---
title: "Formaloo Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Formaloo Software - reviews, pricing plans, popular comparisons to other Customer Engagement products and more."
source_url: "https://www.capterra.com/p/235640/Formaloo/"
page_type: "product"
language: "en"
---

# 

 Formaloo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 20, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Formaloo

## What is Formaloo?

Formaloo is the world’s leading free form builder and no-code platform for creating powerful forms, surveys, dashboards, CRMs, and custom business apps, all without writing a single line of code. Trusted by 30,000+ businesses worldwide, Formaloo lets teams build AI-powered forms, smart surveys, quizzes, calculators, customer portals, membership sites, HR dashboards, and internal tools—all from one centralized, scalable platform.

## What is Formaloo used for?

[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Form Builder](https://www.capterra.com/form-builder-software/)[Survey](https://www.capterra.com/survey-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 264 user reviews

Reviews sentiment

Positive

97%

Neutral

2%

Negative

0%

Starting price

$19

Per User, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

-   Forms Automation / 2026
-   Survey / 2026
-   App Building / 2025
-   Form Builder / 2025
-   No Code Platform / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Formaloo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://formaloo.com&name=Formaloo)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Formaloo

4.7 (264)

VS.

[4.7 (2,917)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting Price

$19

Flat Rate, Per Month

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (264)

Ease Of Use

4.7 (2,893)

Value For Money

4.7 (238)

Value For Money

4.5 (2,324)

Customer Service

4.7 (227)

Customer Service

4.5 (2,153)

## Formaloo alternatives

[4.7 (973)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (5,306)](https://www.capterra.com/p/153140/Connecteam/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (207)](https://www.capterra.com/p/138990/Cognito-Forms/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.5 (103)](https://www.capterra.com/p/144453/FormAssembly/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/235640/Formaloo/alternatives/)

## FAQs about Formaloo

Overview

### What problems does Formaloo solve?

Formaloo solves slow, fragmented data collection and clunky client workflows by letting teams quickly build branded forms, surveys, quizzes, portals, and lightweight apps without coding. Marketing teams, agencies, educators, and small businesses use it to qualify leads, centralize customer data, automate follow-ups, and replace multiple point tools at lower cost.

Answer based on 152 reviews

Overview

### Which roles and teams benefit most from Formaloo?

Formaloo is most used by founders, CEOs, owners, and directors who need fast ways to build forms, collect data, and manage internal workflows without heavy development. Marketing teams use it for lead capture and campaign data, while consultants and operators streamline client intake, feedback collection, and process automation.

Answer based on 264 reviews

Talk to an expert

### More questions?

Ask our experts

Overview

### What company size and industries is Formaloo built for?

Formaloo is built mainly for small businesses, which make up 92% of reviewers, with Marketing and Advertising the top industry at 22%. It serves marketing, HR, operations, agencies, healthcare, education, fintech, insurance, and government teams, with additional reviewer representation in Information Technology and Services and E-Learning at 8% each.

Answer based on 264 reviews

Features and Usability

### What are the key features of Formaloo?

Formaloo includes a drag-and-drop form builder, survey and quiz creation, and conditional logic as its core features. Reviewers also highlight templates, built-in database and data management tools, API and webhook integrations, and no-code options for client portals, internal apps, and custom workflows.

Answer based on 156 reviews

Integrations

### Which third-party tools and platforms does Formaloo integrate with?

Formaloo integrates with Google Sheets, WordPress, Zapier, Stripe, Pabbly Connect, PayPal, Slack, and Microsoft Excel. Reviewer mentions confirm these links for data export, website embedding, team notifications, payments, and workflow automation. Catalog listings also show connections to Make, Meta for Business, Shopify, and WooCommerce.

Answer based on 69 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Formaloo?

Formaloo is fairly easy to onboard for teams handling basic forms and surveys, with templates helping nontechnical users get started quickly. Training is available through in-person sessions, live online training, webinars, documentation, and videos. Admins and users setting up advanced logic, databases, or styling usually need more time and guidance.

Answer based on 27 reviews

Getting Started and Support

### What customer support options does Formaloo offer, and how do users rate the experience?

Formaloo offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as fast, attentive, and helpful, with some mentioning video or call-based guidance. A smaller set of reviewers report delays, disorganization, and occasional issues falling through the cracks.

