--- title: "MailPoet Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MailPoet Software - reviews, pricing plans, popular comparisons to other Other Marketing Software products and more." source_url: "https://www.capterra.com/p/235222/MailPoet/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # MailPoet Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MailPoet ## What is MailPoet? Cloud-based solution that helps businesses manage mailing lists, deliver emails and improve conversions. ## What is MailPoet used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Other Marketing Software](https://www.capterra.com/other-marketing-software/) Top alternative Featured Overall rating Based on 31 user reviews Reviews sentiment Positive 74% Neutral 13% Negative 13% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MailPoet?[Manage this product listing](https://www.g2.com/products/mailpoet/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MailPoet 4.0 (31) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price Contact vendor Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (31) Ease Of Use 4.6 (3,516) Value For Money 3.9 (28) Value For Money 4.5 (3,093) Customer Service 3.6 (24) Customer Service 4.5 (3,092) ## MailPoet alternatives Highest Rated [4.8 (1,424)](https://www.capterra.com/p/168452/GMass/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [View all alternatives](https://www.capterra.com/p/235222/MailPoet/alternatives/) ## Features AI summary Based on 20,574 Other Marketing Software reviews Capterra reviewers highlight these as the features buyers care about most when choosing email marketing software: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) MailPoet supports **Email Campaign Management**, but it does not include **Campaign Scheduling** or **Contact Management**. Instead, it offers **List Management** (**37%**), which gives businesses another way to organize subscribers and keep audience data structured. Together, these features help teams create and manage email campaigns more efficiently while keeping contact lists organized for better targeting and communication. Email Campaign Management 2.8 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns List Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Newsletter Management 3.3 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Create and update newsletter content to increase engagement Subscriber Management 4.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Add or remove subscribers from mailing lists Click Tracking 2.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Track the amount of clicks on individual products to measure campaign results Customizable Branding 2.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding MailPoet 18 features ### All Features - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - List Management: Manage contacts across multiple mailing lists - Newsletter Management: Create and update newsletter content to increase engagement - Personalization: Adjust communications based on previous interactions or personal preferences - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.0 (31) 4.0 Based on 31 reviews ## Pricing Value for money 3.9 (28) ### Starting price Free trial not available Value for money 3.9 (28) 3.9 Based on 28 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.6 (24) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.6 (24) 3.6 Based on 24 reviews ## User reviews Overall rating 4.0 Based on 31 reviews Filter by rating Counts reflect reviews available in this feed. 5(14) 4(9) 3(4) 2(2) 1(2) Mentioned topic Recent reviews first, then most helpful Gustavo B. Director Used the software for: 1-3 years ### "Great Email Marketing Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 12, 2022 MailPoet does provide a good service overall. It shows good metrics about the emails sent, does have a nice integration with WooCommerce, and you can reach with easy its customer service. Pros It is easy to integrate with a WordPress site It does have a free service up to 1000 email addresses MailPoet does provide a good email editor withing WordPress who makes easy to access any website resource media. Cons It depends on WordPress solely, then you can make any campaign other than having a website running. Daryl A. IT Support Used the software for: Less than 1 year ### "MailPoet delivers" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 December 18, 2024 I develop website on the WordPress platform, and for a while was using the Mailchimp plugin as the go to source. I was introduced to Mailpoet and have not looked back as a solution for clients that need that type of functionality. Pros The robust function for the out of box product. Cons You need a firm understanding of how email marketing works for your targeted audience. OW Owner Owner Used the software for: Less than 1 year ### "Only use them if you are prepared for poor support" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 May 23, 2025 Poor - their support just punts things to their feedback forum and then refuse to address bugs unless enough people vote on them. Pros I like that the system is pretty easy to use and set up - emails look nice and I like the send limits. Cons Their support is bad. One of the primary reasons that we opted for MailPoet is that we could schedule emails to go out for post notifications. These are time specific, ie 'Send on the 2nd Tuesday of the Month' which works great... except for an EXTREMELY easy fix they refuse to do. They have 1st, 2nd and 3rd days of the month, but the other option is 'Last' which can be the 4th or 5th occurance of that day in the month. Sure there may be a use case for sending on the last, but a far more common for the 4th. The logic is the same for 1,2,3 so why not 4? Why not have both? They refuse to help and send the same response from their purported 'Happiness Engineers'. Their solution? Just go manually change it each month. Yeah... dumb. Marcius R. Entrepreneur Used the software for: 3-5 years ### "Easy subscribers integrated right into WordPress" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 21, 2022 Now that MailPoet has been acquired by WooCommerce, it has become an industry standard for Wordpress. Of course, this can be both a good and a bad thing, depending on how they will chose to move forward with this. It still is a very easy to use tool which I recommend to anyone starting a website or anyone with a niche website that has a small audience. For the most part, you won't need anything more complicated unless you chose and want to expand. But beware of the cons I've listed here. Pros Mailpoet is very easy to use. It's specifically designed for the average Joe. You can easily integrate it into your Wordpress and start capturing leads. It has