# Zoho Marketing Automation Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Zoho Marketing Automation Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/233707/Zoho-Marketing-Automation --- # Zoho Marketing Automation Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Zoho Marketing Automation ## What is Zoho Marketing Automation? Zoho Marketing Automation makes email marketing seamless and personalized. Users can design, schedule, and send campaigns with advanced segmentation to ensure that messages reach the right audience. A/B testing, triggered emails, and behavioral targeting allow marketers to optimize open rates, click-through rates, and engagement. Automated follow-ups and drip campaigns nurture leads over time, turning prospects into loyal customers. Detailed performance metrics, including delivery rates, responses, and conversions, provide actionable insights to continually improve email campaigns. By combining personalization with automation, businesses can deliver relevant messages at the right time, creating meaningful interactions and strengthening customer relationships. ## What is Zoho Marketing Automation used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Content Marketing](https://www.capterra.com/content-marketing-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $19 Other, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Zoho Marketing Automation?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.zoho.com/&name=Zoho Marketing Automation) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Zoho Marketing Automation 4.4 (14) VS. [4.5 (6,226)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $19 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (14) Ease Of Use 4.3 (6,107) Value For Money 4.4 (14) Value For Money 4.2 (5,068) Customer Service 4.2 (13) Customer Service 4.4 (5,235) ## Zoho Marketing Automation alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.3 (2,919)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.6 (3,430)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.6 (7) 71.43% of 7 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Marketing Automation 4.6 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Campaign Management 5.0 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Segmentation 4.6 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics CAN-SPAM Compliance 5.0 (4) 100.00% of 4 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Contact Management 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Zoho Marketing Automation 97 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Track user conversions from all digital sources A report showing what actions customers perform Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Find & retrieve relevant data or documents Store and manage images Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion Create many versions of emails, forms, or actions and gauge which is most effective A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Control and schedule the publication of content across various channels Analyze and gain insights into data in real-time Receive data and information in real time Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.5 (14) 4.5 Based on 14 reviews ## Pricing Value for money 4.4 (14) Free Trial [View pricing plan details](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/pricing/) Standard $19.00 Other,Per Month It includes: - 10 users - Number of visitors = contact count\*2 - Basic contact management (lists and life cycle stages) - Basic segmentation - Signup forms - Basic journey builder - pre-built journey templates - Basic email marketing - SMS Marketing - Social Media Marketing - Website behavior tracking - Website goals - Compliance check - Integration with 40+ apps Professional $29.00 Other, It includes: - Features in Standard plan - 15 users - Number of visitors = contact count\*5 - Complete contact management (lists, scoring, tags, life cycle stages) - Advanced segmentation - Advanced journey builder - Journey templates with reports - Contact path tracing - Custom re-entry criteria in journeys - Landing pages - Basic pop-up forms - Marketing planner - Advanced email marketing - Email campaign A/B testing - Scheduling in social campaigns - Smart URLs - Ecommerce marketing Enterprise $59.00 Usage Based,Per Month Value for money 4.4 (14) 4.4 Based on 14 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Evernote Teams](https://www.capterra.com/p/154969/Evernote-Business/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (13) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (13) 4.2 Based on 13 reviews ## User reviews Overall rating 4.4 Based on 14 reviews Filter by rating 5(9) 4(3) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent MV Marian V. Community Manager Marketing and Advertising ### "Good experience with Zoho" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 2, 2025 This is an amazing tool for businesses but you can find better options in the market. Pros Zoho is easy to use and has many features for automation. It allows you to send personalized emails, create landing pages, and track your marketing. Cons Zoho can be complex for beginners and may take time to learn. Some features are part of the expensive plans. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW Lamia W. Director Leisure, Travel & Tourism ### "Useful tool but could be sharper " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 December 27, 2023 Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation Pros It's easy to incorporate into existing working functionality Cons It needs more refinement as a marketing automation tool with more options for tagging and crm management Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Price - Thought Zoho would deliver better value Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RK Rohit K. Freelancer Marketing and Advertising ### "My experience with zoho marketing platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 October 1, 2023 My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform. Pros One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more. Cons While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools. Alternatives considered [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kiran S. Social Media Manager Hospital & Health Care ### "Best Email Automation Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 February 12, 2023 I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use. Pros 1\. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates Cons 1\. Customer Support2. Pricing 3. Reports customization can get better Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Zoho Marketing Automation Ease of use and pricing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BG Bernardino G. Project Management Computer Software ### "Crea embudos de venta automatizados" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 6, 2022 Tener esta herramienta al 100% te permitirá vender como nunca antes lo habías hecho. Pros Te permite hacer automatizaciones en función del comportamiento del usuario, así como segmentar de diferentes formas para convertir más. Cons Necesitas ayuda de una empresa para sacarle el máximo partido. Esta herramienta es compleja de implementar. Te permite muchas posibilidades y sin ayuda es bastante compleja de sacarle el máximo partido. Una vez la tienes montada es una máquina de cerrar ventas super potente. De lo mejor que hay. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MK Monica K. Office assistant Cosmetics ### "emails templates exist to get you started" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 22, 2022 Pros I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open. Cons It is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Manager Information Technology and Services ### "Good Automation Features" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 10, 2022 I wanted to use Zoho marketing automation in my organization but the higher email spam rate disappointed us. Our newsletters saw more than 80% spam rate. Pros The automation features available for marketing, easy email marketing and insight reports are the best features Cons My email campaigns were landing in spam folders of my users. The spam rate was very high. I was disappointed. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Researcher Industrial Automation ### "Merits and demerits of using Zoho Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2022 The contact database and zoho email handling are best features to use Pros The software is user friendly and provide best features as compared to others. Cons i think simulation scenario should be provided to the customers before implementing and using it officially. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Master Trainer Professional Training & Coaching ### "Overall Good Software to handle My problems" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 27, 2022 It's Pretty Good Actually. Satisfied All I can say is that. Overall Accomplishment of the task is done Pros Complete focus on the marketing strategies. The statistics are really helpful that allows analyzing the what more is needed to be done Cons A bit complicated for a person who has not any idea about computing but once you get hold of it much more can be done Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Muhammad S. Business Development Executive Banking ### "Best Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 27, 2022 I found it very friendly and inexpensive. Pros Its mainly related to marketing tools and provides best tools for marketing as well as handle campaigns in a very nice way. Cons Some tools are seems to be difficult use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/233707/Zoho-Marketing-Automation/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)