--- title: "WPForms Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about WPForms Software - reviews, pricing plans, popular comparisons to other Forms Automation products and more." source_url: "https://www.capterra.com/p/234945/WPForms/" page_type: "product" language: "en" --- # WPForms Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) WPForms ## What is WPForms? Trusted by over 6 million users, WPForms makes it easy to create powerful WordPress forms in minutes, no coding needed. Just drag, drop, and you're done! ## What is WPForms used for? [Forms Automation](https://www.capterra.com/forms-automation-software/) Top alternative Featured Overall rating Based on 26 user reviews Reviews sentiment Positive 81% Neutral 15% Negative 4% Starting price $49.5 Flat Rate, Per Year Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for WPForms?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://wpforms.com/&name=WPForms) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### WPForms 4.3 (26) VS. [4.6 (5,303)](https://www.capterra.com/p/153140/Connecteam/reviews/) Starting Price $49.5 Flat Rate, Per Year Starting Price $29 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (26) Ease Of Use 4.7 (11,474) Value For Money 4.0 (21) Value For Money 4.5 (7,363) Customer Service 4.3 (16) Customer Service 4.6 (6,448) ## WPForms alternatives [4.7 (2,914)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.7 (9,411)](https://www.capterra.com/p/121506/Docusign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (973)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (3,531)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/234945/WPForms/alternatives/) ## FAQs about WPForms Overview ### Which roles and teams benefit most from WPForms? WPForms is most used by founders, owners, and executives; marketers, bloggers, and content teams; and developers or consultants managing WordPress sites. Business leaders use it to capture leads and inquiries, marketing teams build signup and campaign forms, and technical users streamline site integrations, customization, accessibility, and data collection. Answer based on 26 reviews Overview ### What company size and industries is WPForms built for? WPForms is built primarily for small businesses, which make up 92% of reviewers, with the strongest use in Marketing and Advertising at 31%. It also serves Computer Software at 19% and Health, Wellness and Fitness at 15%, with limited use among midsize businesses and enterprises, mainly for forms automation. Answer based on 26 reviews Features and Usability ### What are the key features of WPForms? WPForms offers drag and drop form creation, customizable forms and templates, conditional logic, and customizable fields for web forms. It also includes lead capture, surveys and feedback, response validation, address validation, electronic signature, workflow automation, reporting and analytics, access controls, SSL security, and third-party integrations. Pricing ### How much does it cost and what fees or limitations are included? WPForms starts at $49.5 per year for the Basic plan on one WordPress site, and a free version is available. Plus costs $99.5 yearly for up to 3 sites, Pro is $199.5 for up to 5 sites, and Elite is $299.5 for unlimited sites. Pro includes payment support with zero additional transaction fees. Answer based on 6 reviews Integrations ### Which third-party tools and platforms does WPForms integrate with? WPForms connects natively to WordPress, Zapier, Mailchimp, Constant Contact, Google Sheets, PayPal, and Stripe, with reviewer mentions also highlighting Brevo. Its integrations span website publishing, email marketing, payments, and spreadsheet workflows, and Zapier extends connections to additional tools beyond the built-in options. Answer based on 18 reviews Getting Started and Support ### What training and onboarding options does WPForms offer? WPForms provides documentation and videos for teams getting started. Documentation gives written reference material for setup and feature use, while videos offer visual walkthroughs that users can follow at their own pace. Answer based on 1 reviews Getting Started and Support ### What customer support options does WPForms offer? WPForms provides email/help desk support, FAQ/forum resources, and chat. Support is presented through self-service help content and direct contact options, giving users multiple ways to get assistance. No reviewer feedback on support quality is available here, so no claims can be made about response times or helpfulness. ## Features AI summary Based on 7,051 Forms Automation reviews Capterra data shows that buyers of forms automation software rank the following features as their top priorities: - **Customizable Forms** (**53%** of reviewers rated this feature as critical) - **Customizable Fields** (**53%**) - **Mobile Access** (**61%**) WPForms supports all three of the features reviewers value most: **Customizable Forms**, **Customizable Fields**, and **Mobile Access**. Together, these capabilities give teams the flexibility to build forms around specific workflows, capture the right information with tailored fields, and manage submissions from anywhere, helping businesses collect data more efficiently and respond faster. Customizable Forms 4.2 (12) 66.67% of 12 reviewers that rated this feature as important or highly important Customize contracts and forms to collect specific information Electronic Signature 3.