with? Surefront integrates with NetSuite, Oracle Beehive, and SAP Business One. These catalog integrations connect Surefront to ERP and business collaboration platforms, giving teams options for linking product data and operational workflows across common enterprise systems. Getting Started and Support ### What training and onboarding options does Surefront offer? Surefront provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, documentation gives written reference material, and videos provide self-paced walkthroughs. Getting Started and Support ### What customer support options does Surefront offer? Surefront provides email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. These channels give users several ways to find answers or contact support, but no reviewer feedback is available here to describe response times, helpfulness, or common frustrations with the support experience. ## Features AI summary Based on 1,847 Product Data Management reviews Capterra data shows that buyers of quoting software rank the following features as their top priorities: - **Quotes/Estimates** (**70%** of reviewers rated this feature as critical) - **Billing & Invoicing** (**73%**) - **Pricing and Cost Calculations** (**66%**) Surefront supports all three of the features reviewers value most: **Quotes/Estimates**, **Billing & Invoicing**, and **Pricing and Cost Calculations**. Together, these capabilities help businesses create accurate quotes, manage charges and invoices, and calculate pricing with greater consistency, allowing teams to move from estimate to payment more efficiently. Quotes/Estimates 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Generate quotes or estimates for customers Pricing and Cost Calculations 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Calculate rule-based prices for a product/service Bills of Material 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Material list of manufacturing parts and associated costs Change Management 4.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Track and monitor efficient handling of all changes/transitions Drag & Drop 5.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components Lifecycle Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance Surefront 183 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Accounting Integration: Integrate with a third-party accounting system - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Alignment: Align all staheholders involved to improve collaboration, visibility, and performance - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Auction Management: Allows businesses to create and manage auctions. - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Audit Trail: A record of all activities within the system, including user access, changes made, etc. - Automated Quoting: Generate rule-based quotes for clients automatically - Backorder Management: Manage customer orders that cannot be filled immediately due to out-of-stock items - Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking - Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Bills of Material: Material list of manufacturing parts and associated costs - Budget Management: Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Catalog Creation: Create catalogs of products and/or services - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Categorization/Grouping: Organize and group data or items based on various criteria - Change Management: Track and monitor efficient handling of all changes/transitions - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Compliance Management: Track and manage adherence to policies for any service, product, process, or supplier - Configuration Management: Identify component attributes like servers, hardware, software, and manage relationships across all services - Contact Management: Manage, organize, and store contact information - Content Creation: The ability to create unique content - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Contract/License Management: Track, store, and access client contracts or licenses - Conversion: Provides functionality to convert CAD models into bills of materials (BOM) - Cost Tracking: Process to track, record, and analyze expenses that occurred over the entire duration of a given project - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Selling Functionality: Automatically suggest related, complementary or add-on items to customers - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Mapping: Track the management and flow of data throughout the organization - Data Modeling: Conceptual model of how data items relate to each other - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Storage Management: Manage and store data in a database - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Database Publishing: Partially or fully automated creation of formatted publications from unformatted data - Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal - Development: Helps users and suppliers or partners colalborate on product development activities - Digital Asset Management: Manage digital assets - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Automation: Automated or logic-based workflows that assist in the creation of electronic documents - Document Classification: Assign categories, labels, tags, or attributes to documents for organization, search and storage - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Document Templates: Customizable sample documents that contain placeholder text or a standard layout that can be repeated for each new file - Documentation Management: Manage product specific documents in a categorized order - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Electronic Payments: Electronically collect payments for goods or services - Electronic Signature: Digitally sign online documents - Email Management: Manage, store and organize emails within the system or via third-party apps - ERP: Integrates with ERP systems to reconcile financial data across various modules and departments - ERP integration: Integrate with existing ERP systems - Estimating: Estimate expected cost based on various factors before a project begins - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Filtering: Find & retrieve relevant data or documents - For Manufacturers: Intended to be used by manufacturers - Global Sourcing Management: Procure goods, materials, or services from international suppliers - Ideation: The creation, development, and sharing of potentially innovative new ideas - Image Library: Store and manage images - Inventory Auditing: Cross-checking financial records with physical inventory counts and records - Inventory Management: Track and manage inventory levels to maintain proper supply - Invoice Creation: Create invoices from scratch or have recurring invoices - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Invoice Processing: Creation, processing, verification, and execution of invoices till the payment is made - Item Management: Collect, organize, and track inventory/product data including item numbers, descriptions, etc. - Layout & Design: Configure publication's layout before publishing - Lifecycle: Manages the entire contract lifecycle process by providing visibility into projects and allocating resources across sourcing initiatives. - Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance - Localization Automation: Adapt content to display differently based on viewer location - Master Record Management: Build a master repository to store entire business data in a