# Page 2 | D&B Hoovers Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is D&B Hoovers the right Lead Generation solution for you? Explore 56 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/231372/DB-Hoovers/reviews --- D&B Hoovers 4.4 (56) [View alternatives](https://www.capterra.com/p/231372/DB-Hoovers/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of D&B Hoovers ## Showing most helpful reviews Showing 26-50 of 56 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use DS David S. Vice President Business Banking Division Banking Used the software for: 1-2 years ### "David Shelton - U.S. Bank" August 30, 2024 5.0 Great resource! It is very easy to use and is a great prospecting tool for anyone! Pros Great resource for prospecting new customers. Cons I wish it contained more cell phone numbers and emails of the primary company contacts. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, David! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! MC Michele C. Senior Global Market Research Analyst Computer Software Used the software for: 2+ years ### "Pleased with D&B Hoovers Content and Functionality" September 3, 2024 5.0 I find D&B Hoovers has easy to understand functionality and benefits our teams. We gather information on our customers, as well as competitors. Pros I appreciate the company overviews, including the key contacts. Cons I wish there were more details on private companies, but realize the information is difficult to secure. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words, Michele! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JK Joseph K. Infrastructure Specialist Computer Hardware Used the software for: 2+ years ### "Hoover's review" August 29, 2024 3.0 Mixed... Some contact and revenue is not up to date. Pros The wholistic view of Data. Most the of the parent daughter is accurate and competitors data is sometimes of value. Cons You have to re-enter your preferences every time you log in. Example: I work in Eastern Canada, I focus on IT/Risk and Strategic. I enter with NA and have to refine each time. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your review, Joseph! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on re-entering preferences and some data not being refreshed). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! KA KT A. Information and Research Specialist Management Consulting Used the software for: 6-12 months ### "Research Specialist Approves" August 29, 2024 5.0 Pros It's a fantastic resource that lets us source lists of not just the big industry players, but also smaller mom and pop companies. Cons The learning curve can be a bit steep, but worth it. Review Source Response from Dun & Bradstreet September 10, 2024 Thank you so much for your kind words! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JL James L. Sr. Director of Marketing Logistics and Supply Chain Used the software for: 6-12 months ### "Not Great- Don't Recommend" September 10, 2024 1.0 I was able to put together some solid lists, but everything else about the company is awful. Pros Some good data on sectors that I want to build lists on. Cons Support is awful. There are lots of run-around, and no one is helpful. Review Source Lori B. IMR Market Research Used the software for: 2+ years ### "D&B.... THE ONE STOP SHOP!" April 12, 2024 5.0 Overall, D&B Hoovers offers a powerful platform for businesses to conduct market research, identify potential leads, and stay informed about the latest industry trends. Pros Extensive Database, Data accuracy and ability to integrate. Cons The cost and the limited customizations. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Lori! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! PR Perry R. National Sales Director Machinery Used the software for: 2+ years ### "D&B Hoovers is a powerful prospecting tool!" April 12, 2024 5.0 I would give it a solid A grade. It is a very useful tool for finding and connecting with prospective customers. Pros Easy to use. Provides multiple points of contact including cell phone number, email address, and LinkedIn profile access. Cons Sometimes the info is outdated. I will try to reach a person and find that they left the company several years earlier. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing D&B Hoovers Although D&B was somewhat more expensive than ZoomInfo, after evaluation it seemed that the data in D&B was more accurate and up-to date. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Perry! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on outdated info). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! AN Art N. marketing Warehousing Used the software for: 6-12 months ### "Hoovers is a good affordable option compared to the competition" April 12, 2024 4.0 Good experience. Like the product for the price point. I will continue to use it because it does meet its purpose and gives an ROI. Pros Good company data and good for finding names of contacts for prospecting. Cons Some functionality is not as user friendly, a lot of contacts are not updated or accurate, and triggers and Bombora are not as great as I would have hoped for. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reason for choosing D&B Hoovers The price point to try it out was more reasonable and they both seemed to have comparable product offerings. Review Source Response from Dun & Bradstreet April 15, 2024 Thank you so much for your kind words, Art! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on updated data). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! GS Guido S. Shareholder Accounting Used the software for: 2+ years ### "D&B Hoovers Review " May 20, 2024 4.0 Overall our organization has had a great experience in using Hoovers. There's been several deals we were able to close because we found the right contact through this software. Would definitely recommend it to other companies if they can get it for the right price. Pros How easy it is to use and train others on using. The amount of contact info we capture through Hoovers that helps with sales team. The customer service team has always been helpful when needed as well. Cons That it doesn't integrate with our current CRM (quickbase). The price increases every year. Reason for choosing D&B Hoovers We honestly didn't look for any alternatives at the time we purchased this product. We used to just call the companies and ask for their emails, etc. or look on their websites. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Guido! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JS Jay S. Solution Engineer Computer & Network Security Used the software for: 2+ years ### "Avention use for customer research" May 14, 2024 5.0 Very good experience and useful information Pros When there is a SWOT available, there is very useful information to use. Cons There are several companies that do not have SWOT analysis' included Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Jay! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Reunaldo P. Senior Data Analyst Marketing and Advertising Used the software for: 2+ years ### "My Review: D&B Hoovers" January 25, 2023 4.0 My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable. Pros I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners. It was also very helpful that the platform was easy to use. Cons I dislike how difficult it was to find accurate and up-to-date information on business. Additionally, the subscription cost was too expensive for what I needed. Review Source LS Lisa S. Director of Customer Development Information Technology and Services Used the software for: 2+ years ### "Great tool for B2B marketing " April 15, 2024 4.0 Pros I use D&B Hoovers the most for list building for prospects. The search tools is so easy to use and allows me to narrow down my search to the exact profile I am looking for. Cons Some of the contact information, I found, has been out of date. Reason for choosing D&B Hoovers I use D&B Hoovers to find email address contacts for companies that match out target customer profile. D&B Hoovers also offers company profile information including employee head count and annual revenue which helps me target which prospects have the best chance of benefiting from our product. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Lisa! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on outdated info). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! RP Roger P. Client Services Executive Telecommunications Used the software for: 2+ years ### "D&B is Critical to my job" April 12, 2024 4.0 Very happy overall. Need more training and I might get more out of what I have available Pros I can gather contact & location information for my accounts Cons cant always find what I'm looking for for a specific account/business. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your kind words, Roger! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face. I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! MY Mohammed Y. Sr. Operations Manager Marketing and Advertising Used the software for: 2+ years ### "Good Product, but Worst Customer Support and Management Team" December 2, 2022 3.0 Good Product with Worst Management Team Pros Easy to use, good amount of database and easy to find industry niche with the help of SIC Codes and NAICS Code. Cons 40 to 50% database is inacqurate.Worst customer support and Management TeamThey blocked our account and asking us more $$$$ to unblock Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Switched from [Apollo.io](https://www.capterra.com/p/158696/Apollo/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/) We swtiched, beacuse Hoovers team blocked us and asking more money to unblock it. Review Source NK Nikki K. Credit Manager Financial Services Used the software for: 2+ years ### "It's an essential tool for our business" April 17, 2024 5.0 Pros being able to research companies in detail. Cons Often, we experience delay in data updates, such as company address. Review Source Response from Dun & Bradstreet April 18, 2024 Thank you so much for your honest review Nikki! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on data update delays). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! EP Eric P. VP Marketing Machinery Used the software for: 2+ years ### "Great Search Tool" May 20, 2024 4.0 The product is easy to use and is a great tool to find out info on competitors and targets, from the size of the company to key contact, and more. We use it a lot, both in sales and in finance. Pros We like that we can easily find info on competitors and targets. The information seems to be pretty accurate - certainly better than guesswork. The functionality and searchability is simple to use. Cons It is a bit pricey, but we always seem to be able to justify the cost. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Eric! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! SW Sarah W. Director of Planned Giving and Research Research Used the software for: 2+ years ### "Small Alumni and Development Office in an Independent School" April 26, 2024 4.0 It's an important tool when researching international families Pros I use the software primarily for our international constituents, especially Asia. It ives me clarity on the size of the company that they work for or own, and gives me better insight to their position within thte company. Manager for example could be the CEO or middle management. Cons It can be difficult to confirm Asian companies due to the repetition in names Review Source Response from Dun & Bradstreet April 29, 2024 Thank you so much for your honest review Sarah! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically with Asian companies). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! MS Mark S. VP Computer & Network Security Used the software for: 2+ years ### "Solid database" April 29, 2024 5.0 Pros Love how many contacts it pulls. It also is very accurate data. Cons Noticed the targeted info information we trialed didn't produce good results. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Mark! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! VR Verified Reviewer Developer, Software Full Stack Telecommunications Used the software for: 2+ years ### "D &B Hoover " April 22, 2024 5.0 Pros D&B Hoover's is a valuable resource for businesses of all sizes. It provides comprehensive information on companies and industries, and it can be used for a variety of purposes, including market research, competitive analysis, and business development. Cons n/a Review Source Response from Dun & Bradstreet April 29, 2024 Thank you so much for your honest review! We’re glad you’re pleased with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! SS Sarah S. Marketing Financial Services Used the software for: 1-2 years ### "List Generation" April 16, 2024 4.0 overall i am happy with the service, product and eas of use. Pros Easy to understand and download complete contact / company information Cons Results were not as specific as hoped. SIC codes can be difficult to specifiy Switched from [Data Axle Genie](https://www.capterra.com/p/228740/Data-Axle-Genie/) we still use data axle but used hoover in the past and wanted the option to use both to create solid lead lists. Review Source Response from Dun & Bradstreet April 17, 2024 Thank you so much for your honest review Sarah! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on SIC codes). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! EG Elissa G. Account Manager Computer Networking Used the software for: 2+ years ### "Honest Review of D&B" April 18, 2024 3.0 I use and will continue to use D&B for my lead data Pros Ease of use, makes my life easier in finding leads Cons Contacts are most of the time outdated and no longer at the company listed Review Source Response from Dun & Bradstreet April 29, 2024 Thank you so much for your honest review Elissa! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on updated data). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! OK Olivia K. AE Law Practice Used the software for: 6-12 months ### "Great program!" April 26, 2024 4.0 Overall I like that it is in salesforce and easy Pros It helps with lead generation and receiving contacts Cons It is sometimes hard to navigate and filter. Review Source Response from Dun & Bradstreet April 29, 2024 Thank you so much for your honest review Olivia! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically with navigation). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Khallyl A. Data Specialist Marketing and Advertising Used the software for: 6-12 months ### "The Ideal platform for obtaining information about a company or industry" March 9, 2023 4.0 Pros Capability to sort information based on the country, industry category, and sometimes by revenue or employee count. Cons On occasions, I couldn't locate certain companies I was searching for, particularly smaller private-owned ones that I managed to locate in a different database. Review Source RN Ryan N. Analyst Business Supplies and Equipment Used the software for: 6-12 months ### "D&B Review" May 14, 2024 4.0 Overall, I find D&B Hoovers useful and necessary to my job! Pros The information provided helps our company to find leads. Cons There is often times missing information specifically org charts and addresses. Review Source Response from Dun & Bradstreet May 28, 2024 Thank you so much for your kind words, Ryan! I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! JH Junaid H. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Best prospecting tool" December 9, 2022 5.0 Pros Its very user-friendly and less complicated to use that's very helpful and the data size is quite good compared to other providers. Cons Sometimes you won't find emails for all the records so that's a bummer. 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