# GOb2b Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about GOb2b Software - reviews, pricing plans, popular comparisons to other B2B eCommerce Platform products and more.

Source: https://www.capterra.com/p/235302/GOb2b

---

# 

 GOb2b Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

GOb2b

## What is GOb2b?

GOb2b is a fully integrated, b2b eCommerce platform for wholesalers, distributors and manufacturers. This unique, modern b2b eCommerce platform will automate your sales order process taking your customer orders directly from your website into sales orders on Sage or Pegasus Opera. GOb2b is built with over 20 years experience working with trade customers so we know how complicated b2b purchasing can get. Thir b2b eCommerce platform was built specifically to address the concerns of b2b businesses.

## What is GOb2b used for?

[B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/)[eCommerce](https://www.capterra.com/ecommerce-software/)[Small Business eCommerce](https://www.capterra.com/small-business-ecommerce-software/)

Top alternative

Featured

Overall rating

Based on 42 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

£399

Flat Rate, Per Month

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### GOb2b

4.9 (42)

VS.

[4.3 (655)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting Price

£399

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (42)

Ease Of Use

3.8 (6,139)

Value For Money

4.8 (41)

Value For Money

4.1 (5,067)

Customer Service

4.8 (39)

Customer Service

4.0 (4,847)

## GOb2b alternatives

Highest Rated

[4.7 (173)](https://www.capterra.com/p/186941/Sku-IQ/reviews/)

Starting price

$35.00

Per User, Per Month

[Shopify](https://www.capterra.com/p/83891/Shopify/)

[4.5 (6,657)](https://www.capterra.com/p/83891/Shopify/reviews/)

Starting price

$29.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/83891/Shopify/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,596)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/169007/Wix/)

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

[4.5 (3,380)](https://www.capterra.com/p/143461/Squarespace/reviews/)

Starting price

$25.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/143461/Squarespace/)

[View all alternatives](https://www.capterra.com/p/235302/GOb2b/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Catalog Management

Create and manage digital catalog of products/services with their details, specifications, and price

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Customer Accounts

Record customer information, purchase history, and other notes

Customer Management

Store and organize information about customers and previous interactions

Customizable Branding

Add customized logos and colors to align with company branding

GOb2b 28 features

Create and manage digital catalog of products/services with their details, specifications, and price

Manage and track all internal and external communication conducted via calls, email, text, or chat

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Record customer information, purchase history, and other notes

Store and organize information about customers and previous interactions

Add customized logos and colors to align with company branding

Track products that are for sale at a reduced price or part of coupon promotions

Electronically collect payments for goods or services

Create and send email blasts/campaigns

Serves B2B organizations

Access software remotely via mobile devices

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and handle various international currencies

Manage and support multiple locations

Manage multiple teams and operations from a central location

Manage and track customer orders for goods, investments, or any other purchases

Track orders throughout the fulfillment process

Offers multiple online payment options such as credit card, Paypal, gift cards, mobile payments, and more

Design, communicate, and distribute incentives to perform a specific action

Create, send, and track purchase orders and their statuses

Accept and track repeat orders

Track and monitor reviews of products or services

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.5 (42)

4.5

Based on 42 reviews

## Pricing

Value for money

4.8 (41)

Basic

£399.00

Flat Rate,Per Month

Value for money

4.8 (41)

4.8

Based on 41 reviews

## Integrations

[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Sage 50 Accounting](https://www.capterra.com/p/174753/Sage-50cloud/)[

Sage 200](https://www.capterra.com/p/227604/Sage-200cloud/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (39)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (39)

4.8

Based on 39 reviews

## User reviews

Overall rating

4.9

Based on 42 reviews

Filter by rating

5(36)

4(6)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

LH

Lee H.

Group Marketing Manager

Industrial Automation

### "Used for over 10 years"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 22, 2022

Pros

We've used for over 10 years and during that time have grown online sales year on year. It is relatively straight forward to setup and maintain.

Cons

Most customisation has to be done by a developer which means either through the support desk or as a separately quoted project. However, on most occasions when we've wanted to customise our store, for example to meet a specific customer requirement, we've found a way by working with Gob2b.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LA

Lorraine A.

Managing Director

Retail

### "Effective and simple"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 15, 2022

Great team, always quick to respond and never leave any issue unsolved

Pros

we have a simple template but yet this is still very effective and provides our customers a simple platform to place orders and not overcomplicate

Cons

Promotions can be quite tricky especially if running multiple ones at a time, would also like to show savings on checkout as a total

Alternatives considered

[Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)

Reasons for choosing GOb2b

we just wanted to keep it simple and when we started with the software the company was very new

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LD

Louise D.

Marketing Manager

Retail

### "Unbelievable Service "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 14, 2022

Extremely helpful, highly suggest working them. From the beginning of the project and throughout, they provided world class service and were on hand to answer any question, regardless of how tiny it was

Pros

The software has been very easy to use and the team at B2B have been so helpful with training and taking time to ensure myself and the team know how to get the most out of the software

Cons

I haven't encountered any additional aspects I would like to have included

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RW

Rob W.

IT Director

Wholesale

### "A great company to deal with"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 11, 2022

GoB2B's support has been excellent, and their integration works well.