Answer based on 54 reviews

Features and Usability

### How good is Formaloo for building forms?

Formaloo makes form building fast, flexible, and accessible for many teams that need more than basic online forms. Marketing teams, startups, and no-code users often use it for surveys, lead capture, quizzes, portals, and workflows, though advanced customization, complex setups, and design control can require extra learning or CSS knowledge.

Answer based on 156 reviews

Features and Usability

### Is Formaloo easy to use?

Formaloo feels easy to start with for simple forms, while advanced features take more time to learn. Small businesses, non-technical users, and teams often find the interface clean, templates helpful, and setup straightforward, though some menus feel cluttered, some tutorials lag behind updates, and complex workspaces can be harder to manage.

Answer based on 77 reviews

## Who uses Formaloo?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

AI summary

Based on 3,697 Customer Engagement reviews

Capterra data shows that buyers of customer engagement software rank the following features as their top priorities:

-   **Content Management** (**53%** of reviewers rated this feature as critical)
-   **Engagement Tracking** (**44%**)
-   **Activity Tracking** (**40%**)

Formaloo supports all three features that reviewers rate most highly: **Content Management**, **Engagement Tracking**, and **Activity Tracking**. Together, these capabilities help businesses organize customer-facing content, monitor how people interact with campaigns and touchpoints, and keep a clear record of user actions, allowing teams to improve communication, respond faster to customer behavior, and make better engagement decisions.

Engagement Tracking

4.4 (9)

66.67% of 9 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

Activity Tracking

5.0 (4)

25.00% of 4 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

Third-Party Integrations

4.2 (24)

83.33% of 24 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Alerts/Notifications

4.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Forms Creation & Design

4.6 (79)

88.61% of 79 reviewers that rated this feature as important or highly important

With this capability, you can quickly build visually appealing, flexible forms using a wide range of templates and design options. Reviewers appreciate the intuitive interface, ease of use, and the ability to tailor forms for various needs and audiences.

Customizable Fields

4.7 (74)

85.14% of 74 reviewers that rated this feature as important or highly important

Formaloo offers extensive options to tailor fields for collecting precise data. Reviewers appreciate the flexibility, ability to use various field types, and integration with tools like Excel and Freshdesk, though some mention missing advanced field types like repeaters.