a good amount of features to be useful but not too many to be overwhelming and it integrates with Woocommerce, which means it has functionality to run an ecommerce store. Or you can use it for just running a blog and use the "send emails of the latest blogs posted" feature. Cons While the subscriber data is technically hosted on the website, it's more of a hybrid solution. Yes all subscribers are stored in the Wordpress site, but the email deliverability is done through MailPoet and they are pretty quick to punish anything that "looks" like SPAM and disable your email deliverability without appeal. For this reason I only recommend you subscribe to the monthly plan, not the annual plan. You can change your email sending provider to something else, sure, they allow you to do it. But, your usage of the plugin and the cost is still based on the number of subscribers even if you're using someone else's email delivery plan, which seems nuts since all the data is on your server and the usage of the plugin whether it's 1 subscriber or 1 million doesn't affect them at all if you're using someone else's email delivery service. The free plan has a 1000 subscriber limit, which is fine for most small sites, but only a delivery of 5000 emails per month, which - if you have 1000 subscribers - that means you'll only be sending 5 emails a month. Ninos H. Creative Director Used the software for: Less than 1 year ### "Settled with MailPoet!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 10, 2022 Overall we're happy with the product and use it often on several client websites Pros \* Mailpoet is easy to use, I like features like adding Posts when designing the email template. \* I think the premium plan is best priced among others \* The support team (I needed support a couple of times with technical aspect of mail poet and email lists in general) they've been very helpful, clear documentation (easy to follow) \* integrates with wordpress Cons I think this would be more pre-built templates philippe R. Writer Used the software for: 1-3 years ### "A perfect emailing solution to power up your WordPress " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 15, 2022 This product is simple and intuitive. The leaning curve is fast. In minutes you create some email campaigns. Pros This is not just a simple WordPress plugin. It’s a complete solution to build dynamic email campaigns and keep your subscribers aware of your blog or website activities. Cons Maybe more templates. But you can create custom template from scratch or from existing template. CE CEO CEO Used the software for: Less than 1 year ### "Never seen a customers services like that + They constently lock your account" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 July 3, 2023 Bad, the fact that they locked your account and are not reactive to restore it it's a nightmare. They make us loose thousand $ in two weeks and they don't care... Pros Full integration in Wordpress and the fact that you know exactly the return on the newsletter Cons The After Sales services and the fact that they lock account for pseudo "spam" declaration : 9 cases on 15000 mails sent... Lea P. Blogger Used the software for: Less than 1 year ### "Finally, an easy-to-use email plugin" 5.0 December 5, 2023 I've been very pleased with MailPoet's service. I wouldn't use another plugin for email. Pros MailPoet is easy to use. Plain and simple, ease of use is most important to me. It is very easy to create attractive newsletters. I'm so grateful! Cons Nothing much! MailPoet has a very reasonably priced subscription and a great free option until you're ready to pay for something bigger. DI Director Director Used the software for: Less than 1 year ### "Poor experience, no refunds, no emails" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 1, 2025 Just a poor service all around really. No refunds, locked accounts, poor sending abilities. Would not recommend, would rather go to Klaviyo or Mailchimp. Pros Integration into Wordpress makes it easy for ease of use. Cons They instantly locked my account when I went to send and they claimed it was “bounced emails” - however I then moved to Mailchimp and they didn’t bounce and delivered perfectly fine via another service. I asked them for a refund and they’ve responded back saying it’s against their policy. I didn’t even get to use the service they’re refusing to refund the £30. No support on weekends, had a massive marketing opportunity and MailPoet failed at the first hurdle, couldn’t even get an email out after hours on a Friday. Ngala E. sales executive Used the software for: Less than 1 year ### "mail poet review-2021" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 23, 2021 It makes it easy for us at supersales-guys-and gals to keep in touch with our clients and has added some value to the sales force. It's indeed a tool to recommend. It doesn't really matter if you are a complete novice, newbie or an expert with email marketing or lead generation tools- with mail poet, you will yield quality results. Pros With an almost 5 stars rating in WordPress, this plugin is very responsive when it comes to sending bulky emails. It's available both in the freemium and premium versions with setup being very easy. The free plan holds a max. of 1000 subscribers and supports 500,000 simultaneous emails send on. It has some pre-made templates that are very attractive and easily customizable for creating awesome newsletters, sign-up forms, welcome emails, etc. Easy to integrate. this tool makes it absolutely trouble-free to import data from other email marketing software like Mailchimp and others. Post notifications- Mail poet, allows you to quickly encompass your most popular or new posts within a specific email campaign; this way when your subscribers receive either a welcome email or some other type from you, they will also be recommended your newest or most popular published article. I kind of like this feature because it's a smart way of retaining subscribers. The more they are notified about your famous or future works, the more your traffic increases. For me, it's one of the best ways to bump up customer retention rates. Another exceptional feature I discovered with this tool is, based on the behaviours of your subscribers, you can create separated campaign partitions for each set of subscribers. For instance, those who do not always open your emails, those who take specific actions depending on your offers. Cons It's just good for me to say, I'm satisfied. [View all Reviews](https://www.capterra.com/p/235222/MailPoet/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Brevo vs MailPoet](https://www.capterra.com/compare/132996-235222/brevo-vs-MailPoet) [MailerLite vs MailPoet](https://www.capterra.com/compare/136603-235222/MailerLite-vs-MailPoet)