Pros

GoB2B integrates tightly with our Sage system, and is especially good at handling pricing. Other software options couldn't handle Sage's pricing system, which can be a little complex. We were able to use the import functionality of the CMS system to produce spreadsheets for importing product data, which saved on overall time an effort required.

Cons

The CMS tool could be modernised somewhat, but I believe a re-vamp of this is in the works.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JA

James A.

Marketing Manager

Building Materials

### "Excellent B2B ecommerce/Sage 200 integration solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 8, 2022

Overall, I am very pleased with the GoB2B’s platform and the customer service they offer. Since moving to their platform, we’ve seen continuous growth across the ecommerce side of the business. The platform has met not only our needs, but also the needs of our customers, and the feedback we get from our customers is that they’re happy with our website, it’s user friendly, easy to navigate and provides a hassle-free buying experience. Overall, I’d highly recommend using GoB2B if you’re a B2B business using a complex ERP system such as Sage 200!

Pros

Seamless integration with our Sage200 ERP system makes managing our website and product listings very simple. The software is also very customisable, providing flexibility to meet a variety of different business requirements and processes. For example, a lot of our corporate customers often have bespoke purchasing requirements, and GoB2B can adapt the website to provide tailored solutions to meet each customer’s individual needs – this is a big win for us. From a customer experience perspective, GoB2B are great and are very quick to respond to simple requests, through to more technical based requests. They know their product inside out, which is reassuring as a customer. Most importantly, our ecommerce sales have increased MOM/YOY since moving our website to GoB2B’s platform.

Cons

As the websites are template based, it can be quite limiting in how you display product information or imagery. Any customisation generally requires a support ticket to be raised for the work to be implemented. It would be useful if there were more ‘out of the box’ page templates or modules available, so that a website administrator has a little more flexibility when designing pages and laying out content, without needing to raise a support ticket. The software is initially quite hard to get your head around, but once you have it sussed, it’s straightforward to use. GoB2B are always on hand to help though! Administrator/dashboard reporting could be improved – it would be nice to see a ‘live’ dashboard with various filters available to quickly review performance across a variety of different data points.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FH

Frances H.

admin

Farming

### "New website"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 8, 2022

We are very happy with our overall experience with Gob2b. We have been with the company a number of years now and we won't be looking to go elsewhere. When we created a new website, Gob2b were able to carry everything across from our old website. The customer service team help very promptly and any issues with the website get sorted thoroughly and straight away. Highly recommend Gob2b to other businesses.

Pros

Gob2b ran our old website for a number of years and have created our new website for us very recently. They were super helpful and made sure everything ran exactly how we created it. Problems we came across in the initial set up, were sorted straight away and any teething problems since have been dealt with promptly. They ran through the shopfront software with us and explained how to use it. They are very professional and go they extra mile to sort any problems or queries. They also gave us lessons on how to use the software and how to navigate the new website. We would highly recommend to other businesses and look forward to our continued business with them.

Cons

Shopfront can be quite intimidating at first but Gob2b showed us how to use it and were very helpful. Our questions were answered straight away and we were never left in the dark!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BH

Bradley H.

Marketing & Media Designer

Food & Beverages

### "A Great Service!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 8, 2022

The team at GOb2b are very helpful and will work quickly to resolve any requests or issues in a timely manner.

Pros

Sage is easily integrated into the software when it comes to stock levels, stock prices, customer accounts, customer discounts, and generating fully processed orders as soon as they are placed online.

Cons

It can be difficult to implement your own customisable features without contacting support.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LG

Louise G.

Marketing Manager

Construction

### "Great for Sage Intergration"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

March 4, 2022

Pros

The software integrates well with Sage for real time pricing and stock management.

Cons

The UI takes a little getting used to and any customisation has to be completed by the support team via a ticketing system.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GD

Gail D.

Marketing

Apparel & Fashion

### "Ideal for ecommerce with Sage 200 integration"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 4, 2022

Pros

Quick response and fix any urgent issue promptly. Integration with Sage 200 is excellent with real-time number of stocks and pricing. GOb2b are always available and do their utmost to meet our requirements.

Cons

There is always room for improvement as you will always want to add another feature or make changes to the customer journey.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AD

Andrew D.

Director

Publishing

### "GOb2b Application for Publisher "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 3, 2022

At the development stage, I was very impressed with GOb2b's understanding of our requirements and the resulting bespoke elements of the software that met those requirements. Since the software went live in 2019 I have had very little need to contact, other than the occasional support call, which is how things should be.

Pros

Integration to our Sage 200 accounting makes this software extremely efficient. Uploading of products directly into the software is quick and easy as the detail is extracted from Sage. Conversely, the software handles multiple price bands and product group discounts specified in Sage very effectively, to ensure that the correct prices of thousands of products are always displayed to each customer.

Cons

The initial set-up took quite a bit longer than anticipated, largely due to the complicated range of shipping rates we use, but since this issue was overcome we have experienced hardly any problems with the software and certainly none of any significance.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/235302/GOb2b/reviews/)

Popular comparisons

[Shopify vs GOb2b](https://www.capterra.com/compare/83891-235302/Shopify-vs-GOb2b) 

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