# Pinterest Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Pinterest Software - reviews, pricing plans, popular comparisons to other Brand Management products and more. Source: https://www.capterra.com/p/234608/Pinterest --- # Pinterest Software Review 2026: Features, Integrations, Pros & Cons Last updated on May 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Pinterest ## What is Pinterest? Pinterest Business is a social content creation platform to assist with lead generation, higher traffic results, ads, and more. ## What is Pinterest used for? [Brand Management](https://www.capterra.com/brand-management-software/) Top alternative Featured Overall rating Based on 430 user reviews Reviews sentiment Positive 96% Neutral 3% Negative 1% Pros & cons Extensive visual inspiration resource Diverse idea discovery platform Intrusive and excessive advertising Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... - Brand Management / 2026 Do you work for Pinterest?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://business.pinterest.com/&name=Pinterest) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Pinterest 4.7 (430) VS. [4.7 (62)](https://www.capterra.com/p/186742/Localize/reviews/) Starting Price Contact vendor Starting Price $50 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (430) Ease Of Use 4.7 (62) Value For Money 4.7 (294) Value For Money 4.4 (51) Customer Service 4.3 (282) Customer Service 4.6 (49) ## Pinterest alternatives [4.6 (2,229)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (13,574)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars Highest Rated [4.7 (509)](https://www.capterra.com/p/166498/Loomly/reviews/) Starting price $42.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (307)](https://www.capterra.com/p/176854/Flipsnack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/234608/Pinterest/alternatives/) ## FAQs about Pinterest Overview ### What problems does Pinterest solve? Pinterest solves creative block, scattered inspiration, and weak visual planning by helping users discover relevant ideas, save them into organized boards, and collaborate on shared concepts. Marketers, content creators, designers, event planners, educators, and small businesses use it to research trends, plan projects, and drive traffic to websites or product listings. Answer based on 227 reviews Overview ### Which roles and teams benefit most from Pinterest? Pinterest is most used by marketing teams, content creators, designers, and small business owners who need visual inspiration and audience discovery. Students and educators use it to organize ideas and research materials, while managers, founders, and project leads rely on it to spot trends, plan campaigns, and curate brand direction. Answer based on 430 reviews Overview ### What company size and industries is Pinterest built for? Pinterest is built primarily for small businesses, which make up 80% of reviewers, and it sees the strongest industry use in Health, Wellness and Fitness and Marketing and Advertising at 6% each, followed by Design at 4%. Midsize companies account for 12% and enterprises 8%, with brand management the most common use case. Answer based on 430 reviews Features and Usability ### What are the key features of Pinterest? Pinterest includes core content management tools like Pins, boards, and image libraries for saving, organizing, and sharing visual content. Reviewers also focus on idea generation, inspiration, visual search, and pin management. Differentiator features include social media integration, advertising, and campaign management for promoting products, content, and external websites. Answer based on 100 reviews Integrations ### Which third-party tools and platforms does Pinterest integrate with? Pinterest integrates with Instagram, Shopify, WordPress, Canva, Wix, Twitter/X, Buffer, and Squarespace. Reviewer mentions center on social sharing, ecommerce, website publishing, and design workflows, with Instagram and Shopify appearing most often. Official catalog data also confirms Instagram as a supported integration. Answer based on 53 reviews Getting Started and Support ### What training and onboarding options does Pinterest offer? Pinterest provides webinars as a training option for teams getting started. Webinars can support guided instruction, feature overviews, and live or recorded learning sessions, giving users a structured way to learn the platform and review key steps as needed. Answer based on 4 reviews Getting Started and Support ### What customer support options does Pinterest offer, and how do users rate the experience? Pinterest offers a knowledge base and phone support. Users often rely on help articles and search to find answers when direct contact is difficult. Support feedback is mixed to negative, with reports of slow responses, trouble reaching the team, and setup issues that were harder to resolve. Answer based on 10 reviews Content management ### How good is Pinterest for finding and organizing content? Pinterest makes content discovery and organization easy for many users through visual search, saved boards, and related pin suggestions. Marketing teams, educators, and DIY users often like the large idea library, but some find search results repetitive, overly commercial, or cluttered, which can make relevant sources harder to reach. Answer based on 100 reviews ## Who uses Pinterest? Based on Capterra reviews from the past 2 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 114 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 114 reviews Creative & Design 27% Creative & Design 27% Administrative 22% Marketing 11% Entrepreneurs/ Owners 9% Others 32% Top industries Based on 114 reviews Health, Wellness and Fitness 24% Education Management 21% Marketing and Advertising 21% Consumer Goods 17% Other 17% ## Pros and Cons Extensive visual inspiration resource 100% positive reviews out of 92 Most reviewers describe inspiration as easily accessible through a vast range of images, trends, and creative content tailored to diverse interests and professional needs. Min T IT support, 201 - 500 employees. "Its effectiveness as a visual discovery engine for ideas and inspiration." Intrusive and excessive advertising 48% negative reviews out of 44 Some reviewers feel advertising disrupts browsing, with frequent pop-ups, irrelevant ads, and complicated