# MonsterInsights Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is MonsterInsights the right Web Analytics solution for you? Explore 13 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/235122/MonsterInsights/reviews

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MonsterInsights

4.8 (13)

[View alternatives](https://www.capterra.com/p/235122/MonsterInsights/alternatives/)

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Last updated December 12th, 2025

# Reviews of MonsterInsights

Ease of use

5.0

Customer Service

4.5

## Showing most helpful reviews

Showing 1-13 of 13 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Joël T.  
Senior Web dev.  
Computer Software  
Used the software for: 2+ years

### "Intelligent web data collector"

July 17, 2023

5.0

It's a great tool for Analytics. I know your business really needs it.

Pros

MonsterInsights helps us to better understand and serve our clients0 It provides us with useful data about visitors and how they interact with our websites. It's cheap and easy to use.Integration with Google Analytics (both GA3 legacy and GA4) is simple and straightforward.It helps to know where our visitors are coming from, the specific section on our site that they visit the most, how long they last in those sectors, and how well or worst they behave with our products.It's beneficial to us as it helps us to make proper adjustments and improvements to our products and services

Cons

I have no negative impressions about this tool so far.

Switched from

[Mixpanel](https://www.capterra.com/p/158740/Mixpanel/)

Poor security measures and shows less concern for client support

Review Source

Ngala Emmanuel S.  
Web Designer  
Graphic Design  
Used the software for: 2+ years

### "It helps me to solve SEO- related issues"

September 14, 2023

5.0

I use it to analyze website performance and learn ways to improve pages with poor performance issues.

Pros

I use monsterInsights with Google Analytics 4 to analyze web pages (for some clients) to better understand how visitors interact with the website.It provides helpful data that enables me to detect sectors on the website that require improvement in terms of SEO and accessibility. I like it because of its:-ease of use- comprehensive tracking capacities- Infinite tracking across mobile devices- rich-data reports and affordability.

Cons

I have noticed that MonsterInsights fully depends on Google Analytics for most performance. It's a bad practice if you ask me because It's that potential changes in Google Analytics can easily influence MonsterInsight's performance.

Switched from

[Analytify](https://www.capterra.com/p/220118/Analytify/)

While this WordPress plugin also works well, it's not lightweight and I don't have flexibility using it.

Review Source

HF

Hylda F.  
Business Manager  
Online Media  
Used the software for: Less than 6 months

### "Great for Aggregate Usage Tracking"

December 1, 2022

4.0

Pros

Very easy to deploy and add to our site.

Cons

If there was a way to obtain individual usage tracking, based on a client's userID or organization name, it certainly was not clear-cut to us.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Review Source

Romaric S.  
web designer  
Computer Software  
Used the software for: 2+ years

### "MonsterInsights"

January 25, 2023

5.0

MonsterInsight helps us with useful data on how our website visitors engage & interact with our various services by providing detailed reporting for every single page indexed and this helps us to better improve our services.It's an awesome plugin with a ton of benefits that can only help your business to get better and better---I think you should try it too.

Pros

MonsterInsights is the best analytics plugin for WordPress that easily integrates with GA4 to provide helpful data about visitors' interaction with our services.It's great in terms of simplicity, affordability, and ease-of-use plus it is not that heavy (in size). I must admit that this plugin was built to deliver accurate results both for Analytics and SEO.the plugin helps us to have complete tracking of the form conversion reports, real-time visitors Analytics reports, website speed reporting, and post-conversion rates.It's the number one Analytic tool we recommend to our clients when designing their websites. It helps us to better understand how & where to improve our services or concentrate our marketing competence.

Cons

There is nothing eerie with the plugin so far.

Review Source

Ferent L.  
Web Designer - Junior Platform Maintainance Engineer And Seasoned Online Marketing Assistant  
Building Materials  
Used the software for: 2+ years

### "It's a good software for website analytics."

November 19, 2023

5.0

It's a great plugin for collecting and analyzing website data.

Pros

MonsterInsights helps me to track and analyze data on my website and landing pages. I like using it because it's easy to set up and easily integrates with Google Analytics It also provides powerful tracking features that allow easy monitoring of various metrics such as traffic sources, visitor behaviors, page views, and some other data. It's easily customizable and occasionally generates reports straight into the WordPress admin dashboard when necessary and provides possibilities to extract relevant data from reporting based on specific metrics like segments, time, and periods. Integration with plugins like Easy Digital Downloads and WooCommerce is flawless as it can be very helpful for tracking such as conversion rates. I would surely recommend it because it provides extra possibilities to analyze and understand website data.

Cons

I don't have any dislikes as per the performance of this plugin, it works greatly and serves its purposes.

Review Source

Ngenge Y.  
Telemarketer  
Computer Software  
Used the software for: 2+ years

### "MonsterInsights"

July 11, 2022

5.0

MonsterInsights helps us to better grow our business by providing helpful data about visitor engagements, ad performance, and more. You have to TRY IT OUT TODAY. I strongly recommend it.

