---
title: "Gupshup Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Gupshup Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more."
source_url: "https://www.capterra.com/p/233786/Gupshup/"
page_type: "product"
language: "en"
publication_date: "2026-11-03"
---

# 

 Gupshup Software Review 2026: Features, Integrations, Pros & Cons

Last updated on November 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Gupshup

## What is Gupshup?

Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more. Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.

## What is Gupshup used for?

[SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Customer Communications Management](https://www.capterra.com/customer-communications-management-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)

Top alternative

Featured

Overall rating

Based on 35 user reviews

Reviews sentiment

Positive

91%

Neutral

0%

Negative

9%

### Starting price

Free trial available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Gupshup?[Manage this product listing](https://www.g2.com/products/gupshup/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Gupshup

4.3 (35)

VS.

[4.4 (97)](https://www.capterra.com/p/187336/Sinch-Engage/reviews/)

Starting Price

Contact vendor

Starting Price

$99

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (35)

Ease Of Use

4.4 (656)

Value For Money

4.2 (33)

Value For Money

4.3 (623)

Customer Service

4.1 (35)

Customer Service

4.2 (595)

## Gupshup alternatives

[4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (708)](https://www.capterra.com/p/158103/Clearstream/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.8 (272)](https://www.capterra.com/p/155430/SlickText-com/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/233786/Gupshup/alternatives/)

## FAQs about Gupshup

Overview

### Which roles and teams benefit most from Gupshup?

Gupshup benefits marketing, growth, and CRM teams that run customer messaging campaigns, manage lead engagement, and track communication performance. Product and operations managers use it to coordinate messaging workflows and customer journeys, while engineering and IT leaders support channel integrations, unified communications, and reliable delivery across business systems.

Answer based on 35 reviews

Overview

### What company size and industries is Gupshup built for?

Gupshup is designed for businesses of any size across sectors needing omnichannel conversational customer communication, with enterprises representing 54% of reviewers. It also serves midsize and small businesses at 23% each. Reviewer industries are led by Information Technology and Services at 20%, followed by Education Management at 11% and E-Learning at 9%.

Answer based on 35 reviews

Features and Usability

### What are the key features of Gupshup?

Gupshup offers chatbot and pre-configured bot tools, AI/Machine Learning with Natural Language Processing, and multi-channel communication across chat, live chat, and SMS messaging. It also includes campaign management, customer segmentation, autoresponders, alerts/notifications, and reporting features such as real-time analytics, interaction tracking, and customer service analytics.

Integrations

### Which third-party tools and platforms does Gupshup integrate with?

Gupshup integrates with 9 third-party tools: CleverTap, Freshdesk, HubSpot CRM, LeadSquared, MoEngage, Salesforce Platform, Shopify, WebEngage, and Zapier. These connections span CRM, help desk, ecommerce, customer engagement, and automation platforms, supporting message workflows for teams managing customer communications across business systems.

Answer based on 10 reviews

Getting Started and Support

### What training and onboarding options does Gupshup offer?

Gupshup provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, and documentation and videos provide self-paced reference and walkthrough material.

Getting Started and Support

### What customer support options does Gupshup offer?

Gupshup provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Users say support is helpful and does resolve issues, but response speed can be very slow, especially during urgent cases. Some also describe the phone support as the most appreciated channel.

Answer based on 5 reviews

## Features

AI summary

Based on 3,882 SMS Marketing reviews

Capterra reviewers highlight these as the features buyers value most when choosing SMS Marketing software:

-   **SMS Messaging** (**59%** of reviewers rated this feature as critical)
-   **Campaign Scheduling** (**55%**)
-   **Mass Texting** (**55%**)

Gupshup supports **SMS Messaging**, which covers the most-requested capability in this category. However, it does not include **Campaign Scheduling** or **Mass Texting**. Instead, the product offers **API** (**54%**), a feature that many reviewers also see as important. This can help businesses connect messaging workflows with other systems and build custom communication processes, providing teams with more flexibility in how they send and manage SMS outreach.

SMS Messaging

4.4 (12)

75.00% of 12 reviewers that rated this feature as important or highly important

Send messages via SMS

API

4.6 (11)

54.55% of 11 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

Reporting/Analytics

4.0 (20)

80.00% of 20 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Multi-Channel Communication

4.4 (13)

76.92% of 13 reviewers that rated this feature as important or highly important

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Alerts/Notifications

4.5 (10)

60.00% of 10 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Chat/Messaging

4.9 (8)

62.50% of 8 reviewers that rated this feature as important or highly important

Communicate using direct chat or messages within the system

Gupshup 27 features

### All Features
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Automatic Call Distribution: Distribute/route/connect calls
- Autoresponders: Create and automatically send premade copy in response to customer messages
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Chat/Messaging: Communicate using direct chat or messages within the system
- Chatbot: AI-based platform which conducts a conversation via auditory or textual methods
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Live Chat: Ability to chat online in real time
- Mobile Access: Access software remotely via mobile devices
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels
- Multi-Language: Manage and support multiple languages
- Natural Language Processing: Process and analyze human language in text or audio form
- Personalization: Adjust communications based on previous interactions or personal preferences
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Monitoring: Active monitoring of systems, applications, or networks
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Real-Time Updates: Receive system updates as soon as any changes are made
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- SMS Marketing: Send promotional campaigns or transactional messages via text messages
- SMS Messaging: Send messages via SMS

---

Get Advice

We can help you find the software with the features you need.