ad management reducing overall enjoyment. Boston W Manager, 2 - 10 employees. "I understand that ignorance is no escape from the law but these practices are extremely disingenuous and although their financial department is apologetic they will not yield and they will not refund my money because they say that I experienced some level of value by having my ad clicked on." Diverse idea discovery platform 100% positive reviews out of 90 Most reviewers indicate idea generation is seamless, with endless categories and visual content sparking creativity for projects, businesses, and daily activities. Destiny C Owner, 1 employee. "You can search for diy or step-by-step project ideas for literally any concept & find exactly what you're looking for every time!" Efficient idea management tools 96% positive reviews out of 28 Most users report idea organization is straightforward, allowing content to be sorted into boards, folders, and categories for quick future reference. Fernanda R administradora, 1 employee. "I can create folders on different subjects, which helps me on a daily basis, making it easier to organize." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Content Management 4.6 (262) 66.41% of 262 reviewers that rated this feature as important or highly important You get simple tools to create, organize, edit, and categorize content using boards and pins. Reviewers indicate that managing content is intuitive and flexible, with options for privacy and segmentation, though a few users mention occasional confusion with advanced options. Content Library 4.7 (234) 64.96% of 234 reviewers that rated this feature as important or highly important Pinterest offers a vast, visually rich library where you can organize, search, and access endless content through personalized boards. Reviewers appreciate the diversity, high quality, and ease of finding inspiration, while many mention how simple it is to save and retrieve ideas. Customizable Branding 4.5 (199) 60.80% of 199 reviewers that rated this feature as important or highly important Pinterest helps you personalize your profile, boards, and pins with custom images, descriptions, and branding elements. Some users say this aspect supports a unique brand presence, but others feel customization options for business profiles could be more extensive. Social Media Integration Pinterest enables you to share pins and connect accounts with platforms like Facebook, Instagram, WhatsApp, and more. Reviewers appreciate the seamless sharing and cross-platform visibility, though some note that integration with certain networks could be expanded. Social Promotion With Pinterest, you can easily promote your business, brand, or content to a wide audience by sharing pins, adding links, and showcasing work. Some reviewers find the platform effective for organic reach and straightforward promotion, though a few mention limited integration with other platforms. Social Media Monitoring 4.5 (156) 60.90% of 156 reviewers that rated this feature as important or highly important Track activity on sites such as Facebook, Twitter, Instagram, etc. Pinterest 15 features Creation, approval, versioning, and distribution of visual assets and designs Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track and monitor efficient handling of all changes/transitions Leave comments and notes on documents for others to view Pinterest offers a vast, visually rich library where you can organize, search, and access endless content through personalized boards. Reviewers appreciate the diversity, high quality, and ease of finding inspiration, while many mention how simple it is to save and retrieve ideas. You get simple tools to create, organize, edit, and categorize content using boards and pins. Reviewers indicate that managing content is intuitive and flexible, with options for privacy and segmentation, though a few users mention occasional confusion with advanced options. Pinterest helps you personalize your profile, boards, and pins with custom images, descriptions, and branding elements. Some users say this aspect supports a unique brand presence, but others feel customization options for business profiles could be more extensive. Manage digital assets Assemble applications and processes by dragging over and arranging pre-built components Edit, touch up, and convert images for publishing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Pinterest enables you to share pins and connect accounts with platforms like Facebook, Instagram, WhatsApp, and more. Reviewers appreciate the seamless sharing and cross-platform visibility, though some note that integration with certain networks could be expanded. Track activity on sites such as Facebook, Twitter, Instagram, etc. With Pinterest, you can easily promote your business, brand, or content to a wide audience by sharing pins, adding links, and showcasing work. Some reviewers find the platform effective for organic reach and straightforward promotion, though a few mention limited integration with other platforms. Get Advice We can help you find the software with the features you need. Features 4.5 (430) 4.5 Based on 430 reviews ## Pricing Value for money 4.7 (294) ### Starting price Contact vendor for pricing Free trial available Value for money 4.7 (294) 4.7 Based on 294 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (282) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (282) 4.3 Based on 282 reviews ## User reviews Overall rating 4.7 Based on 430 reviews Filter by rating 5(314) 4(97) 3(14) 2(5) 1(0) Mentioned topic Sorted by most recent CK Christina K. Manager Child Day Care Services ### "Pinterest is a must have app! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 21, 2026 Pinterest is a great app to use and has amazing customer service. Any question or concern I have, someone is always ready to help! Pros Pinterest is a great app that can be used to sell or buy brand new or lightly used clothing! You can upload images and descriptions as a seller as well as make offers on things you’re interested in buying to other sellers. Cons As a buyer, shipping can be a little expensive so sometimes as a seller, I may not make the most sales. But I can offer shipping discounts to those interested in buying my things! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Kayla C. Student relations officer Education Management ### "Love Pinterest it’s easy to use and accessible " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 17, 2026 Pros I love the ease of use and the small businesses you can find while visiting Pinterest! It brings a lot of social media influences and it is super resourceful for a lot of people. Cons I struggled with Pinterest at times because there were a lot of advertisements that got frustrating at times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Daniel C. Benefits and Compliance Manager Hospital & Health Care ### "Pinterest review" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 May 9, 2026 Pros Content analytics are usful and easy to understand. Its a good platform to engage in to brainstorm creative ideas. Cons Content can get a bit repetitive but that isnt a huge drawback. The other con is that i ran into spam more often than I would have liked. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LW Lela W. Paralegal Law Practice ### "Great for recipes to home remedies whatever you can think of" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 1, 2026 Pretty good experience with pininterest for most part except the whole pin saved being removed from your collections. Pros Pretty good program to search for anything you can imagine you would like to find. Pretty good results too. Cons That some pins you saved get removed for trademark without any reasoning. That's very frustrating and feels like an easy excuse to take one of your saved pins. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KS Kandice S. Manager Recreational Facilities and Services ### "One place for all the ideas!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 April 28, 2026 Pros Lots of different ideas for almost anything you need, great to collaborate with others to create boards for events so that everyone can be on the same page and know what the vision is. It's also a great tool to come up with different ideas for parties, events, decorating, room set up, staff events and more. Cons It can be overwhelming at times, sometimes the links do not work to the websites so you are unable to find what you are looking for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JG Jessica G. Realtor Real Estate ### "Brand Visibility" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 17, 2026 Overall, my experience using Pinterest for my real estate business has been positive and worthwhile. While it requires consistency and effort, it has helped me build brand visibility and attract potential clients through visually engaging content. It’s a valuable tool for showcasing properties and staying connected with people in the early stages of their home search. Pros I like using Pinterest for my real estate business because it allows me to showcase properties, home designs, and staging ideas in a visually appealing way that attracts potential buyers. It also helps drive traffic to my listings and website, connecting me with people actively searching for homes and inspiration. Plus, Pinterest’s discovery features make it easier to reach clients who are planning moves or looking for their dream home. Cons What I like least about Pinterest for my real estate business is that it can take time to see consistent results and engagement. The platform also requires regular posting and high-quality visuals to stay competitive, which can be time-consuming. Additionally, it’s sometimes harder to convert Pinterest users into serious buyers compared to other platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Victoria H. HR Director Insurance ### "Good tool for marketing " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 15, 2026 I overall experience with Pinterest is really good. I’ve always viewed items on it and I get regular updates of potential things they’ve seen me view that they may think I like. Pros What I liked most about Pinterest is how trendy it is and how it can be used to market various vendors items Cons Sometimes what I did not like about Pinterest as it seems like it is hard to find the items they are marketing sometimes you can’t find the actual website Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SE Sonja E. Coach, Consultant, Educator Health, Wellness and Fitness ### "Great Marketing Tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 10, 2026 Pros I use Pinterest as a marketing tool in my small business and have found it to be incredibly helpful and a great alternative to social media. I really appreciate how easy it is to use and how you can run ads affordably on the platform. Cons I don't love the user interface on the business management side of things -- I feel like it's a bit challenging and cumbersome to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nava B. Owner Consumer Goods ### "Great for Research, Learning, and Marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 February 22, 2026 Overall it's very good. It's good to use for getting ideas about anything. It's also good for learning new topics because a lot of people post summaries in a visual post which is helpful for learning. Pros I love Pinterest because it's visual and easy to browse by images. I like being able to create my own boards and save my findings to my boards. Cons I wish there was better integration with Etsy stores. I have an Etsy store and there's no way to automatically pull in my listings like I would be able to with a Shopify store. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ST Sean T. Content Creator Entertainment ### "Pinterest is Still Strong" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 February 10, 2026 Pinterest can feel overwhelming at first, but it does an excellent job leading users to whatever they are trying to do. A very clean interface and clear labeling makes finding and using images fairly simple. Where Pinterest shines is its boards that allow users to organize and save large and complicated image collections. Pros A clean user interface and enough options to effectively use the platform. A user can logically move from one task to another. Cons The Pinterest platform entered the world as a unique and expressive place for art and information, now it is plagued with advertisers and misleading AI content. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/234608/Pinterest/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)