# Gupshup Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Gupshup Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more. Source: https://www.capterra.com/p/233786/Gupshup --- # Gupshup Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Gupshup ## What is Gupshup? Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more. Trusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs. ## What is Gupshup used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Customer Communications Management](https://www.capterra.com/customer-communications-management-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 35 user reviews Reviews sentiment Positive 91% Neutral 0% Negative 9% Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Gupshup?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gupshup.io/developer/home&name=Gupshup) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Gupshup 4.3 (35) VS. [4.4 (4,077)](https://www.capterra.com/p/164283/Zendesk/reviews/) Starting Price Contact vendor Starting Price $39 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (35) Ease Of Use 4.3 (3,601) Value For Money 4.2 (33) Value For Money 4.2 (2,655) Customer Service 4.1 (35) Customer Service 4.3 (2,764) ## Gupshup alternatives Highest Rated [4.7 (1,760)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.5 (3,045)](https://www.capterra.com/p/132666/Pipedrive/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (18)](https://www.capterra.com/p/10031687/Text-App/#reviews) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (44)](https://www.capterra.com/p/187336/Sinch-Engage/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/233786/Gupshup/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Reporting/Analytics 4.0 (20) 80.00% of 20 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Multi-Channel Communication 4.4 (13) 76.92% of 13 reviewers that rated this feature as important or highly important Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. SMS Messaging 4.4 (12) 75.00% of 12 reviewers that rated this feature as important or highly important Send messages via SMS API 4.6 (11) 54.55% of 11 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases Alerts/Notifications 4.5 (10) 60.00% of 10 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Chat/Messaging 4.9 (8) 62.50% of 8 reviewers that rated this feature as important or highly important Communicate using direct chat or messages within the system Gupshup 29 features Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Distribute/route/connect calls Create and automatically send premade copy in response to customer messages Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Manage and track all internal and external communication conducted via calls, email, text, or chat Process of dividing customers into groups based on common characteristics Assemble applications and processes by dragging over and arranging pre-built components Track interaction history by documenting conversations for contacts Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support Ability to chat online in real time Access software remotely via mobile devices Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Manage and support multiple languages Process and analyze human language in text or audio form Adjust communications based on previous interactions or personal preferences Existing bot models for AI-based tools commonly used for auditory and textual conversation methods Analyze and gain insights into data in real-time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made View and track pertinent metrics to find patterns and gain insights from data Send promotional campaigns or transactional messages via text messages Send messages via SMS Get Advice We can help you find the software with the features you need. Features 4.3 (35) 4.3 Based on 35 reviews ## Pricing Value for money 4.2 (33) ### Starting price Contact vendor for pricing Free trial available Value for money 4.2 (33) 4.2 Based on 33 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ LeadSquared](https://www.capterra.com/p/130199/LeadSquared/)[ CleverTap](https://www.capterra.com/p/155737/CleverTap/)[ MoEngage](https://www.capterra.com/p/164687/Sherpa/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (35) 4.1 Based on 35 reviews ## User reviews Overall rating 4.3 Based on 35 reviews Filter by rating 5(18) 4(14) 3(0) 2(2) 1(1) Mentioned topic Sorted by most recent IA Irrshad A. Head of Engineering Insurance ### "Review about Gupshup's platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 30, 2025 Pros The services provided by Gupshup have been truly excellent. We particularly appreciate the flexibility to choose from multiple APIs to execute our bulk volume campaigns based on our specific requirements. Additionally, we are impressed by the supplementary features available to us, especially the Bot Studio and AI capabilities, which we are actively considering for future enhancements and iterations of our chatbot. Throughout our engagement, the support from their Customer Success Management team and Sales team has been outstanding — they are responsive, knowledgeable, and consistently go above and beyond to ensure our needs are met. Cons No cons from my end as we are impressed by the supplementary features available to us, especially the Bot Studio and AI capabilities, which we are actively considering for future enhancements and iterations of our chatbot. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GB Garima B. Associate Cosmetics ### "Positive Experience with Scope for Improvement" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 29, 2025 Our experience with Gupshup has been decent overall. While the platform has a lot of good features and is quite user-friendly, getting things done sometimes takes longer than expected. That said, a big credit goes to our account manager \[sensitive content hidden\] and our sales manager \[sensitive content hidden\]. \[sensitive content hidden\] has been very supportive and approachable whenever we’ve needed help, and she has tried her best to get things moving faster for us. \[sensitive content hidden\] also guides us has been helpful whenever we needed assistance. Their efforts definitely made the experience better for us. Pros The platform is incredibly user-friendly. I especially like the quick rollout of new features. Cons The support response time can be inconsistent. TAT for getting anything done is very slow—unless it's an emergency. