# D&B Hoovers Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is D&B Hoovers the right Lead Generation solution for you? Explore 56 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/231372/DB-Hoovers/reviews --- D&B Hoovers 4.4 (56) [View alternatives](https://www.capterra.com/p/231372/DB-Hoovers/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of D&B Hoovers Ease of use 4.4 Customer Service 4.2 ## Pros and Cons in Reviews CK Corey K Sales DirectorInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “I really like the intent data as I can find out if there are other companies looking at my product prior to reaching out to them.“ March 28, 2026 SM Sakshi M Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “It uses its credits extremely quickly and I get really annoyed when I purchase a number only to discover it’s either an inactive number or some gentleman that retired three years ago. Why does it continue to charge me for unverified numbers?“ January 14, 2026 SM Sakshi M Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information.“ January 14, 2026 CK Corey K Sales DirectorInformation Technology and Services, 501 - 1,000 employeesUsed the software for: 1-2 years. “A small complaint, however, is that sometimes the interface requires you to click several times to get where you were trying to go.“ March 28, 2026 CT Chris T Sales CoordinatorMachinery, 201 - 500 employeesUsed the software for: More than 2 years. “I am also able to build "hit lists" based on a companies industry, which is very helpful when doing selective targeted marketing.“ September 6, 2024 SM Sakshi M Software DeveloperInformation Technology and Services, 51 - 200 employeesUsed the software for: 1-2 years. “Overall, the quality of the data is average, generally for the North American portion of the data however it seems to miss the smaller companies.“ January 14, 2026 KA Keir A Principal EngineerComputer Software, 11 - 50 employeesUsed the software for: More than 2 years. “The D&B Hoovers database is large enough.“ December 29, 2025 LG Leon G CEOInformation Technology and Services, 201 - 500 employeesUsed the software for: 1-2 years. “The filtering can be very cluttered and the first filter I hit is usually the incorrect one.“ January 26, 2026 ## Showing most helpful reviews Showing 1-25 of 56 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Lori B. IMR Market Research Used the software for: 2+ years ### "D&B.... THE ONE STOP SHOP!" April 12, 2024 5.0 Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends. Pros Extensive Database, Data accuracy and ability to integrate. Cons The cost and the limited customizations. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Lori! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! CK Corey K. Sales Director Information Technology and Services Used the software for: 1-2 years ### "D&B Hoovers very good at collecting account information" March 28, 2026 5.0 It is solving the problem of identifying who is actually worth talking to. Before we had nothing more than a hunch on which accounts to focus on first, or we would go by alphabetical order or whatever. With D&B Hoovers, we receive signals (who is visiting, researching, showing interest in our product) so we can avoid spending time on accounts that will never purchase. Additionally, it collects all of the data in one place allowing both sales and marketing teams to work off of the same list. Pros I really like the intent data as I can find out if there are other companies looking at my product prior to reaching out to them. This reduces a large amount of useless cold outreach. One click to enter all the account details (address, industry, revenue etc) and I have a better idea of how they operate than they have written on their website. I am able to go through accounts quicker than with any other program I have used for this purpose. Cons The set up was longer than I thought. It wasn't as simple as logging into an account and instantly receiving value. There is also some uncertainty in regards to the accuracy of intent. A small complaint, however, is that sometimes the interface requires you to click several times to get where you were trying to go. This is frustrating especially when you are already in a bad mood. Review Source Response from Dun & Bradstreet March 30, 2026 Corey, Thank you for taking the time to share your experience with D&B Hoovers. We’re glad to hear the intent data is helping you identify which accounts are actively researching and worth prioritizing, and that those signals are reducing unnecessary cold outreach. It’s also great to know the one click access to full account details like address, industry, and revenue is helping you move through accounts more quickly and build a clearer picture beyond what’s available on company websites. We appreciate the candid feedback on setup time, intent accuracy, and the number of clicks required in certain parts of the interface. Those details are helpful and understood, especially when speed and ease of use matter day to day. Feedback like this plays an important role in how we continue to improve the experience. Thanks again for sharing your perspective and for highlighting how Hoovers is helping sales and marketing teams align around a single, prioritized account list. SW Steve W. Partner Accounting Used the software for: Less than 6 months ### "Avoid D&B Hoovers at all costs!!" February 18, 2025 1.0 Horrible. Terrible company. Don't know how they are still in business! Pros Nothing. They are horrible. Wasted a lot of my time. Cons Their software is the worst I have ever used! Could not even log in. Customer support is awful, if you can through to them. Waited 40 minutes to have some clown email me mispelled nonsense that did not solve the problem! Review Source LG Leon G. CEO Information Technology and Services Used the software for: 1-2 years ### "D&B Hoovers provides me with reliable lead sources." January 26, 2026 5.0 I think primarily because I know the email addresses are real. Building lists isn't as painful and I don't have to manually verify