---
title: "Formaloo Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Formaloo the right Customer Engagement solution for you? Explore 264 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/235640/Formaloo/reviews/"
page_type: "reviews"
language: "en"
---

Formaloo

4.7 (264)

[View alternatives](https://www.capterra.com/p/235640/Formaloo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 20th, 2026

# Reviews of Formaloo

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

Sandee R

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“AI-powered form building — give it a detailed prompt with your questions and get a nearly-complete form in minutes, saving hours of manual formatting“

April 22, 2026

Adam K

CTOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding.“

April 16, 2026

Karina M

studentComputer Software, Self-employedUsed the software for: I used a free trial.

“The platform offers an incredibly intuitive drag-and-drop interface that makes building professional forms and surveys accessible without any coding knowledge.“

April 23, 2026

Karina M

studentComputer Software, Self-employedUsed the software for: I used a free trial.

“Additionally, the mobile application interface occasionally feels less fluid than the desktop version when managing large data sets.“

April 23, 2026

PB

Paul B

BookkeeperAccounting, Self-employedUsed the software for: 6-12 months.

“Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever.“

April 15, 2026

jn

justin n

CEOEvents Services, 2 - 10 employeesUsed the software for: 6-12 months.

“I am not a huge fan of the limits that Formaloo imposes on how much people can use the survey, as it limits my business and work“

April 23, 2026

German R

AnalystConsumer Services, Self-employedUsed the software for: More than 2 years.

“This functionality enables me to effortlessly design forms that facilitate the collection of information from users.“

May 1, 2026

EP

Erle P

ConsultantManagement Consulting, Self-employedUsed the software for: 1-2 years.

“For example when creating a client portal, and customised can be a bit challenging unless you have a clear set of documentation around it (especially for teams, when someone else has a update it)“

September 7, 2025

## Showing most helpful reviews

Showing 1-25 of 264 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Tony C.  
Owner Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "My Favorite App"

December 2, 2025

5.0

Formaloo is my favorite Software. They are the kind of software company you hope for: committed to its product, improving it continuously, and backing it with fantastic, responsive support—and yes, they promptly reply to support questions. Oh, by the way. When we started, it was version 2, they are now on 5.0 They consistently work to improve and add value.

Pros

Ease of use and the invaluable information you get from it.  At DiscoverTitusville.com, we’ve been using Formaloo for several years. It’s essential for gathering information about local businesses and identifying those interested in our services. We have a business owner survey, which goes out once a week as part of your newsletter campaign. Local businesses are asked to fill it out so we can learn more about their business. In the survey, after they have a chance to share information about their products and services we directly ask them if they are interested to a business listing. We also ask them if they are open to other marketing solutions. Based on their responses, we route them into the appropriate follow-up sequences. Formaloo has also been instrumental in collecting valuable feedback on our newsletter, helping us keep subscribers active and engaged. We know Formaloo can do even more, and we’ll continue expanding our use over time. For now, it’s been a game changer for discovering new businesses.

Cons

There is so much it can do, it's sometimes hard to break away from playing with the possibilities or adding to what is already working well.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Reason for choosing Formaloo

Survay was limited on what it could do. It was good for surveys, but based on their responses, it wasn't good at routing them into the appropriate follow-up sequences.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Formaloo was better, easier to use, and I liked the interface more. And Formaloo can be used for so much more.

Review Source

EV

Ernst V.  
Financial and Accounting Manager  
Accounting  
Used the software for: 1-2 years

### "Great Customisation and Outstanding Customer Service"

April 16, 2026

5.0

Formaloo has been a great addition to our toolkit. It offers a wide range of customization options for building forms, and the overall experience has been excellent. We’re very happy with the platform and, especially, the outstanding technical support.

Pros

Ease of Use: Formaloo is very intuitive and easy to navigate. Even users who are not particularly tech‑savvy can build and manage forms without difficulty. Customization: There are many ways to customize forms to suit specific business requirements, which gives a lot of flexibility. Customer Support: The support team is truly impeccable. They are responsive, knowledgeable, and always willing to go the extra mile - even when it comes to finding unique or custom solutions to specific problems.

