# Touchpoint MX Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Touchpoint MX Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more.

Source: https://www.capterra.com/p/232923/Touchpoint-MX

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# 

 Touchpoint MX Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Touchpoint MX

## What is Touchpoint MX?

Touchpoint MX makes email marketing simple, secure, and effective for New Zealand and Australian organisations. Build and send campaigns in minutes with drag-and-drop templates, reusable blocks, and dynamic content. Automate journeys from sign-up to renewal with email and SMS working together. Gain deeper insights with engagement dashboards and revenue attribution, so you can see which campaigns drive ROI. MX includes built-in surveys and loyalty features to capture feedback and increase retention, all from one platform. With ISO 27001-certified security, MX is trusted by banks, insurers, utilities, and leading brands that need to protect sensitive data. Get fast, friendly local support and onboarding from our NZ team. If you’re looking for an email marketing platform in New Zealand that combines security, flexibility, and results, book a demo today.

## What is Touchpoint MX used for?

[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)

Top alternative

Featured

Overall rating

Based on 3 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for Touchpoint MX?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.touchpointgroup.com&name=Touchpoint MX)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Touchpoint MX

4.7 (3)

VS.

[4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

Contact vendor

Starting Price

$14

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (3)

Ease Of Use

4.2 (6,521)

Value For Money

5.0 (3)

Value For Money

4.3 (5,385)

Customer Service

5.0 (3)

Customer Service

4.1 (5,264)

## Touchpoint MX alternatives

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.5 (6,229)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Landing Pages/Web Forms

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create landing pages or online forms designed to capture new leads and prospects

Marketing Automation

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

Campaign Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Drip Campaigns

4.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Send automated marketing emails based on user actions over a predetermined period

Lead Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Lead Qualification

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

Touchpoint MX 36 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize contracts and forms to collect specific information

Import and export data to and from software applications

Protect sensitive data for digital privacy

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Create and send email blasts/campaigns

Track delivered, received, and opened emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Automate workflows and trigger campaigns based on customer actions

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Adjust communications based on previous interactions or personal preferences

Analyze and gain insights into data in real-time

Receive data and information in real time

Timed notification for any upcoming task, deadline, appointment, or activity

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Send promotional campaigns or transactional messages via text messages

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

Get Advice

We can help you find the software with the features you need.

Features

5.0 (3)

5.0

Based on 3 reviews

## Pricing

Value for money

5.0 (3)

### Starting price

Contact vendor  
for pricing

Free trial  
available

Value for money

5.0 (3)

5.0

Based on 3 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (3)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (3)

5.0

Based on 3 reviews

## User reviews

Overall rating

4.7

Based on 3 reviews

Filter by rating

5(2)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

NW

Nicky W.

Retail Engagament Coordinator

Consumer Electronics

### "Reliable and Innovative"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 21, 2025

Working with Touchpoint MX has been really positive. They bring both professionalism and a human touch, making the partnership feel collaborative rather than transactional. Their ability to simplify marketing technology while delivering strong results makes them a standout choice in the NZ market. I’d happily recommend them to other businesses looking for a reliable and innovative partner.

Pros

The team is super responsive (Thanks \[sensitive content hidden\]) and approachable - always quick to answer questions and work through resolving issues. They are great at breaking down complex marketing tech into a simplified, user friendly solution. The team is flexible and willing to tailor strategies to suit business needs whist always being professional and reliable - you can count on achieving results, everytime.

Cons

Some of the tech and reporting dashboards can feel a little overwhelming at first (but in saying this, the team is great at walking you through it) and as with premium services there is investment required, but after working with them on a few different occasions the value delivered makes it worthwhile.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MY

Mamady Y.

CEO

Mining & Metals

### "Touchpoint MX"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 19, 2022

Pros

their ability to send multiple messages at once

Cons

Sometimes emails take a long time to be delivered

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Shehan W.

Head Of Customer Experience/ Director

Marketing and Advertising

### "Great platform and extremely easy to use + Outstanding customer support - Highly Recommend it. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 10, 2018

As it is SaaS, the software is always ready for action. Simple and easy to use. Always in the forefront of collaborative customer engagement and team is always ready to help which is extremely important to us.

Pros

The Touchpoint Group have been an absolute pleasure to work with. They have been open and honest and always think with a collaborative customer-centric focus in mind. It has been a pleasure working with Touchpoint Group to solve any issues with no runaround or hidden agenda's. For a full suite of digital marketing options and a responsive team, look no further than the Touchpoint Group. They are a true omnichannel platform that takes valuable customers on a segmented and personalised journey through email, SMS to mobile. They are also experts in Digital Survey's, Gamification, Employee promotions and Loyalty programs. It is fantastic to have a single view of the customer and their behaviours so we can market off the back of that so the message has true meaning.

Cons

Nothing at this stage - Much of the feedback that has been provided have been implemented into the platform or included within the road map.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)