--- title: "MonsterInsights Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MonsterInsights Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/235122/MonsterInsights/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # MonsterInsights Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MonsterInsights ## What is MonsterInsights? Google Analytics plugin for WordPress which enables users to track marketing campaigns, compliance, forms, users, SEO scores, and more. ## What is MonsterInsights used for? [Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 13 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $199 Flat Rate, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MonsterInsights?[Manage this product listing](https://www.g2.com/products/monsterinsights/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MonsterInsights 4.8 (13) VS. [5.0 (76)](https://www.capterra.com/p/156125/Phonexa/reviews/) Starting Price $199 Flat Rate, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (13) Ease Of Use 4.7 (76) Value For Money 4.5 (11) Value For Money 4.8 (74) Customer Service 4.5 (10) Customer Service 5.0 (74) ## MonsterInsights alternatives [4.7 (269)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (797)](https://www.capterra.com/p/142459/Peek-PRO-Tour-Operator-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/235122/MonsterInsights/alternatives/) ## FAQs about MonsterInsights Overview ### Which roles and teams benefit most from MonsterInsights? MonsterInsights is most used by web designers, web developers, and website maintenance teams that track site traffic, visitor behavior, and page performance within WordPress. Business owners, founders, presidents, and marketing staff use reporting to assess campaign results, guide content decisions, and monitor conversion activity. Trainers and instructors can review engagement with educational pages. Answer based on 13 reviews Overview ### What company size and industries is MonsterInsights built for? MonsterInsights is built primarily for small businesses in computer software, which represent 92% and 38% of reviewers, respectively. It also serves midsize businesses, at 8% of reviewers, and users in building materials and e-learning, each at 8%. Its common use case is web analytics. Answer based on 13 reviews Features and Usability ### What are the key features of MonsterInsights? MonsterInsights offers website analytics, visitor tracking, and web traffic reporting, plus real-time analytics, real-time data, and real-time notifications. It also includes conversion tracking, campaign analytics, behavior tracking, A/B testing, customizable reports, data visualization, and access controls/permissions for reporting and monitoring. Integrations ### Which third-party tools and platforms does MonsterInsights integrate with? MonsterInsights integrates with Google Analytics 360, including Google Analytics 4, and WordPress. It connects Google Analytics reporting and tracking data to the WordPress admin dashboard, enabling users to view website traffic, visitor behavior, page views, and ecommerce metrics within their WordPress sites. Answer based on 10 reviews Getting Started and Support ### What training and onboarding options does MonsterInsights offer? MonsterInsights provides documentation to support team onboarding and product setup. This written material gives users a self-paced reference for learning features, reviewing steps, and finding guidance during initial configuration and ongoing use. Getting Started and Support ### What customer support options does MonsterInsights offer? MonsterInsights provides email/help desk support, an FAQ/forum, and a knowledge base. These channels give users written guidance and a place to look up common setup or usage questions. Without reviewer feedback on support, no claims can be made about response times, helpfulness, or common frustrations. ## Features AI summary Based on 2,518 Web Analytics reviews Capterra data shows that buyers of web analytics software rank the following features as their top priorities: - **Website Analytics** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Data Visualization** (**43%**) MonsterInsights supports all three of the features reviewers rate most important: **Website Analytics**, **Reporting/Analytics**, and **Data Visualization**. Together, these capabilities help businesses track site performance, review trends through clear reports, and understand data more quickly through visual dashboards, allowing teams to make informed decisions about traffic, content, and conversion goals. Website Analytics 5.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Track and analyze information regarding website visitors Reporting/Analytics 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Activity Dashboard 4.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Conversion Tracking 4.7 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Monitoring 4.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user A/B Testing 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness MonsterInsights 26 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.8 (13) 4.8 Based on 13 reviews ## Pricing Value for money 4.5 (11) Basic $199.00 Flat Rate,Per Year Value for money 4.5 (11) 4.5 Based on 11 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (10) 4.5 Based on 10 reviews ## User reviews Overall rating 4.8 Based on 13 reviews Filter by rating Counts reflect reviews available in this feed. 5(10) 4(3) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful SW Senior Web dev. Senior Web dev. Used the software for: 3-5 years ### "Intelligent web data collector" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 18, 2023 It's a great tool for Analytics. I know your business really needs it. Pros MonsterInsights helps us to better understand and serve our clients0 It provides us with useful data about visitors and how they interact with our websites. It's cheap and easy to use.Integration with Google Analytics (both GA3 legacy and GA4) is simple and straightforward.It helps to know where our visitors are coming from, the specific section on our site that they visit the most, how long they last in those sectors, and how well or worst they behave with our products.It's beneficial to us as it helps us to make proper adjustments and improvements to our products and services Cons I have no negative impressions about this tool so far. Ngala E. Web Designer Used the software for: 3-5 years ### "It helps me to solve SEO- related issues" 5.0 September 15, 2023 I use it to analyze website performance and learn ways to improve pages with poor performance issues. Pros I use monsterInsights with Google Analytics 4 to analyze web pages (for some clients) to better understand how visitors interact with the website.It provides helpful data that enables me to detect sectors on the website that require improvement in terms of SEO and accessibility. I like it because of its:-ease of use- comprehensive tracking capacities- Infinite tracking across mobile devices- rich-data reports and affordability. Cons I have noticed that MonsterInsights fully depends on Google Analytics for most performance. It's a bad practice if you ask me because It's that potential changes in Google Analytics can easily influence MonsterInsight's