# MailPoet Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MailPoet Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/235222/MailPoet --- # MailPoet Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MailPoet ## What is MailPoet? Cloud-based solution that helps businesses manage mailing lists, deliver emails and improve conversions. ## What is MailPoet used for? [Email Marketing](https://www.capterra.com/email-marketing-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 74% Neutral 13% Negative 13% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailPoet?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://automattic.com&name=MailPoet) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailPoet 4.0 (31) VS. [4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price Contact vendor Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (31) Ease Of Use 4.6 (3,427) Value For Money 3.9 (28) Value For Money 4.5 (3,007) Customer Service 3.6 (24) Customer Service 4.5 (3,007) ## MailPoet alternatives [4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.8 (1,376)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/235222/MailPoet/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 2.8 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns List Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Newsletter Management 3.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create and update newsletter content to increase engagement Subscriber Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists Click Tracking 2.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results Customizable Branding 2.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding MailPoet 18 features Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Track the amount of clicks on individual products to measure campaign results Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Plan, execute, and analyze email marketing campaigns Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Ensure compliance with the General Data Protection Regulation protocols Manage contacts across multiple mailing lists Create and update newsletter content to increase engagement Adjust communications based on previous interactions or personal preferences Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history View and track pertinent metrics to find patterns and gain insights from data Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.0 (31) 4.0 Based on 31 reviews ## Pricing Value for money 3.9 (28) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.9 (28) 3.9 Based on 28 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.6 (24) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.6 (24) 3.6 Based on 24 reviews ## User reviews Overall rating 4.0 Based on 31 reviews Filter by rating 5(14) 4(9) 3(4) 2(2) 1(2) Mentioned topic Sorted by most recent BV Brian V. Owner Information Technology and Services ### "Only use them if you are prepared for poor support" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 22, 2025 Poor - their support just punts things to their feedback forum and then refuse to address bugs unless enough people vote on them. Pros I like that the system is pretty easy to use and set up - emails look nice and I like the send limits. Cons Their support is bad. One of the primary reasons that we opted for MailPoet is that we could schedule emails to go out for post notifications. These are time specific, ie 'Send on the 2nd Tuesday of the Month' which works great... except for an EXTREMELY easy fix they refuse to do. They have 1st, 2nd and 3rd days of the month, but the other option is 'Last' which can be the 4th or 5th occurance of that day in the month. Sure there may be a use case for sending on the last, but a far more common for the 4th. The logic is the same for 1,2,3 so why not 4? Why not have both? They refuse to help and send the same response from their purported 'Happiness Engineers'. Their solution? Just go manually change it each month. Yeah... dumb. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [Zoho Expense](https://www.capterra.com/p/142384/Zoho-Expense/) Reasons for choosing MailPoet No limit on emails, just users - and ease of use for my client. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC Mat C. Director Information Technology and Services ### "Poor experience, no refunds, no emails" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 31, 2025 Just a poor service all around really. No refunds, locked accounts, poor sending abilities. Would not recommend, would rather go to Klaviyo or Mailchimp. Pros Integration into Wordpress makes it easy for ease of use. Cons They instantly locked my account when I went to send and they claimed it was “bounced emails” - however I then moved to Mailchimp and they didn’t bounce and delivered perfectly fine via another service. I asked them for a refund and they’ve responded back saying it’s against their policy. I didn’t even get to use the service they’re refusing to refund the £30. No support on weekends, had a massive marketing opportunity and MailPoet failed at the first hurdle, couldn’t even get an email out after hours on a Friday. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DA Daryl A. IT Support Retail ### "MailPoet delivers" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 11, 2024 I develop website on the WordPress platform, and for a while was using the Mailchimp plugin as the go to source. I was introduced to Mailpoet and have not looked back as a solution for clients that need that type of functionality. Pros The robust function for the out of box product. Cons You need a firm understanding of how email marketing works for your targeted audience. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better product features out of the box and a little less costly for other features in comparison. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User CEO Arts and Crafts ### "If you are considering it, don't. Move your head to better options" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 3/10 November 18, 2024 I would not raccomand it due to incredible bugs inside its email edior that will make you scream internally Pros It's directly integrated inside of Wordpress, so you can manage your email campaign directly from your website. But a part from that is a mess Cons The editor, the email editor is something so hateful, so stressing, so frustrating I stopped using it. Alternatives considered [Acumbamail](https://www.capterra.com/p/195838/Acumbamail/) Reasons for choosing MailPoet I moved from MailPoet to Acumba at the end Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Spenser R. UX Designer Writing and Editing ### "Good but limited" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 6/10 August 5, 2024 I used it with multiple website to manage email list for Homeowners Associations.. Pros It works well with Wordpress and is simple to add Cons Need technical knowledge to set up seamlessly Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tony D. Senior Solutions Architect Computer & Network Security ### "MailPoet - A must have for SMB businesses to keep customers engaged." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 May 24, 2024 99% positive. Love the plug-in, will continue using it daily and we continue recommending the plug-in. Pros I like the list management, I like that everything you really need is bundled in a single plugin, and it's free. Yes, there are add-ons, and you will need to upgrade for high-volume emailing, but for a small business to send out a weekly newsletter to a moderate-sized list, it's the way to go. Cons There isn't much. I do wish that the signup widgets were more customizable and a bit more intuitive, but it's nothing you can't figure out with a little work. Reasons for choosing MailPoet Cost, and once I tried it, I found out it is even easier to create beautiful emails with that MailChimp, in my opinion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Alex M. Freelance Marketing and Advertising ### "El email marketing ideal para Wordpress" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 17, 2024 Pros Lo primero su integración con Wordpress ya que son ellos, si no me equivoco, los mismos creadores, por lo tanto la seguridad y compatibilidad es un plus. Al estar perfectamente integrado todo el dashboard se queda dentro de Wordpress, todo en un mismo lugar sin salir de tu panel. Y ahora por fin se están poniendo las pilas mucho con las automatizaciones y flujos de mails según triggers etc... Siempre funcioa perfectamente. Tengo licencia Lifetime y estoy muy contento. Cons Quizás hecho de menos más poder de automatizar procesos, etiquetas , pero están progresando mucho en esta área. Les animo a seguir. Una gran herramienta. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DL Dorian L. Directeur Online Media ### "Excellent pour mes utilisateurs. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 December 14, 2023 Pros J’envoie toutes mes newsletter via MailPoet, très utile pour permettre la fidélité de mes clients ! Cons Aucun inconvénient ne me semble être important Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lea P. Blogger Writing and Editing ### "Finally, an easy-to-use email plugin" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 1, 2023 I've been very pleased with MailPoet's service. I wouldn't use another plugin for email. Pros MailPoet is easy to use. Plain and simple, ease of use is most important to me. It is very easy to create attractive newsletters. I'm so grateful! Cons Nothing much! MailPoet has a very reasonably priced subscription and a great free option until you're ready to pay for something bigger. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) MailPoet is easier to use than Mailchimp. I need things that are easy to use! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AS Adrian S. Nutricionista Health, Wellness and Fitness ### "Empezando con Mailpoet" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 September 12, 2023 Me permite mantener a mis clientes informados sobre consejos de salud y recetas saludables de manera sencilla Pros Es muy fácil crear correos atractivos. Además, la integración con wordpress hace que sea fácil administrar listas de correo. Cons Me faltan algunas opciones más avanzadas que si he encontrado en otras herramientas de email marketing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/235222/MailPoet/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Gmail vs MailPoet](https://www.capterra.com/compare/202338-235222/Gmail-vs-MailPoet)[Brevo vs MailPoet](https://www.capterra.com/compare/132996-235222/brevo-vs-MailPoet) [Mailchimp vs MailPoet](https://www.capterra.com/compare/110228-235222/MailChimp-vs-MailPoet)[MailerLite vs MailPoet](https://www.capterra.com/compare/136603-235222/MailerLite-vs-MailPoet)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)