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Digitally sign online documents Forms Creation & Design 4.2 (20) 60.00% of 20 reviewers that rated this feature as important or highly important Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system Third-Party Integrations 4.7 (11) 45.45% of 11 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Customizable Fields 4.1 (10) 70.00% of 10 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Drag & Drop 5.0 (8) 37.50% of 8 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components WPForms 41 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Address Validation: Verifies and confirms the accuracy of an address - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Approval Process Control: Manage the process of evaluating documents or requests submitted for approval - Autofill: Automatically populating fields or sections within a form - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Document Management: Store, manage, and track all electronic documents in a centralized location - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Electronic Signature: Digitally sign online documents - Forms Creation & Design: Create and design new forms from scratch using templates and design tools, or scan and convert existing forms into the system - Forms Management: Store, manage and track all forms in a centralized location - Full Text Search: Search for specific words or phrases within a document or database - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Media Library: Collection of images, videos and other digital content that can be used - Mobile Access: Access software remotely via mobile devices - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Real-Time Data: Receive data and information in real time - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Single Sign On: Allow users to access multiple services after entering their login credentials once - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Task Management: Create, manage and track all task activities and progression - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Version Control: Track revisions and updates made to files and navigate between different versions - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks --- Features 4.3 (26) 4.3 Based on 26 reviews ## Pricing Value for money 4.0 (21) Free Version [View pricing plan details](https://www.capterra.com/p/234945/WPForms/pricing/) Basic $49.50 Flat Rate,Per Year It includes: - Use on 1 Site - Unlimited Forms - Unlimited Submissions - Unlimited Users - Form Templates - Entry Management - Advanced Form Fields - Field Validation - Smart Conditional Logic - File Uploads - Form Notifications - Spam Protection - Privacy Compliance - Email Summaries - Multi-page Forms - Form Layouts - Custom Thank You Pages - Import / Export Tools - Page Builder Support - Entry Previews - WPForms AI - Standard Support Plus $99.50 Flat Rate,Per Year It includes: - Use on 3 Sites - Unlimited Forms - Unlimited Submissions - Unlimited Users - Mailchimp - MailPoet - AWeber - Constant Contact - GetResponse - Campaign Monitor - ConvertKit - Drip - Brevo - MailerLite - Smart Workflows - Data Routing - User Segmentation - Newsletter Forms - Slack - Twilio - Standard Support Pro $199.50 Flat Rate,Per Year It includes: - Use on 5 Sites - Unlimited Forms - Unlimited Submissions - Unlimited Users - Stripe Pro - Square - PayPal - Recurring Subscriptions - No Transaction Fees - Coupons - Calculations - 2,000+ Form Templates - Surveys & Polls - Save & Resume - Digital Signatures - Geolocation - Google Sheets - Dropbox - 8,000+ Zapier Integrations - Conversational Forms - Form Landing Pages - Lead Forms - Form Abandonment - User Journey Reports - User Registration - Post Submissions - Offline Forms - Form Permissions - Priority Support Elite $299.50 Flat Rate,Per Year It includes: - Use on Unlimited Sites - Unlimited Forms - Unlimited Submissions - Unlimited Users - Authorize.Net - Salesforce - ActiveCampaign - HubSpot - Webhooks - Multisite Support - Advanced Access Control - Client Management - Premium Support Value for money 4.0 (21) 4.0 Based on 21 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Zapier](https://www.capterra.com/p/130182/Zapier/) ## Support, customer service and training options Customer Service 4.3 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (16) 4.3 Based on 16 reviews ## User reviews Overall rating 4.3 Based on 26 reviews Filter by rating 5(16) 4(5) 3(4) 2(0) 1(1) Mentioned topic Sorted by most recent AP Aakash P. Accessibility Consultant Information Technology and Services ### "Great free form builder" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 May 7, 2025 Pros The drag and drop functionality to create a form is very easy and makes creating a complex form quick. The free version works well and has a good number of features available. Cons The accessibility of the forms is not the best out of the box which is not great for users. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TH Tarl H. Sr project manager Computer Games ### "Wpforms suck" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 22, 2024 A complete waste of time and money. The worst customer service. Snake oil salesman. Pros Getting rid of it. Its less than useful. They are grifters Cons Their liers and thieves. Had tricksters of the primier division Reasons for choosing WPForms Supposed to be worth it. It was fools gold Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SG Suresh G. HR Manager Mechanical or Industrial Engineering ### "A Great Solution For Forms Automation " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 18, 2024 Pros When it comes to forms building and automation, WPForms is very capable and has been very helpful The software comes with powerful features including document management as well as electronic signing Cons WPForms is fast, affordable and effective and no dislikes experienced. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tracey B. Founder Non-Profit Organization Management ### "Best form maker " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 30, 2023 Pros The ability to have my contacts integrate with Google sheets. Saves a lot of integration hassles. Cons Just the price but they do help non profits so no complaints. Switched from [Formly](https://www.capterra.com/p/230425/Formly/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DC Duncan C. Content Strategist Marketing and Advertising ### "Decent Product, Absurd Price" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 September 14, 2023 Having a form collection tool is essential for our business, because it's how many of our leads contact us through our website. It's also how we collect newsletter signups. WPForms fulfils both functions well. Pros I've been using WPForms for a long time (3+ years); the actual product is fine. Everything works more or less the way it's advertised, it's easy to set up, and the shortcode system is good. Cons The pricing is genuinely absurd - US$199 per year for form collection under the Pro plan (which you need if you want Zapier integration). This doesn't even include native integration with Hubspot. I also find the decision to not offer a monthly subscription model quite odd. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IM Itziar M. Nutricionista Health, Wellness and Fitness ### "Buena herramienta pero muy limitada" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 July 28, 2023 En general la intención es buena, un herramienta amigable por así decirlo, su facilidad y comodidad la hacen atractiva visualmente, pero a la hora de la verdad, si no pagas, como todo en la vida, todo es muy limitado, solo te permite crear un formulario muy muy básico y para determinadas cuestiones. Pros Me gusta su interfaz dinámica, intuitiva y muy fácil de utilizar porque está todo a la vista, es una buena herramienta para crear formularios, ya sea a través de sus plantillas creadas o la opción que me gusta mucho, de crear tu propio formulario desde 0, pudiendo añadir tú mismo los campos personalizables. Cons No me gusta para nada que sea tan limitado, hay campos que para mi sorpresa, a la hora de querer usarlos, me saltaba el pop up de para usarlos, debes realizar la suscripción pro, por lo que se convierte en una herramienta demasiado limitada. Switched from [Formidable Forms](https://www.capterra.com/p/175482/Formidable-Forms/) Porque WPForms es muy limitada, la versión gratuita se queda muy escasa. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Marco Genaro P. SEO Manager Marketing and Advertising ### "A bit expensive, but perfect plugin for Wordpress Forms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 3, 2023 I'm very happy with WPForms. I use it for all my websites. It's very good for beginners and very complete for those that need to create a very custom form. As I mention on the title, in my opinion it's a bit pricy but it makes me save a lot of time. It's definitely a good choice for agencies. Pros WPForms is easy to use and very complete. It has almost all the features that you can think about, which makes it very useful when you need to create complex forms. I've struggled long-time with other plugins and I can confirm that WPForms it really helps me to save my time. Cons The only thing I didn't like about WPForms is the pricing. It's definitely more expensive than other form plugins. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Joel T. Senior Frontent Developer Computer Software ### "WPForms review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 2, 2023 Best form builder for collecting leads- I must recommend it Pros WPForms is one of the best contact forms among all form builders that we've tested so far. It's incredibly lightweight and it's supercharged with lots of purpose-diversified templates.We use it to create signup forms for clients, surveys, polls, quiz forms, and for many other marketing purposes. It's affordable and essential for lead generation.Its integration with Stripe & Paypal makes it super easy for customers to easily checkout via their preferred payment methods.Additionally, we use it to create quote forms that help to save time. It's an imperative plugin for marketing. Cons Pro license for multiple websites is quite expensive. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) [Formstack Forms](https://www.capterra.com/p/118892/Formstack/) [Gravity Forms](https://www.capterra.com/p/206381/Gravity-Forms/) [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) [Typeform](https://www.capterra.com/p/137289/Typeform/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User CRM Consultant Marketing and Advertising ### "WPForms works Fine but there are Spiffier Options" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 March 14, 2023 Overall WPForms does the job but there are form tools with better interfaces and UX in my opinion. Pros WPForms is pretty straight forward. It also allows you to easily integrate with multiple different ESPs or CRMs which can come in Handy. It also shows you right on the form if it is integrated with Zapier which is useful to keep track of what is happening in the account. Cons I didn't love the way the conditional logic worked. On the form it should indicate if a field has conditional logic on it rather than making me click on the field and navigate to the conditional logic section. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Gary H. Marketing Specialist Machinery ### "A must use plug-in for WordPress websites with lackluster forms" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 28, 2023 Overall, I am very impressed with all the features WPForms has to offer. The form templates library is vast and very intuitive, allowing us to quickly create and edit forms on the fly. Integration with WordPress is seamless and overall, the user experience is great. Pros I like how easy WPForms was to install and integrate into our WordPress website. In just a few clicks, we had the full functionality of WPForms integrated into our WordPress/Elementor dashboard. I also really appreciate their email notification tool, WP Mail SMTP. I was having issues with broken email form notifications and the WP Mail SMTP tool fixed the problem immediately. Cons The free "lite" version of WPForms is missing some key functionality that would be really helpful. Things like the Entries tool are missing in action, and some of the functionality of the SMTP tool like Email Logs and Email Reports are dumbed down as well. While these aren't deal breakers, I'd really love to see some more functionality included in the lite/trial versions of these programs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/234945/WPForms/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Google Forms vs WPForms](https://www.capterra.com/compare/176571-234945/Google-Forms-vs-WPForms) [Gravity Forms vs WPForms](https://www.capterra.com/compare/206381-234945/Gravity-Forms-vs-WPForms)