# Formaloo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Formaloo the right Customer Engagement solution for you? Explore 264 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/235640/Formaloo/reviews --- Formaloo 4.7 (264) [View alternatives](https://www.capterra.com/p/235640/Formaloo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 28th, 2026 # Reviews of Formaloo Ease of use 4.6 Customer Service 4.7 ## Pros and Cons in Reviews Sandee R OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “AI-powered form building — give it a detailed prompt with your questions and get a nearly-complete form in minutes, saving hours of manual formatting“ April 22, 2026 Adam K CTOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding.“ April 16, 2026 Karina M studentComputer Software, Self-employedUsed the software for: I used a free trial. “The platform offers an incredibly intuitive drag-and-drop interface that makes building professional forms and surveys accessible without any coding knowledge.“ April 23, 2026 Karina M studentComputer Software, Self-employedUsed the software for: I used a free trial. “Additionally, the mobile application interface occasionally feels less fluid than the desktop version when managing large data sets.“ April 23, 2026 PB Paul B BookkeeperAccounting, Self-employedUsed the software for: 6-12 months. “Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever.“ April 15, 2026 jn justin n CEOEvents Services, 2 - 10 employeesUsed the software for: 6-12 months. “I am not a huge fan of the limits that Formaloo imposes on how much people can use the survey, as it limits my business and work“ April 23, 2026 German R AnalystConsumer Services, Self-employedUsed the software for: More than 2 years. “This functionality enables me to effortlessly design forms that facilitate the collection of information from users.“ May 1, 2026 EP Erle P ConsultantManagement Consulting, Self-employedUsed the software for: 1-2 years. “For example when creating a client portal, and customised can be a bit challenging unless you have a clear set of documentation around it (especially for teams, when someone else has a update it)“ September 7, 2025 ## Showing most helpful reviews Showing 1-25 of 264 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Adam K. CTO Marketing and Advertising Used the software for: 2+ years ### "Great Form Building Software " April 16, 2026 5.0 I’ve been using it for about 4 years now and it has worked great. The platform is reliable, and support is fast to respond and helpful when questions come up. Pros Easy to use and flexible platform with strong third-party integrations. It makes creating forms, collecting data, and automating processes much faster and more efficient. Cons Form formatting relies heavily on CSS instead of a visual editor, which can make customization more difficult for users who are not comfortable with coding. Switched from [WordPress](https://www.capterra.com/p/131687/WordPress/) wasn't easily customizable and integration was minimal Review Source EV Ernst V. Financial and Accounting Manager Accounting Used the software for: 1-2 years ### "Great Customisation and Outstanding Customer Service" April 16, 2026 5.0 Formaloo has been a great addition to our toolkit. It offers a wide range of customization options for building forms, and the overall experience has been excellent. We’re very happy with the platform and, especially, the outstanding technical support. Pros Ease of Use: Formaloo is very intuitive and easy to navigate. Even users who are not particularly tech‑savvy can build and manage forms without difficulty. Customization: There are many ways to customize forms to suit specific business requirements, which gives a lot of flexibility. Customer Support: The support team is truly impeccable. They are responsive, knowledgeable, and always willing to go the extra mile - even when it comes to finding unique or custom solutions to specific problems. Cons Dashboard Performance: The dashboards for form responses can occasionally lag when loading. Drag‑and‑Drop Functionality: Updating form statuses using drag‑and‑drop can be a bit glitchy at times - occasionally not moving immediately or taking a moment to respond. Email Notifications: Form completion notifications and completed PDFs sent via email can sometimes get lost and require manual downloading. This may partly be due to our own email security settings, but it has happened on occasion. Alternatives considered [Microsoft Forms](https://www.capterra.com/p/246649/Microsoft-Forms/) Reason for choosing Formaloo Did not offer the level of customization and required that every client must have a windows/microsoft account email. Review Source SD Sheila D. Fiscal Manager Civic & Social Organization Used the software for: 1-2 years ### "Seasoned Formaloo User" August 25, 2025 3.0 It takes lots of communication with the Formaloo team to fix bugs and/or correct your forms, dashboards, etc. I think Formaloo has a lot of potential! You will have