# Frill Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Frill the right Product Roadmap solution for you? Explore 26 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/231258/Frill/reviews --- Frill 4.7 (26) [View alternatives](https://www.capterra.com/p/231258/Frill/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Frill Ease of use 4.8 Customer Service 4.7 ## Pros and Cons in Reviews KR Krishnaswami R CounsultantInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months. “Webhooks - A super efficient implementation (you get to choose if you want to track just one event or all of them) and finally an amazing support team.“ June 11, 2021 RJ Rebecca J Ux Researcher Public Relations and Communications, 201 - 500 employeesUsed the software for: Less than 6 months. “The problem is, we work with a huge community of people and they are already misusing the comment section for advertisement, which we don't allow.“ May 12, 2023 TM Taylour M Software EngineerComputer Software, Self-employedUsed the software for: Less than 6 months. “It uses pop-overs to display ideas and feature suggestions, which makes for a really clean user experience.“ July 24, 2021 Benny V DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: I used a free trial. “not enough shortcut button to show and no tutorial guidelines“ July 8, 2021 NA Nishanth A FounderMarketing and Advertising, 2 - 10 employeesUsed the software for: I used a free trial. “Huge fan of minimalistic design, so I really like the interface and how easy it is to navigate the app and collect feedback and plan the roadmap.“ June 27, 2021 KR Krishnaswami R CounsultantInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months. “It was by chance that I stumbled upon frill.co and immediately fell in love with the interface, its clean, appealing and a visual delight.“ June 11, 2021 ## Showing most helpful reviews Showing 1-25 of 26 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tayshiro K. Community Manager Marketing and Advertising Used the software for: I used a free trial ### "Simplicity at its best!" July 26, 2021 5.0 The best of Frill is its simple design. You just enter and can quickly check/do everything you need. Pros Although I'm using Frill for a short period of time, I'm pretty happy with it. Great and functional design, responsive team, and fast deployment of new features. Cons For now, the main con is the long roadmap and not being able to translate it (they are already working on it). Review Source KR Krishnaswami R. Counsultant Information Technology and Services Used the software for: Less than 6 months ### "The most affordable and functionally relevant ideation tool in the SaaS lineup" June 11, 2021 5.0 We are just about to release our own saas and were looking around for an ideation/feedback/roadmap tool to make use of internally as well as to engage with our users and share release notes, we did test a few, and the features that they had were quite restrictive and the pricing high. It was by chance that I stumbled upon frill.co and immediately fell in love with the interface, its clean, appealing and a visual delight. seldom have i seen something that invoked me to check out other ideas, just by being on the page. So it was an instant check and buy decision for us. We have used it extensively in our brainstorming sessions, to collate ideas and with the merge ideas feature that frill offers (which we did not see in any of the competiton) ensure that the final list is clean of duplicates, and no idea is ruled out. We also had a requirement to share details to our project management tool, and the webhooks made it a breeze, we now just set it up and once we receive a comment from our team member with a keyword, it lands up in our project todo list. We are toying around with the widget now, to identify where we could ideally place it, for now it doesnt go with the color palate of our website, but there is a widget designer in the works, and once that is live, i do envison using the tool completely for my product. Pros Clean render Ability to merge ideas which ensures that the votes are also accounted for Super clean informative announcement widget Weekly email digests, that lets you review and control oversights Sticky ideas that allow for the buried gems to be brought out to in the open. Webhooks - A super efficient implementation (you get to choose if you want to track just one event or all of them) and finally an amazing support team. Cons The gif that loads at every idea submission is a little tardy, i would not say i dont like it, but it does not fit into a professional setup and is looked down by some corporates, however that said, they just added an update to disable it, with that taken care of, i have no more point to dislike here. Alternatives considered [Canny](https://www.capterra.com/p/161103/Canny/)[Upvoty](https://www.capterra.com/p/190497/Upvoty/)[LoopedIn](https://www.capterra.com/p/197361/Productstash/) Reason for choosing Frill For the same reasons