--- title: "Salesforce Audience Studio Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce Audience Studio Software - reviews, pricing plans, popular comparisons to other Data Management Platforms products and more." source_url: "https://www.capterra.com/p/233403/Salesforce-Audience-Studio/" page_type: "product" language: "en" --- # Salesforce Audience Studio Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support) Salesforce Audience Studio ## What is Salesforce Audience Studio? Salesforce Audience Studio is a data management platform (DMP) designed to help businesses streamline marketing and customer experiences operations across multiple channels. ## What is Salesforce Audience Studio used for? [Data Management Platforms](https://www.capterra.com/data-management-platforms-software/) Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $2000 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Salesforce Audience Studio Overview Updated August 2026 AI summary Salesforce Audience Studio is a cloud-based data management platform designed for businesses of all sizes seeking to unify, segment, and activate audience data. It offers audience targeting, campaign management, customer journey mapping, and data capture and transfer, with optional CRM integration and ROI tracking. The platform enables organizations to manage and optimize their marketing data workflows efficiently. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Audience Studio 0.0 VS. [### Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price $2000 Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 3.8 (497) Value For Money 0.0 (0) Value For Money 3.8 (376) Customer Service 0.0 (0) Customer Service 3.9 (388) ## Salesforce Audience Studio alternatives [Salesforce Data Cloud](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [4.2 (11)](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [BlueConic](https://www.capterra.com/p/148284/BlueConic/) [4.2 (17)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148284/BlueConic/) Highest Rated [Virtual Data Platform](https://www.capterra.com/p/10024579/Virtual-Data-Platform/) [5.0 (2)](https://www.capterra.com/p/10024579/Virtual-Data-Platform/#reviews) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10024579/Virtual-Data-Platform/) [Sparrow](https://www.capterra.com/p/10020159/Sparrow/) [5.0 (2)](https://www.capterra.com/p/10020159/Sparrow/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10020159/Sparrow/) ## Features AI summary Based on 55 Data Management Platforms reviews Capterra data shows that buyers of Data Management Platforms rank the following features as their top priorities: - **Data Capture and Transfer** (**67%** of reviewers rated this feature as critical) - **Audience Targeting** (**70%**) - **Data Import/Export** (**62%**) Salesforce Audience Studio supports **Data Capture and Transfer** and **Audience Targeting**, giving teams the tools to collect audience data efficiently and deliver more precise segmentation for campaigns. However, it does not include **Data Import/Export**. Instead, it offers **Campaign Management** (**44%**) and **Customer Journey Mapping** (**44%**), which help businesses coordinate outreach and understand how audiences move across touchpoints, providing teams with better visibility for planning and activation. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Customer Database A collection of customer information such as contact details, demographics, previous interactions, etc. Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Salesforce Audience Studio 14 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Multiple Data Sources: Allows users to manage data from a number of sources - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts --- Get Advice We can help you find the software with the features you need. ## Pricing Basic $2,000 Per Month Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. 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