---
title: "Formaloo Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Formaloo the right Customer Engagement solution for you? Explore 264 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/235640/Formaloo/reviews/"
page_type: "reviews"
language: "en"
---

Formaloo

4.7 (264)

[View alternatives](https://www.capterra.com/p/235640/Formaloo/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 16th, 2026

# Reviews of Formaloo

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

Sandee R

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“AI-powered form building — give it a detailed prompt with your questions and get a nearly-complete form in minutes, saving hours of manual formatting“

April 22, 2026

Adam K

CTOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding.“

April 16, 2026

Karina M

studentComputer Software, Self-employedUsed the software for: I used a free trial.

“The platform offers an incredibly intuitive drag-and-drop interface that makes building professional forms and surveys accessible without any coding knowledge.“

April 23, 2026

Karina M

studentComputer Software, Self-employedUsed the software for: I used a free trial.

“Additionally, the mobile application interface occasionally feels less fluid than the desktop version when managing large data sets.“

April 23, 2026

PB

Paul B

BookkeeperAccounting, Self-employedUsed the software for: 6-12 months.

“Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever.“

April 15, 2026

jn

justin n

CEOEvents Services, 2 - 10 employeesUsed the software for: 6-12 months.

“I am not a huge fan of the limits that Formaloo imposes on how much people can use the survey, as it limits my business and work“

April 23, 2026

German R

AnalystConsumer Services, Self-employedUsed the software for: More than 2 years.

“This functionality enables me to effortlessly design forms that facilitate the collection of information from users.“

May 1, 2026

Ev

Ernst v

Financial and Accounting ManagerAccounting, 2 - 10 employeesUsed the software for: 1-2 years.

“Dashboard Performance: The dashboards for form responses can occasionally lag when loading.“

April 16, 2026

## Showing most helpful reviews

Showing 1-25 of 264 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Tony C.  
Owner Founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "My Favorite App"

December 2, 2025

5.0

Formaloo is my favorite Software. They are the kind of software company you hope for: committed to its product, improving it continuously, and backing it with fantastic, responsive support—and yes, they promptly reply to support questions. Oh, by the way. When we started, it was version 2, they are now on 5.0 They consistently work to improve and add value.

Pros

Ease of use and the invaluable information you get from it.  At DiscoverTitusville.com, we’ve been using Formaloo for several years. It’s essential for gathering information about local businesses and identifying those interested in our services. We have a business owner survey, which goes out once a week as part of your newsletter campaign. Local businesses are asked to fill it out so we can learn more about their business. In the survey, after they have a chance to share information about their products and services we directly ask them if they are interested to a business listing. We also ask them if they are open to other marketing solutions. Based on their responses, we route them into the appropriate follow-up sequences. Formaloo has also been instrumental in collecting valuable feedback on our newsletter, helping us keep subscribers active and engaged. We know Formaloo can do even more, and we’ll continue expanding our use over time. For now, it’s been a game changer for discovering new businesses.

Cons

There is so much it can do, it's sometimes hard to break away from playing with the possibilities or adding to what is already working well.

Alternatives considered

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Reason for choosing Formaloo

Survay was limited on what it could do. It was good for surveys, but based on their responses, it wasn't good at routing them into the appropriate follow-up sequences.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Formaloo was better, easier to use, and I liked the interface more. And Formaloo can be used for so much more.

Review Source

EV

Ernst V.  
Financial and Accounting Manager  
Accounting  
Used the software for: 1-2 years

### "Great Customisation and Outstanding Customer Service"

April 16, 2026

5.0

Formaloo has been a great addition to our toolkit. It offers a wide range of customization options for building forms, and the overall experience has been excellent. We’re very happy with the platform and, especially, the outstanding technical support.

Pros

Ease of Use: Formaloo is very intuitive and easy to navigate. Even users who are not particularly tech‑savvy can build and manage forms without difficulty. Customization: There are many ways to customize forms to suit specific business requirements, which gives a lot of flexibility. Customer Support: The support team is truly impeccable. They are responsive, knowledgeable, and always willing to go the extra mile - even when it comes to finding unique or custom solutions to specific problems.

