--- title: "Outranking Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Outranking Software - reviews, pricing plans, popular comparisons to other AI Content Creation Platforms products and more." source_url: "https://www.capterra.com/p/231656/Outranking/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Outranking Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Outranking ## What is Outranking? Outranking is SEO content writing software that uses AI to help create optimized, high-quality content. The software analyzes top-ranking web pages and utilizes this data to generate content outlines, first drafts, and suggestions to improve content originality. It personalizes content using the user's brand voice and style guide. Outranking checks content quality with SEO metrics and optimizes content by adding keywords, internal links, and semantic terms. The software aims to streamline and simplify the process of producing authoritative, search-optimized content. ## What is Outranking used for? [SEO](https://www.capterra.com/seo-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/)[Artificial Intelligence](https://www.capterra.com/artificial-intelligence-software/) Overall rating Based on 16 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $29 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Outranking?[Manage this product listing](https://www.g2.com/products/outranking-outranking/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Outranking 4.4 (16) VS. [### Frase](https://www.capterra.com/p/197955/Frase/) [4.8 (335)](https://www.capterra.com/p/197955/Frase/reviews/) Starting Price $29 Flat Rate, Per Month Starting Price $49 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (16) Ease Of Use 4.7 (335) Value For Money 4.5 (15) Value For Money 4.9 (297) Customer Service 4.3 (15) Customer Service 4.8 (258) ## Outranking alternatives [Wordtune](https://www.capterra.com/p/217137/Wordtune/) [4.4 (82)](https://www.capterra.com/p/217137/Wordtune/reviews/) Starting price $9.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/217137/Wordtune/) [Articly.ai](https://www.capterra.com/p/10006969/Articly-ai/) [3.0 (2)](https://www.capterra.com/p/10006969/Articly-ai/#reviews) Starting price $47.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 50% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10006969/Articly-ai/) Highest Rated [Jauris](https://www.capterra.com/p/10021261/Jauris/) [5.0 (3)](https://www.capterra.com/p/10021261/Jauris/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10021261/Jauris/) [Writesonic](https://www.capterra.com/p/219972/Writesonic/) [4.8 (2,102)](https://www.capterra.com/p/219972/Writesonic/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/219972/Writesonic/) ## FAQs about Outranking Overview ### Which roles and teams benefit most from Outranking? Outranking is most used by marketing managers, SEO specialists, copywriters, and independent consultants who plan content, research keywords, and improve on-page search performance. Agency and business owners use it to organize content briefs, guide writers, and track optimization priorities across client or company websites. Answer based on 16 reviews Overview ### What company size and industries is Outranking built for? Outranking is for small businesses, which account for 88% of reviewers, especially in Marketing and Advertising at 38%. It is designed for SEO specialists, digital marketers, and content strategists, with additional adoption in Design and Writing and Editing, each representing 12% of reviewers. Its most common use case is SEO. Answer based on 16 reviews Features and Usability ### What are the key features of Outranking? Outranking offers assisted content creation, generative AI, and natural language processing for drafting and refining content. It also includes keyword research tools, keyword rank tracking, and keyword tracking for search optimization, plus collaboration tools, workflow automation, reporting & statistics, activity dashboard, brand guidelines, and third-party integrations. ## Features AI summary Based on 5,024 AI Content Creation Platforms reviews Capterra reviewers highlight these as the features buyers care about most when choosing SEO software: - **SEO Management** (**52%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Keyword Tracking** (**47%**) Outranking supports **Keyword Tracking**. However, it does not include **SEO Management** or **Website Management**. Instead, it offers **Keyword Rank Tracking** (**49%**) and **Keyword Research Tools** (**45%**), which still cover important search optimization needs. These features help businesses monitor search position changes, find target terms, and make better content and optimization decisions, giving teams a clearer way to improve visibility and track SEO performance over time. Keyword Tracking 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Keyword Rank Tracking 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Content Management 1.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Reporting & Statistics 1.