i mentioned in the pros, most of the tools mentioned above fail in one or the other aspect that are important to me, plus frill is quite nicely priced and has a lot of optional updates which one might not really require, there by moving the control of the price to the buyer. The other tools that i saw had everything packaged into one plan which had me paying for things that i know i would not use. I believe that everyone who has tried the other tools, and then tries frill would definately end up buying frill over others. Review Source RJ Rebecca J. Ux Researcher Public Relations and Communications Used the software for: Less than 6 months ### "Great Tool but.... " May 12, 2023 4.0 ... What's totally missing is the possibility to disable comments, or at least have them pre-approved. The problem is, we work with a huge community of people and they are already misusing the comment section for advertisement, which we don't allow. So we have to spend a good daily part in just deleting comments. It would make the tool even better if the option for pre-approving would exist, like the threads already are.But in general, great Tool. Thanks Pros Love the concept and useability for the community to be a part of the whole process The customer service is pretty good, too. Cons No option to disable comments and only have votes. Or at least pre-approved comments would be so helpful. Alternatives considered [Jira](https://www.capterra.com/p/19319/JIRA/)[Trello](https://www.capterra.com/p/211559/Trello/)[Upvoty](https://www.capterra.com/p/190497/Upvoty/) Reason for choosing Frill Design, simplicity (but didn't check the thing about the comment function before, which is a bit regrettable) Review Source VR Verified Reviewer Co-Founder and Business Development Information Technology and Services Used the software for: 6-12 months ### "Growing product and simple to use" June 27, 2022 4.0 Pros Very clean user interface and clear-cut user experience. No confusion when using the dashboard or unnecessary jargons that complicates things. Very smooth experience using Frill. I particularly like the interconnection between ideas, roadmap and announcements, and the team has been moving fast in building new features and improving existing functions. Cons Support only via email, which was slow. No chat support. Kept asking me to send in screen recording instead of checking through the backend. Alternatives considered [Canny](https://www.capterra.com/p/161103/Canny/) Reason for choosing Frill Canny is expensive. Frill is more affordable for more casual usage. Review Source Tang H. Founder Retail Used the software for: Less than 6 months ### "Best Feedback Tool" August 13, 2021 5.0 I was looking for a tool to collect feedback from customers at an affordable price, Frill helped me solve all of that for a great price. Pros frill.co is a great solution for any marketing team that's trying to get more customer feedback. It's so much easier to stay in touch with what our customers want and what we need to do to improve our products. The interface is really user-friendly and the pricing is really affordable. I'd recommend this product to anyone who needs better feedback! Cons Right now I can't find anything that I don't like Alternatives considered [Beamer](https://www.capterra.com/p/230781/Beamer/)[AnnounceKit](https://www.capterra.com/p/190137/AnnounceKit/) Reason for choosing Frill Frill has all the features that other tools have with a better price and a better user interface Review Source Annika H. Product Ops Information Technology and Services Used the software for: Less than 6 months ### "Couldn't ask for more" December 9, 2021 4.0 We recently moved from User Voice to Frill after evaluating 16 other options. It came down to having the right mix of features we needed; embeddable widget, roadmap and ideas forum. Due to peculiarities of our product, we had problems getting the widget to work properly and \[SENSITIVE CONTENT\] and his team worked with our team to resolve the problem, they helped inspect our code to identify an issue and made two releases over a couple of weeks to get us going. Right from the start, Frill has been helpful and responsive and I highly recommend checking them out. I couldn’t ask for better service. Pros I was really looking for a tool with an embeddable widget to replace our existing one and wanted users to be able to review similar ideas before submitting a new one. Frill had all the features I needed and the ones I wanted. They worked with us to get it working due to some legacy issues we have in our app and I could not ask for better service. Cons I have to dig deep to find a con so this is fairly innocuous. I found a spelling error in one of the automated emails - I reported it to Frill Support and it was fixed the next time I saw it. Reason for choosing Frill A lot, including; Sleekplan, Use Response, Roadmap, User Report, Rapidr, Featurebase, Canny, FeedBear, User Snap, Appzi, FeedbackRig, Usabilla, Nolt, IdeaNote, Acute Review