--- title: "D&B Hoovers Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is D&B Hoovers the right Sales Intelligence solution for you? Explore 56 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/231372/DB-Hoovers/reviews/" page_type: "reviews" language: "en" --- D&B Hoovers 4.4 (56) [View alternatives](https://www.capterra.com/p/231372/DB-Hoovers/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 16th, 2026 # Reviews of D&B Hoovers Ease of use 4.4 Customer Service 4.2 ## Pros and Cons in Reviews CK Corey K Sales DirectorInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “I really like the intent data as I can find out if there are other companies looking at my product prior to reaching out to them.“ March 28, 2026 CK Corey K Sales DirectorInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “A small complaint, however, is that sometimes the interface requires you to click several times to get where you were trying to go.“ March 28, 2026 SM Sakshi M Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information.“ January 14, 2026 SM Sakshi M Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “It uses its credits extremely quickly and I get really annoyed when I purchase a number only to discover it’s either an inactive number or some gentleman that retired three years ago. Why does it continue to charge me for unverified numbers?“ January 14, 2026 KA Keir A Principal EngineerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “The D&B Hoovers database is large enough.“ December 29, 2025 SM Sakshi M Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Overall, the quality of the data is average, generally for the North American portion of the data however it seems to miss the smaller companies.“ January 14, 2026 Lori B IMRMarket Research, 10,001+ employeesUsed the software for: More than 2 years. “Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends.“ April 12, 2024 CK Corey K Sales DirectorInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “so we can avoid spending time on accounts that will never purchase.“ March 28, 2026 ## Showing most helpful reviews Showing 1-25 of 56 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Lori B. IMR Market Research Used the software for: 2+ years ### "D&B.... THE ONE STOP SHOP!" April 12, 2024 5.0 Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends. Pros Extensive Database, Data accuracy and ability to integrate. Cons The cost and the limited customizations. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Lori! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! PR Perry R. National Sales Director Machinery Used the software for: 2+ years ### "D&B Hoovers is a powerful prospecting tool!" April 12, 2024 5.0 I would give it a solid A grade. It is a very useful tool for finding and connecting with prospective customers. Pros Easy to use. Provides multiple points of contact including cell phone number, email address, and LinkedIn profile access. Cons Sometimes the info is outdated. I will try to reach a person and find that they left the company several years earlier. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing D&B Hoovers Although D&B was somewhat more expensive than ZoomInfo, after evaluation it seemed that the data in D&B was more accurate and up-to date. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Perry! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on outdated info). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! SW Steve W. Partner Accounting Used the software for: Less than 6 months ### "Avoid D&B Hoovers at all costs!!" February 18, 2025 1.0 Horrible. Terrible company. Don't know how they are still in business! Pros Nothing. They are horrible. Wasted a lot of my time. Cons Their software is the worst I have ever used! Could not even log in. Customer support is awful, if you can through to them. Waited 40 minutes to have some clown email me mispelled nonsense that did not solve the problem! Review Source AN Art N. marketing Warehousing Used the software for: 6-12 months ### "Hoovers is a good affordable option compared to the competition" April 12, 2024 4.0 Good experience. Like the product for the price point. I will continue to use it because it does meet its purpose and gives an ROI. Pros Good company data and good for finding names of contacts for prospecting. Cons Some functionality is not as user friendly, a lot of contacts are not updated or accurate, and triggers and Bombora are not as great as I would have hoped for. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing D&B Hoovers The price point to try it out was more reasonable and they both seemed to have comparable product offerings. Review Source Response from Dun & Bradstreet April 15, 2024 Thank you so much for your kind words, Art! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on updated data). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JB Jacob B. Data Analyst Computer Software Used the software for: 1-2 years ### "Would Use Again" September 3, 2024 4.0 Overall the user experience is positive. I find it easy to use and build target lists, which is a helpful feature for my use case. We have a defined market, we are not discovering new accounts, so our use was to explore our current TAM and uncover as much as possible, once completed, the tool didn't get used. Pros Lots of lists and browsing availability, great options to sort and find new contacts. Cons Limited exports of 1000 records, not great for niche markets, limited SIC codes for my industry. Alternatives considered [AGRIS](https://www.capterra.com/p/187241/Greenstone/) Reason for choosing D&B Hoovers We had a referral from an internal user that vouched for the product as a source of truth. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Jacob! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! MY Mohammed Y. Sr. Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Good Product, but Worst Customer Support and Management Team" December 2, 2022 3.0 Good Product with Worst Management Team Pros Easy to use, good amount of database and easy to find industry niche with the help of SIC Codes and NAICS Code. Cons 40 to 50% database is inacqurate.Worst customer support and Management TeamThey blocked our account and asking us more $$$$ to unblock Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) We swtiched, beacuse Hoovers team blocked us and asking more money to unblock it. Review Source CK Corey K. Sales Director Information Technology and Services Used the software for: 1-2 years ### "D&B Hoovers very good at collecting account information" March 28, 2026 5.0 It is solving the problem of identifying who is actually worth talking to. Before we had nothing more than a hunch on which accounts to focus on first, or we would go by alphabetical order or whatever. With D&B Hoovers, we receive signals (who is visiting, researching, showing interest in our product) so we can avoid spending time on accounts that will never purchase. Additionally, it collects all of the data in one place allowing both sales and marketing teams to work off of the same list. Pros I really like the intent data as I can find out if there are other companies looking at my product prior to reaching out to them. This reduces a large amount of useless cold outreach. One click to enter all the account details (address, industry, revenue etc) and I have a better idea of how they operate than they have written on their website. I am able to go through accounts quicker than with any other program I have used for this purpose. Cons The set up was longer than I thought. It wasn't as simple as logging into an account and instantly receiving value. There is also some uncertainty in regards to the accuracy of intent. A small complaint, however, is that sometimes the interface requires you to click several times to get where you were trying to go. This is frustrating especially when you are already in a bad mood. Review Source Response from Dun & Bradstreet March 30, 2026 Corey, Thank you for taking the time to share your experience with D&B Hoovers. We’re glad to hear the intent data is helping you identify which accounts are actively researching and worth prioritizing, and that those signals are reducing unnecessary cold outreach. It’s also great to know the one click access to full account details like address, industry, and revenue is helping you move through accounts more quickly and build a clearer picture beyond what’s available on company websites. We appreciate the candid feedback on setup time, intent accuracy, and the number of clicks required in certain parts of the interface. Those details are helpful and understood, especially when speed and ease of use matter day to day. Feedback like this plays an important role in how we continue to improve the experience. Thanks again for sharing your perspective and for highlighting how Hoovers is helping sales and marketing teams align around a single, prioritized account list. LG Leon G. CEO Information Technology and Services Used the software for: 1-2 years ### "D&B Hoovers provides me with reliable lead sources." January 26, 2026 5.0 I think primarily because I know the email addresses are real. Building lists isn't as painful and I don't have to manually verify all the contacts either and it's one of the few apps I don't dread opening and it works okay. Pros It saves me from spending an entire day (or days) looking for the correct email address through Google or LinkedIn. I use it to find actual decision makers rather than random email addresses that are likely to bounce and it essentially provides me with a list that I can actually work with rather than trying to guess and hope for the best. Less time spent doing unnecessary outreach; less time wasted going down the wrong path. That's it. Cons Sometimes companies are gone and like you're searching and it's completely empty which is frustrating when you're on a hot streak. The filtering can be very cluttered and the first filter I hit is usually the incorrect one. Also a petty thing but the free credits feels too small and you barely get to try out anything before it pushes you to buy. Review Source Response from Dun & Bradstreet January 30, 2026 Hi Leon, thank you for the thoughtful review! It’s great to hear D&B Hoovers is helping you quickly find real decision makers and build usable lists without all the guesswork. Your notes on empty company records, filtering, and trial credits are appreciated. Thanks again for sharing your experience and for choosing D&B to support your outreach. SM Sakshi M. Software Developer Information Technology and Services Used the software for: 1-2 years ### "It pulls phone numbers primarily, mainly" January 14, 2026 4.0 It saves approximately a couple of hours each week and I suppose that’s a plus since my manager ceased breathing down my back regarding prospecting speed. Overall, the quality of the data is average, generally for the North American portion of the data however it seems to miss the smaller companies. All in all it generates income for me so I can afford to continue to pay my rent. I primarily only use the LinkedIn portion of the tool. Pros Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information. It correctly identifies most of the direct dial numbers for me so I don’t have to dig around company websites to find them. I