---
title: "WPForms Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about WPForms Software - reviews, pricing plans, popular comparisons to other Form Builder products and more."
source_url: "https://www.capterra.com/p/234945/WPForms/"
page_type: "product"
language: "en"
publication_date: "2026-09-29"
---

# 

 WPForms Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 29, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

WPForms

## What is WPForms?

WPForms is the best WordPress forms plugin, trusted by over 6,000,000+ users. Create powerful WordPress forms in minutes with our drag & drop form builder!

## What is WPForms used for?

[Forms Automation](https://www.capterra.com/forms-automation-software/)[Form Builder](https://www.capterra.com/form-builder-software/)

Top alternative

Featured

Overall rating

Based on 26 user reviews

Reviews sentiment

Positive

81%

Neutral

15%

Negative

4%

Starting price

$49.5

Flat Rate, Per Year

Free trial  
not available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for WPForms?[Manage this product listing](https://www.g2.com/products/wpforms/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### WPForms

4.3 (26)

VS.

[4.6 (5,322)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting Price

$49.5

Flat Rate, Per Year

Starting Price

$29

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (26)

Ease Of Use

4.7 (11,584)

Value For Money

4.0 (21)

Value For Money

4.5 (7,457)

Customer Service

4.3 (16)

Customer Service

4.6 (6,536)

## WPForms alternatives

[4.7 (2,933)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (9,530)](https://www.capterra.com/p/121506/Docusign/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (264)](https://www.capterra.com/p/138990/Cognito-Forms/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.7 (985)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/234945/WPForms/alternatives/)

## FAQs about WPForms

Overview

### Which roles and teams benefit most from WPForms?

WPForms is most used by founders, owners, and operations leaders who need website forms for customer inquiries, lead capture, and internal requests. Marketing, SEO, content, and sales teams collect campaign leads and feedback, while developers, accessibility consultants, HR managers, and account teams build accessible contact, application, support, and onboarding forms.

Answer based on 26 reviews

Overview

### What company size and industries is WPForms built for?

WPForms is built primarily for small businesses in marketing and advertising, representing 92% and 31% of reviewers, respectively. It also serves computer software companies (19%) and health, wellness, and fitness organizations (15%), with limited adoption among midsize businesses and enterprises at 4% each. Its most common use case is forms automation.

Answer based on 26 reviews

Features and Usability

### What are the key features of WPForms?

WPForms offers drag-and-drop forms creation and design, customizable fields and templates, and conditional logic for building web forms. It also includes electronic signature, address validation, response validation, data capture and transfer, workflow automation, reporting and analytics, and third-party integrations for lead capture and surveys.

Pricing

### How much does it cost and what fees or limitations are included?

WPForms starts at $49.5 per year for the Basic plan on one WordPress site, and a free version is available. Plus costs $99.5 per year for up to 3 sites, Pro is $199.5 for up to 5 sites with payment tools and zero additional transaction fees, and Elite is $299.5 for unlimited sites.

Answer based on 6 reviews

Integrations

### Which third-party tools and platforms does WPForms integrate with?

WPForms integrates with WordPress and Zapier, with reviewer-confirmed connections supporting website forms and workflow automation. Its official integration catalog also includes Google Sheets, Mailchimp, PayPal, and Stripe, covering spreadsheet data collection, email marketing, and payment processing. WPForms connects to 6 third-party tools and platforms listed in its catalog.

Answer based on 17 reviews

Getting Started and Support

### What training and onboarding options does WPForms offer?

WPForms provides documentation and videos to help teams get started. Documentation supports self-paced reference for setup steps and feature details, while videos offer visual walkthroughs of common tasks and product functions.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does WPForms offer?

WPForms provides email/help desk, FAQ/forum, and chat support. These channels give users multiple ways to get help with setup, troubleshooting, and account questions. No reviewer sentiment is available here, so support quality, response times, and common frustrations cannot be described from user feedback.