Pros

MonsterInsights offers super seamless tracking integration solutions for WordPress. My review is mainly based on its most exemplary integration with Google analytics(GA4). 1. Together with Google Analytics, it provides standard reporting for visitors' activities on our websites. 2. It's super simple to set up with helpful guides available for complete beginners. 3. it's used by millions of website owners across the world and offers quality customer support. It also offers extra in-house-made plugins which help with language translation( this is critical for those who face difficulties with language).

Cons

My pricing falls on the pricing plans- they're a little way high. Let's be realistic, with these pricing options, startups and beginners will find upgrading difficult. I encountered this same problem when I was still a freelancer ( i.e a few before I got hired to work with my current company). With regards to this competitive market, I suggest that owners should review MonsterInsight's pricing options. A tool is useful when it performs tremendous and more excellent when affordable.

Review Source

GB

Goma B.  
Instructor  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Simplifying Google Analytics"

May 18, 2023

4.0

Pros

The setup process is simple and doesn't require any technical expertise, making it easy to connect and start tracking important website metrics. The Dashboard is user-friendly within the WordPress admin area. It provides me with clear and concise insights into my website's performance, including real-time statistics about visitors, their geographic location, and referral sources. Another valuable feature is the enhanced e-commerce tracking capability. I can easily monitor sales, conversion rates, and average order value for my online store.

Cons

While the plugin is generally user-friendly, some of the more advanced features, such as custom dimensions and events tracking, may require a learning curve. Users without a technical background might find it challenging to set up and configure these features effectively.

Review Source

SW

Sameer W.  
Talent Acquisition Manager  
Staffing and Recruiting  
Used the software for: 2+ years

### "Best Sourcing Portal"

September 14, 2022

5.0

I can say its a one of the best software in the industry

Pros

Getting candidates on rare skills compare to other portals like carrier Builder and Dice, Monster is best for rare skills set

Cons

Everything is good compare to other software

Review Source

Ben A.  
Owner  
Computer Software  
Used the software for: 2+ years

### "Easy to use analytics for your WordPress/WooCommerce site"

November 30, 2022

4.0

I'm too lazy to switch to something else and it's quite alright.

Pros

It's easy to setup and has dual tracking for UA and GA4.

Cons

It's quite costly and a lot of junk data has been added to the db over the years.

Review Source

JD

James D.  
President  
Management Consulting  
Used the software for: 6-12 months

### "Easy to understand and see key trends and opportunities"

February 11, 2022

5.0

Only big ding agains this software is the Company hides from it's users like a Cartel Boss. Try and find a way to contact them and it only via their two forms, one for technical, one for pre-sales. You have a billing or account issue, they don't want to hear from you evidently. No Phone, No email, No link to reach accounting. What is wrong with these people? They do a great job on the software and drop the ball on customer interaction and account issues. Every customer interaction is an opportunity to delight or disappoint. Guess which category I'm in?

Pros

The dashboard is well designed and easy to navigate, the install and configuration were easy and the install has worked without provlems.

Cons

The interface with Google is hard, mostly because Google makes it hard I guess. Seems like it should be a lot simpler to set up but I'm sure Monster Insights would make it that way if it were possible.

Review Source

VT

Vincent T.  
Responsable Production  
Computer Software  
Used the software for: 1-2 years

### "Fonctionne très bien "

October 6, 2022

5.0

Pros

Il est facile à relier au compte Google analytics. Je le trouve facile à utiliser, les rapports sont faciles à comprendre : je suis pas un expert mais j'arrive à bien m'en servir. La version gratuite est sans limite de durée, elle est bien fournie.

Cons

La version pro est un peu chère. La version gratuite me suffit parce que je vais pas très loin dans l'analyse des données.

Review Source

SK

Sudip K.  
Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "MonterInsights Review"

September 25, 2021

5.0

Pros

This is not a standalone software for analytics but works with Google Analytics for your WordPress site 1. Takes the pain of installation away from Google Analytics 2. Easy to use interface - can be accesses from the WordPress dashboard 3. Easy to install for your WordPress site 4. No coding required even for ecommerce tracking (Google Analytics installation requires multiple line of code to install) 5. Advanced tracking features which anybody can install and measure (no requirement to employ and expert to do that) 6. The reporting features are versatile. Google Analytics is powerful but has a steep learning curve. MonsterInsights has solved this problem for good.

Cons

Not available for other platforms. Only works with WordPress.

Review Source

AK

Anais K.  
Trainer  
E-Learning  
Used the software for: Less than 6 months

### "Good reports"

June 30, 2022

5.0

Pros

I can clearly see which pages were visited, from which sites, which country. It works perfectly with my wordpress website. I have only the Lite version, so I can't access to a lot of features, like my website's speed, search console, forms...

Cons

On the sources, the emails don't appear, I see social networks, websites that lead to mine, but can't see any figure from my email campaign and I know I had clicks. Maybe it's with the pro version.

Review Source

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