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Outranking 15 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Utilizes artificial intelligence to provide content suggestions to users as they type Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Provides a channel for team members to share AI models, media files, communicate, and work together Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Use AI to generate content in the form of text, images, videos, etc. Track positioning in search engines over time Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Track and monitor a specific set of keywords Process and analyze human language in text or audio form A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Search and/or filter for items using names, keywords, descriptions, tags, metadata, etc. Set up connections to third-party platforms to improve business processes Streamlining repetitive tasks and activities through automated and predefined workflows Get Advice We can help you find the software with the features you need. Features 4.5 (16) 4.5 Based on 16 reviews ## Pricing Value for money 4.5 (15) Free Trial Starter $29.00 Flat Rate,Per Month Value for money 4.5 (15) 4.5 Based on 15 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (15) 4.3 Based on 15 reviews ## User reviews Overall rating 4.4 Based on 16 reviews Filter by rating Counts reflect reviews available in this feed. 5(10) 4(3) 3(3) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Marco C. Strategic Designer Used the software for: Less than 1 year ### "Great SEO content optimizer (some bugs and a bit pricey)" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 December 30, 2021 Pros Optimizing existing content is incredibly easy. You just have to input the URL, and you'll receive an actionable checklist of improvements. The AI writer produces good content in English. The outline builder is easy to use and produces a strong article structure. Cons The AI writer doesn't produce usable content in Italian. The AI credits are consumed fast if you use the "concepts" feature. The price is my main concern: if you decide to produce content on a large scale I think other products can be better than Outranking (even if it's one of the best when considering SEO optimization + AI writing) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gaia B. SEO copywriter Used the software for: 1-3 years ### "The best long-form SEO assistant on the market" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 May 12, 2022 Overall I'm really happy with it. It's saving me a lot of time, especially in the research phase and outline building. I don't use it too much for AI writing, but mainly for content optimization, and it's amazing for this! Pros Outranking is probably the best long-form assistant on the market for SEO copywriting. It gives you many insights regarding NLP terms, content structure and outline, and tone of voice optimization. It's incredibly feature-rich, and it's guaranteed for you to publish content that ranks if you follow their guidelines. Cons The main problems are not related to the software (Outranking) but to the technology (AI) The main con of using AI for content writing is the lack of human expertise required to create high-quality, engaging pieces. This means that if an AI-generated piece falls short, it could be difficult or even impossible to correct. Another potential downside is that as artificial intelligence becomes more sophisticated and capable, it may become increasingly difficult to distinguish between genuine insights from a machine and flattery from a human author. In fact, GPT-3 (the AI used for content generation by Outranking) is not factual, and the platform is missing fact-checking. Relying too much on AI can make you produce wrong content that rank well, creating a negative sentiment from your users. Also, to write proper content, the AI needs a lot of sources, so if you write about a new topic on the internet (meaning there are only a few articles on it, or even 0) it has no reference to produce this content, ending up generating random things about unrelated topics. That is incredibly rare, but not that rare if you are writing in another language (once I was writing about some specific hair shampoo in Italian, and it generated some blockchain and crypto content). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Manager Used the software for: 1-3 years ### "A rough introduction into the world of generated SEO articles" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 March 26, 2024 Love/Hate relationship that did not work out in the end. Time is sadly money in this case. Pros That it gave an immense boost at the start to blog post ranking Cons The most annoying thing was the constant reinvention of the wheel with what felt like every second update Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Marketing Manager Used the software for: Less than 1 year ### "Best Content Marketing Tool I Purchased This Year" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 10, 2021 Outranking is an excellent SEO and content marketing company. They are affordable and deliver high-quality work. I have had the opportunity to work with Outranking for my blog, and the tool has helped me rank higher on Google. I took a subscription for my personal use and as well a subscription for my company. That's how much I enjoy the product. Pros Outranking is a great tool for anyone who wants to develop a strong online presence. The site offers a variety of services, including SEO, content marketing, article writing and more. I have been using the site for some time now and have been very impressed with the results. I am currently using Outranking to create SEO friendly content for my blogs and it is working well. Cons The limit. While I don't use AI Credits that much, I believe a keyword lookup/SERP analysis for a keyword should include both mobile and desktop search data. Now I lose two credits for one keyword. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JG Jesus G. SEO Specialist Used the software for: Less than 1 year ### "Using Outranking Helps Me Write SEO-Friendly Articles." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 29, 2022 I've had a great experience with Outranking. They are very professional and always updates the platform. I've been able to see some great results with the help of this content writing tool. Pros Outranking offers various tactics - including keyword research and on-page optimisation - and helps me make my website more competitive than my competitors in the search engine results pages (SERPs). Cons There are a few cons to outranking: 1. It can be time-consuming. 2. It can be difficult to know where to start. 3. It can be hard to use all features offered. 