## Features

AI summary

Based on 7,153 Form Builder reviews

Capterra data shows that buyers of forms automation rank the following features as their top priorities:

-   **Customizable Fields** (**53%** of reviewers rated this feature as critical)
-   **Customizable Forms** (**53%**)
-   **Mobile Access** (**61%**)

WPForms supports all three features that reviewers rate most highly: **Customizable Fields**, **Customizable Forms**, and **Mobile Access**. Together, these capabilities give teams the flexibility to build forms around specific workflows, adjust form layouts to match different use cases, and manage submissions from mobile devices, helping businesses collect information more efficiently and respond faster from anywhere.

Customizable Fields

4.1 (10)

70.00% of 10 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Customizable Forms

4.2 (12)

66.67% of 12 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

Forms Creation & Design

4.2 (20)

60.00% of 20 reviewers that rated this feature as important or highly important

Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system

Electronic Signature

3.7 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Digitally sign online documents

Third-Party Integrations

4.7 (11)

45.45% of 11 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Drag & Drop

5.0 (8)

37.50% of 8 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

WPForms 41 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Address Validation: Verifies and confirms the accuracy of an address
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Autofill: Automatically populating fields or sections within a form
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Capture and Transfer: Import, collect, and capture data from multiple sources
- Data Import/Export: Import and export data to and from software applications
- Data Security: Protect sensitive data for digital privacy
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Electronic Signature: Digitally sign online documents
- Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system
- Forms Management: Store, manage and track all forms in a centralized location
- Full Text Search: Search for specific words or phrases within a document or database
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Media Library: Collection of images, videos and other digital content that can be used
- Mobile Access: Access software remotely via mobile devices
- Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
- Real-Time Data: Receive data and information in real time
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.)
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Task Management: Create, manage and track all task activities and progression
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Version Control: Track revisions and updates made to files and navigate between different versions
- Web Forms: Web form that allows users to enter data that is sent and processed for different reasons
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Features

4.3 (26)

4.3

Based on 26 reviews

## Pricing

Value for money

4.0 (21)

Free Version

[View pricing plan details](https://www.capterra.com/p/234945/WPForms/pricing/)

Basic

$49.50

Flat Rate,Per Year

It includes:

-   Use on 1 Site
-   Unlimited Forms
-   Unlimited Submissions
-   Unlimited Users
-   Form Templates
-   Entry Management
-   Advanced Form Fields
-   Field Validation
-   Smart Conditional Logic
-   File Uploads
-   Form Notifications
-   Spam Protection
-   Privacy Compliance
-   Email Summaries
-   Multi-page Forms
-   Form Layouts
-   Custom Thank You Pages
-   Import / Export Tools
-   Page Builder Support
-   Entry Previews
-   WPForms AI
-   Standard Support

Plus

$99.50

Flat Rate,Per Year

It includes:

-   Use on 3 Sites
-   Unlimited Forms
-   Unlimited Submissions
-   Unlimited Users
-   Mailchimp
-   MailPoet
-   AWeber
-   Constant Contact
-   GetResponse
-   Campaign Monitor
-   ConvertKit
-   Drip
-   Brevo
-   MailerLite
-   Smart Workflows
-   Data Routing
-   User Segmentation
-   Newsletter Forms
-   Slack
-   Twilio
-   Standard Support

Pro

$199.50

Flat Rate,Per Year

It includes:

-   Use on 5 Sites
-   Unlimited Forms
-   Unlimited Submissions
-   Unlimited Users
-   Stripe Pro
-   Square
-   PayPal
-   Recurring Subscriptions
-   No Transaction Fees
-   Coupons
-   Calculations
-   2,000+ Form Templates
-   Surveys & Polls
-   Save & Resume
-   Digital Signatures
-   Geolocation
-   Google Sheets
-   Dropbox
-   8,000+ Zapier Integrations
-   Conversational Forms
-   Form Landing Pages
-   Lead Forms
-   Form Abandonment
-   User Journey Reports
-   User Registration
-   Post Submissions
-   Offline Forms
-   Form Permissions
-   Priority Support

