--- title: "GOb2b Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about GOb2b Software - reviews, pricing plans, popular comparisons to other Headless eCommerce products and more." source_url: "https://www.capterra.com/p/235302/GOb2b/" page_type: "product" language: "en" --- # GOb2b Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GOb2b ## What is GOb2b? GOb2b is a fully integrated, b2b eCommerce platform for wholesalers, distributors and manufacturers. This unique, modern b2b eCommerce platform will automate your sales order process taking your customer orders directly from your website into sales orders on Sage or Pegasus Opera. GOb2b is built with over 20 years experience working with trade customers so we know how complicated b2b purchasing can get. Thir b2b eCommerce platform was built specifically to address the concerns of b2b businesses. ## What is GOb2b used for? [B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/) Top alternative Featured Overall rating Based on 42 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price £399 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for GOb2b?[Manage this product listing](https://www.g2.com/products/gob2b/claim_requests/new?auto=true) ## GOb2b Overview Updated September 2026 AI summary GOb2b is a cloud-based B2B eCommerce platform designed for small and midsize businesses seeking to manage catalogs, customer relationships, and orders efficiently. It offers features such as catalog management, order and payment processing, reordering, promotions, and mobile access, with optional SEO and shipping management. The platform supports marketing, operations, and IT teams coordinating digital commerce activities. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### GOb2b 4.9 (42) VS. [4.2 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting Price £399 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (42) Ease Of Use 4.0 (52) Value For Money 4.8 (41) Value For Money 3.9 (52) Customer Service 4.8 (39) Customer Service 3.8 (52) ## GOb2b alternatives [4.3 (662)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [B2B Wave](https://www.capterra.com/p/133836/B2B-Wave/) [4.9 (52)](https://www.capterra.com/p/133836/B2B-Wave/reviews/) Starting price $350.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/133836/B2B-Wave/) [PayPal](https://www.capterra.com/p/207944/PayPal/) [4.6 (26,663)](https://www.capterra.com/p/207944/PayPal/reviews/) Starting price $0.29 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/207944/PayPal/) [OnPrintShop](https://www.capterra.com/p/110250/OnPrintShop/) [4.6 (60)](https://www.capterra.com/p/110250/OnPrintShop/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110250/OnPrintShop/) ## FAQs about GOb2b Overview ### Which roles and teams benefit most from GOb2b? GOb2b is most used by marketing teams, operations leaders, IT managers, and senior executives. Marketing roles use it to manage digital campaigns, content, and ecommerce activity, while operations and business systems teams streamline workflows. IT leaders support platform administration and integrations, and directors monitor performance, coordination, and commercial execution. Answer based on 42 reviews Overview ### What company size and industries is GOb2b built for? GOb2b is built for small wholesale businesses, with 98% of reviewers from small companies and Wholesale the top industry at 26%. It also serves retailers at 10% and food and beverage businesses at 7%, aligning with wholesalers, distributors, and manufacturers using it as a B2B eCommerce platform. Answer based on 42 reviews Features and Usability ### What are the key features of GOb2b? GOb2b offers catalog management, order management, and purchase order management for B2B commerce operations. It also includes customer accounts, content management, and website management, plus discount management, promotions management, and order tracking. Additional features include multi-currency, multi-store, mobile commerce, and third-party integrations. Integrations ### Which third-party tools and platforms does GOb2b integrate with? GOb2b integrates with Sage 50cloud Accounting, Sage 50 Accounting, and Sage 200 for pricing, stock, orders, and accounting data. It also connects with Microsoft 365, Spindle Document Distribution for customer documents, and tawk.to for customer communication, covering accounting, productivity, document delivery, and chat. Answer based on 22 reviews Getting Started and Support ### What training and onboarding options does GOb2b offer? GOb2b provides live online training sessions to help teams get started. This format supports guided instruction with a trainer and can be used for setup, feature walkthroughs, and questions during implementation. Answer based on 2 reviews Getting Started and Support ### What customer support options does GOb2b offer? GOb2b provides email/help desk and phone support. Users describe the support team as quick to respond, helpful with fixes and feature requests, and willing to work through issues by phone or ticket. Some note occasional early setup hiccups, but problems are usually resolved promptly and thoroughly. Answer based on 8 reviews Ease of use ### Is GOb2b easy to use for daily B2B ecommerce work? GOb2b handles daily B2B ecommerce tasks with a generally user-friendly interface, especially for product updates, customer setup, and reporting. Small business teams and site administrators often learn it quickly, but some users find the platform clunky at first and need support for custom changes, troubleshooting, or deeper setup work. Answer based on 17 reviews ## Features AI summary Based on 691 Headless eCommerce reviews Capterra data shows that buyers of B2B eCommerce Platform software rank the following features as their top priorities: - **Catalog Management** (**41%** of reviewers rated this feature as critical) - **Customer Management** (**41%**) - **Order Management** (**48%**) GOb2b supports all three of the features reviewers rate most highly: **Catalog Management**, **Customer Management**, and **Order