performance. BM Business Manager Business Manager Used the software for: Less than 1 year ### "Great for Aggregate Usage Tracking" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 December 7, 2022 Pros Very easy to deploy and add to our site. Cons If there was a way to obtain individual usage tracking, based on a client's userID or organization name, it certainly was not clear-cut to us. Saha R. web designer Used the software for: 3-5 years ### "MonsterInsights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2023 MonsterInsight helps us with useful data on how our website visitors engage & interact with our various services by providing detailed reporting for every single page indexed and this helps us to better improve our services.It's an awesome plugin with a ton of benefits that can only help your business to get better and better---I think you should try it too. Pros MonsterInsights is the best analytics plugin for WordPress that easily integrates with GA4 to provide helpful data about visitors' interaction with our services.It's great in terms of simplicity, affordability, and ease-of-use plus it is not that heavy (in size). I must admit that this plugin was built to deliver accurate results both for Analytics and SEO.the plugin helps us to have complete tracking of the form conversion reports, real-time visitors Analytics reports, website speed reporting, and post-conversion rates.It's the number one Analytic tool we recommend to our clients when designing their websites. It helps us to better understand how & where to improve our services or concentrate our marketing competence. Cons There is nothing eerie with the plugin so far. Ferent L. Web Designer - Junior Platform Maintainance Engineer And Seasoned Online Marketing Assistant Used the software for: 3-5 years ### "It's a good software for website analytics." 5.0 November 22, 2023 It's a great plugin for collecting and analyzing website data. Pros MonsterInsights helps me to track and analyze data on my website and landing pages. I like using it because it's easy to set up and easily integrates with Google Analytics It also provides powerful tracking features that allow easy monitoring of various metrics such as traffic sources, visitor behaviors, page views, and some other data. It's easily customizable and occasionally generates reports straight into the WordPress admin dashboard when necessary and provides possibilities to extract relevant data from reporting based on specific metrics like segments, time, and periods. Integration with plugins like Easy Digital Downloads and WooCommerce is flawless as it can be very helpful for tracking such as conversion rates. I would surely recommend it because it provides extra possibilities to analyze and understand website data. Cons I don't have any dislikes as per the performance of this plugin, it works greatly and serves its purposes. Ngenge Y. Telemarketer Used the software for: 3-5 years ### "MonsterInsights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 22, 2022 MonsterInsights helps us to better grow our business by providing helpful data about visitor engagements, ad performance, and more. You have to TRY IT OUT TODAY. I strongly recommend it. Pros MonsterInsights offers super seamless tracking integration solutions for WordPress. My review is mainly based on its most exemplary integration with Google analytics(GA4). 1. Together with Google Analytics, it provides standard reporting for visitors' activities on our websites. 2. It's super simple to set up with helpful guides available for complete beginners. 3. it's used by millions of website owners across the world and offers quality customer support. It also offers extra in-house-made plugins which help with language translation( this is critical for those who face difficulties with language). Cons My pricing falls on the pricing plans- they're a little way high. Let's be realistic, with these pricing options, startups and beginners will find upgrading difficult. I encountered this same problem when I was still a freelancer ( i.e a few before I got hired to work with my current company). With regards to this competitive market, I suggest that owners should review MonsterInsight's pricing options. A tool is useful when it performs tremendous and more excellent when affordable. IN Instructor Instructor Used the software for: 1-3 years ### "Simplifying Google Analytics" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 May 19, 2023 Pros The setup process is simple and doesn't require any technical expertise, making it easy to connect and start tracking important website metrics. The Dashboard is user-friendly within the WordPress admin area. It provides me with clear and concise insights into my website's performance, including real-time statistics about visitors, their geographic location, and referral sources. Another valuable feature is the enhanced e-commerce tracking capability. I can easily monitor sales, conversion rates, and average order value for my online store. Cons While the plugin is generally user-friendly, some of the more advanced features, such as custom dimensions and events tracking, may require a learning curve. Users without a technical background might find it challenging to set up and configure these features effectively. SW Sameer W. Talent Acquisition Manager Used the software for: 3-5 years ### "Best Sourcing Portal" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 30, 2022 I can say its a one of the best software in the industry Pros Getting candidates on rare skills compare to other portals like carrier Builder and Dice, Monster is best for rare skills set Cons Everything is good compare to other software Ben A. Owner Used the software for: 3-5 years ### "Easy to use analytics for your WordPress/WooCommerce site" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 December 1, 2022 I'm too lazy to switch to something else and it's quite alright. Pros It's easy to setup and has dual tracking for UA and GA4. Cons It's quite costly and a lot of junk data has been added to the db over the years. PR President President Used the software for: Less than 1 year ### "Easy to understand and see key trends and opportunities" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 9/10 February 14, 2022 Only big ding agains this software is the Company hides from it's users like a Cartel Boss. Try and find a way to contact them and it only via their two forms, one for technical, one for pre-sales. You have a billing or account issue, they don't want to hear from you evidently. No Phone, No email, No link to reach accounting. What is wrong with these people? They do a great job on the software and drop the ball on customer interaction and account issues. Every customer interaction is an opportunity to delight or disappoint. Guess which category I'm in? Pros The dashboard is well designed and easy to navigate, the install and configuration were easy and the install has worked without provlems. Cons The interface with Google is hard, mostly because Google makes it hard I guess. Seems like it should be a lot simpler to set up but I'm sure Monster Insights would make it that way if it were possible. [View all Reviews](https://www.capterra.com/p/235122/MonsterInsights/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.