Cons

Dashboard Performance: The dashboards for form responses can occasionally lag when loading. Drag‑and‑Drop Functionality: Updating form statuses using drag‑and‑drop can be a bit glitchy at times - occasionally not moving immediately or taking a moment to respond. Email Notifications: Form completion notifications and completed PDFs sent via email can sometimes get lost and require manual downloading. This may partly be due to our own email security settings, but it has happened on occasion.

Alternatives considered

[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reason for choosing Formaloo

Did not offer the level of customization and required that every client must have a windows/microsoft account email.

Review Source

SD

Sheila D.  
Fiscal Manager  
Civic & Social Organization  
Used the software for: 1-2 years

### "Seasoned Formaloo User"

August 25, 2025

3.0

It takes lots of communication with the Formaloo team to fix bugs and/or correct your forms, dashboards, etc. I think Formaloo has a lot of potential! You will have to be very patient as a Formaloo user, though.

Pros

\-Formaloo dashboards so that external "users" can see their data. This is very difficult to set up correctly though. -You can submit an idea/feature to Formaloo team and they might implement it.

Cons

\-Formaloo has a lot of bugs in their system. If you report the issues they will usually fix them, eventually. Their system/code isn't the best. You will have to do a lot of troubleshooting. -Formaloo doesn't have every capability that I had hoped for, including "features" that they told us were capabilities, that really aren't. -Formaloo will also make updates without telling you, so you may have to change the way you have your stuff setup.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Formaloo

Formaloo was less expensive than Jotform Enterprise, for a higher number of users, and seemed like it had more features (i.e. user portals).

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

We could only afford a few users in Jotform, and we were needing to upgrade to software that was more secure (i.e. HIPPA-compliant).

Review Source

WM

William M.  
Administrator  
Recreational Facilities and Services  
Used the software for: Less than 6 months

### "Best support, development and pricing!"

May 3, 2026

5.0

Overall it's the best experience I've ever had with any third party. Its not said to look good, it's the absolute truth.

Pros

Number one is support! The rest like logic flow, understanding our needs to developing exactly what we wanted at a reasonable cost made it a no-brainer to rely on Formaloo. The client portal was built with our clients' ease of use in mind. Their marketing is not pushy but sincerely have our best interests in mind. Our clients will have the most secure means to access our services. Simply no issues at all. Why? Because they reach out to you to ensure that there will be no bugs with the implementation of the project.

Cons

Nothing that I know of. This has been the most satisfying experience I had ever had in my over 20 years in our industry.

Alternatives considered

[Knack](https://www.capterra.com/p/151003/Knack/)

Reason for choosing Formaloo

It always comes down to support. Pricing was comparable, kind of, but very poor support.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Lack of support, restricted access and inflated pricing

Review Source

PB

Paul B.  
Bookkeeper  
Accounting  
Used the software for: 6-12 months

### "Formaloo ... 110% recommended"

April 15, 2026

5.0

When I started with Formaloo, I was moving from a competitor and in doing the forms on a new system was a bit of a new experience. I didn't understand everything about how to use their interface. I tend not to just create simple forms, but forms that require calculations and cross-referencing and different things like that. I always try to challenge what a system can do. However, the support team there has been incredible. They've had a fair number of chat requests from me-"Hey, how do I do this?" "Hey, how do I do that?"-and they're always so helpful, understanding, and quick to reply all the time. Overall, the experience has been extremely positive.

Pros

Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever.

Cons

What do I like least about Formaloo is probably that I can't say something has to have two decimal places. While you can restrict something to being two decimal places, you can't say if it's 0, 0 that it has to be 2.00. It'll just show up as 2. That's a pretty minor issue, but you wanted something here.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Price... Formaloo offering a lifetime deal makes it affordable.