also like that I don’t have to manually enter all of this into Hubspot and the Hubspot sync works perfectly. Cons It uses its credits extremely quickly and I get really annoyed when I purchase a number only to discover it’s either an inactive number or some gentleman that retired three years ago. Why does it continue to charge me for unverified numbers? My biggest complaint with the system is that it is extremely case sensitive. Review Source Response from Dun & Bradstreet January 30, 2026 Hi Sakshi, thank you for sharing your experience. We’re glad to hear the Hoovers add‑on makes it easier to find direct dial numbers and sync them with HubSpot without slowing you down. Your feedback on credits, number accuracy, and case sensitivity is appreciated. Thanks again for your review and for using D&B in your prospecting work. KA Keir A. Principal Engineer Computer Software Used the software for: 2+ years ### "D&B Hoovers has been fine for finding some sales leads" December 29, 2025 5.0 At least it has everything in one place and all of my leads and emails. So I do not need to go through six applications. I was able to narrow down leads by country and technology stack which worked out fine. At least it replaced our old CRM which was expensive and that was at least one less expense. Pros The D&B Hoovers database is large enough. That allows me to get email and telephone contact information without spending hours on Google (which is great). I can filter leads effectively to determine who is the V.P., most times.I was also impressed that it did not freeze when I just added fifty names to a lead list. Cons I hate that I spend 20% of my day on LinkedIn because all the phone numbers I find are desk phones from three years ago. They make a huge mess with the new version of their app, which was very easy to work with in the previous versions. Sometimes it will take forever to load and it is driving me crazy. Review Source Response from Dun & Bradstreet January 30, 2026 Hi Keir, thank you for your review! We’re glad to hear Hoovers helps you quickly find contact details and build lead lists without slowing you down. Your feedback on phone number accuracy, app performance, and the recent version changes is appreciated. Thanks again for sharing your experience and for using D&B to support your lead generation work. LR Lakita R. Sales executive manager Telecommunications Used the software for: 1-2 years ### "D&B Exceptional way to discover new customers" April 12, 2024 5.0 Pros all the added information is there. Your contact info Cons It sometimes difficult to login and takes forever to get a forgot password email Review Source Response from Dun & Bradstreet April 15, 2024 Thank you so much for your kind words, Lakita! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on login/password issues). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! AH Ashleigh H. Director of Sales and Marketing Paper & Forest Products Used the software for: 6-12 months ### "Does the Job - Satisfied Customer" April 12, 2024 4.0 Pretty good! The list pulls i have done have generated nearly $3MM in the last 6 months with our internal prospecting team. Pros Ease of use. It's not hard to find what you're looking for. Cons The pricing structure is not ideal. I hate the idea of credits on top of our subscription and that you only get so many. it feels a bit limiting on what we want to do. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Ashleigh! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on pricing). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! KF Kelly F. VP Business Development and Marketing Mining & Metals Used the software for: 1-2 years ### "D&B feedback" September 6, 2024 4.0 Overall, it's been good. Sometimes it's hard to get a hold of a rep to make account change. Pros Being able to find companies and contacts for business. It's user friendly. Cons Sometimes the info is incorrect. It would be nice if the system could give suggestions. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Kelly! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! OK Olivia K. AE Law Practice Used the software for: 6-12 months ### "Great program!" April 26, 2024 4.0 Overall I like that it is in salesforce and easy Pros It helps with lead generation and receiving contacts Cons It is sometimes hard to navigate and filter. Review Source Response from Dun & Bradstreet April 29, 2024 Thank you so much for your honest review Olivia! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically with navigation). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! RN Ryan N. Analyst Business Supplies and Equipment Used the software for: 6-12 months ### "D&B Review" May 14, 2024 4.0 Overall, I find D&B Hoovers useful and necessary to my job! Pros The information provided helps our company to find leads. Cons There is often times missing information specifically org charts and addresses. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Ryan! I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JH Junaid H. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Best prospecting tool" December 9, 2022 5.0 Pros Its very user-friendly and less complicated to use that's very helpful and the data size is quite good compared to other providers. Cons Sometimes you won't find emails for all the records so that's a bummer. Review Source MC Michele C. Senior Global Market Research Analyst Computer Software Used the software for: 2+ years ### "Pleased with D&B Hoovers Content and Functionality" September 3, 2024 5.0 I find D&B Hoovers has easy to understand functionality and benefits our teams. We gather information on our customers, as well as competitors. Pros I appreciate the company overviews, including the key contacts. Cons I wish there were more details on private companies, but realize the information is difficult to secure. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Michele! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! KL Kevin L. Business Development Representative Industrial Automation Used the software for: 6-12 months ### "D&B provides the best account insights" June 22, 2022 5.0 Pros We use data from D&B Hoovers to validate contact information and gain valuable insights into prospective customers. Cons Permissions with D&B Hoovers can take a while to fine tune but once it's running, you're good to go. Review Source JL James L. Sr. Director of Marketing Logistics and Supply Chain Used the software for: 6-12 months ### "Not Great- Don't Recommend" September 10, 2024 1.0 I was able to put together some solid lists, but everything else about the company is awful. Pros Some good data on sectors that I want to build lists on. Cons Support is awful. There are lots of run-around, and no one is helpful. Review Source AG Ann G. Librarian Legal Services Used the software for: 2+ years ### "D&B Hoovers: corporate research standard" August 29, 2024 4.0 I have used D&B Hoovers for at least 25 years! It used to the only game in town. Enter S&P Capital IQ; Mergent; Bloomberg and Lexis Directories. That makes me less dependent on D&B Hoovers! I use the products in tandem but sometimes I find that D&B Hoovers is less up-to-date than the others. Other times, it finds a global entity I could not find on the other platforms! Pros I like the global coverage and the fact that private and public companies are often included. Cons I do not like the "credits" and having to use them in order to download a family/corporate tree or other contact information. I also do not like the "incomplete information" tag which is confusing and also it does not print on the report! So it seems like fake information! Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Ann! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! GS Guido S. Shareholder Accounting Used the software for: 2+ years ### "D&B Hoovers Review " May 20, 2024 4.0 Overall our organization has had a great experience in using Hoovers. There's been several deals we were able to close because we found the right contact through this software. Would definitely recommend it to other companies if they can get it for the right price. Pros How easy it is to use and train others on using. The amount of contact info we capture through Hoovers that helps with sales team. The customer service team has always been helpful when needed as well. Cons That it doesn't integrate with our current CRM (quickbase). The price increases every year. Reason for choosing D&B Hoovers We honestly didn't look for any alternatives at the time we purchased this product. We used to just call the companies and ask for their emails, etc. or look on their websites. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Guido! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! RP Rudy P. Lead Sales Executive Telecommunications Used the software for: 2+ years ### "Happy to Have Such a Prospecting Tool" September 6, 2024 4.0 Overall D&B Hoovers is better for my prospecting than LinkedIn Sales Navigator. The contacts seem more often refreshed, and it's easier to filter queries with D&B Hoovers. Pros I like the quality of your database and research. Other search engines don't compare when it comes to reaction time Cons Once in a while I will see the same contact working for two companies, but that simply means a transition period to me. It's not like everyone updates LinkedIn as soon as they switch jobs. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Rudy! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! MB Mary B. Associate Director Information Services Used the software for: 2+ years ### "Associate Director" September 6, 2024 5.0 Good. I use it daily as part of my prospecting and hunting job responsibilities. Pros the snapshot of information that I can get for a portfolio of entities, and a list of affiliated entities Cons sometimes smaller businesses are not found/listed, which is understandable but if you had a way to see/find small business info that would be a bonus. Also, sometimes the industry/field is vague or not accurate. Classification for industries could use a revisit. A prospecting list with contacts would be a super bonus. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Mary! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JS Jay S. Solution Engineer Computer & Network Security Used the software for: 2+ years ### "Avention use for customer research" May 14, 2024 5.0 Very good experience and useful information Pros When there is a SWOT available, there is very useful information to use. Cons There are several companies that do not have SWOT analysis' included Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Jay! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! CP Carol P. Coordinator Database, Sr Consumer Electronics Used the software for: 2+ years ### "Customer Verification for duns and branch numbers" September 3, 2024 5.0 D&B Hoovers has met the needs of my usage. Pros The ease of which to find customers and the info related to the customer. Cons Family tree - view page - would be better not to have the left panel options taking up space to see the details of the family tree customers. Re: Survey: requesting minimum 40 characters when I can respond with less characters. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Carol! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.