Elite

$299.50

Flat Rate,Per Year

It includes:

-   Use on Unlimited Sites
-   Unlimited Forms
-   Unlimited Submissions
-   Unlimited Users
-   Authorize.Net
-   Salesforce
-   ActiveCampaign
-   HubSpot
-   Webhooks
-   Multisite Support
-   Advanced Access Control
-   Client Management
-   Premium Support

Value for money

4.0 (21)

4.0

Based on 21 reviews

## Integrations

[

PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[

Stripe Payments](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)

## Support, customer service and training options

Customer Service

4.3 (16)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.3 (16)

4.3

Based on 16 reviews

## User reviews

Overall rating

4.3

Based on 26 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(16)

4(5)

3(4)

2(0)

1(1)

Mentioned topic

Recent reviews first, then most helpful

Ngala E.

Internet marketer

Used the software for: 3-5 years

### "WPForms"

5.0

May 16, 2022

This plugin has been super helpful for email collection and overall user feedback( through surveys). It's been a great experience using this and I highly recommend it.

Pros

What I love most with the WPForms plugin is its lightness. Most plugins tend to possess useful functionalities but when they are heavy to an extent where they just overuse your site's CPU, then, they become useless at some point and this is where the WPForms plugin scored the best. It's equally flexible and supports drag & drop. This plugin has helped me for more than 3 years now, to create and manage newsletter sign-ups, polls, quizzes, and more. It easily integrates with Mailchimp and a few other CRMs giving me that combo to effectively grow my email lists. I really like this plugin for its lightness & effectiveness too. I receive either new entry submissions or summary notifications every single week, giving it(WPForms) an"A+" for its steady & effective deliverability. There are many other reasons why you should consider WPForms for your business. For example, with the paid plan you can easily Integrate Paypal add-ons to your website, create dynamic user registration forms, create surveys and the list goes on... I mean, If all of these can be achieved with just one plugin, Why should you saturate your website with other plugins? I see it to be absolutely useless. You'll get to discover other brainstorming functionalities of this plugin when you test it for yourself, so I highly recommend you to try it if you haven't already.

Cons

I think developers should consider adding to the free plan an option to add colored sections to forms. Although, this can be achieved using some CSS and HTML codes, however, I think not everybody is used to working with codes...Colors give amazing and attractive designs to forms and everyone tends to like such types of forms.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Philip F.

Founder

Used the software for: Less than 1 year

### "Powerful form builder for Wordpress - but for WordPress only"

5.0

March 4, 2022

It was an ok experience. I used it for some time - still, I changed to Formaloo two months ago, and to be honest, I think the decision was a good one.

Pros

The form builder is powerful. Plenty of integrations and possibilities for making forms a breeze at your WordPress page. There is a free version which covers the basic needs for forms. It's nice for getting used to it and see what it can do, however, for me the free version offers too less. Support is very good.

Cons

Even though I got the reduced price for the plus features (100$), that is still plenty of money for a form builder in my opinion. And I just got the plus version missing some powerful features. In addition: I know it is a WordPress Plugin - still, you can JUST use it as the WordPress Plugin. Formaloo is another Form Builder which offers maybe not as much features in regard to the form building process itself, but they are much more flexible in regards to embeding/using the forms.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Founder

Used the software for: Less than 1 year

### "Get the Paid Version for Placeholder Only"

3.0

February 7, 2023

Didn't realise that 'free' meant 'absolutely no way to see who has submitted a form at all'.

Pros

The base paid version allows you to collect forms 'and' review any of the form submitter details.

Cons

The freemium model is simply a placeholder on your website with no means to see who, how, or what has been asked, submitted, or requested. Make sure you buy the basic paid version as soon as you sign up or there is no use in downloading the integration. Even then, I reckon it will be a very affordable placeholder until a longer-term solution is found.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Accessibility Consultant

Used the software for: Less than 1 year

### "Great free form builder"

5.0

May 8, 2025

Pros

The drag and drop functionality to create a form is very easy and makes creating a complex form quick. The free version works well and has a good number of features available.

