--- title: "influData Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about influData Software - reviews, pricing plans, popular comparisons to other Influencer Marketing products and more." source_url: "https://www.capterra.com/p/231815/Infludata/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # influData Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) influData ## What is influData? Finding Influencers, analyzing their performances as well as tracking and reporting social media campaigns has never been easier. influData is a GDPR-compliant, all-in-one AI platform that enables the in-depth search & analysis of over 20 million influencers and their audiences on Instagram, TikTok, YouTube, Twitch, Faebook, and Snapchat. All of this is coupled with a comprehensive and customizable campaign management with tracking, reporting and social listening features. The AI-powered prompt search delivers relevant creators within seconds. In addition, influData offers more than 50 search and filter criteria for creators, audiences, and content. influData's analyses provide detailed insights into followers and clearly distinguishes real followers from fake ones. This allows tofind and analyze creators not only faster, but also with more precision. The tool has already proven its value in over 5,000 campaigns and is suitable for agencies, brands, and companies of all sizes. ## What is influData used for? [Influencer Marketing](https://www.capterra.com/influencer-marketing-software/)[Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) Top alternative Featured Overall rating Based on 27 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price €599 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for influData?[Manage this product listing](https://www.g2.com/products/infludata/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### influData 4.6 (27) VS. [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price €599 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (27) Ease Of Use 4.1 (135) Value For Money 4.1 (23) Value For Money 3.8 (112) Customer Service 4.7 (26) Customer Service 4.4 (128) ## influData alternatives [4.7 (705)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Later Influence](https://www.capterra.com/p/186912/Mavrck/) [4.6 (135)](https://www.capterra.com/p/186912/Mavrck/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186912/Mavrck/) Highest Rated [UpPromote: Affiliate Marketing](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [4.9 (217)](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/reviews/) Starting price $29.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201885/Shopify-Affiliate-Marketing/) [#paid](https://www.capterra.com/p/232104/Hashtag-Paid/) [4.6 (51)](https://www.capterra.com/p/232104/Hashtag-Paid/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/232104/Hashtag-Paid/) [View all alternatives](https://www.capterra.com/p/231815/Infludata/alternatives/) ## FAQs about influData Overview ### Which roles and teams benefit most from influData? influData is most used by social media and influencer marketing teams for creator discovery, audience research, outreach, and campaign planning. PR and influencer-relations professionals use it to identify relevant media partners and manage collaborations. Consultants, project managers, and account leads rely on campaign data to advise clients, coordinate activations, and track partner fit. Answer based on 27 reviews Overview ### What company size and industries is influData built for? influData is suitable for agencies, brands, and companies of any size, with small businesses representing 81% of reviewers and Marketing and Advertising accounting for 44%. It also serves enterprises (15%), midsize businesses (4%), Leisure, Travel & Tourism (11%), and Cosmetics (7%), primarily for influencer marketing. Answer based on 27 reviews Features and Usability ### What are the key features of influData? influData offers influencer discovery and tracking, influencer relationship management, and campaign management tools for planning, segmentation, scheduling, and multi-campaign coordination. It also includes real-time analytics, ROI tracking, customizable reports, social media monitoring, contact management, workflow management, and third-party integrations. Getting Started and Support ### What training and onboarding options does influData offer? influData provides live online training, webinars, documentation, and videos for team onboarding. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference and step-by-step learning materials for users getting started. Answer based on 1 reviews Getting Started and Support ### What customer support options does influData offer? influData offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe customer service as helpful and easy to reach, with quick responses and fast handling of new account requests, though support quality appears to vary by issue and timing. Answer based on 3 reviews ## Features AI summary Based on 904 Influencer Marketing reviews Capterra data shows that buyers of influencer marketing software rank the following features as their top priorities: - **Influencer Tracking** (**41%** of reviewers rated this feature as critical) - **Campaign Management** (**39%**) - **Influencer Discovery** (**42%**) influData supports all three of the features reviewers value most: **Influencer Tracking**, **Campaign Management**, and **Influencer Discovery**. Together, these capabilities help businesses find relevant creators, manage campaigns from planning through execution, and monitor influencer performance, allowing teams to make better partnership decisions and improve campaign results. Influencer Tracking 4.4 (7) 100.00% of 7 reviewers that rated this feature as important or highly important Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Campaign Management 4.2 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Influencer Discovery 4.3 (11) 100.00% of 11 reviewers that rated this feature as important or highly important Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Influencer Relationship Management 3.6 (8) 25.00% of 8 reviewers that rated this feature as important or highly important Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat ROI Tracking 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Campaign Analytics 4.3 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics influData 53 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Categorization/Grouping: Organize and group data or items based on various criteria - Commenting/Notes: Leave comments and notes on documents for others to view - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable Reports: Alter the layout and content of reports - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Faceted