Review Source

Adam K.  
CTO  
Marketing and Advertising  
Used the software for: 2+ years

### "Great Form Building Software "

April 16, 2026

5.0

I’ve been using it for about 4 years now and it has worked great. The platform is reliable, and support is fast to respond and helpful when questions come up.

Pros

Easy to use and flexible platform with strong third-party integrations. It makes creating forms, collecting data, and automating processes much faster and more efficient.

Cons

Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding.

Switched from

[WordPress](https://www.capterra.com/p/131687/WordPress/)

wasn't easily customizable and integration was minimal

Review Source

BH

Becky H.  
President  
Government Administration  
Used the software for: 1-2 years

### "Excellent Customer Service"

April 22, 2026

4.0

In general I would recommend and have recommended Formaloo to my peers who do the same type of work I do and who would be able to use it in the same way.

Pros

Customer service is always prompt and extremely helpful, even doing calls or videos with you to assist in getting the end result you need.

Cons

Some aspects are not intuitive and take a little learning or playing with before you get the hang of them.

Alternatives considered

[Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reason for choosing Formaloo

more features available via formaloo than the others

Review Source

Andrew M.  
Executive Director - Public Safety  
Management Consulting  
Used the software for: 1-2 years

### "Easy and consolidated forms"

April 15, 2026

5.0

Simple and easy to use form platform that really exceeded expectations and helped address an issue promptly

Pros

We had a client that needed a simple way to circulate their code of conduct to vendors, workforce and reenactors. Formaloo enable us to get the information out there, and have users sign that they understood.

Cons

There were not really any other than getting the form header image just right sook some time, but other than that there are no real cons

Alternatives considered

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)

Reason for choosing Formaloo

Cost of the additional services required

Switched from

[Wufoo](https://www.capterra.com/p/224990/Wufoo/)

The electronic signature in Formaloo was not in Wufoo without additional cost

Review Source

Kapil -.  
Brand Strategist  
Marketing and Advertising  
Used the software for: 1-2 years

### "It can replace an entire suite of Softwares like Forms, Quiz builder, CRM, LMS, Survey software etc."

August 21, 2025

5.0

Overall Formaloo is a High Value for Money as compared to any of its alternative. You can actually replace quite a few different softwares like for Forms, CRM, Quiz builder, LMS, Survey software, etc. - for just this 1 software. Plus UI/UX is good & can be easily used by Non-Techincal, No-Code. Low-Code users as well.

Pros

Initially I got interested in Formaloo because I thought it is a Great alternative for TypeForm & Google Forms but later on I realized that it is like entire Business Operating System

Cons

Although it is a Great alternative for TypeForm for doing Surveys, etc. but I noticed that I was not able to find a lot of beautiful & aesthetically designed Survey Templates like in TypeForm.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

Because I wanted a Forms, Quiz & Survey software which gave the option of showing 1 question at a time on screen instead of overwhelming them with all the questions together.

Review Source

Krassimir I.  
CEO  
Marketing and Advertising  
Used the software for: 1-2 years

### "Give your business a polished brand image with CNAME"

August 25, 2025

5.0

It is a fairly complex and relevant tool, however - you need to spend time exploring all the available options in order to get to know them well and integrate them into your work.

Pros

the CNAME option for our forms, complete customization, variables that are really very relevant in a form

Cons

The tool is not so fast and sometimes it is difficult to wait, but my computer is maybe not so powerful

Switched from

[Typeform](https://www.capterra.com/p/137289/Typeform/)

Typeform become very expensive for the quality

Review Source

HA

Heather A.  
Owner  
Online Media  
Used the software for: 2+ years

### "More stars needed!!"

August 22, 2025

5.0

I have loved using Formaloo for my business!! I know I don’t use all the features to their full capabilities because there are so many… but I love the ability to create forms easily for the many different aspects of my biz.

Pros

I love how easy it is to set up a form… even when I’m getting very detailed with the rules. I have been using Formaloo for many different parts of my business. Super helpful.

Cons

I haven’t found anything I dislike yet. I’m sure I have much to learn as I’m not using all the features yet.

