# Azure Application Gateway Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Azure Application Gateway Software - reviews, pricing plans, popular comparisons to other Load Balancing products and more.

Source: https://www.capterra.com/p/230708/Azure-Application-Gateway/alternatives

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# 

 Azure Application Gateway Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 15, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Azure Application Gateway

## What is Azure Application Gateway?

Azure Application Gateway is a web traffic load balancer that enables you to manage traffic to your web applications. Traditional load balancers operate at the transport layer (OSI layer 4 - TCP and UDP) and route traffic based on source IP address and port, to a destination IP address and port. Application Gateway can make routing decisions based on additional attributes of an HTTP request, for example URI path or host headers. For example, you can route traffic based on the incoming URL.

## What is Azure Application Gateway used for?

[Load Balancing](https://www.capterra.com/load-balancing-software/)

Overall rating

Based on 5 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Azure Application Gateway

4.4 (5)

VS.

[### Citrix ADC](https://www.capterra.com/p/140408/NetScaler/)

[4.3 (55)](https://www.capterra.com/p/140408/NetScaler/#reviews)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (5)

Ease Of Use

4.1 (55)

Value For Money

3.8 (4)

Value For Money

4.3 (41)

Customer Service

4.6 (5)

Customer Service

4.1 (41)

## Azure Application Gateway alternatives

Highest Rated

[F5 BIG-IP](https://www.capterra.com/p/234897/BIG-IP-LTM/)

[5.0 (1)](https://www.capterra.com/p/234897/BIG-IP-LTM/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/234897/BIG-IP-LTM/)

[TIBCO Rendezvous](https://www.capterra.com/p/264948/TIBCO-Rendezvous/)

[0.0](https://www.capterra.com/p/264948/TIBCO-Rendezvous/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

0%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/264948/TIBCO-Rendezvous/)

[Azure Traffic Manager](https://www.capterra.com/p/247488/Azure-Traffic-Manager/)

[4.5 (2)](https://www.capterra.com/p/247488/Azure-Traffic-Manager/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/247488/Azure-Traffic-Manager/)

[CYME Power Engineering](https://www.capterra.com/p/234813/CYME-Power-Engineering/)

[0.0](https://www.capterra.com/p/234813/CYME-Power-Engineering/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

0%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/234813/CYME-Power-Engineering/)

## Pricing

Value for money

3.8 (4)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.8 (4)

3.8

Based on 4 reviews

## Support, customer service and training options

Customer Service

4.6 (5)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (5)

4.6

Based on 5 reviews

## User reviews

Overall rating

4.4

Based on 5 reviews

Filter by rating

5(2)

4(3)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Henri H.

Web designer

Marketing and Advertising

### "Azure application review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 28, 2023

Pros

It helps to deploy web applications safely and prevent threats.

Cons

Certificates take some time to update. Developers should work on this.

Switched from

[NGINX](https://www.capterra.com/p/233717/NGINX-Plus/)

[HAProxy Enterprise](https://www.capterra.com/p/140407/HAProxy-Enterprise-Edition/)

[Google Cloud Load Balancing](https://www.capterra.com/p/246680/Cloud-Load-Balancing/)

[Hostwinds VPS](https://www.capterra.com/p/238367/Hostwinds-VPS/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Girish S.

Azure Solutions Engineer

Information Technology and Services

### "Layer 7 Load Balancer with WAF capability"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

April 28, 2023

Its a highly available service giving protections to resources in the backend and load balancing them.Deployment is quick and easy.

Pros

Ability to load balance applications with protection from web threats such as cross scripting , sql injections helped to safeguard out anviroment

Cons

cost of application gateway with too many options to select from in terms of tiers should e improved.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

IN

Ian N.

IT Support Specialist

Computer & Network Security

### "Expensive but reliable"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

January 5, 2023

It has helped us to access Azure resources and as much as it is expensive, it simplifies work.

Pros

We trust Azure Application Gateway because it is reliable. The feature that we love the most is the ability to integrate with other software such as Microsoft Dynamic CRM and Microsoft SharePoint which simplifies the way we use the software.

Cons

It is expensive on our side. After comparing with other software, this software charges a lot and the costs even with minimum usage add up so fast.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Architect

Computer Software

### "Easy routing setup on your web application"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

July 19, 2022

Pros

Very easy to use and configure. You just need an understanding of how the web works.

Cons

It provides what it says it can. Couldn't handle DNS-based global routing

Alternatives considered

[Azure Traffic Manager](https://www.capterra.com/p/247488/Azure-Traffic-Manager/)

Reasons for choosing Azure Application Gateway

Easy integration

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AM

Amr M.

Instructional Designer.

Higher Education

### "Advanced Front end Traffic Load Balancer."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 9, 2022

My team builds e-learning projects has embedded learning analytics applications to put them on learning management systems available for users to log in and access via public URL. Azure Application Gateway service enhances the performance of our applications on the front-end with advanced traffic routing and resource balancing capabilities. It helps my team filter incoming traffic, secure our customers' data and transactions from web scraping on the front-end, and protect our web applications with integrated firewalls. The service helps us allocate sufficient resources on the back end to fit the managed traffic on the front end.

Pros

Azure Application Gateway is an efficient web traffic load balancer with advanced routing capabilities and integrated protection firewalls. The service routes the traffic on the application front-end based on IP address, Ports, URL attributes, and hostname attributes. It has seamless integration with various Azure cloud services. Azure Application Gateway service documentation is easy to follow as users can manage the service via Azure API.

Cons

It would be great if the service price were lower.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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