Search/Filter: Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query - Filtering: Find & retrieve relevant data or documents - Image Library: Store and manage images - Influencer Discovery: Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks - Influencer Relationship Management: Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat - Influencer Tracking: Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion - Keyword Filtering: Monitor and collect information from social media based on specific keywords - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: Schedules specific times for content to appear on social media platforms, blogs, websites etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (27) 4.3 Based on 27 reviews ## Pricing Value for money 4.1 (23) Free Trial [View pricing plan details](https://www.capterra.com/p/231815/Infludata/pricing/) Pro €599.00 Flat Rate,Per Month All-In €1,199 Flat Rate,Per Month Enterprise Price Upon Request Value for money 4.1 (23) 4.1 Based on 23 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (26) 4.7 Based on 26 reviews ## User reviews Overall rating 4.6 Based on 27 reviews Filter by rating Counts reflect reviews available in this feed. 5(15) 4(12) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful CM Creative Manager Creative Manager Used the software for: Less than 1 year ### "Great Tool for Research!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2021 Pros It is easy to use! Very clear results! Helps get a better idea of the person and the details behind the account. Cons no issues to declare. Very happy with the product! HO Head of Influencer Marketing und Social Media Head of Influencer Marketing und Social Media Used the software for: 3-5 years ### "Mehrmals pro Woche bei uns im Einsatz" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 1, 2023 Wir sind zufrieden und nutzen die Audience-Analyse für unsere Kunden mehrmals pro Woche. Pros Die Audience-Analyse gefällt uns sehr gut, ebenso der Export der Influencer-Steckbriefe als PDF-Dokumente. Cons Die Influencer-Discovery könnte noch besser sein und auch das eine oder andere spannende Feature on top fänden wir cool. OM Outreach Manager Outreach Manager Used the software for: I used a free trial ### "Good tool, but not exactly what we were looking for" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 November 22, 2023 Pros We liked the customer service and the tool was also helpful Cons There were some specific information they could not provide JI Jr. Influencer Relations Manager Jr. Influencer Relations Manager Used the software for: 3-5 years ### "We like influData as our business partner" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 19, 2023 Its a joy working with influData but I think they still have space to improve their work to get even better Pros The easy way to use it and the amount of Influencer that they have Cons Sometimes there are some bugs and the service got slower. Audience data takes way longer then before to unlock DM Digital Marketing Specialist Digital Marketing Specialist Used the software for: 3-5 years ### "The Best Influencer Marketing Tool Out There. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 10, 2021 Amazing, and a much needed tool to run your influencer marketing strategy. Pros This software had the user in mind. They know Influencer marketing. It is seemless and very user friendly. The database is huge and there are always influencers to find. The keyword serch is very effective and I love how you can really filter down to a specific influencer and niche. It is super easy to use, and very sleek. The best thing is they are always adding new features and ways to make sure our influencer campaign runs smoothly. Lists are a great element that allows you to stay organized and keep track of all your infuencers. We use this tool to run a influencer campaign that conisists of 15 new influencers a month. Without InfluData - this would not be possible. I have tried other tools, and it was a waste of time. InfluData is the way to go. Cons Adding Facebook Influencers could be helpful depending on a clients campaign. Our client wants Facebook because of their target market, but it is no a huge deal. PC PR Consultant & Influencer Relations PR Consultant & Influencer Relations Used the software for: 1-3 years ### "Helpful tool with optimization possibilities." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 26, 2023 Pros I think overall it is a really good searching tool, easy to handle and whenever we have a problem, the customer service is always there to help. Cons As mentioned before, the reports are often not up to date and the influencer research can be though sometimes, especially when searching with a lot of criteria. IM Influencer Marketing Manager Influencer Marketing Manager Used the software for: 3-5 years ### "Easy and understandable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 19, 2023 InfluData makes it much more easy to find high quality influencers and hepls us to improve our Influencer Marketing Pros Everything works well and if there is something we always have a personal contact person who replies to e-mails within a few hours Cons Some features are still in progess, but you can see that they improve permanently IM Influencer Marketing Manager Influencer Marketing Manager Used the software for: 1-3 years ### "Why we use Infludata" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 September 7, 2023 Pros Most impactful is the Creator Rating for us. The detailed statistics from the audience, f.e. origin, language, female split etc. is great. Cons The duration of the activation of some Audience Reports, especially of Swiss influencers, could be improved as well as the Influencer Recommendations/ Search functions. MA Manager Manager Used the software for: I used a free trial ### "Effective and practical" 5.0 September 11, 2023 I was surprised at what content was accessed and what information it ultimately provided for one's own work. Pros A useful and clear tool that really makes work easier and brings new insights. Cons I really like the clear structure and the many insights you get. CM Creative Manager Creative Manager Used the software for: Less than 1 year ### "Create Opportunity " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 30, 2021 Pros Great software to search for good Creators on TikTok and Instagram. Creator brand fit is the base of our work. All though they have more instagram data than TikTok data, there have been many improvements over the last months. Getting better and better. And the Customer Service is great! Cons Would be great to see the brands creator have worked with on TikTok [View all Reviews](https://www.capterra.com/p/231815/Infludata/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.