# D&B Hoovers Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about D&B Hoovers Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more.

Source: https://www.capterra.com/p/231372/DB-Hoovers

---

# 

 D&B Hoovers Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

D&B Hoovers

## What is D&B Hoovers?

D&B Hoovers combines validated business records from 30,000 sources in 190 countries with an intuitive, dynamic user interface in order to help customers put the best sales intelligence data in the hands of sellers at the point of interaction. It helps you to get in the door faster by identifying the most relevant and current sales opportunities to act on.

## What is D&B Hoovers used for?

[Lead Generation](https://www.capterra.com/lead-generation-software/)

Top alternative

Featured

Overall rating

Based on 56 user reviews

Reviews sentiment

Positive

89%

Neutral

7%

Negative

4%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for D&B Hoovers?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.dnb.com&name=D&B Hoovers)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### D&B Hoovers

4.4 (56)

VS.

[4.5 (519)](https://www.capterra.com/p/207295/Seamless-AI/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (56)

Ease Of Use

4.5 (519)

Value For Money

4.1 (46)

Value For Money

4.3 (495)

Customer Service

4.2 (43)

Customer Service

4.4 (489)

## D&B Hoovers alternatives

[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[useArtemis](https://www.capterra.com/p/267486/useArtemis/)

[4.7 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/267486/useArtemis/)

[Dripify](https://www.capterra.com/p/215082/Dripify/)

[4.7 (476)](https://www.capterra.com/p/215082/Dripify/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/215082/Dripify/)

Highest Rated

[Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/)

[4.9 (258)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/230521/Linked-Helper-2/)

[View all alternatives](https://www.capterra.com/p/231372/DB-Hoovers/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Database

4.2 (33)

75.76% of 33 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Search/Filter

4.3 (29)

89.66% of 29 reviewers that rated this feature as important or highly important

Search and filter data across systems to locate required information by entering keywords or certain criteria

Lead Management

4.3 (25)

64.00% of 25 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Prospecting Tools

4.4 (24)

58.33% of 24 reviewers that rated this feature as important or highly important

Tools designed to streamline the process of lead generation and management for sales teams

Reporting & Statistics

4.0 (24)

75.00% of 24 reviewers that rated this feature as important or highly important

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Data Import/Export

4.4 (21)

71.43% of 21 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

D&B Hoovers 18 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Process of dividing customers into groups based on common characteristics

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Predefined actions automatically performed on the occurance of specific events

Automatically identify and save contact information of potential customers

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Divide leads into buckets based on predefined criteria and routing rules

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Tools designed to streamline the process of lead generation and management for sales teams

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Search and filter data across systems to locate required information by entering keywords or certain criteria

Set up connections to third-party platforms to improve business processes

Get Advice

We can help you find the software with the features you need.

Features

4.3 (56)

4.3

Based on 56 reviews

## Pricing

Value for money

4.1 (46)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.1 (46)

4.1

Based on 46 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (43)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (43)

4.2

Based on 43 reviews

## User reviews

Overall rating

4.4

Based on 56 reviews

Filter by rating

5(30)

4(20)

3(4)

2(0)

1(2)

Mentioned topic

Sorted by most recent

CK

Corey K.

Sales Director

Information Technology and Services

### "D&B Hoovers very good at collecting account information"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 28, 2026

It is solving the problem of identifying who is actually worth talking to. Before we had nothing more than a hunch on which accounts to focus on first, or we would go by alphabetical order or whatever. With D&B Hoovers, we receive signals (who is visiting, researching, showing interest in our product) so we can avoid spending time on accounts that will never purchase. Additionally, it collects all of the data in one place allowing both sales and marketing teams to work off of the same list.

Pros

I really like the intent data as I can find out if there are other companies looking at my product prior to reaching out to them. This reduces a large amount of useless cold outreach. One click to enter all the account details (address, industry, revenue etc) and I have a better idea of how they operate than they have written on their website. I am able to go through accounts quicker than with any other program I have used for this purpose.