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JK Jitendra Kumar S. Assistant Manager Education Management ### "User-Friendly Platform with Support" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 23, 2025 It's been a smooth and satisfying experience with Gupshup. The services are dependable, and the support team is helpful whenever needed. Pros I liked that Gupshup is very reliable, easy to use, and smooth integration, detailed reporting features, and the consistent performance of Gupshup's services. Their platform makes it simple to manage large volumes of messages efficiently Cons Sometimes the customer support response time could be faster during urgent issues. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Ambika D. Founder Information Technology and Services ### "I like the AI-powered chatbots, and message Templates. " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 15, 2025 Overall its AI chat bot is good but onboarding and sales support it not good. Pros I like the AI-powered chatbots, and message Templates. Cons Sales and Support is not good, It offering two-way communication and interactive messaging solutions. Switched from [Interakt](https://www.capterra.com/p/241014/Interakt/) [Gallabox](https://www.capterra.com/p/238870/Gallabox/) Looking for integrations but the integration not found. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GH Gary H. Digital Marketer Information Technology and Services ### "No proper customer Support and less Integration." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 December 23, 2024 they have very strong presense on SMS marketing Pros The Team is very good, and Conversion based Solution I like most Cons They have No proper customer Support and less Integration. Switched from [DoubleTick](https://www.capterra.com/p/10003201/Double-Tick/) No SMS services and No Proper Support from TEAM Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AS Amit S. Marketing Magager Architecture & Planning ### "More focus on SMS marketing then WhatsApp Marketing." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 23, 2024 Overall I had good Experience, less featured related to WhatsApp API. Pros They are support multiple industries and Good Conversion tools Cons They more focus on SMS marketing then WhatsApp Marketing. Switched from [Intercom](https://www.capterra.com/p/134347/Intercom/) No SMS Services and Less Integration, No Customer Support Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Associate Product Manager Furniture ### "Great Whatsapp Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 November 7, 2024 Pros Journey management is very easy to understand allowing anyone to understand and create journeys of their own. Along with this they provide Whatsapp template management, campaign tracking and other functionalities. Cons Journey management tool is a little clunky. Separate logins for the console consistings of the journeys and the templates. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Akshay R. Co-Founder Information Technology and Services ### "Pathetic After Sales Support and pricing of the product for SME is not justified" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 June 24, 2024 Pros \-Product keeps improving every now and then -Sales Team is quick and responsive -Reliable product with almost zero downtime -Super wonderful Onboarding Process Cons \-One of the worst after-sales support I have experienced in my life. -Queries are responded to in days and not hours. -No one will take accountability or ownership of the query. -Billings/Accounts Team is super inefficient. -Even a simple query will take at least a week to resolve. -Multiple emails exchanged in asking silly questions stretching the resolution time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SP Shreyas P. Manager Analytics Internet ### "Exceptional WhatsApp Marketing Software and Outstanding Customer Success Manager" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 10, 2023 I've been using GupShup's WhatsApp marketing and SMS marketing tools for some time now, and I couldn't be more pleased with the results. GupShup has proven to be an invaluable asset to our marketing efforts, and the exceptional service provided by Stuti Dubey, our Customer Success Manager, has made the experience even more rewarding.GupShup - The Ultimate Marketing Solution:GupShup's software is nothing short of outstanding. It provides us with a powerful suite of tools for both WhatsApp and SMS marketing that have helped us connect with our audience in ways we never thought possible. The platform is user-friendly, robust, and highly customizable, making it easy to create engaging campaigns that yield impressive results.Stuti Dubey - A True Partner in Success:One of the standout features of our experience with GupShup has been the unwavering support and guidance we've received from Stuti Dubey, our dedicated Customer Success Manager. Stuti has consistently gone above and beyond to ensure our campaigns are not only successful but also tailored to our specific needs. Her expertise and commitment to our success have been instrumental in achieving our marketing goals.In conclusion, I wholeheartedly recommend GupShup as your go-to solution for WhatsApp and SMS marketing. The software's capabilities are unmatched, and Stuti Dubey's dedication to ensuring your success is truly commendable. Pros \- Benefits of Choosing GupShup:- Exceptional WhatsApp and SMS marketing tools- Intuitive and user-friendly platform- Detailed analytics and reporting- Prompt and effective customer support- Stuti Dubey's personalized guidance and expertise Cons \- Visibility on Meta Tagging if possible in future versions.- Reports if they can come in the form of a dashboard and not just a CSV file. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HG Haresh G. cofounder Computer Software ### "Onboarding and Usage experience" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 September 6, 2023 Moderate. Pros Low cost.UI is pleasant.The customer support people at the least respond. But very very slow. Cons \- Whatsapp Channel: Meta integration seems dont work well, needed support from every step from Gupshup and meta to complete migration, onboarding- Whatsapp Channel UI/UX : UI good/appealing. But UX is non intuitive and painful, - Campaing Creation, sending and followup: Several hurdles, does not work smoothly- Customer Support: is available and they do respond and solve problems but speed of such is very very slow. Reasons for choosing Gupshup Cost Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/233786/Gupshup/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Wati vs Gupshup](https://www.capterra.com/compare/204314-233786/WATI-vs-Gupshup)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)