Formaloo 180 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Abbreviation Detection: Automatically comprehend data abbreviation terms
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Ad hoc Query: One-off queries made on an as-needed basis
- Address Validation: Verifies and confirms the accuracy of an address
- Agile Methodologies: Iterative project Management approach that involves technologies such as Kanban, Scrum, XP, APF, XPM and more
- AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
- AI-assisted Development: Receive suggestions from an automated tool on the next steps to take in the development process based on your prior activity
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- Anonymous Feedback: Allow reviewers to provide anonymous feedback to encourage honest conversations
- API: Application programming interface that allows for integration with other systems/databases
- Application Management: Track, manage and store the applications of potential future members, customers or candidates
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes
- Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws
- Audit Trail: A record of all activities within the system, including user access, changes made, etc.
- Authentication: Verify the identity of users/devices to enable secure access
- Autofill: Automatically populating fields or sections within a form
- Automatic Backup: Data is backed up automatically to prevent data loss
- Backup and Recovery: Create backups and provide methods to recover deleted/lost data
- Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking
- Business Process Automation: Helps automate and manage information, tasks, and procedures by establishing routines and patterns associated with processes
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.
- Churn Management: Identify customers at risk of migration and activate strategies to retain them
- Client Portal: Private online space that lets businesses securely share documents and provide information access to clients
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Collaborative Development: Work with others within one platform/system on the application development process
- Commenting/Notes: Leave comments and notes on documents for others to view
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Compatibility Testing: Preview how the app will display on multiple device types and operating systems
- Compliance Tracking: Track and report regulatory data to either internal management or external stakeholders
- Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions
- Configurable Workflow: Configure existing workflows to meet your organization's needs
- Content Creation: The ability to create unique content
- Content Library: Centralized repository to store content and assets
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Convert to PDF: Create, edit, convert to and from PDF files
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Custom Development: Development of custom software, web apps, mobile apps, etc.
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Portal: A website or login for customers to access information
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Dashboard: Alter the layout and content of dashboards
- Customizable Fields: Formaloo offers extensive options to tailor fields for collecting precise data. Reviewers appreciate the flexibility, ability to use various field types, and integration with tools like Excel and Freshdesk, though some mention missing advanced field types like repeaters.
- Customizable Forms: You can adapt forms extensively, including layout, logic, and design. Some reviewers find the flexibility valuable for complex needs, with options for conditional logic and branding, though a few wish for even more customization capabilities.
- Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Data Aggregation and Publishing: Assemble data from multiple sources
- Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software
- Data Capture and Transfer: Import, collect, and capture data from multiple sources
- Data Cleansing: Removes data that is incomplete, inaccurate, or irrelevant from a dataset
- Data Connectors: Connect to big data sources
- Data Dictionary Management: Stores definitions of the data elements and their relationships (metadata) and how they are retrieved for the user
- Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources
- Data Import/Export: Import and export data to and from software applications
- Data Mapping: Track the management and flow of data throughout the organization
- Data Migration: Move from one database to another, or upgrade the version of database software being used
- Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository
- Data Replication: Process of copying and storing data in more than one site or node
- Data Retrieval: Search and find data in a structured format
- Data Security: Protect sensitive data for digital privacy
- Data Storage Management: Manage and store data in a database
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Data Virtualization: Retrieve and use data without requiring technical details about the data
- Data Visualization: Graphical representation of data
- Database Conversion: Transformation of data from one format to another
- Database Support: Supports common databases such as MySQL and Oracle
- Deployment Management: Manage the processes involved when making the application ready for use
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Document Storage: Store and organize documents in a centralized system
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Electronic Forms: Digital forms that are shared and accessed online
- Electronic Signature: Digitally sign online documents
- Email Address Extraction: Extract email addresses from multiple data sources
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Reminders: Reminders sent via email
- Employee Portal: Online portal where employees can access and track their own information
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
- File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more
- For No-Code Development: Build applications without the use of code
- Forms Creation & Design: With this capability, you can quickly build visually appealing, flexible forms using a wide range of templates and design options. Reviewers appreciate the intuitive interface, ease of use, and the ability to tailor forms for various needs and audiences.
- Forms Management: Store, manage and track all forms in a centralized location
- Full Text Search: Search for specific words or phrases within a document or database
- Gamification: Games or game-like elements to track progress and reward accomplishments
- Generative AI: Use AI to generate content in the form of text, images, videos, etc.
- Graphical User Interface: A visual way of interacting with an application or operating system using items such as windows, icons, and menus
- Graphical Workflow Editor: Create, design and modify the flow and processes of tasks in a project
- Image Capture: Process images and automatically scan for data
- Integrated Development Environment: An application for source code editing, compiling, and debugging
- Integrations Management: Identify which applications need to exchange data and enable these data connections
- Iteration Management: Planning out the structure and duration of repetitive intervals of time dedicated to specific tasks during the development cycle
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lifecycle Management: Manage the end-to-end lifecycle, from initial setup/development to deployment and maintenance
- Live Chat: Ability to chat online in real time
- Media Library: Collection of images, videos and other digital content that can be used
- Mis-Keyed Variation Detection: Detects when a user has input/keyed data incorrectly
- Mobile Access: Access software remotely via mobile devices
- Mobile Survey: Distribute a survey via mobile devices
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers
- Multi-Language: Manage and support multiple languages
- Multiple Data Sources: Allows users to manage data from a number of sources
- Multiple Programming Languages Supported: Run stored procedures and queries in multiple programming languages, such as JSON, Java, Python, Ruby, Perl, and SQL
- Multiple Question Types: Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay
- No-Code: Drag and drop/visual interfaces that allow non-tech users to build without writing code
- NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels
- Offline Access: Ability of websites, web applications, or mobile applications to function without an active internet connection
- Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection
- Optical Character Recognition: Ability to recognize printed or written text within digital images or scanned documents
- Performance Monitoring: Monitoring and measurement of relevant metrics to assess the performance of IT resources
- Phonetic Variation Detection: Detects variations in pronunciation or variations in spelling across regions.
- Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more
- Progress Tracking: Reporting on how each user, task or process has advanced since its initiation
- Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments
- Project Workflow: Create, manage, or update project workflows.
- Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group
- Question Branching: Survey design technique that directs respondents to different questions based on their previous answers
- Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews
- Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text
- Randomization: Randomize the displayed order of questions and answer options
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Chat: Engage in direct, instant messaging with customers, users, etc.
- Real-Time Data: Receive data and information in real time
- Real-Time Monitoring: Active monitoring of systems, applications, or networks
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Real-Time Updates: Receive system updates as soon as any changes are made
- Relational Database Management: Database management based on relationships between data
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: This aspect helps you track engagement and analyze results with clear charts and downloadable reports. Reviewers indicate it’s easy to use and integrates with Google Sheets and Zapier, though some want more customization and advanced analytics options.
- Requirements Management: Enables creation, management, and tracking of product requirements & features during product production/development
- Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey
- Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.)
- Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals
- Rules-Based Workflow: Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Secure Data Storage: Securely stores data to prevent data loss or breaches
- Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information
- Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral
- Single Sign On: Allow users to access multiple services after entering their login credentials once
- Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior
- Skip Logic: Skip over or route respondents to different questions based on their previous answers
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access
- Support Audio/Images/Video: Allow media to be embedded in the question or answer options
- Survey Builder: It gives you the ability to create both simple and multi-step surveys with ease. Users think the builder is highly customizable, offers useful templates, and makes gathering feedback and insights straightforward, even allowing for language changes and CSS customization.
- Surveys & Feedback: Gauge satisfaction and receive information for improvement and success
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Task Management: Create, manage and track all task activities and progression
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Unified Directory: Store, modify, and track user accounts and access in a centralized directory
- URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment
- User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
- Version Control: Track revisions and updates made to files and navigate between different versions
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Visual Modeling: Use visual elements such as pre-built blocks and/or shapes to assemble a model or design
- Voice Recognition: Recognize/detect varying frequencies in a person's voice to identify/verify "who" is speaking
- Web Forms: Web form that allows users to enter data that is sent and processed for different reasons
- Web/Mobile App Development: Create/edit commerce applications for mobile devices and/or web
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows
- Workflow Configuration: Alter the default workflow to meet your organization's needs
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