Cons

The set up was longer than I thought. It wasn't as simple as logging into an account and instantly receiving value. There is also some uncertainty in regards to the accuracy of intent. A small complaint, however, is that sometimes the interface requires you to click several times to get where you were trying to go. This is frustrating especially when you are already in a bad mood.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 30, 2026

Corey, Thank you for taking the time to share your experience with D&B Hoovers. We’re glad to hear the intent data is helping you identify which accounts are actively researching and worth prioritizing, and that those signals are reducing unnecessary cold outreach. It’s also great to know the one click access to full account details like address, industry, and revenue is helping you move through accounts more quickly and build a clearer picture beyond what’s available on company websites. We appreciate the candid feedback on setup time, intent accuracy, and the number of clicks required in certain parts of the interface. Those details are helpful and understood, especially when speed and ease of use matter day to day. Feedback like this plays an important role in how we continue to improve the experience. Thanks again for sharing your perspective and for highlighting how Hoovers is helping sales and marketing teams align around a single, prioritized account list.

LG

Leon G.

CEO

Information Technology and Services

### "D&B Hoovers provides me with reliable lead sources."

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

January 26, 2026

I think primarily because I know the email addresses are real. Building lists isn't as painful and I don't have to manually verify all the contacts either and it's one of the few apps I don't dread opening and it works okay.

Pros

It saves me from spending an entire day (or days) looking for the correct email address through Google or LinkedIn. I use it to find actual decision makers rather than random email addresses that are likely to bounce and it essentially provides me with a list that I can actually work with rather than trying to guess and hope for the best. Less time spent doing unnecessary outreach; less time wasted going down the wrong path. That's it.

Cons

Sometimes companies are gone and like you're searching and it's completely empty which is frustrating when you're on a hot streak. The filtering can be very cluttered and the first filter I hit is usually the incorrect one. Also a petty thing but the free credits feels too small and you barely get to try out anything before it pushes you to buy.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 30, 2026

Hi Leon, thank you for the thoughtful review! It’s great to hear D&B Hoovers is helping you quickly find real decision makers and build usable lists without all the guesswork. Your notes on empty company records, filtering, and trial credits are appreciated. Thanks again for sharing your experience and for choosing D&B to support your outreach.

SM

Sakshi M.

Software Developer

Information Technology and Services

### "It pulls phone numbers primarily, mainly"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 14, 2026

It saves approximately a couple of hours each week and I suppose that’s a plus since my manager ceased breathing down my back regarding prospecting speed. Overall, the quality of the data is average, generally for the North American portion of the data however it seems to miss the smaller companies. All in all it generates income for me so I can afford to continue to pay my rent. I primarily only use the LinkedIn portion of the tool.

Pros

Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information. It correctly identifies most of the direct dial numbers for me so I don’t have to dig around company websites to find them. I also like that I don’t have to manually enter all of this into Hubspot and the Hubspot sync works perfectly.

Cons

It uses its credits extremely quickly and I get really annoyed when I purchase a number only to discover it’s either an inactive number or some gentleman that retired three years ago. Why does it continue to charge me for unverified numbers? My biggest complaint with the system is that it is extremely case sensitive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 30, 2026

Hi Sakshi, thank you for sharing your experience. We’re glad to hear the Hoovers add‑on makes it easier to find direct dial numbers and sync them with HubSpot without slowing you down. Your feedback on credits, number accuracy, and case sensitivity is appreciated. Thanks again for your review and for using D&B in your prospecting work.

KA

Keir A.

Principal Engineer

Computer Software

### "D&B Hoovers has been fine for finding some sales leads"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

December 29, 2025

At least it has everything in one place and all of my leads and emails. So I do not need to go through six applications. I was able to narrow down leads by country and technology stack which worked out fine. At least it replaced our old CRM which was expensive and that was at least one less expense.

Pros

The D&B Hoovers database is large enough. That allows me to get email and telephone contact information without spending hours on Google (which is great). I can filter leads effectively to determine who is the V.P., most times.I was also impressed that it did not freeze when I just added fifty names to a lead list.