all the contacts either and it's one of the few apps I don't dread opening and it works okay. Pros It saves me from spending an entire day (or days) looking for the correct email address through Google or LinkedIn. I use it to find actual decision makers rather than random email addresses that are likely to bounce and it essentially provides me with a list that I can actually work with rather than trying to guess and hope for the best. Less time spent doing unnecessary outreach; less time wasted going down the wrong path. That's it. Cons Sometimes companies are gone and like you're searching and it's completely empty which is frustrating when you're on a hot streak. The filtering can be very cluttered and the first filter I hit is usually the incorrect one. Also a petty thing but the free credits feels too small and you barely get to try out anything before it pushes you to buy. Review Source Response from Dun & Bradstreet January 30, 2026 Hi Leon, thank you for the thoughtful review! It’s great to hear D&B Hoovers is helping you quickly find real decision makers and build usable lists without all the guesswork. Your notes on empty company records, filtering, and trial credits are appreciated. Thanks again for sharing your experience and for choosing D&B to support your outreach. SM Sakshi M. Software Developer Information Technology and Services Used the software for: 1-2 years ### "It pulls phone numbers primarily, mainly" January 14, 2026 4.0 It saves approximately a couple of hours each week and I suppose that’s a plus since my manager ceased breathing down my back regarding prospecting speed. Overall, the quality of the data is average, generally for the North American portion of the data however it seems to miss the smaller companies. All in all it generates income for me so I can afford to continue to pay my rent. I primarily only use the LinkedIn portion of the tool. Pros Thank goodness, the D&B Hoovers add on doesn’t crash my browser as it retrieves the information. It correctly identifies most of the direct dial numbers for me so I don’t have to dig around company websites to find them. I also like that I don’t have to manually enter all of this into Hubspot and the Hubspot sync works perfectly. Cons It uses its credits extremely quickly and I get really annoyed when I purchase a number only to discover it’s either an inactive number or some gentleman that retired three years ago. Why does it continue to charge me for unverified numbers? My biggest complaint with the system is that it is extremely case sensitive. Review Source Response from Dun & Bradstreet January 30, 2026 Hi Sakshi, thank you for sharing your experience. We’re glad to hear the Hoovers add‑on makes it easier to find direct dial numbers and sync them with HubSpot without slowing you down. Your feedback on credits, number accuracy, and case sensitivity is appreciated. Thanks again for your review and for using D&B in your prospecting work. KA Keir A. Principal Engineer Computer Software Used the software for: 2+ years ### "D&B Hoovers has been fine for finding some sales leads" December 29, 2025 5.0 At least it has everything in one place and all of my leads and emails. So I do not need to go through six applications. I was able to narrow down leads by country and technology stack which worked out fine. At least it replaced our old CRM which was expensive and that was at least one less expense. Pros The D&B Hoovers database is large enough. That allows me to get email and telephone contact information without spending hours on Google (which is great). I can filter leads effectively to determine who is the V.P., most times.I was also impressed that it did not freeze when I just added fifty names to a lead list. Cons I hate that I spend 20% of my day on LinkedIn because all the phone numbers I find are desk phones from three years ago. They make a huge mess with the new version of their app, which was very easy to work with in the previous versions. Sometimes it will take forever to load and it is driving me crazy. Review Source Response from Dun & Bradstreet January 30, 2026 Hi Keir, thank you for your review! We’re glad to hear Hoovers helps you quickly find contact details and build lead lists without slowing you down. Your feedback on phone number accuracy, app performance, and the recent version changes is appreciated. Thanks again for sharing your experience and for using D&B to support your lead generation work. AG Ann G. Librarian Legal Services Used the software for: 2+ years ### "D&B Hoovers: corporate research standard" August 29, 2024 4.0 I have used D&B Hoovers for at least 25 years! It used to the only game in town. Enter S&P Capital IQ; Mergent; Bloomberg and Lexis Directories. That makes me less dependent on D&B Hoovers! I use the products in tandem but sometimes I find that D&B Hoovers is less up-to-date than the others. Other times, it finds a global entity I could not find on the other platforms! Pros I like the global coverage and the fact that private and public companies are often included. Cons I do not like the "credits" and having to use them in order to download a family/corporate tree or other contact information. I also do not like the "incomplete information" tag which is confusing and also it does not print on the report! So it seems like fake information! Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Ann! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! RP Rudy P. Lead Sales Executive Telecommunications Used the software for: 2+ years ### "Happy to Have Such a Prospecting Tool" September 6, 2024 4.0 Overall D&B Hoovers is better for my prospecting than LinkedIn Sales Navigator. The contacts seem more often refreshed, and it's easier to filter queries with D&B Hoovers. Pros I like the quality of your database and research. Other search engines don't compare when it comes to reaction time Cons Once in a while I will see the same contact working for two companies, but that simply means a transition period to me. It's not like everyone updates LinkedIn as soon as they switch jobs. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Rudy! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! MB Mary B. Associate Director Information Services Used the software for: 2+ years ### "Associate Director" September 6, 2024 5.0 Good. I use it daily as part of my prospecting and hunting job responsibilities. Pros the snapshot of information that I can get for a portfolio of entities, and a list of affiliated entities Cons sometimes smaller businesses are not found/listed, which is understandable but if you had a way to see/find small business info that would be a bonus. Also, sometimes the industry/field is vague or not accurate. Classification for industries could use a revisit. A prospecting list with contacts would be a super bonus. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Mary! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! CP Carol P. Coordinator Database, Sr Consumer Electronics Used the software for: 2+ years ### "Customer Verification for duns and branch numbers" September 3, 2024 5.0 D&B Hoovers has met the needs of my usage. Pros The ease of which to find customers and the info related to the customer. Cons Family tree - view page - would be better not to have the left panel options taking up space to see the details of the family tree customers. Re: Survey: requesting minimum 40 characters when I can respond with less characters. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Carol! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! GS Guido S. Shareholder Accounting Used the software for: 2+ years ### "D&B Hoovers Review " May 20, 2024 4.0 Overall our organization has had a great experience in using Hoovers. There's been several deals we were able to close because we found the right contact through this software. Would definitely recommend it to other companies if they can get it for the right price. Pros How easy it is to use and train others on using. The amount of contact info we capture through Hoovers that helps with sales team. The customer service team has always been helpful when needed as well. Cons That it doesn't integrate with our current CRM (quickbase). The price increases every year. Reason for choosing D&B Hoovers We honestly didn't look for any alternatives at the time we purchased this product. We used to just call the companies and ask for their emails, etc. or look on their websites. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Guido! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! LS Lisa S. Director of Customer Development Information Technology and Services Used the software for: 2+ years ### "Great tool for B2B marketing " April 15, 2024 4.0 Pros I use D&B Hoovers the most for list building for prospects. The search tools is so easy to use and allows me to narrow down my search to the exact profile I am looking for. Cons Some of the contact information, I found, has been out of date. Reason for choosing D&B Hoovers I use D&B Hoovers to find email address contacts for companies that match out target customer profile. D&B Hoovers also offers company profile information including employee head count and annual revenue which helps me target which prospects have the best chance of benefiting from our product. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Lisa! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on outdated info). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! NK Nikki K. Credit Manager Financial Services Used the software for: 2+ years ### "It's an essential tool for our business" April 17, 2024 5.0 Pros being able to research companies in detail. Cons Often, we experience delay in data updates, such as company address. Review Source Response from Dun & Bradstreet April 18, 2024 Thank you so much for your honest review Nikki! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on data update delays). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! SW Sarah W. Director of Planned Giving and Research Research Used the software for: 2+ years ### "Small Alumni and Development Office in an Independent School" April 26, 2024 4.0 It's an important tool when researching international families Pros I use the software primarily for our international constituents, especially Asia. It ives me clarity on the size of the company that they work for or own, and gives me better insight to their position within thte company. Manager for example could be the CEO or middle management. Cons It can be difficult to confirm Asian companies due to the repetition in names Review Source Response from Dun & Bradstreet April 29, 2024 Thank you so much for your honest review Sarah! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically with Asian companies). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! RP Raymond P. Data Profiler Market Research Used the software for: 1-2 years ### "D&B Hoovers Review: Pros and Cons" March 9, 2023 5.0 Pros D&B Hoovers impressed me with its detailed, up-to-date information on businesses, which included contact information, financials, and market analyses. Furthermore, the platform was simple to use and well-organized, making it easy to find the information I needed. Cons The price is one of the least liked aspects of D&B Hoovers. Subscription plans can be quite expensive, putting some users out of reach. Furthermore, the search functionality can be quite limited, particularly for users with more specific requirements. Finally, the user interface can be challenging to navigate, particularly for new users. Review Source LM Limuel M. Senior Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "My D&B Hoovers Business Research and Decision Making Experience" February 20, 2023 5.0 It's worth noting that these limitations may not apply to all users of Hoovers and that the platform may provide valuable insights and data for certain types of businesses and industries. Ultimately, businesses should carefully evaluate their specific needs and budget when considering whether to use Hoovers or any other data provider. Pros I like that D&B Hoovers has a massive database of company