--- title: "Salesforce for Automotive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce for Automotive Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more." source_url: "https://www.capterra.com/p/232300/Salesforce-Automotive-CRM/" page_type: "product" language: "en" --- # Salesforce for Automotive Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce for Automotive ## What is Salesforce for Automotive? Provide an exceptional dealership experience and win customers for life with Salesforce Automotive CRM. Improve the car-buying experience with a seamless transfer of customer information from the OEM to the dealership to finalize sales. Seamlessly transition customers from sales to service and aftermarket opportunities with automated campaigns. Give customer support agents a 360-degree view of the vehicle and customer engagement history and resolve inquiries quickly across any channel. ## What is Salesforce for Automotive used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce for Automotive?[Manage this product listing](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/claim_requests/new?auto=true) ## Salesforce for Automotive Overview Updated September 2026 AI summary Salesforce for Automotive is a cloud-based CRM platform designed for small and midsize businesses that require tools for managing leads, customer relationships, and partner interactions. It offers features such as an activity dashboard, workflow management, document storage, and email management, with options for forecasting, customizable reports, and alerts. The platform supports auto dealers and auto body operations through web-based deployment. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce for Automotive 5.0 (1) VS. [### Autorox](https://www.capterra.com/p/184222/Autrorox/) [4.8 (63)](https://www.capterra.com/p/184222/Autrorox/reviews/) Starting Price Contact vendor Starting Price $899 Per User, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.9 (63) Value For Money 5.0 (1) Value For Money 4.7 (63) Customer Service 5.0 (1) Customer Service 4.8 (63) ## Salesforce for Automotive alternatives Highest Rated [OEC](https://www.capterra.com/p/228125/OEConnection/) [5.0 (1)](https://www.capterra.com/p/228125/OEConnection/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228125/OEConnection/) [Tiremaster](https://www.capterra.com/p/129784/AutoRepairMaster-POS/) [3.0 (1)](https://www.capterra.com/p/129784/AutoRepairMaster-POS/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/129784/AutoRepairMaster-POS/) [CAMS DMS](https://www.capterra.com/p/151300/CAMS-Dealership-Management-System/) [4.9 (28)](https://www.capterra.com/p/151300/CAMS-Dealership-Management-System/reviews/) Starting price $50.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151300/CAMS-Dealership-Management-System/) [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) [4.5 (1,158)](https://www.capterra.com/p/148516/Marketing-360/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148516/Marketing-360/) ## FAQs about Salesforce for Automotive Overview ### What company size and specific industries is Salesforce for Automotive built for? Salesforce for Automotive is designed for car sellers in the automotive industry, including businesses of any size that need to engage with their customer base. The description does not specify whether it is aimed at small businesses, mid-market companies, or enterprise organizations. Features and Usability ### What are the key features of Salesforce for Automotive? Salesforce for Automotive offers CRM, lead management, contact and customer databases, and customer history for dealership records. It also includes inventory management, parts and stock management, quotes and estimates, billing and invoicing, workflow management, reporting and analytics, and integrations such as QuickBooks and third-party tools. Integrations ### Which third-party tools and platforms does Salesforce for Automotive integrate with? Salesforce for Automotive connects natively to MuleSoft Composer. This integration supports data flow and automation between Salesforce for Automotive and connected systems through MuleSoft Composer, giving teams one catalog-listed option for linking external tools and platforms. Getting Started and Support ### What training and onboarding options does Salesforce for Automotive offer? Salesforce for Automotive provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided learning, while documentation and videos offer self-paced reference and step-by-step product information for users reviewing features and setup details. Getting Started and Support ### What customer support options does Salesforce for Automotive offer? Salesforce for Automotive provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback about support is available, so user experience with response times, helpfulness, or common frustrations cannot be assessed from the provided data. ## Features AI summary Based on 14,838 Marketing Attribution reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Data Security** (**51%** of reviewers rated this feature as critical) - **Customer Database** (**52%**) - **Real-Time Data** (**56%**) Salesforce for Automotive includes **Customer Database**, which gives teams a central place to store and manage customer records. However, it does not offer **Data Security** or **Real-Time Data**. Instead, it provides **Contact Database** (**47%**), which still helps businesses organize key contact information and maintain visibility into customer relationships, allowing teams to manage outreach and keep records up to date. Contact Database 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Billing & Invoicing 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers For Automotive Dealerships 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important For automotive/car dealerships Inventory Management 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Quotes/Estimates 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Generate quotes or estimates for customers Service History 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track work performed and resources used for past customers, sites, or assets Salesforce for Automotive 66 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Accounting Integration: Integrate with a third-party accounting system - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Email Management: Manage, store and organize emails within the system or via third-party apps - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Forecasting: Form predictions based on past and present data/trends - Forms Management: Store, manage and track all forms in a centralized location - GPS: System to support the positioning, navigation, and timing (PNT) measurements of an object or individual - Inspection Management: Track and manage inspections for worksites, vehicles, and/or equipment to remain compliant with industry standards - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lease Tracking: Monitor the process of lease agreements - Maintenance Scheduling: Schedule predetermined or ad hoc maintenance services and labor requests - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Location: Manage and support multiple locations - New Car Dealer: For new car dealerships - Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Partner Portal: Web-based portal that helps distributors, partners and other service providers access marketing and sales content - Parts Management: Track parts inventory levels and manage re-stocking - Price/Margin Management: Track and manage the profit margin between the cost of a product and its selling price. - Progress Tracking: Reporting on how each user, task or process has advanced since its initiation - Purchase Order Management: Create, send, and track purchase orders and their statuses - QuickBooks Integration: Integrates with QuickBooks - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Reporting: Active reporting of data and metrics - Real-Time Updates: Receive system updates as soon as any changes are made - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Repair Tracking: Allows service businesses to track ongoing repairs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Reports: Reports specific to sales analysis for trends and strategies - Service Department: Manage in-house automobile service department - Service History: Track work performed and resources used for past customers, sites, or assets - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites - Website Management: Built-in website builder or integration with third-party site - Work Order Management: Creating, assign, and track jobs and/or tasks for work orders - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) ### Starting price Free trial not available Value for money 5.0 (1) 5.0 Based on 1 reviews ## Integrations [ MuleSoft Composer](https://www.capterra.com/p/247651/Mulesoft-Composer/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JK Julia K. Manager Automotive ### "Great application " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 15, 2023 All of us at the office have a great experience with salesforce Pros Salesforce is a great application to use for our workplace and has made our business more organized Cons What we like least was at times salesforce can slow down the application Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.