Cons

Dashboard Performance: The dashboards for form responses can occasionally lag when loading. Drag‑and‑Drop Functionality: Updating form statuses using drag‑and‑drop can be a bit glitchy at times - occasionally not moving immediately or taking a moment to respond. Email Notifications: Form completion notifications and completed PDFs sent via email can sometimes get lost and require manual downloading. This may partly be due to our own email security settings, but it has happened on occasion.

Alternatives considered

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reason for choosing Formaloo

Did not offer the level of customization and required that every client must have a windows/microsoft account email.

Review Source

SD

Sheila D.  
Fiscal Manager  
Civic & Social Organization  
Used the software for: 1-2 years

### "Seasoned Formaloo User"

August 25, 2025

3.0

It takes lots of communication with the Formaloo team to fix bugs and/or correct your forms, dashboards, etc. I think Formaloo has a lot of potential! You will have to be very patient as a Formaloo user, though.

Pros

\-Formaloo dashboards so that external "users" can see their data. This is very difficult to set up correctly though. -You can submit an idea/feature to Formaloo team and they might implement it.

Cons

\-Formaloo has a lot of bugs in their system. If you report the issues they will usually fix them, eventually. Their system/code isn't the best. You will have to do a lot of troubleshooting. -Formaloo doesn't have every capability that I had hoped for, including "features" that they told us were capabilities, that really aren't. -Formaloo will also make updates without telling you, so you may have to change the way you have your stuff setup.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Formaloo

Formaloo was less expensive than Jotform Enterprise, for a higher number of users, and seemed like it had more features (i.e. user portals).

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

We could only afford a few users in Jotform, and we were needing to upgrade to software that was more secure (i.e. HIPPA-compliant).

Review Source

WM

William M.  
Administrator  
Recreational Facilities and Services  
Used the software for: Less than 6 months

### "Best support, development and pricing!"

May 3, 2026

5.0

Overall it's the best experience I've ever had with any third party. Its not said to look good, it's the absolute truth.

Pros

Number one is support! The rest like logic flow, understanding our needs to developing exactly what we wanted at a reasonable cost made it a no-brainer to rely on Formaloo. The client portal was built with our clients' ease of use in mind. Their marketing is not pushy but sincerely have our best interests in mind. Our clients will have the most secure means to access our services. Simply no issues at all. Why? Because they reach out to you to ensure that there will be no bugs with the implementation of the project.

Cons

Nothing that I know of. This has been the most satisfying experience I had ever had in my over 20 years in our industry.

Alternatives considered

[Knack](https://www.capterra.com/p/151003/Knack/)

Reason for choosing Formaloo

It always comes down to support. Pricing was comparable, kind of, but very poor support.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Lack of support, restricted access and inflated pricing

Review Source

PB

Paul B.  
Bookkeeper  
Accounting  
Used the software for: 6-12 months

### "Formaloo ... 110% recommended"

April 15, 2026

5.0

When I started with Formaloo, I was moving from a competitor and in doing the forms on a new system was a bit of a new experience. I didn't understand everything about how to use their interface. I tend not to just create simple forms, but forms that require calculations and cross-referencing and different things like that. I always try to challenge what a system can do. However, the support team there has been incredible. They've had a fair number of chat requests from me-"Hey, how do I do this?" "Hey, how do I do that?"-and they're always so helpful, understanding, and quick to reply all the time. Overall, the experience has been extremely positive.

Pros

Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever.

Cons

What do I like least about Formaloo is probably that I can't say something has to have two decimal places. While you can restrict something to being two decimal places, you can't say if it's 0, 0 that it has to be 2.00. It'll just show up as 2. That's a pretty minor issue, but you wanted something here.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Price... Formaloo offering a lifetime deal makes it affordable.

Review Source

Adam K.  
CTO  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Form Building Software "

April 16, 2026

5.0

I’ve been using it for about 4 years now and it has worked great. The platform is reliable, and support is fast to respond and helpful when questions come up.

Pros

Easy to use and flexible platform with strong third-party integrations. It makes creating forms, collecting data, and automating processes much faster and more efficient.

Cons

Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

wasn't easily customizable and integration was minimal

Review Source

BH

Becky H.  
President  
Government Administration  
Used the software for: 1-2 years

### "Excellent Customer Service"

April 22, 2026

4.0

In general I would recommend and have recommended Formaloo to my peers who do the same type of work I do and who would be able to use it in the same way.

