# Zeta CDP+ Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Zeta CDP+ Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more.

Source: https://www.capterra.com/p/231669/Zeta-CDP/alternatives

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# 

 Zeta CDP+ Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)

Zeta CDP+

## What is Zeta CDP+?

The Zeta Marketing Platform includes a native CDP solution that uses Zeta’s expansive identity graph to ID anonymous users and engage them across channels with meaningful, individualized experiences. You can configure your brand’s identity resolution, unification and hygiene requirements with an intuitive, low-code visual interface. Zeta’s solution is rooted in the strength and scale of our deterministic data set (750M+ identities globally), providing a unique depth of customer knowledge.

## What is Zeta CDP+ used for?

[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)

Overall rating

Based on 0 user reviews

Reviews sentiment

Positive

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Neutral

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Negative

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Contact vendor  
for pricing

Free trial  
not available

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Do you work for Zeta CDP+?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.zetainteractive.com&name=Zeta CDP+)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Zeta CDP+

0.0

VS.

[4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

0.0 (0)

Ease Of Use

4.3 (283)

Value For Money

0.0 (0)

Value For Money

3.6 (166)

Customer Service

0.0 (0)

Customer Service

3.8 (214)

## Zeta CDP+ alternatives

[4.4 (59)](https://www.capterra.com/p/155737/CleverTap/reviews/)

Starting price

Contact vendor for pricing

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Highest Rated

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

[5.0 (283)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/168153/ContactPigeon/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Behavioral Analytics

Track and analyse user behavior within a system or network

Zeta CDP+ 42 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Manage various distribution channels, build relations with channel partners, and track their performance

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

A report showing what actions customers perform

A collection of customer information such as contact details, demographics, previous interactions, etc.

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Pre-designed layouts that can be customized to match preferences and requirements

Combining data from different sources and providing a unified view

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Analyzing historical and current data and generating a model to help predict future outcomes.

Analyze and gain insights into data in real-time

Receive data and information in real time

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Gauge satisfaction and receive information for improvement and success

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

## Pricing

### Starting price

Contact vendor  
for pricing

Free trial  
not available

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

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