4. You might need to spend some time watching the provided tutorials if you want to use the full power f the tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Elizabeth N. Owner Used the software for: Less than 1 year ### "Absolute Best Software Available" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 24, 2022 This is my #1 software that I use that has propelled my business. I'm so freakin' happy with it overall! Pros It creates great outlines. It works better than Jarvis and Surfer SEO. It writes (somewhat) accurate content unlike other AI. Cons It is beta so has some glitches, they've all since been fixed QUICKLY. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jean Bertin C. Data Analyst, Coach and Trainer Used the software for: Less than 1 year ### "It Outranks Them All !" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2021 Overall, Outrankig helps you improve your content and make it more engaging to read, rather than just suggesting keywords. Great tools that will help me enhance my agency's SEO results and increase our search traffic! This software is fantastic. It saves me a lot of time and is incredibly user-friendly. A supportive Facebook group. This is honestly a promising AI. Pros I’ve been using AI writing tools like this to create high-ranking articles for my website for months. I've had Outranking for a couple of weeks and it has really helped me as well, especially in terms of finding the right concept in each section and improving the overall flow of my content. The way it guides you through writing an article is the thing I enjoy the most. It goes beyond just suggesting keywords that will boost your search ranking and actually helps make your content optimized and interesting to read. Excited to keep using these tools that are meant to help improve SEO rankings for my agency website so we can increase search traffic over time! I really appreciate this software. It saves me a lot of time every day and the functionality is simple to use. An active Facebook community for help and support. Really really Promising AI. Cons In my opinion, the user interface could be more user-friendly. On the other hand, Be warned that even though it is one of the best tools in the market, It is not cost-effective in terms of credits usage. It can eat through credits if you rely on it too much but makes things easy. Be also aware the AI uses characters and not words. However. you can optimize without using any credits. This is one of the best tools in a long time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jack H. Business Enthusiast Used the software for: Less than 1 year ### "Great tool with awesome precision! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2021 I've really enjoyed the entire experience. Pros I love how it breaks down the content and it gives me a path to get better! Its an SEO tool, content optimizer, and AI tool all in one its an amazing tool. Cons Probably just limits within the software its definitely the most functional writing software I've seen. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Helen M. Copywriter Used the software for: I used a free trial ### "High hopes, but ultimately disappointed" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 3/10 August 2, 2022 I was hoping this would speed up my blog writing for my own business, rather than for my clients, as I never seem to have enough time to write for my own website. However, I was not convinced it would do that. Therefore, I couldn't justify spending $49 a month on this tool. To make matters worse, the company charged my credit card $49 even though this was meant to be a free trial. I received no refund after cancelling my membership within two weeks. Despite contacting them three times, they have not responded to me. Very disappointed. Pros There are some nice features to this tool. It finds SERP ideas almost instantaneously, and you can easily select which ones you want to create your first draft, cutting down your research time. You can quickly drill down and deselect anything that you don't want to use. It also makes ready suggestions for your titles and meta descriptions, which you can easily edit them. Features such as on-page SEO score and section builder are very useful, as is the constantly updated preview of your draft. Cons My biggest complaint is that I didn't find this tool intuitive to use. I found myself constantly referring to the help documentation and videos to proceed with the next step. It was very laborious. I appreciate there is a learning curve, but producing my first draft took me longer than if I had written it all manually. In addition, I didn't realize straight away that, every time you click "generate" for more ideas on a particular section, you're using up your allotted number of credits. So, even though you're on a plan for, say, 10 documents a month, you have a limit number of credits to use within those 10 documents. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Coën V. HEAD OF KEINBOCK. Used the software for: Less than 1 year ### "New kid on the Seo block" 4.0 November 8, 2021 Ouranking does cater to its brand name with some minir issues here and there. It does its job on a fair level and provides me relevant data about soecific keywords. A lot of keyword inspirations are also coming from this tool to help me get fresh new ideas. Pros \- seo data insights - easy workflow for copy creation including releveant seo data - accurate SERP to know what to write about - feature richt text editor with AI capabilities - clean UI Cons \- some niches and data throw 0 results, just needs a few tries tho - AI limits are based on characters and not words - Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/231656/Outranking/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Frase vs Outranking](https://www.capterra.com/compare/197955-231656/Frase-vs-Outranking)