Pros

Customer service is always prompt and extremely helpful, even doing calls or videos with you to assist in getting the end result you need.

Cons

Some aspects are not intuitive and take a little learning or playing with before you get the hang of them.

Alternatives considered

[Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Formaloo

more features available via formaloo than the others

Review Source

Andrew M.  
Executive Director - Public Safety  
Management Consulting  
Used the software for: 1-2 years

### "Easy and consolidated forms"

April 15, 2026

5.0

Simple and easy to use form platform that really exceeded expectations and helped address an issue promptly

Pros

We had a client that needed a simple way to circulate their code of conduct to vendors, workforce and reenactors. Formaloo enable us to get the information out there, and have users sign that they understood.

Cons

There were not really any other than getting the form header image just right sook some time, but other than that there are no real cons

Alternatives considered

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)

Reason for choosing Formaloo

Cost of the additional services required

Switched from

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)

The electronic signature in Formaloo was not in Wufoo without additional cost

Review Source

Kapil -.  
Brand Strategist  
Marketing and Advertising  
Used the software for: 1-2 years

### "It can replace an entire suite of Softwares like Forms, Quiz builder, CRM, LMS, Survey software etc."

August 21, 2025

5.0

Overall Formaloo is a High Value for Money as compared to any of its alternative. You can actually replace quite a few different softwares like for Forms, CRM, Quiz builder, LMS, Survey software, etc. - for just this 1 software. Plus UI/UX is good & can be easily used by Non-Techincal, No-Code. Low-Code users as well.

Pros

Initially I got interested in Formaloo because I thought it is a Great alternative for TypeForm & Google Forms but later on I realized that it is like entire Business Operating System

Cons

Although it is a Great alternative for TypeForm for doing Surveys, etc. but I noticed that I was not able to find a lot of beautiful & aesthetically designed Survey Templates like in TypeForm.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Because I wanted a Forms, Quiz & Survey software which gave the option of showing 1 question at a time on screen instead of overwhelming them with all the questions together.

Review Source

Krassimir I.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Give your business a polished brand image with CNAME"

August 25, 2025

5.0

It is a fairly complex and relevant tool, however - you need to spend time exploring all the available options in order to get to know them well and integrate them into your work.

Pros

the CNAME option for our forms, complete customization, variables that are really very relevant in a form

Cons

The tool is not so fast and sometimes it is difficult to wait, but my computer is maybe not so powerful

Switched from

[Typeform](https://www.capterra.com/p/137289/Typeform/)

Typeform become very expensive for the quality

Review Source

MC

Monico C.  
Owner  
Photography  
Used the software for: 1-2 years

### "Easy for a guy like me"

September 3, 2025

5.0

Using formaloo has been a great experience for me. I'm not a techy, but when using it, it really does make my workflow look like I really know what I'm doing.

Pros

I really like how straight forward the layout is and how easy it is to use. There is a lot options to customize your layouts. I use Formaloo to create a name list when doing events. It gives me a great way to collect data like names, email and phone numbers. It a great product and good value for the money.

Cons

I don't have any cons about using the software. They publish a lot of email information showing different ways of how to use the software. I only wish I had more time to learn how to use it more often.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Formaloo is a much more of a professional application and has more options

Review Source

DA

Diego A.  
Customer specialist  
Consumer Services  
Used the software for: Less than 6 months

### "Simple and intuitive "

August 26, 2025

4.0

The overall experience is good, it is a good alternative to use when you want simple forms to use and you do not want to overthink and just want to launch your form.

Pros

The interface is simple and intuitive to use, you do not need to in now programing to create simple forms for your personal or business use.

Cons

I would love to have more control over the form, it is good for simple use but when you want more control over like where do you want the results, create pdfs of the results or merged the answers you do not have those options.

Alternatives considered

[Make](https://www.capterra.com/p/154278/Integromat/)[SimpleConsign](https://www.capterra.com/p/121828/SimpleConsign/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Formaloo

The price for those other products were much higher but as the above the alternatives have greater capacities

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

The price for job form is too high but the features are greater. My company decided to go back for the features.