Cons

I hate that I spend 20% of my day on LinkedIn because all the phone numbers I find are desk phones from three years ago. They make a huge mess with the new version of their app, which was very easy to work with in the previous versions. Sometimes it will take forever to load and it is driving me crazy.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 30, 2026

Hi Keir, thank you for your review! We’re glad to hear Hoovers helps you quickly find contact details and build lead lists without slowing you down. Your feedback on phone number accuracy, app performance, and the recent version changes is appreciated. Thanks again for sharing your experience and for using D&B to support your lead generation work.

SW

Steve W.

Partner

Accounting

### "Avoid D&B Hoovers at all costs!!"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 18, 2025

Horrible. Terrible company. Don't know how they are still in business!

Pros

Nothing. They are horrible. Wasted a lot of my time.

Cons

Their software is the worst I have ever used! Could not even log in. Customer support is awful, if you can through to them. Waited 40 minutes to have some clown email me mispelled nonsense that did not solve the problem!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JL

James L.

Sr. Director of Marketing

Logistics and Supply Chain

### "Not Great- Don't Recommend"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

September 10, 2024

I was able to put together some solid lists, but everything else about the company is awful.

Pros

Some good data on sectors that I want to build lists on.

Cons

Support is awful. There are lots of run-around, and no one is helpful.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JL

Jasmin L.

Conflicts Analyst

Legal Services

### "D&B Hoovers Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 10, 2024

Its been extremely helpful towards the work I do, especially with client database maintenance.

Pros

I can find single location entities that aren't generally integrated into our internal D&B database. I can also search an individual as well.

Cons

I wish I would be able to see parent companies of single locations that don't show up without having to rely on SP's CAPIQ.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KE

Keny E.

Owner Principal

Professional Training & Coaching

### "Access to scaled data"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 7, 2024

Overall, great tool. I have been using the service for over 9 years and much more over the last 3-4 and it has made a huge difference to the work we do for our clients.uu

Pros

The filtering tools allow the user to get very broad or very targetted data sets.

Cons

Confusing credits system. I never really know how many of the contact credits I have used. Would be great to have a simple outline inthe download screen to explain what will be used.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 10, 2024

Thank you so much for your kind words, Keny! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

RP

Rudy P.

Lead Sales Executive

Telecommunications

### "Happy to Have Such a Prospecting Tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 6, 2024

Overall D&B Hoovers is better for my prospecting than LinkedIn Sales Navigator. The contacts seem more often refreshed, and it's easier to filter queries with D&B Hoovers.

Pros

I like the quality of your database and research. Other search engines don't compare when it comes to reaction time

Cons

Once in a while I will see the same contact working for two companies, but that simply means a transition period to me. It's not like everyone updates LinkedIn as soon as they switch jobs.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 10, 2024

Thank you so much for your kind words, Rudy! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

MB

Mary B.

Associate Director

Information Services

### "Associate Director"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

September 6, 2024

Good. I use it daily as part of my prospecting and hunting job responsibilities.

Pros

the snapshot of information that I can get for a portfolio of entities, and a list of affiliated entities

Cons

sometimes smaller businesses are not found/listed, which is understandable but if you had a way to see/find small business info that would be a bonus. Also, sometimes the industry/field is vague or not accurate. Classification for industries could use a revisit. A prospecting list with contacts would be a super bonus.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

September 10, 2024

Thank you so much for your kind words, Mary! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

[View all Reviews](https://www.capterra.com/p/231372/DB-Hoovers/reviews/)

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Popular comparisons

[Seamless vs D&B Hoovers](https://www.capterra.com/compare/207295-231372/Seamless-AI-vs-DB-Hoovers)[useArtemis vs D&B Hoovers](https://www.capterra.com/compare/231372-267486/DB-Hoovers-vs-useArtemis)

[Apollo.io vs D&B Hoovers](https://www.capterra.com/compare/158696-231372/Apollo-vs-DB-Hoovers) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

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