to be very patient as a Formaloo user, though. Pros \-Formaloo dashboards so that external "users" can see their data. This is very difficult to set up correctly though. -You can submit an idea/feature to Formaloo team and they might implement it. Cons \-Formaloo has a lot of bugs in their system. If you report the issues they will usually fix them, eventually. Their system/code isn't the best. You will have to do a lot of troubleshooting. -Formaloo doesn't have every capability that I had hoped for, including "features" that they told us were capabilities, that really aren't. -Formaloo will also make updates without telling you, so you may have to change the way you have your stuff setup. Alternatives considered [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Formaloo Formaloo was less expensive than Jotform Enterprise, for a higher number of users, and seemed like it had more features (i.e. user portals). Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) We could only afford a few users in Jotform, and we were needing to upgrade to software that was more secure (i.e. HIPPA-compliant). Review Source PB Paul B. Bookkeeper Accounting Used the software for: 6-12 months ### "Formaloo ... 110% recommended" April 15, 2026 5.0 When I started with Formaloo, I was moving from a competitor and in doing the forms on a new system was a bit of a new experience. I didn't understand everything about how to use their interface. I tend not to just create simple forms, but forms that require calculations and cross-referencing and different things like that. I always try to challenge what a system can do. However, the support team there has been incredible. They've had a fair number of chat requests from me-"Hey, how do I do this?" "Hey, how do I do that?"-and they're always so helpful, understanding, and quick to reply all the time. Overall, the experience has been extremely positive. Pros Formaloo has been absolutely amazing at being able to create forms easily and quickly. And not just simple forms, but even those involving calculations or drop-downs and radio buttons, whatever. Cons What do I like least about Formaloo is probably that I can't say something has to have two decimal places. While you can restrict something to being two decimal places, you can't say if it's 0, 0 that it has to be 2.00. It'll just show up as 2. That's a pretty minor issue, but you wanted something here. Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Price... Formaloo offering a lifetime deal makes it affordable. Review Source WM William M. Administrator Recreational Facilities and Services Used the software for: Less than 6 months ### "Best support, development and pricing!" May 3, 2026 5.0 Overall it's the best experience I've ever had with any third party. Its not said to look good, it's the absolute truth. Pros Number one is support! The rest like logic flow, understanding our needs to developing exactly what we wanted at a reasonable cost made it a no-brainer to rely on Formaloo. The client portal was built with our clients' ease of use in mind. Their marketing is not pushy but sincerely have our best interests in mind. Our clients will have the most secure means to access our services. Simply no issues at all. Why? Because they reach out to you to ensure that there will be no bugs with the implementation of the project. Cons Nothing that I know of. This has been the most satisfying experience I had ever had in my over 20 years in our industry. Alternatives considered [Knack](https://www.capterra.com/p/151003/Knack/) Reason for choosing Formaloo It always comes down to support. Pricing was comparable, kind of, but very poor support. Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Lack of support, restricted access and inflated pricing Review Source BH Becky H. President Government Administration Used the software for: 1-2 years ### "Excellent Customer Service" April 22, 2026 4.0 In general I would recommend and have recommended Formaloo to my peers who do the same type of work I do and who would be able to use it in the same way. Pros Customer service is always prompt and extremely helpful, even doing calls or videos with you to assist in getting the end result you need. Cons Some aspects are not intuitive and take a little learning or playing with before you get the hang of them. Alternatives considered [Google Docs](https://www.capterra.com/p/160756/Google-Docs/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Formaloo more features available via formaloo than the others Review Source Andrew M. Executive Director - Public Safety Management Consulting Used the software for: 1-2 years ### "Easy and consolidated forms" April 15, 2026 5.0 Simple and easy to use form platform that really exceeded expectations and helped address an issue promptly Pros We had a client that needed a simple way to circulate their code of conduct to vendors, workforce and reenactors. Formaloo enable us to get the information out there, and have users sign that they