Switched from

[Google Forms](https://www.capterra.com/p/176571/Google-Forms/)

I made the switch because I needed more features.

Review Source

CC

Chev C.  
Operations Manager  
Management Consulting  
Used the software for: 1-2 years

### "Great platform and easy to use"

August 24, 2025

5.0

Pleasurable. I was able to start setting up a quiz in no time and the free plan gives access to all the features I need. That was a plus for me.

Pros

I love how easy the platform has been to use. It makes setting up forms so simple and easy! I wanted to create a quiz and found Formaloo and in minutes I had my quiz completed

Cons

No cons presently. I think Formaloo is doing a great job. The only thing I’d say is to maybe adjust billing structure and give the option to do quarterly billing if possible.

Alternatives considered

[Typeform](https://www.capterra.com/p/137289/Typeform/)

Reason for choosing Formaloo

Pricing and the fact that the free plan gave me access to what I needed

Review Source

SM

Scott M.  
Managing Director  
Computer & Network Security  
Used the software for: 1-2 years

### "Excellent Value, Easy to setup and use, yet super Powerful"

January 14, 2025

5.0

Excellent, we've implemented Formaloo internally and externally for everything from capturing customer requirements to taking timesheet submissions form engineers.

Pros

Easy to use and very quick to setup and deploy forms.

Cons

Logic can be a bit a little difficult to setup sometimes.

Alternatives considered

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[Typeform](https://www.capterra.com/p/137289/Typeform/)[Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/)

Reason for choosing Formaloo

functionality, look and price were better than alternatives and after testing it did everything we needed

Review Source

HT

Henrik T.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy & fast cutomer-data-getter, info - flow & process tool"

August 22, 2025

5.0

A superb toolset that works across many (if not all) business aeras. Easy to build out workflows, & connect with other tools. If you need customer input and process data -even end it to other apps, Formaloo is a really good bet. And at a very good price point.

Pros

A very comprehsive tool, or rather toolset. Capable of building out costomized tools matching almost (actually - propperly) any business's needs, from more general sales to coutomer support, including coaching and non traditional busines categories. You need interaction with cutomers, their info, input or other data? Formaloo offer a wide category of forms & tools that either are directly functional, with very little time spend on setting them up, allready mande template, or you can build out more complex set up's. It i easy to interconnect with other tool creating full workflows, that else would take manual expertice & time. Formaloo offers the capability to automate many else not possible proces flows.

Cons

Could be a bit overwhelmed at first, as it's a very capable tool, and if you did not have a very focused idea about what you et out to build. You can early end up spending a bit more time if you have not specified waht you set out to achieve. As when inside Formaloo you can easily get new ideas about possibilities that seemed just out of reach, tech or skill wise (if you are a smaller outfit).

Review Source

MT

Maweni T.  
Auto electrician  
Automotive  
Used the software for: 1-2 years

### "Auto electrician"

August 26, 2025

5.0

Nice one and they know how to treat employees,every employee they collect there payment in time according there a greement to make sure everything goes well

Pros

Working conditions its so good to every employee they are treated the same and they follow saferty all the time to to make sure the employees go home safe

Cons

Working culture is also good they follow there working culture according the way they have plannined at that time

Review Source

AO

Amos O.  
Director of Customer Service  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Solid product, can't wait for them to grow a bit more!"

October 21, 2025

5.0

Fantastic! It starts with the leadership down. They have a good team and culture. I have rolled it out for several of my clients and they have all been satisfied with the results.

Pros

Great value for the prices. The AI built into the form analysis makes it very convenient to analyze data in the platform. Automated AI responses are also great!

Cons

I still occasionally come across platform issues, but the support team is always quick to respond and resolve them.

Review Source

PM

Patrick M.  
Program Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "My Favorite in Building Customized Surveys"

August 22, 2025

5.0

Great experience so far. Formaloo helped me a lot to create advanced surveys suitable for different applications.

