--- title: "Zoho Marketing Automation Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Zoho Marketing Automation Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/233707/Zoho-Marketing-Automation/" page_type: "product" language: "en" --- # Zoho Marketing Automation Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Zoho Marketing Automation ## What is Zoho Marketing Automation? Zoho Marketing Automation makes email marketing seamless and personalized. Users can design, schedule, and send campaigns with advanced segmentation to ensure that messages reach the right audience. A/B testing, triggered emails, and behavioral targeting allow marketers to optimize open rates, click-through rates, and engagement. Automated follow-ups and drip campaigns nurture leads over time, turning prospects into loyal customers. Detailed performance metrics, including delivery rates, responses, and conversions, provide actionable insights to continually improve email campaigns. By combining personalization with automation, businesses can deliver relevant messages at the right time, creating meaningful interactions and strengthening customer relationships. ## What is Zoho Marketing Automation used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $19 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Zoho Marketing Automation?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.zoho.com/&name=Zoho Marketing Automation) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Zoho Marketing Automation 4.4 (14) VS. [4.3 (2,942)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $19 Other, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (14) Ease Of Use 4.3 (3,499) Value For Money 4.4 (14) Value For Money 4.1 (3,076) Customer Service 4.2 (13) Customer Service 4.2 (3,075) ## Zoho Marketing Automation alternatives [4.5 (6,250)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (909)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/alternatives/) ## FAQs about Zoho Marketing Automation Overview ### Which roles and teams benefit most from Zoho Marketing Automation? Zoho Marketing Automation is most used by marketing teams, business development professionals, and automation specialists who need to manage campaigns, nurture leads, and track engagement across channels. Managers, trainers, and independent consultants benefit from streamlining outreach, organizing audience journeys, and improving communication efficiency for growth and community-building efforts. Answer based on 14 reviews Overview ### What company size and industries is Zoho Marketing Automation built for? Zoho Marketing Automation is built primarily for small businesses, which make up 86% of reviewers, especially in Marketing and Advertising at 21%. It also serves Computer Software and Professional Training and Coaching, each at 14%, with smaller adoption in midsize and enterprise firms. A common use case is email marketing. Answer based on 14 reviews Talk to an expert ### More questions? Ask our experts Features and Usability ### What are the key features of Zoho Marketing Automation? Zoho Marketing Automation offers marketing automation, email marketing, lead management, and campaign management features. It also includes audience targeting, segmentation, lead scoring, landing pages and web forms, A/B testing, real-time analytics, CRM integration, and multi-channel communication across email, SMS, and social media. Pricing ### How much does it cost and what fees or limitations are included? Zoho Marketing Automation starts at $19 per month for the Standard plan, aimed at businesses just starting to implement marketing. It includes 10 users, basic contact management, email marketing, journey builder, segmentation, SMS marketing, and a free trial is available. Integrations ### Which third-party tools and platforms does Zoho Marketing Automation integrate with? Zoho Marketing Automation integrates with over 30 third-party tools and platforms, including CRM and sales tools like Zoho CRM, Salesforce Platform, SugarCRM, and LinkedIn Sales Navigator; storage and collaboration apps like Google Drive, Dropbox, OneDrive, Google Photos, and Evernote Teams; plus Eventbrite, GoToWebinar, PayPal, Shopify, SurveyMonkey, Twilio, and Twitter/X. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Zoho Marketing Automation offer? Zoho Marketing Automation provides in-person training, live online sessions, webinars, documentation, and videos. In-person and live online formats support guided instruction, webinars cover scheduled topic sessions, documentation offers written reference material, and videos provide self-paced learning for teams getting started. Getting Started and Support ### What customer support options does Zoho Marketing Automation offer? Zoho Marketing Automation provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback is available here to assess response times, helpfulness, or common support frustrations, so support quality cannot be described from user sentiment. ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Zoho Marketing Automation supports all three of the features reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.6 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Mobile Optimization 3.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Marketing Automation 4.6 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Campaign Management 5.0 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Zoho Marketing Automation 97 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Advertising Management: Manage advertising space and its sales within your network or publication - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Customization: Create labels for products that contain required information such as colors, sizes, dates, etc. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Filtering: Find & retrieve relevant data or documents - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Marketing Calendar: See past and upcoming campaigns and communications in a calendar view - Mobile Access: Access software remotely via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Campaigns: Allows for businesses to run a variety of different campaigns across different channels - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Publish Scheduling: Control and schedule the publication of content across various channels - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Website Analytics: Track and analyze information regarding website visitors - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.5 (14) 4.5 Based on 14 reviews ## Pricing Value for money 4.4 (14) Free Trial [View pricing plan details](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/pricing/) Standard $19.00 Other,Per Month It includes: - 10 users - Number of visitors = contact count\*2 - Basic contact management (lists and life cycle stages) - Basic segmentation - Signup forms - Basic journey builder - pre-built journey templates - Basic email marketing - SMS Marketing - Social Media Marketing - Website behavior tracking - Website goals - Compliance check - Integration with 40+ apps Professional $29.00 Other, It includes: - Features in Standard plan - 15 users - Number of visitors = contact count\*5 - Complete contact management (lists, scoring, tags, life cycle stages) - Advanced segmentation - Advanced journey builder - Journey templates with reports - Contact path tracing - Custom re-entry criteria in journeys - Landing pages - Basic pop-up forms - Marketing planner - Advanced email marketing - Email campaign A/B testing - Scheduling in social campaigns - Smart URLs - Ecommerce marketing Enterprise $59.00 Usage Based,Per Month Value for money 4.4 (14) 4.4 Based on 14 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (13) 4.2 Based on 13 reviews ## User reviews Overall rating 4.4 Based on 14 reviews Filter by rating 5(9) 4(3) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent MV Marian V. Community Manager Marketing and Advertising ### "Good experience with Zoho" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 2, 2025 This is an amazing tool for businesses but you can find better options in the market. Pros Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing. Cons Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW Lamia W. Director Leisure, Travel & Tourism ### "Useful tool but could be sharper " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 December 27, 2023 Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation Pros It's easy to incorporate into existing working functionality Cons It needs more refinement as a marketing automation tool with more options for tagging and crm management Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Price - Thought Zoho would deliver better value Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RK Rohit K. Freelancer Marketing and Advertising ### "My experience with zoho marketing platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 October 1, 2023 My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform. Pros One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more. Cons While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kiran S. Social Media Manager Hospital & Health Care ### "Best Email Automation Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 February 12, 2023 I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use. Pros 1\. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates Cons 1\. Customer Support2. Pricing 3. Reports customization can get better Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Zoho Marketing Automation Ease of use and pricing Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. BG Bernardino G. Project Management Computer Software ### "Crea embudos de venta automatizados" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 6, 2022 Tener esta herramienta al 100% te permitirá vender como nunca antes lo habías hecho. Pros Te permite hacer automatizaciones en función del comportamiento del usuario, así como segmentar de diferentes formas para convertir más. Cons Necesitas ayuda de una empresa para sacarle el máximo partido. Esta herramienta es compleja de implementar. Te permite muchas posibilidades y sin ayuda es bastante compleja de sacarle el máximo partido. Una vez la tienes montada es una máquina de cerrar ventas super potente. De lo mejor que hay. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MK Monica K. Office assistant Cosmetics ### "emails templates exist to get you started" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 22, 2022 Pros I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open. Cons It is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Manager Information Technology and Services ### "Good Automation Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 10, 2022 I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate. Pros The automation features available for marketing, easy email marketing and insight reports are the best features Cons My email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Researcher Industrial Automation ### "Merits and demerits of using Zoho Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2022 The contact database and zoho email handling are best features to use Pros The software is user friendly and provide best features as compared to others. Cons i think simulation scenario should be provided to the customers before implementing and using it officially. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Master Trainer Professional Training & Coaching ### "Overall Good Software to handle My problems" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 27, 2022 It's Pretty Good Actually. Satisfied All I can say is that. Overall Accomplishment of the task is done Pros Complete focus on the marketing strategies. The statistics are really helpful that allows analyzing the what more is needed to be done Cons A bit complicated for a person who has not any idea about computing but once you get hold of it much more can be done Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Muhammad S. Business Development Executive Banking ### "Best Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 27, 2022 I found it very friendly and inexpensive. Pros Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way. Cons Some tools are seems to be difficult use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.