understood. Cons There were not really any other than getting the form header image just right sook some time, but other than that there are no real cons Alternatives considered [Wufoo](https://www.capterra.com/p/224990/Wufoo/) Reason for choosing Formaloo Cost of the additional services required Switched from [Wufoo](https://www.capterra.com/p/224990/Wufoo/) The electronic signature in Formaloo was not in Wufoo without additional cost Review Source German R. Analyst Consumer Services Used the software for: 2+ years ### "for Foms process Formaloo is the solutions" May 1, 2026 5.0 I have been using it for several years, and with the latest version, they have improved since version 0. Now the forms look better, users like them, and they complete all the questions. The PDF feature makes it even better. Pros This functionality enables me to effortlessly design forms that facilitate the collection of information from users. Not only does this streamline the process of data gathering, but it also ensures that the forms are visually appealing, enhancing user engagement. The combination of ease of use and aesthetic design encourages more users to participate and submit their information. Overall, this capability significantly improves the efficiency of obtaining valuable insights from users. Cons At this moment, I find myself in a situation where I possess nothing of significance or value. Despite my efforts to obtain or create something meaningful, I have not yet succeeded in accumulating any noteworthy items or achievements. Therefore, I can confidently say that, as of now, I do not have anything that stands out or holds importance to me. Review Source Sandee R. Owner Marketing and Advertising Used the software for: 2+ years ### "Formaloo: Powerful, Versatile, and Getting Better All the Time" April 22, 2026 5.0 I've used Formaloo for several years after acquiring it through an AppSumo lifetime deal, and the recent updates have made it genuinely impressive. The AI form builder alone is worth it. What used to take hours now takes minutes. If you need a flexible, powerful form and data collection tool that grows with you, Formaloo delivers. Pros I've used Formaloo for a number of years now and it just keeps getting better. Here are some things I appreciate about it: • AI-powered form building — give it a detailed prompt with your questions and get a nearly-complete form in minutes, saving hours of manual formatting • Versatile use cases — works for private community applications, surveys, email marketing, intake forms, and more • WordPress integration — embeds smoothly into WordPress websites • Easy result retrieval — form results are simple to access and act on • Intuitive interface — easy enough to use without needing to contact support Cons Like any robust tool, there's a learning curve when exploring the more advanced features, but it's worth the effort. Review Source Taylor C. CMO Health, Wellness and Fitness Used the software for: 2+ years ### "Amazing Form Builder" April 28, 2026 5.0 Great and positive experience with Formaloo. Not many difficulties using it and customer support is always helpful to resolve. Pros Great customer support and value for money. Interface is easy to use to create forms and publish. Am able to create a variety of forms for my use cases. Cons Always had some difficulty in properly receiving transactional emails when a form is submitted. Customer support is good to resolve, but wish there was a better system to ensure all submissions are received to our emails. Review Source TS Tribeny S. Junior Developer Information Technology and Services Used the software for: Less than 6 months ### "Perfect for surveys, forms, crm and workflow!" April 23, 2025 5.0 I use it quite a lot in my work and the AI features are truly the best and well curated to use professionally Pros Perfectly crafted for work use and just has amazing features and super helpful to manage workflows Cons Can be a little cluttered at the beginning Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) This has more features and is more professional. The AI features in this work super well too! Review Source MC Monico C. Owner Photography Used the software for: 1-2 years ### "Easy for a guy like me" September 3, 2025 5.0 Using formaloo has been a great experience for me. I'm not a techy, but when using it, it really does make my workflow look like I really know what I'm doing. Pros I really like how straight forward the layout is and how easy it is to use. There is a lot options to customize your layouts. I use Formaloo to create a name list when doing events. It gives me a great way to collect data like names, email and phone numbers. It a great product and good value for the money. Cons I don't have any cons about using the software. They publish a lot of email information showing different ways of how to use the software. I only wish I had more time to learn how to use it more often. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) Formaloo is a much more of a professional application and has more options Review Source HA Heather A. Owner Online Media Used the software for: 2+ years ### "More stars needed!!" August 22, 2025 5.0 I have loved using Formaloo for my business!! I know I don’t use all the features to their full capabilities because there are so many… but I love the ability to create forms easily for the many different aspects of my biz. Pros I love how easy it is to set up a form… even when I’m getting very detailed with the rules. I have been using Formaloo for many different parts of my business. Super helpful. Cons I haven’t found anything I dislike yet. I’m sure I have much to learn as I’m not using all the features yet. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) I made the switch because I needed more features. Review Source DA Diego A. Customer specialist Consumer Services Used the software for: Less than 6 months ### "Simple and intuitive " August 26, 2025 4.0 The overall experience is good, it is a good alternative to use when you want simple forms to use and you do not want to overthink and just want to launch your form. Pros The interface is simple and intuitive to use, you do not need to in now programing to create simple forms for your personal or business use. Cons I would love to have more control over the form, it is good for simple use but when you want more control over like where do you want the results, create pdfs of the results or merged the answers you do not have those options. Alternatives considered [Make](https://www.capterra.com/p/154278/Integromat/)[SimpleConsign](https://www.capterra.com/p/121828/SimpleConsign/)[Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Reason for choosing Formaloo The price for those other products were much higher but as the above the alternatives have greater capacities Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) The price for job form is too high but the features are greater. My company decided to go back for the features. Review Source CC Chev C. Operations Manager Management Consulting Used the software for: 1-2 years ### "Great platform and easy to use" August 24, 2025 5.0 Pleasurable. I was able to start setting up a quiz in no time and the free plan gives access to all the features I need. That was a plus for me. Pros I love how easy the platform has been to use. It makes setting up forms so simple and easy! I wanted to create a quiz and found Formaloo and in minutes I had my quiz completed Cons No cons presently. I think Formaloo is doing a great job. The only thing I’d say is to maybe adjust billing structure and give the option to do quarterly billing if possible. Alternatives considered [Typeform](https://www.capterra.com/p/137289/Typeform/) Reason for choosing Formaloo Pricing and the fact that the free plan gave me access to what I needed Review Source GM Glen M. Director Design Used the software for: 1-2 years ### "A great way to create complex forms" August 21, 2025 5.0 Overall quite positive, we’ve used it a lot with our clients who have been satisfied at the level of polish and security too. Pros The platform has all the features that a lot of others lack, including html email support for auto responders and complex logic that is easy to implement. Cons The rendering can sometimes be a little buggy. This means that the form will sometimes not be completely accessible. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) Formaloo is more feature rich and better integrations. Review Source AG Aman G. Founder Broadcast Media Used the software for: Less than 6 months ### "Simple solution is best solution " August 25, 2025 5.0 Excellent. Highly recommend. User interface and final outcome, both are a breeze to use once setup is done. Pros I was looking for the simplest way do a really complicated survey and formaloo came to rescue. Gone are the days when you need complicated softwares to do complex personality quizzes. Cons Learning curve was a bit off in the beginning but as I kept going, I understood the design intention. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Not sophisticated enough to scale for professional use. Review Source HT Henrik T. Owner Marketing and Advertising Used the software for: 1-2 years ### "Easy & fast cutomer-data-getter, info - flow & process tool" August 22, 2025 5.0 A superb toolset that works across many (if not all) business aeras. Easy to build out workflows, & connect with other tools. If you need customer input and process data -even end it to other apps, Formaloo is a really good bet. And at a very good price point. Pros A very comprehsive tool, or rather toolset. Capable of building out costomized tools matching almost (actually - propperly) any business's needs, from more general sales to coutomer support, including coaching and non traditional busines categories. You need interaction with cutomers, their info, input or other data? Formaloo offer a wide category of forms & tools that either are directly functional, with very little time spend on