categorized fashion - Merchandising: The activity of promoting the sale of goods at retail - Metadata Management: Collect and maintain structured information that describes data or content - Milestone Tracking: Monitor task progress and planned accomplishments to better manage project status - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-CAD editing: Manage and edit content taken from multiple CAD sources and create an integrated single design - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Multimedia Support: Supports various file formats - Offboarding: Closing out contracts by reviewing contract/project completion, finalizing payments, and ensuring terms and compliance as been achieved - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Online Catalog: An online catalog of inventory that customers can view - Order Entry: Entering, storing, and transmitting electronic and/or online orders, tests and other services for all types of industries - Order Fulfillment: Manage the process of receiving, preparing, and delivering orders for goods/products - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Processing: Send / receive, process, and execute orders - Order Tracking: Track orders throughout the fulfillment process - Parts Management: Track parts inventory levels and manage re-stocking - Performance: Identify the most performant content and the types of content that can be improved or eliminated. - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - PIM: Integrates with Product Information Management (PIM) software - Portfolio Management: Overview of all programs that help compare initiatives, align projects with strategic goals and identify risk - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Pricing and Cost Calculations: Calculate rule-based prices for a product/service - Pricing Management: Tool used to determine accurate pricing and product eligibility for borrowers - Prioritization: Arrange tasks based on the level of priority or urgency - Procurement Management: Organize and manage all processes/procedures involved in purchasing goods and/or services - Product Catalog: Present a catalog of inventory that customers can view - Product Comparison: Compare multiple products based on their features, capabilities, pricing, etc. - Product Configurator: Customize the specifications of a finished product to meet the particular needs of a customer - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Product Lifecycle Management: Manage and track all stages of a product lifecycle, from its conception, design, development, and deployment - Production Management: Manage the end-to-end production process for manufacturing operations - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Proposal Generation: Create proposals based on costs of labor and materials - Purchase Order Management: Create, send, and track purchase orders and their statuses - Purchasing & Receiving: Workflows that help acquire inventory, issue purchase orders and receive and store items in required quantity - Quality Control: Ensure that quality requirements and standards are met across production processes - Quality Management: Focuses on improving processes by collecting data and spotting bottlenecks or other challenges. - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Remote Order Entry: The ability to enter orders from a remote location such as a computer, mobile, or tablet. - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Requirements Management: Enables creation, management, and tracking of product requirements & features during product production/development - Requisition Management: Review, approve and cancel requests for goods/services to be purchased - Returns Management: Track and facilitate returns of products sold - Revision History: Track what was updated, who made the changes, compare two revisions, and revert or perform another revision - RFP Creation: The process of creating a questionnaire and submitting it to prospective vendors. - Rfx Management: The process of submitting requests for quotes, proposals, information, etc. - Risk Assessment: Initiate collection and analysis of known risks - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Rules-Based Workflow: Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work - Sales Order Management: An order generated by a seller to a customer, containing details about products or services - Sales Tax Management: Calculation of consumption tax imposed on the sale of goods/services - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information - Shipping Management: Manage and track orders being shipped to customers - Shopping Cart: Checkout of online store - Single Sign On: Allow users to access multiple services after entering their login credentials once - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Sourcing Management: Negotiate best prices and choose the right vendor for various purchases - Special Order Management: Manage special order requested by a customer - Spend Analysis: Review and uncover trends in spending activity - Spend Control: Set allowances and ensure employees don't spend more than the allotted amounts - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - Status Tracking: Track the status over time for a request, process, asset, or transaction - Supplier Management: Manage all supplier data and operations - Supplier Qualification: The process of assessing potential suppliers based on required credentials, quality standards, etc. - Supplier Risk Management: Identify, assess & manage risks that could arise from working with third-party suppliers to protect against disruptions in supply chain - Supplier Web Portal: Integrated online platform shared by businesses and their vendors to exchange information/files and collaborate on projects. - Supply Chain Management: Manage the planning and execution of supply chain activities - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Transaction History: Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Vendor Management: Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. - Vendor Master Data Management: Create and maintain quality vendor data through data validation, maintenance, and audit trails to ensure proper compliance and sourcing - Vendor Payment: Process payment to vendor(s) for goods/services received - Version Control: Track revisions and updates made to files and navigate between different versions - Video Management: Store and manage online video content - Warehouse Management: Manage and track operations and inventory within warehouses - Workflow Management: Create, design and manage workflows for repetitive tasks - Workflows: Facilitate access from initial access ticket submission through supporting chain of custody throughout the workflow for OT environments. --- Get Advice We can help you find the software with the features you need. Features 4.8 (12) 4.8 Based on 12 reviews ## Pricing Value for money 4.7 (9) Free Version Business $0.00 Value for money 4.7 (9) 4.7 Based on 9 reviews ## Integrations [ NetSuite](https://www.capterra.com/p/135757/NetSuite/)[ SAP Business One](https://www.capterra.com/p/214667/SAP-Business-One/)[ Oracle Beehive](https://www.capterra.com/p/88849/Oracle-Beehive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (9) 5.0 Based on 9 reviews ## User reviews Overall rating 4.9 Based on 12 reviews Filter by rating 5(11) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DS Don S. Owner Wholesale ### "Great collaboration platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 25, 2024 Pros Saves time