# Pinterest Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Pinterest Software - reviews, pricing plans, popular comparisons to other Brand Management products and more. Source: https://www.capterra.com/p/234608/Pinterest/ --- # Pinterest Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pinterest ## What is Pinterest? Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more. ## What is Pinterest used for? [Brand Management](https://www.capterra.com/brand-management-software/) Top alternative Featured Overall rating Based on 431 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Pros & cons Diverse idea discovery platform Extensive visual inspiration resource Intrusive and excessive advertising ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Brand Management / 2026 Do you work for Pinterest?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://business.pinterest.com/&name=Pinterest) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pinterest 4.7 (431) VS. [4.4 (3,027)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting Price Contact vendor Starting Price $10 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (431) Ease Of Use 4.2 (13,365) Value For Money 4.7 (295) Value For Money 4.2 (10,152) Customer Service 4.3 (283) Customer Service 4.3 (8,339) ## Pinterest alternatives [4.5 (13,616)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.6 (6,074)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,238)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (1,498)](https://www.capterra.com/p/268205/Adobe-Workfront/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/234608/Pinterest/alternatives/) ## FAQs about Pinterest Overview ### What problems does Pinterest solve? Pinterest solves creative block, scattered inspiration, and weak visual planning by giving users searchable ideas, boards for organizing concepts, and tools to save references for later. Marketers, bloggers, ecommerce sellers, designers, educators, event planners, and real estate teams use it to discover content ideas, coordinate project vision, and drive website traffic. Answer based on 227 reviews Overview ### Which roles and teams benefit most from Pinterest? Pinterest is most used by small business owners, managers, and founders who need inspiration, product discovery, and audience growth. Marketing teams, content creators, designers, and photographers use it to plan campaigns and visual concepts, while students and teachers rely on it for research, lesson ideas, and organizing creative reference materials. Answer based on 431 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Pinterest built for? Pinterest is built primarily for small businesses, which account for 80% of reviewers, with midsize companies at 12% and enterprises at 8%. It serves a mix of industries, led by Health, Wellness and Fitness and Marketing and Advertising at 6% each, followed by Design at 4%, often for brand management. Answer based on 431 reviews Features and Usability ### What are the key features of Pinterest? Pinterest includes core content management features like Pins, boards, sections, and a searchable content library for saving and organizing ideas. Differentiating capabilities include visual discovery and idea generation, image management and editing, plus social promotion features such as outbound links, ads, analytics, and social media integration for business marketing. Answer based on 100 reviews Integrations ### Which third-party tools and platforms does Pinterest integrate with? Pinterest integrates with Instagram, Shopify, WordPress, Canva, Wix, Squarespace, Buffer, and Twitter/X. Reviewer feedback most often mentions social sharing and publishing connections, especially with Instagram and Shopify, while website and content workflows commonly involve WordPress, Wix, and Squarespace. Answer based on 53 reviews Getting Started and Support ### What training and onboarding options does Pinterest offer? Pinterest provides webinars for teams that need guided product training and feature overviews. Webinars can support live instruction, Q&A, and step-by-step demonstrations, while also giving participants a chance to review platform use cases and ask setup-related questions in a structured format. Answer based on 4 reviews Getting Started and Support ### What customer support options does Pinterest offer, and how do users rate the experience? Pinterest offers a knowledge base and phone support. Users often rely on the knowledge base to find answers on their own, but support experiences are mixed. Several reviewers report slow responses, difficulty reaching help initially, and a frustrating setup process when direct assistance is needed. Answer based on 10 reviews Features and Usability ### How good is Pinterest for saving and organizing content? Pinterest makes saving, sorting, and revisiting visual content easy through boards, pins, and search. Educators, creators, and small business teams often like the bulletin-board style organization, but some users find search results repetitive, commercial, or overwhelming, and others run into broken links, spam, or concerns about content theft. Answer based on 100 reviews Features and Usability ### Is Pinterest easy to use? Pinterest feels easy to use for most people because browsing, saving, and organizing ideas is straightforward. Creative professionals, educators, and small business users often like the visual layout and intuitive boards, though some find the business tools harder to navigate and say endless scrolling or downloading certain items can become frustrating. Answer based on 92 reviews ## Who uses Pinterest? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 104 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 104 reviews Creative & Design 25% Creative & Design 25% Administrative 24% Marketing 11% Entrepreneurs/ Owners 10% Others 31% Top industries Based on 104 reviews Health, Wellness and Fitness 24% Education Management 21% Marketing and Advertising 21% Consumer Goods 17% Other 17% ## Pros and Cons Diverse idea discovery platform 100% positive reviews out of 92 Most reviewers find idea generation easy, accessing fresh concepts for DIY, business, and creative pursuits. Madi S. Streamer, 1 employee. "I have used Pinterest for over ten years, and it remains one of my staple platforms for finding inspiration, new ideas and anything DIY!" Intrusive and excessive advertising 48% negative reviews out of 44 Some reviewers find advertising disruptive, citing frequent pop-ups, irrelevant ads, and complicated ad management. Kayla C. Student relations officer, 2 - 10 employees. "I struggled with Pinterest at times because there were a lot of advertisements that got frustrating at times." Extensive visual inspiration resource 100% positive reviews out of 92 Most reviewers describe inspiration as abundant, with diverse images and creative ideas fueling their projects. Min Chit T. IT support, 201 - 500 employees. "Its effectiveness as a visual discovery engine for ideas and inspiration." Efficient idea organization tools 96% positive reviews out of 28 Most reviewers appreciate idea organization, easily saving, categorizing, and retrieving content for future reference. Fernanda R. administradora, 1 employee. "I can create folders on different subjects, which helps me on a daily basis, making it easier to organize." ## Features AI summary Based on 2,413 Brand Management reviews Capterra reviewers highlight these as the features buyers value most when choosing brand management software: - **Customizable Templates** (**53%** of reviewers rated this feature as critical) - **Customizable Branding** (**51%**) - **Content Management** (**45%**) Pinterest includes **Customizable Branding** and **Content Management**, giving teams control over brand presentation while keeping creative assets and published materials organized. However, it does not include **Customizable Templates**. Instead, Pinterest offers **Drag & Drop** (**48%**), which gives users a simple way to build and arrange visual content without added complexity. Together, these features help businesses maintain brand consistency, organize content efficiently, and create polished materials faster. Customizable Branding 4.5 (199) 60.80% of 199 reviewers that rated this feature as important or highly important You can personalize your Pinterest profile, boards, and pins to reflect your brand identity. Reviewers indicate it's easy to update visuals and descriptions, though some feel branding options are limited for making profiles truly distinctive. Content Management 4.6 (262) 66.41% of 262 reviewers that rated this feature as important or highly important Pinterest helps you manage, organize, and edit your content through customizable boards and easy categorization. Reviewers appreciate the convenience, control, and options for privacy, but some find the interface confusing for advanced management tasks. Drag & Drop 4.5 (60) 68.33% of 60 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components Content Library 4.7 (235) 65.11% of 235 reviewers that rated this feature as important or highly important Pinterest gives you an extensive, visually rich library where you can save, organize, and quickly access images and ideas. Reviewers appreciate the endless variety, easy search, and ability to create personalized boards for inspiration and efficient content retrieval. Social Media Integration Pinterest offers seamless sharing and linking with platforms like Facebook, Instagram, WhatsApp, and Squarespace. Users think integration is easy and helpful for cross-platform posting, though some note that not all social networks are fully connected. Social Promotion With Pinterest, you can easily promote your business, products, or content to a broad audience. Some reviewers find the platform valuable for organic reach, straightforward promotion, and showcasing work, though a few mention limited integration with other platforms. Pinterest 15 features Creation, approval, versioning, and distribution of visual assets and designs Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track and monitor efficient handling of all changes/transitions Leave comments and notes on documents for others to view Pinterest gives you an extensive, visually rich library where you can save, organize, and quickly access images and ideas. Reviewers appreciate the endless variety, easy search, and ability to create personalized boards for inspiration and efficient content retrieval. Pinterest helps you manage, organize, and edit your content through customizable boards and easy categorization. Reviewers appreciate the convenience, control, and options for privacy, but some find the interface confusing for advanced management tasks. You can personalize your Pinterest profile, boards, and pins to reflect your brand identity. Reviewers indicate it's easy to update visuals and descriptions, though some feel branding options are limited for making profiles truly distinctive. Manage digital assets Assemble applications and processes by dragging over and arranging pre-built components Edit, touch up, and convert images for publishing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Pinterest offers seamless sharing and linking with platforms like Facebook, Instagram, WhatsApp, and Squarespace. Users think integration is easy and helpful for cross-platform posting, though some note that not all social networks are fully connected. Track activity on sites such as Facebook, Twitter, Instagram, etc. With Pinterest, you can easily promote your business, products, or content to a broad audience. Some reviewers find the platform valuable for organic reach, straightforward promotion, and showcasing work, though a few mention limited integration with other platforms. Get Advice We can help you find the software with the features you need. Features 4.5 (431) 4.5 Based on 431 reviews ## Pricing Value for money 4.7 (295) ### Starting price Free trial not available Value for money 4.7 (295) 4.7 Based on 295 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (283) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (283) 4.3 Based on 283 reviews ## User reviews Overall rating 4.7 Based on 431 reviews Filter by rating 5(315) 4(97) 3(14) 2(5) 1(0) Mentioned topic Sorted by most recent AG Anas G. Founder, video maker and commercial photographer Photography ### "Pinterest, My virtual inspiration catalog" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 13, 2026 Pros Before triggering a single shutter or drawing the first line of a logo, I go through Pinterest. It is my go-to tool for the conceptual research and visual monitoring phase. Cons The platform has become overrun with targeted advertising and, more recently, an astronomical amount of low-quality AI-generated imagery. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CK Christina K. Manager Child Day Care Services ### "Pinterest is a must have app! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 21, 2026 Pinterest is a great app to use and has amazing customer service. Any question or concern I have, someone is always ready to help! Pros Pinterest is a great app that can be used to sell or buy brand new or lightly used clothing! You can upload images and descriptions as a seller as well as make offers on things you’re interested in buying to other sellers. Cons As a buyer, shipping can be a little expensive so sometimes as a seller, I may not make the most sales. But I can offer shipping discounts to those interested in buying my things! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Kayla C. Student relations officer Education Management ### "Love Pinterest it’s easy to use and accessible " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 17, 2026 Pros I love the ease of use and the small businesses you can find while visiting Pinterest! It brings a lot of social media influences and it is super resourceful for a lot of people. Cons I struggled with Pinterest at times because there were a lot of advertisements that got frustrating at times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Daniel C. Benefits and Compliance Manager Hospital & Health Care ### "Pinterest review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 May 9, 2026 Pros Content analytics are usful and easy to understand. Its a good platform to engage in to brainstorm creative ideas. Cons Content can get a bit repetitive but that isnt a huge drawback. The other con is that i ran into spam more often than I would have liked. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW Lela W. Paralegal Law Practice ### "Great for recipes to home remedies whatever you can think of" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 1, 2026 Pretty good experience with pininterest for most part except the whole pin saved being removed from your collections. Pros Pretty good program to search for anything you can imagine you would like to find. Pretty good results too. Cons That some pins you saved get removed for trademark without any reasoning. That's very frustrating and feels like an easy excuse to take one of your saved pins. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KS Kandice S. Manager Recreational Facilities and Services ### "One place for all the ideas!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 28, 2026 Pros Lots of different ideas for almost anything you need, great to collaborate with others to create boards for events so that everyone can be on the same page and know what the vision is. It's also a great tool to come up with different ideas for parties, events, decorating, room set up, staff events and more. Cons It can be overwhelming at times, sometimes the links do not work to the websites so you are unable to find what you are looking for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Jessica G. Realtor Real Estate ### "Brand Visibility" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 17, 2026 Overall, my experience using Pinterest for my real estate business has been positive and worthwhile. While it requires consistency and effort, it has helped me build brand visibility and attract potential clients through visually engaging content. It’s a valuable tool for showcasing properties and staying connected with people in the early stages of their home search. Pros I like using Pinterest for my real estate business because it allows me to showcase properties, home designs, and staging ideas in a visually appealing way that attracts potential buyers. It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home. Cons What I like least about Pinterest for my real estate business is that it can take time to see consistent results and engagement. The platform also requires regular posting and high-quality visuals to stay competitive, which can be time-consuming. Additionally, it’s sometimes harder to convert Pinterest users into serious buyers compared to other platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Victoria H. HR Director Insurance ### "Good tool for marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 15, 2026 I overall experience with Pinterest is really good. I’ve always viewed items on it and I get regular updates of potential things they’ve seen me view that they may think I like. Pros What I liked most about Pinterest is how trendy it is and how it can be used to market various vendors items Cons Sometimes what I did not like about Pinterest as it seems like it is hard to find the items they are marketing sometimes you can’t find the actual website Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SE Sonja E. Coach, Consultant, Educator Health, Wellness and Fitness ### "Great Marketing Tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 10, 2026 Pros I use Pinterest as a marketing tool in my small business and have found it to be incredibly helpful and a great alternative to social media. I really appreciate how easy it is to use and how you can run ads affordably on the platform. Cons I don't love the user interface on the business management side of things -- I feel like it's a bit challenging and cumbersome to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nava B. Owner Consumer Goods ### "Great for Research, Learning, and Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 February 22, 2026 Overall it's very good. It's good to use for getting ideas about anything. It's also good for learning new topics because a lot of people post summaries in a visual post which is helpful for learning. Pros I love Pinterest because it's visual and easy to browse by images. I like being able to create my own boards and save my findings to my boards. Cons I wish there was better integration with Etsy stores. I have an Etsy store and there's no way to automatically pull in my listings like I would be able to with a Shopify store. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/234608/Pinterest/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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