setting them up, allready mande template, or you can build out more complex set up's. It i easy to interconnect with other tool creating full workflows, that else would take manual expertice & time. Formaloo offers the capability to automate many else not possible proces flows. Cons Could be a bit overwhelmed at first, as it's a very capable tool, and if you did not have a very focused idea about what you et out to build. You can early end up spending a bit more time if you have not specified waht you set out to achieve. As when inside Formaloo you can easily get new ideas about possibilities that seemed just out of reach, tech or skill wise (if you are a smaller outfit). Review Source MT Maweni T. Auto electrician Automotive Used the software for: 1-2 years ### "Auto electrician" August 26, 2025 5.0 Nice one and they know how to treat employees,every employee they collect there payment in time according there a greement to make sure everything goes well Pros Working conditions its so good to every employee they are treated the same and they follow saferty all the time to to make sure the employees go home safe Cons Working culture is also good they follow there working culture according the way they have plannined at that time Review Source AO Amos O. Director of Customer Service Marketing and Advertising Used the software for: Less than 6 months ### "Solid product, can't wait for them to grow a bit more!" October 21, 2025 5.0 Fantastic! It starts with the leadership down. They have a good team and culture. I have rolled it out for several of my clients and they have all been satisfied with the results. Pros Great value for the prices. The AI built into the form analysis makes it very convenient to analyze data in the platform. Automated AI responses are also great! Cons I still occasionally come across platform issues, but the support team is always quick to respond and resolve them. Review Source JB Jeffery B. Co Founder Entertainment Used the software for: 6-12 months ### "A++++ Review Go Formaloo" August 26, 2025 5.0 Overall I can't ask for anything better I use formaloo for all my needs. The customer service is everything I need. Pros The easiest learning curve ever, and the value. A++++ My colleagues told me about this and I'm glad they did Cons There is none. I think overtime that this tool will grow and scale. I have no problems with this and I'm glad it was created. Review Source MA Mike A. Manager Food & Beverages Used the software for: I used a free trial ### "Formaloo Great Review " August 24, 2025 5.0 I loved it formaloo is just very superior amongst its competitors I can’t believe how great it is to use Pros Very informative easy to navigate a complete novice will understand right from the very beginning you can’t go wrong Cons Nothing that I can think of as I stated above it’s very great I don’t have anything negative to say about Formalioo Review Source MM Matt M. Director of Business and Finance Education Management Used the software for: Less than 6 months ### "Great product - lots of work to set up" August 27, 2025 4.0 We are excited about how much efficiency and standardization Formaloo will bring to our company. We anticipate this saving significant amounts of time and unnecessary duplications of emails. Pros Once a form is built properly, it is an amazing tool to use to gather date more efficiently and have better workflows to make sure everyone on your team has what they need. Cons The up front design work to get your spaces organized and forms built is quite burdensome. Making sure you take the time and have the right amount of expertise to set up and design your workspaces is key. Review Source MM Minenhle M. Employer Consumer Services Used the software for: I used a free trial ### "Efficient Tool for Bug Tracking and Workflow Management" August 24, 2025 5.0 Overall, my experience with Formaloo was positive. It was straightforward to set up and use, especially for tracking bugs and issues. The platform was flexible and customizable, which made it easy to tailor forms to specific needs. It helped improve workflow and communication within the team. Pros I liked how easy it was to track and manage bugs and issues using Formaloo. The interface was user-friendly. Cons Honestly nothing because it was really easy to use, I didnt have to look for any tutorials to use it either. Review Source GK Gargi K. Physiotherapist Hospital & Health Care Used the software for: I used a free trial ### "Formaloo must be on your to-do!" April 26, 2025 5.0 Great app to create templates for building apps. The overall features are great if you don't want to be stuck making new codes. Pros Among other things, the customer support was amazing! The user friendly interface makes is super easy to use and the free version is a cherry on top! Cons Changing a form from one layout to another can be a little challenging at times, but every software has a learning curve so wouldn't really complain. 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