Review Source

VR

Verified Reviewer  
User  
Information Technology and Services  
Used the software for: 6-12 months

### "Great App for Form Building"

April 26, 2025

4.0

Great application, give us control over how our forms look and the content inside the form will look

Pros

A very beautiful app with great UI and functionality, something about the website feels different, the UI feels smooth, coming to functionality there are various features like CRM systems with the custom forms etc. We can also publish stats unlike other competitors

Cons

Form loading increases sometimes due to server latency issues i feel, can be fixed easily, advanced analytics and exporting stats to pdfs or relevant files seems missing

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Google form templates are the basic sized templates which do not Standout, formaloo having templates made things look and feel better

Review Source

SM

Scott M.  
Managing Director  
Computer & Network Security  
Used the software for: 1-2 years

### "Excellent Value, Easy to setup and use, yet super Powerful"

January 14, 2025

5.0

Excellent, we've implemented Formaloo internally and externally for everything from capturing customer requirements to taking timesheet submissions form engineers.

Pros

Easy to use and very quick to setup and deploy forms.

Cons

Logic can be a bit a little difficult to setup sometimes.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Typeform](https://www.capterra.com/p/137289/Typeform/)[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reason for choosing Formaloo

functionality, look and price were better than alternatives and after testing it did everything we needed

Review Source

GM

Glen M.  
Director  
Design  
Used the software for: 1-2 years

### "A great way to create complex forms"

August 21, 2025

5.0

Overall quite positive, we’ve used it a lot with our clients who have been satisfied at the level of polish and security too.

Pros

The platform has all the features that a lot of others lack, including html email support for auto responders and complex logic that is easy to implement.

Cons

The rendering can sometimes be a little buggy. This means that the form will sometimes not be completely accessible.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Formaloo is more feature rich and better integrations.

Review Source

OA

Opeyemi A.  
Senior Consultant  
Information Services  
Used the software for: I used a free trial

### "Easy and Reliable Form Builder"

August 23, 2025

5.0

Good tool for form building and data collection. Simple to set up and works well for small projects.

Pros

It is quite easy to use and a customizable forms. It has a very clean interface that does not require a significant technical ability to interact with.

Cons

There are limited free features and its Integrations can be tricky as well. I also observe occasional loading delays.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Cost generally because Google form isfree but not beautiful like formaloo

Review Source

HT

Henrik T.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy & fast cutomer-data-getter, info - flow & process tool"

August 22, 2025

5.0

A superb toolset that works across many (if not all) business aeras. Easy to build out workflows, & connect with other tools. If you need customer input and process data -even end it to other apps, Formaloo is a really good bet. And at a very good price point.

Pros

A very comprehsive tool, or rather toolset. Capable of building out costomized tools matching almost (actually - propperly) any business's needs, from more general sales to coutomer support, including coaching and non traditional busines categories. You need interaction with cutomers, their info, input or other data? Formaloo offer a wide category of forms & tools that either are directly functional, with very little time spend on setting them up, allready mande template, or you can build out more complex set up's. It i easy to interconnect with other tool creating full workflows, that else would take manual expertice & time. Formaloo offers the capability to automate many else not possible proces flows.

Cons

Could be a bit overwhelmed at first, as it's a very capable tool, and if you did not have a very focused idea about what you et out to build. You can early end up spending a bit more time if you have not specified waht you set out to achieve. As when inside Formaloo you can easily get new ideas about possibilities that seemed just out of reach, tech or skill wise (if you are a smaller outfit).

Review Source

MT

Maweni T.  
Auto electrician  
Automotive  
Used the software for: 1-2 years

### "Auto electrician"

August 26, 2025

5.0

Nice one and they know how to treat employees,every employee they collect there payment in time according there a greement to make sure everything goes well

Pros

Working conditions its so good to every employee they are treated the same and they follow saferty all the time to to make sure the employees go home safe

Cons

Working culture is also good they follow there working culture according the way they have plannined at that time

Review Source

AO

Amos O.  
Director of Customer Service  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Solid product, can't wait for them to grow a bit more!"

October 21, 2025

5.0

Fantastic! It starts with the leadership down. They have a good team and culture. I have rolled it out for several of my clients and they have all been satisfied with the results.