Source Rejah R. Co-founder Computer & Network Security Used the software for: 1-2 years ### "A must-have for SaaS products with transparent roadmapping and release updates" October 27, 2021 5.0 This is a very solid product. And to add to that the team is super helpful. They are always open to feedback and quick to respond to support queries. Frill should be one tool that's definitely in your arsenal. It has got immense value and will help you to build a great relationship with your customers. Pros Frill helps us to collect user feedback, publish our roadmap and maintain our product changelog all-in-one place! The thing I like the most about Frill is its simplicity. The UI and UX are exceptional. It's super easy to get around stuff. And with SSO and white-labelling, everything stays on brand! We also happened to embed the beautiful announcement widget on our dashboard so that our users are always well informed about what's new in the product. Cons There is nothing that's missing on Frill. Review Source Natapol S. COO Sports Used the software for: Less than 6 months ### "Sleek and Beautiful UI & Super Easy to Use" June 24, 2021 5.0 Very happy and pleasant to work with. Pros Frill has a very nice and minimal UI/UX which is very easy to use. The clean interface makes it very pleasant to work with. All functions are well polished and make all the customization of statuses/topics very easy to manage. I actually noticed the name Frill from a couple of SaaS products that I am using. I saw them suddenly used this platform, and once I tried myself I understood immediately why they opted for Frill. Cons Nothing that I can think of. I was looking for this solution and I was so happy when I found and tried Frill. Alternatives considered [Feedbear](https://www.capterra.com/p/194362/Feedbear/)[LoopedIn](https://www.capterra.com/p/197361/Productstash/) Reason for choosing Frill Easier to use and I love the UI. Review Source Ryan H. Founder Automotive Used the software for: Less than 6 months ### "Amazing product! Best feedback tool on the market!" June 17, 2021 5.0 Their team has been amazing. Using Frill has allowed us to easily set up a roadmap and get good feedback from our customers quickly and efficiently. I love how excited it gets people about what we plan to be doing with our platform Pros I loved how easy this tool was to set up for us. I love the design of the platform and how easy it for people to use and view our roadmap. The executive team is amazing and very helpful, and they are rolling out new features all the time! Cons Most of the things that are missing they actively building. It’s a relatively new platform and it already has almost everything that I want it to have for a tool like this Review Source Sandeep N. Designer Marketing and Advertising Used the software for: Less than 6 months ### "Frill makes it easy to capture customer feedback" June 28, 2021 4.0 Pros It is easy to collect customer feedback, develop a roadmap, and make announcements using this software. Cons So for so good while using this software. Review Source VR Verified Reviewer Financial Adviser Financial Services Used the software for: I used a free trial ### "Easy to use roadmap & idea tool" July 1, 2021 5.0 It's aimed at users who are designing / launching products, I think. I run a service based business, so I'd love to see ideas on how to use this for services to enhance client experience. Pros It's super easy to set up ideas for my map / ideas, and I like how it allows me to categorise things in a way that's super easy on the eyes. You can change the way the categories look, and can change the titles of them. I really like that this could be a source of truth for customers / clients to go to in order to see where things are progressing. It's got integration with Slack, Pabbly and Integrately. Cons When signing in for the first time, I'd love to have an automated tour so I don't need to click around to figure it out. Review Source Joshua V. Self Employed Marketing and Advertising Used the software for: I used a free trial ### "Simple to use client connection and feedback tool" July 2, 2021 4.0 Very easy to use. Is a great way to communicate with clients and get their feedback. If your a saas it Is perfect for you. Pros Really handy software for showing your clients your future direction. What you have completed, what you are working on, what you will be working next and getting suggests about what features your clients want added Cons It is very simple. The trial I am using doesn't allow custom domains. But it is free. Review Source Tobin K. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Great for feature suggestions, roadmaps etc" August 13, 2021 5.0 Pros Mainly, the UI and UX are amazing, which makes me opt Frill compared to other alternatives. The response from the team is great and spontaneous. Also, the speed at which the features are built is fast. Cons More tutorials need to be made and a tour of the platform is needed when signing up for the first time. Review Source VR Verified Reviewer Software Engineer Computer Software Used the software for: Less than 6 months ### "A great tool for feature suggestions" July 24, 2021 5.0 I am using Frill for getting new feature suggestions for my app and also as a way of displaying my product roadmap. Pros The UI and UX of Frill is beautifully designed. It uses pop-overs to display ideas and feature suggestions, which makes for a really clean user experience. The development team is also very responsive and releases new features quite often. Cons Some features that I would like to see are currently missing (like social login). However Frill's feature suggestion board has tons of great ideas for new features and the development team has been prioritizing the most useful feature requests and releasing new features every week. Review Source Peter Bachmann D. Owner Design Used the software for: I used a free trial ### "Great for creating borards for feecback and upvoting" June 29, 2021 4.0 Pros Great for creating boards for feedback and up voting, so you can have your costumers help you decide what you should work on next. Cons I would like some more options to choose from when it comes to the layout of the platform. Review Source Benny V. Director Marketing and Advertising Used the software for: I used a free trial ### "Great software to know customer need" July 8, 2021 4.0 Pros Give a lot of Idea so that we can work up a big picture to our customers. Especially the Guest authentication. Cons not enough shortcut button to show and no tutorial guidelines Review Source VR Verified Reviewer Manager Marketing and Advertising Used the software for: Less than 6 months ### "Best Roadmap tool" July 6, 2021 5.0 Pros It will help us gather customer feedback in couple of clicks . Cons while labelling some where expensive in frill i feel Review Source Ahmed Y. Founder and Managing Director Translation and Localization Used the software for: Less than 6 months ### "Easy-to-use feedback and roadmap platform" July 29, 2022 4.0 Pros What I really like the most about Frill is its easy-to-use functionality with an array of features in just one tool. Frill is an excellent option for SaaS companies that need a platform for collecting customer feedback and incorporating it into their roadmaps. Cons Frill's only drawback is that some features require you to upgrade to use them. Review Source TA Tyler A. Business Owners Computer & Network Security Used the software for: I used a free trial ### "Great UI and services!" July 6, 2021 5.0 Pros I love the UI and the simplicity of Frill! Easy to learn! Cons The pricing packagescoukd either include a little more or be at a lower price point Review Source Greg P. Director Marketing and Advertising Used the software for: Less than 6 months ### "Amazing UI/UX that's a joy to use" September 10, 2021 5.0 Pros I love the UI/UX of Frill - I've tried a few roadmap/feature request tools in the past and my favourite by far is Frill. It kind of feels a bit like Notion and I encountered zero bugs. Cons Nothing I can think of for now. The current features are solid and looking forward to future features. Review Source AK Avinash K. Business Owner Marketing and Advertising Used the software for: I used a free trial ### "Amazing Product Idea/Feedback Tool." July 27, 2021 5.0 There's almost no loading time at all once you're on any individual roadmap, idea board, or update announcements. The tool is beautiful, simple to understand and use. Pros Polished UI and works like a charm. Everything was clean and minimal just like what I prefer. Cons No customized email address. There is a lot of room to grow. Review Source MG Mat G. Managing Partner Marketing and Advertising Used the software for: Less than 6 months ### "Frill, for a Roadmap is No Frills... And that's a good thing!" June 28, 2021 5.0 Pros At my SaaS we were looking for a way to institute a roadmap for our future offerings. Frill does that in spades. Cons Some of the integrations are less than polished, but I think it's just a work in progress and the software will continue to mature. Review Source TC Tito C. CEO Animation Used the software for: I used a free trial ### "Frill is great !" June 30, 2021 5.0 Pros Great product. The price is low compared to other companies and offers a lot of functions. Cons I’d like to have the option to use it white label in smaller plans Review Source LK Luis K. Web Developer Information Technology and Services Used the software for: I used a free trial ### "Excellent!!" August 13, 2021 4.0 Pros i've try the triall and very easy to use, especially for my clients on developing their website Cons make it official plugin for wordpress for trust Review Source chY ching hin Y. NA Consumer Goods Used the software for: I used a free trial ### "easy to use and have a great ui" July 1, 2021 5.0 Pros a great ui and very easy to use and set up Cons Add a tutorial for people to get started more easily Review Source Similar Products Featured