when dealing with lots of vendors. One place to see all internal and external communication with vendors Cons the process for getting a free trial was needs streamlining Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ME Mark E. Principal Automotive ### "A feature rich platform that saves us time" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 25, 2024 Pros \- Facilitates collaboration and communication with suppliers - Greatly reduces email exchanges and spreadsheet usage - Built-in chat function helps team coordinate - Easy sharing of product details with customers - Quote and order submission without leaving Surefront - Bulk uploads made onboarding easy - Customer support team is great Cons \- With so many features it takes a bit of time to learn the platform - Sometimes slow but has been improving with every release Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DH Doug H. Wholesale Manager Consumer Goods ### "Modern System with Comprehensive PLM+PIM+Wholsale Tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2024 Overall we are very happy with Surefront. The product has transformed many aspects of our business, from product development to wholesale. Their customer service team is also very responsive and helpful. Pros Surefront makes it easy for us to collaborate with internal team members and external suppliers and wholesale customers/retail buyers. Our buyers have specifically indicated it makes it easier to buy from us compared to before Surefront/buying from our competitors. Our team also required a quick implementation which Surefront was able to deliver on. Cons Surefront has some limitations on which features are available on mobile. Alternatives considered [WFX PLM](https://www.capterra.com/p/42449/WFX-PLM/) [Centric PLM](https://www.capterra.com/p/10010504/Centric-PLM/) Reasons for choosing Surefront Our team indicated Surefront's user experience and functionality would be easiest to use and most likely to meet the team's requirements. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MJ Melissa J. Merchandising Manager Wholesale ### "Great All-In-One PLM Platform!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 5, 2024 Pros Surefront offers the tools needed to streamline the entire product lifecycle which includes product development, sourcing, sales, orders and production. This platform allows you to fully manage the entire process from start to end with one easy application. No need to use any other platform-big win SF! Also, there are so many easy to use functions that allow quick communication with suppliers and customers. I can work directly with suppliers obtaining quotes and placing orders; and I can also present offers and create line lists to share with new and existing customers. It is nice to be able to work both sides. This saves me so much time! To add - Their customer support team is stellar; any questions and/or assistance I need they respond quickly and most efficiently. Cons I cannot wait to use more of their business analytic features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Joy S. Product Manager Furniture ### "Surefront PIM PLM CRM Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 4, 2024 Overall Surefront has been a good software choice. It puts the team on the same page while speeding up our processes. Archaic spreadsheets have disappeared and we can now communicate in one system with our China team. Pros I like the ease of using Surefront. You can access it from around the world. You get 3 solutions in one without having to use and maintain multiple systems. It's customizable, from user defined fields and types to customer exports. The customer service team was amazing, they really listened to my needs and worked with me to find solutions. Cons Surefront is still growing. The system I started with and the system it is now has come a long way. I'm sure it'll keep growing and improving as they learn more from their customers. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KF Kristine F. Creative Director Wholesale ### "Much Needed Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 1, 2024 Pros I like Surefront because it has so many features that help me navigate product development. Also, everything I need to know about the product is documented. Aside from that, I can communicate with internal team and vendors easily. Cons I would love to see showcase feature to be developed. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Livvie F. Sales Furniture ### "Unbelievable platform that makes my days much easier " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 2, 2021 10/10 experience! Pros The software has helped me in so many ways, especially with getting off excel and having everything i need in one place where i can collaborate with my colleagues and vendors. Cons I don't feel there are any cons, I am very happy with the software! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DY Dolly Y. Marketing Specialist Electrical/Electronic Manufacturing ### "Great experience!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 2, 2021 Pros My team primarily uses Surefront for product development. When it comes to storing and managing organized product data, this is the best tool we’ve had. It makes no sense, especially internally, to send attachments with PDFs and spreadsheets just to share product data. That gets even worse when you’re working with dozens of retailers on a weekly basis. Surefront helps my team keep track of all product data along with the communications from all our vendors and internal teammates. There’s not much we have to do outside of Surefront. Cons Onboarding new internal team members can take a little additional time and effort because Surefront has a lot of layers to it. Several of us have used the platform for a couple years now, so we can handle walking new team members through the most important points. Initial learning curve is something to consider. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TK Tyler K. Owner Management Consulting ### "Industry leading product, limitless potential " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 2, 2021 Pros Surefront has been critical for our teams while working remotely. Not only can we work together internally on our products and showcases for our retail partners, but we can also work with those 3rd-parties directly in the platform. Our previous tools never allowed us to communicate directly with our partners while having the product specs available in one place. Using Surefront has been a huge streamline to our process and makes it even easier to work from anywhere. Cons Surefront has a little bit of a learning curve right off the bat. Not too steep, but enough to mention that you will need to commit some time to learning. The platform does a lot of different things, so getting down the process and flow of everything when you’re first starting. Their onboarding and customer teams were really helpful though, so we felt supported throughout the process. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BR Bucky R. System Integrations Computer Software ### "Great Collaboration Tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 1, 2021 Pros I love how Surefront has so many different tools all in one app. The tool was able to improve our speed-to-market and simplify collaboration with suppliers. Cons I would like to see some additional features around the workflow and a dashboard as well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/230693/Surefront/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.