--- title: "Zeta CDP+ Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Zeta CDP+ Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/231669/Zeta-CDP/" page_type: "product" language: "en" --- # Zeta CDP+ Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 4, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) Zeta CDP+ ## What is Zeta CDP+? The Zeta Marketing Platform includes a native CDP solution that uses Zeta’s expansive identity graph to ID anonymous users and engage them across channels with meaningful, individualized experiences. You can configure your brand’s identity resolution, unification and hygiene requirements with an intuitive, low-code visual interface. Zeta’s solution is rooted in the strength and scale of our deterministic data set (750M+ identities globally), providing a unique depth of customer knowledge. ## What is Zeta CDP+ used for? [Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Zeta CDP+ Overview Updated September 2026 AI summary Zeta CDP+ enables organizations of all sizes to unify, analyze, and activate customer data across multiple channels. Designed for businesses seeking customer data platform capabilities, it offers tools for segmentation, behavior tracking, campaign management, personalization, and real-time analytics. Deployment options include cloud and major operating systems, with integrations and predictive analytics supporting more advanced marketing and engagement strategies. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Zeta CDP+ 0.0 VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price Contact vendor Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (306) Value For Money 0.0 (0) Value For Money 4.3 (185) Customer Service 0.0 (0) Customer Service 4.3 (240) ## Zeta CDP+ alternatives [4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/) [5.0 (306)](https://www.capterra.com/p/168153/ContactPigeon/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/168153/ContactPigeon/) [Meiro](https://www.capterra.com/p/190554/Meiro/) [4.9 (22)](https://www.capterra.com/p/190554/Meiro/reviews/) Starting price $4500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/190554/Meiro/) [Manago AI](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) [4.5 (251)](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/reviews/) Starting price $213.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/223643/SALESmanago-Marketing-Automation/) ## FAQs about Zeta CDP+ Features and Usability ### What are the key features of Zeta CDP+? Zeta CDP+ offers customer data management features like contact databases, customer profiles, tagging, and segmentation, along with behavior tracking and engagement tracking. It also includes campaign management, email marketing, multi-channel communication, real-time analytics, A/B testing, personalization, recommendations, and third-party integrations. Getting Started and Support ### What training and onboarding options does Zeta CDP+ offer? Zeta CDP+ provides in-person training, live online sessions, webinars, documentation, and videos to help teams get started. In-person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced viewing for feature and setup guidance. Getting Started and Support ### What customer support options does Zeta CDP+ offer? Zeta CDP+ provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support experience is available, so no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 554 Customer Data Platform reviews Capterra data shows that buyers of Customer Data Platform software rank the following features as their top priorities: - **Customer Database** (**60%** of reviewers rated this feature as critical) - **Contact Database** (**50%**) - **Campaign Analytics** (**59%**) Zeta CDP+ supports all three of the features reviewers rate most important: **Customer Database**, **Contact Database**, and **Campaign Analytics**. Together, these capabilities give teams a unified view of customer and contact information while also tracking campaign performance, helping businesses make better targeting decisions, improve audience management, and measure marketing results more effectively. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Behavioral Analytics Track and analyse user behavior within a system or network Zeta CDP+ 43 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Activity Tracking: A report showing what actions customers perform - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Integration: Combining data from different sources and providing a unified view - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- ## Pricing ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.