Management**. Together, these capabilities help businesses keep product information accurate, manage buyer relationships more effectively, and process orders with greater control, allowing teams to deliver a more consistent purchasing experience. Catalog Management Create and manage digital catalog of products/services with their details, specifications, and price Communication Management Manage and track all internal and external communication conducted via calls, email, text, or chat Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Customer Accounts Record customer information, purchase history, and other notes Customer Management Store and organize information about customers and previous interactions Customizable Branding Add customized logos and colors to align with company branding GOb2b 28 features ### All Features - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customer Accounts: Record customer information, purchase history, and other notes - Customer Management: Store and organize information about customers and previous interactions - Customizable Branding: Add customized logos and colors to align with company branding - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Electronic Payments: Electronically collect payments for goods or services - Email Marketing: Create and send email blasts/campaigns - For B2B: Serves B2B organizations - Mobile Access: Access software remotely via mobile devices - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Currency: Manage and handle various international currencies - Multi-Location: Manage and support multiple locations - Multi-Store: Manage multiple teams and operations from a central location - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Tracking: Track orders throughout the fulfillment process - Payment Options: Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Purchase Order Management: Create, send, and track purchase orders and their statuses - Reordering: Accept and track repeat orders - Reviews Management: Track and monitor reviews of products or services - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Shipping Management: Manage and track orders being shipped to customers - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.5 (42) 4.5 Based on 42 reviews ## Pricing Value for money 4.8 (41) Basic £399.00 Flat Rate,Per Month Value for money 4.8 (41) 4.8 Based on 41 reviews ## Integrations [ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Sage 50 Accounting](https://www.capterra.com/p/174753/Sage-50cloud/)[ Sage 200](https://www.capterra.com/p/227604/Sage-200cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (39) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (39) 4.8 Based on 39 reviews ## User reviews Overall rating 4.9 Based on 42 reviews Filter by rating 5(36) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent LH Lee H. Group Marketing Manager Industrial Automation ### "Used for over 10 years" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 22, 2022 Pros We've used for over 10 years and during that time have grown online sales year on year. It is relatively straight forward to setup and maintain. Cons Most customisation has to be done by a developer which means either through the support desk or as a separately quoted project. However, on most occasions when we've wanted to customise our store, for example to meet a specific customer requirement, we've found a way by working with Gob2b. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LA Lorraine A. Managing Director Retail ### "Effective and simple" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 15, 2022 Great team, always quick to respond and never leave any issue unsolved Pros we have a simple template but yet this is still very effective and provides our customers a simple platform to place orders and not overcomplicate Cons Promotions can be quite tricky especially if running multiple ones at a time, would also like to show savings on checkout as a total Alternatives considered [Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Reasons for choosing GOb2b we just wanted to keep it simple and when we started with the software the company was very new Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LD Louise D. Marketing Manager Retail ### "Unbelievable Service " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 14, 2022 Extremely helpful, highly suggest working them. From the beginning of the project and throughout, they provided world class service and were on hand to answer any question, regardless of how tiny it was Pros The software has been very easy to use and the team at B2B have been so helpful with training and taking time to ensure myself and the team know how to get the most out of the software Cons I haven't encountered any additional aspects I would like to have included Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RW Rob W. IT Director Wholesale ### "A great company to deal with" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 11, 2022 GoB2B's support has been excellent, and their integration works well. Pros GoB2B integrates tightly with our Sage system, and is especially good at handling pricing. Other software options couldn't handle Sage's pricing system, which can be a little complex. We were able to use the import functionality of the CMS system to produce spreadsheets for importing product data, which saved on overall time an effort required. Cons The CMS tool could be modernised somewhat, but I believe a re-vamp of this is in the works. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA James A. Marketing Manager Building Materials ### "Excellent B2B ecommerce/Sage 200 integration solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 8, 2022 Overall, I am very pleased with the GoB2B’s platform and the customer service they offer. Since moving to their platform, we’ve seen continuous growth across the ecommerce side of the business. The platform has met not only our needs, but also the needs of our customers, and the feedback we get from our customers is that they’re happy with our website, it’s user friendly, easy to navigate and provides a hassle-free buying experience. Overall, I’d highly recommend using GoB2B if you’re a B2B business using a complex ERP system such as Sage 200! Pros Seamless integration with our Sage200 ERP system makes managing our website and product listings very simple. The software is also very customisable, providing flexibility to meet a variety of different business requirements and processes. For example, a lot of our corporate customers often have bespoke purchasing requirements, and GoB2B can adapt the website to provide tailored solutions to meet each customer’s individual needs – this is a big win for us. From a customer experience perspective, GoB2B are great and are very quick to respond to simple requests, through to more technical based requests. They know their product inside out, which is reassuring as a customer. Most importantly, our ecommerce sales have increased MOM/YOY since moving our website to GoB2B’s platform. Cons As the websites are template based, it can be quite limiting in how you display product information or imagery. Any customisation generally requires a support ticket to be raised for the work to be implemented. It would be useful if there were more ‘out of the box’ page templates or modules available, so that a website administrator has a little more flexibility when designing pages and laying out content, without needing to raise a support ticket. The software is initially quite hard to get your head around, but once you have it sussed, it’s straightforward to use. GoB2B are always on hand to help though! Administrator/dashboard reporting could be improved – it would be nice to see a ‘live’ dashboard with various filters available to quickly review performance across a variety of different data points. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FH Frances H. admin Farming ### "New website" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2022 We are very happy with our overall experience with Gob2b. We have been with the company a number of years now and we won't be looking to go elsewhere. When we created a new website, Gob2b were able to carry everything across from our old website. The customer service team help very promptly and any issues with the website get sorted thoroughly and straight away. Highly recommend Gob2b to other businesses. Pros Gob2b ran our old website for a number of years and have created our new website for us very recently. They were super helpful and made sure everything ran exactly how we created it. Problems we came across in the initial set up, were sorted straight away and any teething problems since have been dealt with promptly. They ran through the shopfront software with us and explained how to use it. They are very professional and go they extra mile to sort any problems or queries. They also gave us lessons on how to use the software and how to navigate the new website. We would highly recommend to other businesses and look forward to our continued business with them. Cons Shopfront can be quite intimidating at first but Gob2b showed us how to use it and were very helpful. Our questions were answered straight away and we were never left in the dark! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BH Bradley H. Marketing & Media Designer Food & Beverages ### "A Great Service!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 8, 2022 The team at GOb2b are very helpful and will work quickly to resolve any requests or issues in a timely manner. Pros Sage is easily integrated into the software when it comes to stock levels, stock prices, customer accounts, customer discounts, and generating fully processed orders as soon as they are placed online. Cons It can be difficult to implement your own customisable features without contacting support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LG Louise G. Marketing Manager Construction ### "Great for Sage Intergration" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 March 4, 2022 Pros The software integrates well with Sage for real time pricing and stock management. Cons The UI takes a little getting used to and any customisation has to be completed by the support team via a ticketing system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GD Gail D. Marketing Apparel & Fashion ### "Ideal for ecommerce with Sage 200 integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 4, 2022 Pros Quick response and fix any urgent issue promptly. Integration with Sage 200 is excellent with real-time number of stocks and pricing. GOb2b are always available and do their utmost to meet our requirements. Cons There is always room for improvement as you will always want to add another feature or make changes to the customer journey. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Andrew D. Director Publishing ### "GOb2b Application for Publisher " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 March 3, 2022 At the development stage, I was very impressed with GOb2b's understanding of our requirements and the resulting bespoke elements of the software that met those requirements. Since the software went live in 2019 I have had very little need to contact, other than the occasional support call, which is how things should be. Pros Integration to our Sage 200 accounting makes this software extremely efficient. Uploading of products directly into the software is quick and easy as the detail is extracted from Sage. Conversely, the software handles multiple price bands and product group discounts specified in Sage very effectively, to ensure that the correct prices of thousands of products are always displayed to each customer. Cons The initial set-up took quite a bit longer than anticipated, largely due to the complicated range of shipping rates we use, but since this issue was overcome we have experienced hardly any problems with the software and certainly none of any significance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/235302/GOb2b/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.