information and insights. It is a valuable resource for researching companies, industries, and markets, which enables me to make sound business decisions. I also like the simple user interface and the ability to personalize my searches. Cons \-Limited coverage, primarily focuses on larger companies and may have limited coverage of smaller businesses or startups, especially in the APAC region. Review Source MW Mark W. Marketing Manager Environmental Services Used the software for: 2+ years ### "D&B review" November 17, 2022 5.0 easy to use and contact info is for physical addresses and emails is reliable Pros D&B is a great resource for location and contact info for new and old businesses Cons so far I have no complaints the product has delivered what they promised Reason for choosing D&B Hoovers D&B is the hub of the wheel for business to business marketing info and you can search contacts and emails Review Source YS Yidan S. Analyst Construction Used the software for: 1-2 years ### "company tree" May 14, 2024 5.0 Pros the company tree function is very clear to show the company structure Cons the search function is not very smart. if there were filters could applied to the search results, it would be better Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Yidan! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! DD Dawn D. Client Srvs/Operations Financial Services Used the software for: 6-12 months ### "Fantastic Contact Resource" January 13, 2022 5.0 I love this service and feel I can get the most amount of contact information from it. However, I do find it expensive. Pros The available volume of information. They provide the most amount of phone numbers and emails. Cons The cost. It is very expensive to use. That said, they do provide more information compared to other otions. Review Source JL Jasmin L. Conflicts Analyst Legal Services Used the software for: 2+ years ### "D&B Hoovers Review" September 10, 2024 5.0 Its been extremely helpful towards the work I do, especially with client database maintenance. Pros I can find single location entities that aren't generally integrated into our internal D&B database. I can also search an individual as well. Cons I wish I would be able to see parent companies of single locations that don't show up without having to rely on SP's CAPIQ. Review Source JB Jacob B. Data Analyst Computer Software Used the software for: 1-2 years ### "Would Use Again" September 3, 2024 4.0 Overall the user experience is positive. I find it easy to use and build target lists, which is a helpful feature for my use case. We have a defined market, we are not discovering new accounts, so our use was to explore our current TAM and uncover as much as possible, once completed, the tool didn't get used. Pros Lots of lists and browsing availability, great options to sort and find new contacts. Cons Limited exports of 1000 records, not great for niche markets, limited SIC codes for my industry. Alternatives considered [AGRIS](https://www.capterra.com/p/187241/Greenstone/) Reason for choosing D&B Hoovers We had a referral from an internal user that vouched for the product as a source of truth. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Jacob! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! KF Kelly F. VP Business Development and Marketing Mining & Metals Used the software for: 1-2 years ### "D&B feedback" September 6, 2024 4.0 Overall, it's been good. Sometimes it's hard to get a hold of a rep to make account change. Pros Being able to find companies and contacts for business. It's user friendly. Cons Sometimes the info is incorrect. It would be nice if the system could give suggestions. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Kelly! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! KE Keny E. Owner Principal Professional Training & Coaching Used the software for: 2+ years ### "Access to scaled data" September 7, 2024 5.0 Overall, great tool. I have been using the service for over 9 years and much more over the last 3-4 and it has made a huge difference to the work we do for our clients.uu Pros The filtering tools allow the user to get very broad or very targetted data sets. Cons Confusing credits system. I never really know how many of the contact credits I have used. Would be great to have a simple outline inthe download screen to explain what will be used. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Keny! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! CT Chris T. Sales Coordinator Machinery Used the software for: 2+ years ### "D&B Hoover's is a must have sales tool" September 6, 2024 5.0 Overall I am very happy with the product and how our sales team is able to utilize for decision making. I am also able to build "hit lists" based on a companies industry, which is very helpful when doing selective targeted marketing. Pros It is a very useful sales tool for me and my sales staff. I am able to "pre-screen" customers financial status and annual revenue, helping to guide sales decisions on prospect customers. Cons It can be challenging to find certain companies and the search function can be better optimized to find similar results. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Chris! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! PB Pam B. AE Computer Software Used the software for: 1-2 years ### "Great resource for company details" August 29, 2024 3.0 Overall, a dependable source for detailed summaries of accounts Pros Detailed company information - Financials, Company codes, background info etc Cons Not always available for some accounts. The NAICS code isn't always accurate - which is very important to me. I find myself double checking with other on-line sites to verify Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Pam! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on company info and NAICS codes). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Similar Products Featured ## Related categories [Lead Generation](https://www.capterra.com/lead-generation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.