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MailPoet

MailPoet

4.1 (28)
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Review

"Great Email Marketing Platform"

5.0

Gustavo B. - DirectorMay 7, 2022

STARTING PRICE

Not provided by software provider

Free Trial
Not Available

EASE OF USE

4.5/5

Based on Capterra user reviews

What is MailPoet?

Cloud-based solution that helps businesses manage mailing lists, deliver emails and improve conversions.

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MailPoet’s drag-and-drop editor
MailPoet’s drag-and-drop editor

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MailPoet

4.1 (28)
MailPoet

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Not provided by the vendor
USD $15.00
Per Month
Starting Price
Free Version
Free Trial
Free Version
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Pricing Options
17
39
Total Features
0
218
Total Integrations
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Ease Of Use
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MailPoet Reviews

Showing 5 of 28 reviews
Overall
4.1
Ease of Use
4.5
Customer Service
3.8

Pros

  • MailPoet is a pretty nice WordPlugin to design attractive signup forms. I love every single quality of premade forms available and they're easily customization.

  • MailPoet does provide a good service overall. It shows good metrics about the emails sent, does have a nice integration with WooCommerce, and you can reach with easy its customer service.

  • The added advantage of the Woo Commerce Integration help me to improve my conversion rate.

  • I kind of like this feature because it's a smart way of retaining subscribers. The more they are notified about your famous or future works, the more your traffic increases.

Cons

  • The editor, the email editor is something so hateful, so stressing, so frustrating I stopped using it.

  • The price increases a lot while your list is growing. The service is suspended repeatedly and without detailed and reasonable justifications.

  • Block editing using get too associated with Gutenberg and sometimes becomes a little bit laggy.

  • Majority of users running WordPress are not on managed platforms, it would encounter technical and performance problems, I believe. It does not support Multisite, that really let me down.

Most Helpful Reviews for MailPoet

Gustavo B. avatar
Gustavo B.
Director
Marketing and Advertising, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
3.0
Customer Service
4.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
May 7, 2022

"Great Email Marketing Platform"

Overall: MailPoet does provide a good service overall. It shows good metrics about the emails sent, does have a nice integration with WooCommerce, and you can reach with easy its customer service.

Pros: It is easy to integrate with a WordPress site It does have a free service up to 1000 email addresses MailPoet does provide a good email editor withing WordPress who makes easy to access any website resource media.

Cons: It depends on WordPress solely, then you can make any campaign other than having a website running.

Alternatives Considered: Kit, ActiveCampaign, MailerLite and Mailchimp
Reasons for Choosing MailPoet: I tried them all before changing to MailChimp, some of them offer a good thirdpaty email platform to be managed separately from a website. But the integration offered by MailPoet supposed a huge advantage over the competition.
Switched From: Kit, ActiveCampaign and Mailchimp
Reasons for Switching to MailPoet: MailPoet does provide a better free tier for beginners, it does integrate easily with Divi, WordPress, WooCommerce and many related pluggins.
Marcius R.
Entrepreneur
Marketing and Advertising, Self-employed
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
4.0
Features
4.0
Value for Money
3.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
March 17, 2022

"Easy subscribers integrated right into WordPress"

Overall: Now that MailPoet has been acquired by WooCommerce, it has become an industry standard for Wordpress. Of course, this can be both a good and a bad thing, depending on how they will chose to move forward with this. It still is a very easy to use tool which I recommend to anyone starting a website or anyone with a niche website that has a small audience. For the most part, you won't need anything more complicated unless you chose and want to expand. But beware of the cons I've listed here.

Pros: Mailpoet is very easy to use. It's specifically designed for the average Joe. You can easily integrate it into your Wordpress and start capturing leads. It has a good amount of features to be useful but not too many to be overwhelming and it integrates with Woocommerce, which means it has functionality to run an ecommerce store. Or you can use it for just running a blog and use the "send emails of the latest blogs posted" feature.

Cons: While the subscriber data is technically hosted on the website, it's more of a hybrid solution. Yes all subscribers are stored in the Wordpress site, but the email deliverability is done through MailPoet and they are pretty quick to punish anything that "looks" like SPAM and disable your email deliverability without appeal. For this reason I only recommend you subscribe to the monthly plan, not the annual plan. You can change your email sending provider to something else, sure, they allow you to do it. But, your usage of the plugin and the cost is still based on the number of subscribers even if you're using someone else's email delivery plan, which seems nuts since all the data is on your server and the usage of the plugin whether it's 1 subscriber or 1 million doesn't affect them at all if you're using someone else's email delivery service. The free plan has a 1000 subscriber limit, which is fine for most small sites, but only a delivery of 5000 emails per month, which - if you have 1000 subscribers - that means you'll only be sending 5 emails a month.

Switched From: Sendy
Reasons for Switching to MailPoet: Mailpoet has a faster setup and it's easier to use for many of my non techie clients. Sendy is a solution for a more serious type of newsletter with many subscribers.
Verified Reviewer
CEO
Arts and Crafts, 1-10 employees
Used the software for: 6-12 months
Overall Rating
2.0
Ease of Use
3.0
Customer Service
3.0
Features
3.0
Value for Money
2.0
Likelihood to Recommend
3/10
Reviewer Source
Source: Capterra
November 18, 2024

"If you are considering it, don't. Move your head to better options"

Overall: I would not raccomand it due to incredible bugs inside its email edior that will make you scream internally

Pros: It's directly integrated inside of Wordpress, so you can manage your email campaign directly from your website. But a part from that is a mess

Cons: The editor, the email editor is something so hateful, so stressing, so frustrating I stopped using it.

Alternatives Considered: Acumbamail
Reasons for Choosing MailPoet: I moved from MailPoet to Acumba at the end
Philippe Ruaudel P. avatar
Philippe Ruaudel P.
Writer
Writing and Editing, Self-employed
Used the software for: 1-2 years
Overall Rating
5.0
Ease of Use
4.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
July 14, 2022

"A perfect emailing solution to power up your WordPress "

Overall: This product is simple and intuitive. The leaning curve is fast. In minutes you create some email campaigns.

Pros: This is not just a simple WordPress plugin. It’s a complete solution to build dynamic email campaigns and keep your subscribers aware of your blog or website activities.

Cons: Maybe more templates. But you can create custom template from scratch or from existing template.

Alternatives Considered: Mailchimp
Reasons for Choosing MailPoet: I have ever use it before.
Switched From: Brevo
Reasons for Switching to MailPoet: MailPoet is more designed for a WordPress administrator. You can create your campaign directly from your Wordpress installation.
Ninos M. avatar
Ninos M.
Creative Director
Marketing and Advertising, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
9/10
Reviewer Source
Source: Capterra
January 7, 2022

"Settled with MailPoet!"

Overall: Overall we're happy with the product and use it often on several client websites

Pros: * Mailpoet is easy to use, I like features like adding Posts when designing the email template. * I think the premium plan is best priced among others * The support team (I needed support a couple of times with technical aspect of mail poet and email lists in general) they've been very helpful, clear documentation (easy to follow) * integrates with wordpress

Cons: I think this would be more pre-built templates

Alternatives Considered: Moosend and Mailchimp
Reasons for Choosing MailPoet: mostly pricing, mailpoet offered a great deal and we went with it, glad we made that jump.
Switched From: Mailchimp
Reasons for Switching to MailPoet: pricing