--- title: "Touchpoint MX Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Touchpoint MX Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/232923/Touchpoint-MX/" page_type: "product" language: "en" --- # Touchpoint MX Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Touchpoint MX ## What is Touchpoint MX? Touchpoint MX makes email marketing simple, secure, and effective for New Zealand and Australian organisations. Build and send campaigns in minutes with drag-and-drop templates, reusable blocks, and dynamic content. Automate journeys from sign-up to renewal with email and SMS working together. Gain deeper insights with engagement dashboards and revenue attribution, so you can see which campaigns drive ROI. MX includes built-in surveys and loyalty features to capture feedback and increase retention, all from one platform. With ISO 27001-certified security, MX is trusted by banks, insurers, utilities, and leading brands that need to protect sensitive data. Get fast, friendly local support and onboarding from our NZ team. If you’re looking for an email marketing platform in New Zealand that combines security, flexibility, and results, book a demo today. ## What is Touchpoint MX used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 3 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Touchpoint MX?[Manage this product listing](https://www.g2.com/products/touchpoint-group-touchpoint-mx/claim_requests/new?auto=true) ## Touchpoint MX Overview Updated August 2026 AI summary Touchpoint MX equips organizations of all sizes with tools for email marketing, CRM, customer engagement, and marketing automation. Businesses can manage campaigns across multiple channels, personalize content, and track results using features like A/B testing, drip campaigns, and real-time analytics. Deployed as a cloud-based solution, it also offers segmentation, lead capture, and customizable branding options. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Touchpoint MX 4.7 (3) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price Contact vendor Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (3) Ease Of Use 4.5 (2,129) Value For Money 5.0 (3) Value For Money 4.3 (2,025) Customer Service 5.0 (3) Customer Service 4.3 (2,073) ## Touchpoint MX alternatives [4.3 (6,999)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/) [4.6 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) ## FAQs about Touchpoint MX Overview ### What company size and specific industries is Touchpoint MX built for? Touchpoint MX is designed for SMBs and enterprises in banking, insurance, utilities, retail, real estate, and eCommerce. It fits organizations in these sectors that need secure, compliant automation, and its ISO 27001 certification supports use in environments with stricter data protection and governance requirements. Features and Usability ### What are the key features of Touchpoint MX? Touchpoint MX offers marketing automation and campaign management features such as drip campaigns, email marketing, SMS marketing, and multi-channel marketing. It also includes segmentation, personalization, A/B testing, and multivariate testing, plus lead capture, lead management, CRM, activity tracking, and real-time analytics for campaign and customer data. Getting Started and Support ### What training and onboarding options does Touchpoint MX offer? Touchpoint MX provides in person training, live online sessions, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for reviewing features and steps as needed. Getting Started and Support ### What customer support options does Touchpoint MX offer? Touchpoint MX provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. No reviewer feedback is available here to describe response times, helpfulness, or common support issues, so the support experience cannot be characterized beyond the listed channels. ## Features AI summary Based on 20,574 Email Marketing reviews According to Capterra reviewers, these are the email marketing features buyers prioritize most when evaluating a solution: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Touchpoint MX focuses on other capabilities that reviewers also rate as important, including **Lead Capture** (**45%**). This feature helps businesses collect prospect information more effectively and build a stronger pipeline, giving teams the data they need to follow up with potential customers and support future marketing efforts. Landing Pages/Web Forms 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create landing pages or online forms designed to capture new leads and prospects Marketing Automation 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Campaign Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Drip Campaigns 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Send automated marketing emails based on user actions over a predetermined period Lead Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Lead Qualification 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Touchpoint MX 38 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Forms: Customize contracts and forms to collect specific information - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies --- Get Advice We can help you find the software with the features you need. Features 5.0 (3) 5.0 Based on 3 reviews ## Pricing Value for money 5.0 (3) Free Trial Basic Contact Vendor for Pricing It includes: - Email marketing campaigns - SMS marketing campaigns - Contact management - Campaign reporting & analytics - NZ-based support Professional Contact vendor for pricing Enterprise Contact vendor for pricing It includes: - Enterprise email & SMS automation - ISO 27001 data security compliance - Dedicated account manager - Custom dashboards & analytics - Banking, insurance, utilities compliance Value for money 5.0 (3) 5.0 Based on 3 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (3) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (3) 5.0 Based on 3 reviews ## User reviews Overall rating 4.7 Based on 3 reviews Filter by rating 5(2) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent NW Nicky W. Retail Engagament Coordinator Consumer Electronics ### "Reliable and Innovative" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 21, 2025 Working with Touchpoint MX has been really positive. They bring both professionalism and a human touch, making the partnership feel collaborative rather than transactional. Their ability to simplify marketing technology while delivering strong results makes them a standout choice in the NZ market. I’d happily recommend them to other businesses looking for a reliable and innovative partner. Pros The team is super responsive (Thanks \[sensitive content hidden\]) and approachable - always quick to answer questions and work through resolving issues. They are great at breaking down complex marketing tech into a simplified, user friendly solution. The team is flexible and willing to tailor strategies to suit business needs whist always being professional and reliable - you can count on achieving results, everytime. Cons Some of the tech and reporting dashboards can feel a little overwhelming at first (but in saying this, the team is great at walking you through it) and as with premium services there is investment required, but after working with them on a few different occasions the value delivered makes it worthwhile. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MY Mamady Y. CEO Mining & Metals ### "Touchpoint MX" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 19, 2022 Pros their ability to send multiple messages at once Cons Sometimes emails take a long time to be delivered Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Shehan W. Head Of Customer Experience/ Director Marketing and Advertising ### "Great platform and extremely easy to use + Outstanding customer support - Highly Recommend it. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 10, 2018 As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us. Pros The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning. Cons Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.