Get Advice

We can help you find the software with the features you need.

Features

4.6 (264)

4.6

Based on 264 reviews

## Pricing

Value for money

4.7 (238)

Free Trial

Free Version

Free

$0.00

Pro

$19.00

Per User,Per Month

Business

$29.00

Per User,Per Month

Enterprise

$5,000

Usage Based,Per Year

Value for money

4.7 (238)

4.7

Based on 238 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (227)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (227)

4.7

Based on 227 reviews

## User reviews

Overall rating

4.7

Based on 264 reviews

Filter by rating

5(202)

4(55)

3(6)

2(0)

1(1)

Mentioned topic

Sorted by most recent

WM

William M.

Administrator

Recreational Facilities and Services

### "Best support, development and pricing!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 3, 2026

Overall it's the best experience I've ever had with any third party. Its not said to look good, it's the absolute truth.

Pros

Number one is support! The rest like logic flow, understanding our needs to developing exactly what we wanted at a reasonable cost made it a no-brainer to rely on Formaloo. The client portal was built with our clients' ease of use in mind. Their marketing is not pushy but sincerely have our best interests in mind. Our clients will have the most secure means to access our services. Simply no issues at all. Why? Because they reach out to you to ensure that there will be no bugs with the implementation of the project.

Cons

Nothing that I know of. This has been the most satisfying experience I had ever had in my over 20 years in our industry.

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Lack of support, restricted access and inflated pricing

Alternatives considered

[Knack](https://www.capterra.com/p/151003/Knack/)

Reasons for choosing Formaloo

It always comes down to support. Pricing was comparable, kind of, but very poor support.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

German R.

Analyst

Consumer Services

### "for Foms process Formaloo is the solutions"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 1, 2026

I have been using it for several years, and with the latest version, they have improved since version 0. Now the forms look better, users like them, and they complete all the questions. The PDF feature makes it even better.

Pros

This functionality enables me to effortlessly design forms that facilitate the collection of information from users. Not only does this streamline the process of data gathering, but it also ensures that the forms are visually appealing, enhancing user engagement. The combination of ease of use and aesthetic design encourages more users to participate and submit their information. Overall, this capability significantly improves the efficiency of obtaining valuable insights from users.

Cons

At this moment, I find myself in a situation where I possess nothing of significance or value. Despite my efforts to obtain or create something meaningful, I have not yet succeeded in accumulating any noteworthy items or achievements. Therefore, I can confidently say that, as of now, I do not have anything that stands out or holds importance to me.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Amirali P.

Co-Founder

Marketing and Advertising

### "One of the best form builders I've used"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 29, 2026

Genuinely impressed with Formaloo. The platform is intuitive, the designs look professional without any tweaking, and the response dashboards are a nice bonus that most form tools don't bother with. Customer-facing experience felt smooth on my end and (based on feedback) on my respondents' end too. Really happy I gave it a try, one of those tools that just works.