Pros

Great value for the prices. The AI built into the form analysis makes it very convenient to analyze data in the platform. Automated AI responses are also great!

Cons

I still occasionally come across platform issues, but the support team is always quick to respond and resolve them.

Review Source

PM

Patrick M.  
Program Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "My Favorite in Building Customized Surveys"

August 22, 2025

5.0

Great experience so far. Formaloo helped me a lot to create advanced surveys suitable for different applications.

Pros

Formaloo is a great form-building platform that I used to build my surveys. There are so many features that will allow you to build any type of form you need and the platform is easy to use. My favorite feature is the logic/smart flow that moves you to the appropriate question based on the selected answer.

Cons

There are too many features in Formaloo that will require some time and practice to get used to and master the platform.

Review Source

TC

Thomas C.  
Customer Success Specialist  
Computer Software  
Used the software for: 6-12 months

### "A Flexible and Powerful Tool for Building Forms and Apps"

August 25, 2025

5.0

Overall, Formaloo has been a very positive experience. It’s a versatile tool that bridges the gap between form-building and lightweight app creation. Once you get familiar with the platform, it can save a lot of time and bring structure to projects that might otherwise feel scattered.

Pros

I really liked how intuitive and flexible Formaloo is. The builder makes it easy to set up forms without coding and the wide range of templates helps jumpstart projects quickly. It’s great for collecting and organizing data in a structured way. I also appreciated how collaborative it felt—being able to share and work with team members in real-time is a huge plus.

Cons

While it’s powerful, the learning curve can feel steep at times when diving into more advanced features.

Review Source

SM

Suhas M.  
Director, Solution  
Computer Software  
Used the software for: Less than 6 months

### "Excellent tool for registration and other data collection"

August 25, 2025

5.0

My team and I are happy using the tool. The interface is intuitive, data collection and scoring are easy, though form loading can be slow, and quick access to frequent actions would improve usability.

Pros

Collecting registration data, running course quizzes, and computing scores is super easy. Formaloo supports both objective scoring and manual updates for subjective answers. The interface is intuitive and makes it easy to learn and use the tool in a self-serve way, though it could be a bit lighter on server resources to feel faster.

Cons

Form loading is a bit slow, and quick access to frequent actions like Edit Form or View Responses would improve usability.

Review Source

MM

Matt M.  
Director of Business and Finance  
Education Management  
Used the software for: Less than 6 months

### "Great product - lots of work to set up"

August 27, 2025

4.0

We are excited about how much efficiency and standardization Formaloo will bring to our company. We anticipate this saving significant amounts of time and unnecessary duplications of emails.

Pros

Once a form is built properly, it is an amazing tool to use to gather date more efficiently and have better workflows to make sure everyone on your team has what they need.

Cons

The up front design work to get your spaces organized and forms built is quite burdensome. Making sure you take the time and have the right amount of expertise to set up and design your workspaces is key.

Review Source

MM

Minenhle M.  
Employer  
Consumer Services  
Used the software for: I used a free trial

### "Efficient Tool for Bug Tracking and Workflow Management"

August 24, 2025

5.0

Overall, my experience with Formaloo was positive. It was straightforward to set up and use, especially for tracking bugs and issues. The platform was flexible and customizable, which made it easy to tailor forms to specific needs. It helped improve workflow and communication within the team.

Pros

I liked how easy it was to track and manage bugs and issues using Formaloo. The interface was user-friendly.

Cons

Honestly nothing because it was really easy to use, I didnt have to look for any tutorials to use it either.

Review Source

JZ

Justin Z.  
Web Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Form builder with overwhelming features"

August 23, 2025

4.0

It keeps updating features and the roadmap is quite promising. Support is also prompt. Overall my experience is good, building forms using templates and then modify a bit to suit my needs.

Pros

Client Portal frontend and backend for all forms. Ability to create complex database like Support Ticket System. So many pre-built templates. Not only you can create traditional contact, survey forms, you can also create quiz, assessment forms as well as e-Signature and Event Ticket and Booking features. Many features. You got to pay small amount only to access so many functions.

Cons

It takes some time to understand the layout, user interface and workflows. Not so many app integrations.

Review Source

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