Pros

Formaloo is a great form-building platform that I used to build my surveys. There are so many features that will allow you to build any type of form you need and the platform is easy to use. My favorite feature is the logic/smart flow that moves you to the appropriate question based on the selected answer.

Cons

There are too many features in Formaloo that will require some time and practice to get used to and master the platform.

Review Source

IS

Ikram S.  
Teaching  
Computer Software  
Used the software for: 6-12 months

### "Amazing website "

August 25, 2025

5.0

I'm using it to run my business, and it helps me a lot to receive my customers information on time and contact them

Pros

More organized, and receiving all my customers on time with all their exact information in a good design

Cons

I liked everything actually, the design, the database, the way I can add things to ask my customers about , it is amazing

Review Source

Alfredo J.  
Founder and Consultant  
Information Technology and Services  
Used the software for: 1-2 years

### "Easy to use platform for simple apps and surveys."

August 23, 2025

4.0

Formal allows us to create easy to publish surveys and other types of forms, collecting data, using advanced conditions and more.

Pros

Formaloo is a very complete solution for creating and publishing online forms, including user management, surveys and more.

Cons

When we began using Formaloo, at first there were stability issues, but they are very responsive when providing support.

Review Source

MJ

Malith J.  
CEO  
Entertainment  
Used the software for: 6-12 months

### "Good dashboard/form maker for beginners"

August 25, 2025

5.0

Pros

I really like that I can make user accessible dashboard for my clients. Formaloo itself is really stable and I rarely see bugs.

Cons

I wish there was a dark mode on Formaloo sites because the light theme is eye scorching. Also I wish the custom domain feature was free

Review Source

Jayan X.  
Full Stack Developer  
Computer Software  
Used the software for: Less than 6 months

### "Easy to Use with Great Flexibility"

August 23, 2025

5.0

Overall, my experience with Formaloo has been positive it’s easy to set up, flexible for different use cases, and saves time, though the interface could be smoother in some areas

Pros

I liked that Formaloo makes it super easy to build forms and apps without coding and the templates save a lot of time

Cons

Not many cons, but sometimes the interface feels a bit confusing and a few features can be buggy or slow

Review Source

FO

Frank O.  
CEO  
Publishing  
Used the software for: 1-2 years

### "An investment for my business"

August 21, 2025

5.0

Pros

I love the variety of features for the price. From a simple form to math calculations. Each version improves and provides more tools to create forms that collect the data we need, without much effort.

Cons

I would like to have more control over the design of tables and pages. I would like to create a client portal with better design options.

Review Source

PM

Peter M.  
Co-Founder  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Powerful Platform"

August 26, 2025

5.0

Great. Overall my experience has been good. Formaloo is a powerful platform with many possibilities!

Pros

I love how easy it is to learn and build what I need on my own. I am not a developer, so my skills are limited, but Formaloo is easy to work with.

Cons

Sometimes the tutorials available were outdated and so I had a hard time finding the right path to a resolution. I think my biggest issue is the slow response to time from their online chat. Usually it’s a day later when I get their response which is not ideal when I’m trying to complete something as I have to pause and wait a day.

Review Source

SS

Sam S.  
Designer  
Design  
Used the software for: 6-12 months

### "Great Value, Extremely powerful"

August 30, 2025

5.0

Pros

Vast amount of features for the price. Really great value compared to other form builders that don't do anywhere near as much.

Cons

The conditional logic isn't setup in the most logical way, and takes abit of time to work out how to make it work in the way you want. I think this could be done better

Review Source

CT

Choloe T.  
Owner  
Alternative Medicine  
Used the software for: Less than 6 months

### "Formaloo is excellent for business owners! "

August 24, 2025

5.0

Overall I would rate Formaloo a 9/10 for its service, survey styles, security, data collection, and learning curve when adding surveys to websites.

Pros

I love Formaloo and the question types for quizzes and surveys. Surveys are auto generated or you can create your own surveys for the type of audience.

Cons

I wish Formaloo had different pricing options for the services and different surveys. Pricing options could vary for those who want inexpensive packages for the month for college students or business owners.

Review Source

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