Features

4.3 (35)

4.3

Based on 35 reviews

## Pricing

Value for money

4.2 (33)

### Starting price

Free trial available

Value for money

4.2 (33)

4.2

Based on 33 reviews

## Integrations

[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[

LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[

CleverTap](https://www.capterra.com/p/155737/CleverTap/)[

MoEngage](https://www.capterra.com/p/164687/Sherpa/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.1 (35)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.1 (35)

4.1

Based on 35 reviews

## User reviews

Overall rating

4.3

Based on 35 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(18)

4(14)

3(0)

2(2)

1(1)

Mentioned topic

Recent reviews first, then most helpful

RE

Reviewer

Product Manager

Used the software for: Less than 1 year

### "Experience with Gupshup"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

October 11, 2021

Overall experience is above expectations. I find entire team of gupshup very customer centric and readily available to solve problems.

Pros

1) The product is simple to use, the design of their console is very intuitive and easy to understand. 2) Their APIs are well designed and consistent. This reduced the engineering effort and investment.

Cons

Although design is very clean, I think folks can add more analytical tools for giving more insights on user behaviour, interaction and errors. This insight currently is made available on request basis.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Founder

Used the software for: Less than 1 year

### "I like the AI-powered chatbots, and message Templates. "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

January 17, 2025

Overall its AI chat bot is good but onboarding and sales support it not good.

Pros

I like the AI-powered chatbots, and message Templates.

Cons

Sales and Support is not good, It offering two-way communication and interactive messaging solutions.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Verified Reviewer

Director

Used the software for: 3-5 years

### "Inefficient Quotation Process - Multiple Follow-ups Required"

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

August 8, 2023

Pros

API Integration is easy thats the only benefit

Cons

Sales team is Pathetic, Inefficient Quotation Process - Multiple Follow-ups Required, Sudden increase in price without any prior notice.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

akinterior W.

Marketing Magager

Used the software for: Less than 1 year

### "More focus on SMS marketing then WhatsApp Marketing."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

December 24, 2024

Overall I had good Experience, less featured related to WhatsApp API.

Pros

They are support multiple industries and Good Conversion tools

Cons

They more focus on SMS marketing then WhatsApp Marketing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Digital Marketer

Used the software for: Less than 1 year

### "No proper customer Support and less Integration."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

2.0

2.0

Likelihood to Recommend

8/10

December 24, 2024

they have very strong presense on SMS marketing

Pros

The Team is very good, and Conversion based Solution I like most

Cons

They have No proper customer Support and less Integration.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Head of Engineering

Used the software for: 1-3 years

### "Review about Gupshup's platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 7, 2025

Pros

The services provided by Gupshup have been truly excellent. We particularly appreciate the flexibility to choose from multiple APIs to execute our bulk volume campaigns based on our specific requirements. Additionally, we are impressed by the supplementary features available to us, especially the Bot Studio and AI capabilities, which we are actively considering for future enhancements and iterations of our chatbot. Throughout our engagement, the support from their Customer Success Management team and Sales team has been outstanding — they are responsive, knowledgeable, and consistently go above and beyond to ensure our needs are met.

Cons

No cons from my end as we are impressed by the supplementary features available to us, especially the Bot Studio and AI capabilities, which we are actively considering for future enhancements and iterations of our chatbot.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Associate

Used the software for: 1-3 years

### "Positive Experience with Scope for Improvement"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

May 6, 2025

Our experience with Gupshup has been decent overall. While the platform has a lot of good features and is quite user-friendly, getting things done sometimes takes longer than expected. That said, a big credit goes to our account manager \[sensitive content hidden\] and our sales manager \[sensitive content hidden\]. \[sensitive content hidden\] has been very supportive and approachable whenever we’ve needed help, and she has tried her best to get things moving faster for us. \[sensitive content hidden\] also guides us has been helpful whenever we needed assistance. Their efforts definitely made the experience better for us.

Pros

The platform is incredibly user-friendly. I especially like the quick rollout of new features.

Cons

The support response time can be inconsistent. TAT for getting anything done is very slow—unless it's an emergency.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Assistant Manager

Used the software for: 3-5 years

### "User-Friendly Platform with Support"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 29, 2025

It's been a smooth and satisfying experience with Gupshup. The services are dependable, and the support team is helpful whenever needed.

Pros

I liked that Gupshup is very reliable, easy to use, and smooth integration, detailed reporting features, and the consistent performance of Gupshup's services. Their platform makes it simple to manage large volumes of messages efficiently

Cons

Sometimes the customer support response time could be faster during urgent issues.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Akshay R.

Co-Founder

Used the software for: Less than 1 year

### "Pathetic After Sales Support and pricing of the product for SME is not justified"

2.0

Overall Rating

2.0

2.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

June 27, 2024

Pros

\-Product keeps improving every now and then -Sales Team is quick and responsive -Reliable product with almost zero downtime -Super wonderful Onboarding Process

Cons

\-One of the worst after-sales support I have experienced in my life. -Queries are responded to in days and not hours. -No one will take accountability or ownership of the query. -Billings/Accounts Team is super inefficient. -Even a simple query will take at least a week to resolve. -Multiple emails exchanged in asking silly questions stretching the resolution time.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Nitya K.

Email Marketing Manager

Used the software for: Less than 1 year

### "Gupshup- Has the Whatsapp API, Can be intgerated with any marketing automation tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

May 26, 2022

Pros

Gupshup is extremely easy to use, and the user interface design is very simple to understand. Gupshup make it easy to send whatsapp, sms and email campaigns from one place. Customer engagement is made easier with Gupshup converstional messaging.

Cons

No proper dashboard to maintain a list of audience members. Adding more insights like user behaviour, blocks and reports can make Gupshup more useful.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/233786/Gupshup/reviews/)

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