Pros

The interface is clean, the drag-and-drop builder is fast, and I had a professional-looking survey ready to share within minutes.

Cons

Honestly, very little. There's a slight learning curve when you start exploring the more advanced features like conditional logic, but the documentation fills the gaps quickly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Taylor C.

CMO

Health, Wellness and Fitness

### "Amazing Form Builder"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 28, 2026

Great and positive experience with Formaloo. Not many difficulties using it and customer support is always helpful to resolve.

Pros

Great customer support and value for money. Interface is easy to use to create forms and publish. Am able to create a variety of forms for my use cases.

Cons

Always had some difficulty in properly receiving transactional emails when a form is submitted. Customer support is good to resolve, but wish there was a better system to ensure all submissions are received to our emails.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LA

Laleh A.

Instructor

Sports

### "Good to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 23, 2026

I am happy to use it overall even though it happened that sometimes the website is down and cannot work with it

Pros

User friendly, anyone can make forms there. It’s easy to duplicate a form or even connect it to Google Drive

Cons

It’s a bit pricy specially for new businesses and I cannot use the free version and have people’s signatures

Switched from

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

The company decided to move to this platform

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Karan K.

Digital Marketing Manager

Marketing and Advertising

### "An Honest Review on Formaloo"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

April 23, 2026

What I like the most is how flexible it is. You can build forms, quizzes, CRMs, and even mini dashboards without needing technical skills. The interface is clean and easy to understand, and setting up conditional logic is much smoother compared to other tools I’ve tried. I also appreciate the integrations and how easily I can export or manage data. It saves me time when handling leads and analyzing responses. Overall, it’s a powerful tool if you want more than just a simple form builder.

Pros

I’ve been using Formaloo for a few months now, mainly for creating lead capture forms and internal workflows, and it has honestly simplified a lot of things for me. As someone working in digital marketing, I needed something that wasn’t just a basic form builder but could also handle logic, automation, and data organization.

Cons

There is a bit of a learning curve when you start exploring the more advanced features. Also, sometimes the UI can feel slightly overwhelming because of the number of options available. A few more ready-made templates for specific industries would make it even better.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Karina M.

student

Computer Software

### "Efficient, Customizable, and Highly Intuitive"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

April 23, 2026

Overall, my experience with Formaloo has been very positive, as it balances sophisticated data management with an accessible, user-friendly design. It effectively bridges the gap between simple form builders and complex database applications, making it a versatile tool for both lead generation and internal organization. While there is a minor learning curve for its more advanced features, the platform's flexibility and robust integration options make it a reliable choice for streamlining digital workflows.

Pros

The platform offers an incredibly intuitive drag-and-drop interface that makes building professional forms and surveys accessible without any coding knowledge. Its powerful conditional logic and relational database features provide a high level of customization for complex data collection. Additionally, the seamless integration with tools like Google Sheets and Slack significantly streamlines the workflow for managing responses.

Cons

While the platform is powerful, the learning curve for advanced relational database features can be a bit steep for new users. Some of the more complex styling options require a baseline understanding of CSS to fully execute. Additionally, the mobile application interface occasionally feels less fluid than the desktop version when managing large data sets.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JN

justin N.

CEO

Events Services

### "Great product and very easy to use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

April 23, 2026

Pros

What I like most about Formaloo is the ease of access and how easy it is to create an inquiry. I also like how easy it is to integrate it into my website

Cons

I am not a huge fan of the limits that Formaloo imposes on how much people can use the survey, as it limits my business and work

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AN

Anonymous User

School Liaison

Education Management

### "Incredibly helpful data management tool with room for growth"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

April 22, 2026

Pros

Integration of multiple sources of data entry into one software. Amazingly customisable form creation. Easy and convenient data handling. Helpful portal for managing different teams.

Cons

Some user interface bugs and occasional unreliable automated emails attached to forms' Advance Logic that could be dealt with.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BH

Becky H.

President

Government Administration

### "Excellent Customer Service"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 22, 2026

In general I would recommend and have recommended Formaloo to my peers who do the same type of work I do and who would be able to use it in the same way.

Pros

Customer service is always prompt and extremely helpful, even doing calls or videos with you to assist in getting the end result you need.

Cons

Some aspects are not intuitive and take a little learning or playing with before you get the hang of them.

Alternatives considered

[Google Docs](https://www.capterra.com/p/160756/Google-Docs/)

[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)

Reasons for choosing Formaloo

more features available via formaloo than the others

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/235640/Formaloo/reviews/)

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