--- title: "SMG Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about SMG Software - reviews, pricing plans, popular comparisons to other Customer Experience products and more." source_url: "https://www.capterra.com/p/234717/SMG/" page_type: "product" language: "en" --- # SMG Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support) SMG ## What is SMG? SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX, CX, and EX insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork. ## What is SMG used for? [Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/)[Review Management](https://www.capterra.com/review-management-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for SMG?[Manage this product listing](https://www.g2.com/products/smg-service-management-group/claim_requests/new?auto=true) ## SMG Overview Updated September 2026 AI summary SMG provides enterprises, midsize organizations, and small businesses with tools for managing customer experience, satisfaction, and employee engagement. Its platform features survey creation, multi-channel feedback collection, real-time analytics, and sentiment analysis. With options like NPS, customizable templates, workflow management, and integration capabilities, SMG enables teams to analyze feedback and optimize customer and employee interactions through a cloud-based deployment. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### SMG 0.0 VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.7 (354) Value For Money 0.0 (0) Value For Money 4.5 (200) Customer Service 0.0 (0) Customer Service 4.6 (288) ## SMG alternatives [4.6 (10,512)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (455)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Alchemer](https://www.capterra.com/p/72549/Alchemer/) [4.5 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/) Starting price $55.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/72549/Alchemer/) [Survicate](https://www.capterra.com/p/132914/Survicate/) [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132914/Survicate/) ## FAQs about SMG Features and Usability ### What are the key features of SMG? SMG offers survey and feedback management with survey builder tools, anonymous feedback, pulse surveys, NPS, CSAT, and CES survey structures, plus conditional logic and question branching. It also includes real-time analytics, reporting, benchmarking, sentiment analysis, workflow automation, access controls, and multi-channel data collection. Getting Started and Support ### What training and onboarding options does SMG offer? SMG provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided setup, webinars cover structured group learning, documentation offers written reference, and videos provide self-paced instruction. Getting Started and Support ### What customer support options does SMG offer? SMG provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and 24/7 Live Rep. No reviewer feedback on support quality is available here, so user experience with response times, helpfulness, or common frustrations cannot be described from the provided data. ## Features AI summary Based on 3,764 Customer Experience reviews Capterra data shows that buyers of Customer Experience software rank the following features as their top priorities: - **Feedback Management** (**38%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**46%**) - **Reporting/Analytics** (**43%**) SMG supports all three of the features reviewers value most: **Feedback Management**, **Surveys & Feedback**, and **Reporting/Analytics**. Together, these capabilities help businesses collect customer input, track trends across feedback channels, and turn results into clear insights, allowing teams to improve experiences and make better service decisions. Access Controls/Permissions Define levels of authorization for access to specific files or systems Action Management Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Anonymous Feedback Allow reviewers to provide anonymous feedback to encourage honest conversations SMG 88 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Action Management: Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Anonymous Feedback: Allow reviewers to provide anonymous feedback to encourage honest conversations - API: Application programming interface that allows for integration with other systems/databases - Benchmarking: Compare key metrics for the business against prominent players in the industry - CES Survey Structure: Survey designed to measure the Customer Effort Score & evaluate their satisfaction of using product or service - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CSAT Survey Structure: Survey designed the measure customer satisfaction with a product, service, and more - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Employee Onboarding: Process of familiarizing new employees with the company, their position, and responsibilities - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Goal Management: Allows employees to set and manage work or career related goals - Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multi-Location: Manage and support multiple locations - Negative Feedback Management: Identify, track, and respond to negative feedback - NPS of Customers: Calculate NPS of customers - NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Ratings/Reviews: Ratings/Reviews - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Text Fields: Open text box field - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Integration: Seamlessly integrates with 3rd party websites - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.