Cons

The accessibility of the forms is not the best out of the box which is not great for users.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Senior Frontent Developer

Used the software for: 3-5 years

### "WPForms review"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 3, 2023

Best form builder for collecting leads- I must recommend it

Pros

WPForms is one of the best contact forms among all form builders that we've tested so far. It's incredibly lightweight and it's supercharged with lots of purpose-diversified templates.We use it to create signup forms for clients, surveys, polls, quiz forms, and for many other marketing purposes. It's affordable and essential for lead generation.Its integration with Stripe & Paypal makes it super easy for customers to easily checkout via their preferred payment methods.Additionally, we use it to create quote forms that help to save time. It's an imperative plugin for marketing.

Cons

Pro license for multiple websites is quite expensive.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Marco Genaro P.

SEO Manager

Used the software for: 3-5 years

### "A bit expensive, but perfect plugin for Wordpress Forms"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

June 7, 2023

I'm very happy with WPForms. I use it for all my websites. It's very good for beginners and very complete for those that need to create a very custom form. As I mention on the title, in my opinion it's a bit pricy but it makes me save a lot of time. It's definitely a good choice for agencies.

Pros

WPForms is easy to use and very complete. It has almost all the features that you can think about, which makes it very useful when you need to create complex forms. I've struggled long-time with other plugins and I can confirm that WPForms it really helps me to save my time.

Cons

The only thing I didn't like about WPForms is the pricing. It's definitely more expensive than other form plugins.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Duncan C.

Content Strategist

Used the software for: 3-5 years

### "Decent Product, Absurd Price"

3.0

September 15, 2023

Having a form collection tool is essential for our business, because it's how many of our leads contact us through our website. It's also how we collect newsletter signups. WPForms fulfils both functions well.

Pros

I've been using WPForms for a long time (3+ years); the actual product is fine. Everything works more or less the way it's advertised, it's easy to set up, and the shortcode system is good.

Cons

The pricing is genuinely absurd - US$199 per year for form collection under the Pro plan (which you need if you want Zapier integration). This doesn't even include native integration with Hubspot. I also find the decision to not offer a monthly subscription model quite odd.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Marketing Specialist

Used the software for: I used a free trial

### "A must use plug-in for WordPress websites with lackluster forms"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 1, 2023

Overall, I am very impressed with all the features WPForms has to offer. The form templates library is vast and very intuitive, allowing us to quickly create and edit forms on the fly. Integration with WordPress is seamless and overall, the user experience is great.

Pros

I like how easy WPForms was to install and integrate into our WordPress website. In just a few clicks, we had the full functionality of WPForms integrated into our WordPress/Elementor dashboard. I also really appreciate their email notification tool, WP Mail SMTP. I was having issues with broken email form notifications and the WP Mail SMTP tool fixed the problem immediately.

Cons

The free "lite" version of WPForms is missing some key functionality that would be really helpful. Things like the Entries tool are missing in action, and some of the functionality of the SMTP tool like Email Logs and Email Reports are dumbed down as well. While these aren't deal breakers, I'd really love to see some more functionality included in the lite/trial versions of these programs.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Tracey B.

Founder

Used the software for: Less than 1 year

### "Best form maker "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 8, 2023

Pros

The ability to have my contacts integrate with Google sheets. Saves a lot of integration hassles.

Cons

Just the price but they do help non profits so no complaints.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Giuseppe N.

Software Engineer Manager

Used the software for: 3-5 years

### "A plugin you can't do without"

5.0

May 16, 2022

Pros

Excellent interface for managing and creating forms with drag and drop to move fields. It offers tons of integrations and you can do pretty much what you want with it, including payment forms with paypal integrations.

Cons

To access some features, unfortunately, it is necessary to purchase the most expensive packages which, however, are often not needed for a single site. Also I don't know now, but a few years ago the API implementation for interacting with forms was not provided.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/234945/WPForms/reviews/)

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