# Owler Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Owler Software - reviews, pricing plans, popular comparisons to other Competitive Intelligence products and more.

Source: https://www.capterra.com/p/234262/Owler/reviews

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# 

 Owler Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Owler

## What is Owler?

Owler is a business intelligence platform with over 5 million users and over 15 million private and public companies, so you can stay ahead of the competition with instant updates on companies across all industries! Owler Max provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.

## What is Owler used for?

[Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/)[Sales Intelligence](https://www.capterra.com/sales-intelligence-software/)

Top alternative

Featured

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$350

Per Month

Free trial  
not available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Owler?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://owler.com/&name=Owler)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Owler

4.3 (4)

VS.

[4.6 (2,320)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$350

Per Month

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (4)

Ease Of Use

4.3 (2,317)

Value For Money

4.5 (2)

Value For Money

4.2 (1,892)

Customer Service

4.5 (2)

Customer Service

4.4 (1,699)

## Owler alternatives

[Hermix](https://www.capterra.com/p/10009064/Hermix/)

[4.7 (99)](https://www.capterra.com/p/10009064/Hermix/reviews/)

Starting price

$160.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10009064/Hermix/)

[Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/)

[4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/202337/Google-Alerts/)

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

[4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Starting price

$125.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/)

Highest Rated

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/176340/Ahrefs/)

## FAQs about Owler

Overview

### What company size and specific industries is Owler built for?

Owler is designed for sales teams, marketing teams, research teams, and recruitment or procurement teams across businesses of many sizes. It is aimed at organizations that need company intelligence for prospecting, market tracking, hiring, or vendor evaluation rather than at a single industry sector.

Features and Usability

### What are the key features of Owler?

Owler offers CRM capabilities, competitive analysis, and monitoring alongside real-time data and real-time notifications. It also includes a contact database, contact management, and customer profiles for account research, plus pipeline management, task management, alerts/notifications, and API access for connecting data across systems.

Integrations

### Which third-party tools and platforms does Owler integrate with?

Owler integrates with 5 third-party tools, including Google Chrome, HubSpot CRM, Microsoft Teams, Salesforce Foundation, and Slack. These catalog integrations cover browser access, CRM, and team communication platforms, giving users a compact set of connections for sales and collaboration workflows.

Getting Started and Support

### What training and onboarding options does Owler offer?

Owler provides in person training, live online sessions, webinars, documentation, and videos. In person and live online options support guided setup, webinars cover group instruction, documentation offers written reference, and videos provide self-paced learning materials for teams getting started.

Getting Started and Support

### What customer support options does Owler offer?

Owler provides email/help desk support and a knowledge base. These channels give users a direct way to ask questions and access self-service guidance. No reviewer feedback about support quality is available, so support experience details such as response speed or helpfulness cannot be assessed from the catalog data.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Competitive Analysis

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Evaluating strengths and weaknesses of companies with the same target audience

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Contact Management

Manage, organize, and store contact information

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Owler 11 features

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Evaluating strengths and weaknesses of companies with the same target audience

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Record customer information, purchase history, and other notes

Observe and track the demand, usage, progress or quality of a system, product, or user

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Receive data and information in real time

Create, manage and track all task activities and progression

Get Advice

We can help you find the software with the features you need.

Features

4.3 (4)

4.3

Based on 4 reviews

## Pricing

Value for money

4.5 (2)

Free Version

Basic

$350.00

Per Month

Value for money

4.5 (2)

4.5

Based on 2 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Google Chrome](https://www.capterra.com/p/228985/Chrome/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.5 (2)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.5 (2)

4.5

Based on 2 reviews

## User reviews

Overall rating

4.3

Based on 4 reviews

Filter by rating

5(2)

4(1)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

SB

Salvatore B.

HR Manager

Hospital & Health Care

### "Why Owler Is The Best "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

April 30, 2024

Pros

It comes with great sales intelligence and enablement features. It has been amazing.

Cons

Owler is the best and no issues. It serves needs.

Switched from

[Salesforce Service Cloud](https://www.capterra.com/p/136189/Salesforce/)

[SalesRabbit](https://www.capterra.com/p/157329/Sales-Rabbit/)

[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

OT

Olivia T.

Content Marketing Manager

Marketing and Advertising

### "Best BI platform!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 8, 2023

Pros

Each account that Owler shows in a simple and short one-page. The auto-fill when searching an account is also a great feature. Analytical Feature helps us identify our lapses and growth.

Cons

There are small accounts in some 3rd world countries that are outdated. They need to maintain the database in a periodic manner with precise information.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RB

Rajat B.

Manager Delivery and Operations

Marketing and Advertising

### "Owler Review"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

4/10

February 12, 2023

Great for company information

Pros

Get mostly all the insights on the company and their competitor in one click

Cons

Many companies are still missing in their reach especially Indian companies

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Faisal A.

Digital Marketer

Internet

### "An useful tool for marketer and SME owners"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 16, 2022

Pros

Owler's daily reports are something I like.

Cons

A lot of company data is outdated and quite a lot is missing, I hope they would update the data more often.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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