--- title: "Factors.ai Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Factors.ai Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/236130/Factorsai/" page_type: "product" language: "en" --- # Factors.ai Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Factors.ai ## What is Factors.ai? Factors.AI is a Marketing Analytics and Attribution platform that helps you understand and prove the impact of how your activities impact revenue For teams in charge of optimising the digital purchasing experience — see how ads perform, how users interact on the website, and learn what brings in more revenue. With an easy self-serve interface, multi-touch attribution models, AI-powered analytics engine, and template library — you'll have all the answers to frequent marketing questions ## What is Factors.ai used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $15000 Other, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Factors.ai?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.factors.ai&name=Factors.ai) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Factors.ai 4.8 (20) VS. [4.5 (6,248)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15000 Other, Per Year Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (20) Ease Of Use 4.3 (8,039) Value For Money 4.5 (19) Value For Money 4.2 (5,524) Customer Service 4.9 (20) Customer Service 4.4 (5,179) ## Factors.ai alternatives [4.3 (712)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.5 (283)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,100)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [View all alternatives](https://www.capterra.com/p/236130/Factorsai/alternatives/) ## FAQs about Factors.ai Overview ### Which roles and teams benefit most from Factors.ai? Factors.ai is most used by marketing teams, analytics leaders, and revenue operations managers who need account-level attribution, campaign performance insights, and funnel visibility. Product and executive leaders use it to understand buyer behavior, prioritize growth opportunities, and align marketing, sales, and product decisions with pipeline outcomes. Answer based on 20 reviews Overview ### What company size and industries is Factors.ai built for? Factors.ai is built for sales and marketing teams at high-growth B2Bs, with 70% of reviewers from small businesses and Computer Software the top industry at 20%. It also serves Enterprise and Midsize Business users at 15% each, with Marketing and Advertising at 15% and Financial Services at 10%. Answer based on 20 reviews Features and Usability ### What are the key features of Factors.ai? Factors.ai offers marketing automation with attribution modeling, campaign analytics, and multi-touch attribution. It also includes behavioral analytics, customer journey mapping, lead qualification, intent data, real-time reporting, funnel analysis, and customizable dashboards for tracking web traffic, conversions, and pipeline metrics. Pricing ### How much does it cost and what fees or limitations are included? Factors.ai starts with a free trial, then the Growth plan costs $15,000 per year. Starter has no listed price and includes up to 3,000 companies identified per month and 5 seats; Custom pricing is available for larger teams. Reviewers mention good value for money. Answer based on 4 reviews Integrations ### Which third-party tools and platforms does Factors.ai integrate with? Factors.ai integrates with 10 third-party tools and platforms, including CRM, marketing, and automation systems such as HubSpot CRM, Salesforce.org Nonprofit Cloud, Marketo Engage, Google Ads, Google Search Console, LinkedIn for Business, Meta for Business, Zapier, Segment, and Apollo. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Factors.ai offer? Factors.ai provides live online sessions, documentation, and videos to help teams get started. Live online sessions support guided setup and direct instruction, documentation offers written reference for features and steps, and videos provide self-paced walkthroughs for learning the product. Answer based on 1 reviews Getting Started and Support ### What customer support options does Factors.ai offer? Factors.ai provides Email/Help Desk, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Reviewers describe the support team as quick to respond, helpful with custom reporting needs, and willing to solve setup issues, though some mention early-stage integration gaps and less straightforward dashboard creation. Answer based on 3 reviews ## Features AI summary Based on 2,720 Marketing Analytics reviews Capterra data shows that buyers of marketing analytics software rank the following features as their top priorities: - **Reporting & Statistics** (**42%** of reviewers rated this feature as critical) - **Performance Metrics** (**46%**) - **Conversion Tracking** (**42%**) Factors.ai supports all three of the features reviewers value most: **Reporting & Statistics**, **Performance Metrics**, and **Conversion Tracking**. Together, these capabilities give teams clear visibility into campaign results, help them measure marketing effectiveness, and track how efforts turn into conversions, allowing businesses to make better decisions and improve return on investment. Reporting & Statistics 4.5 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Performance Metrics 4.9 (8) 87.50% of 8 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Conversion Tracking 4.6 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Data Import/Export 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Customer Journey Mapping 4.4 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Factors.ai 79 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Advertising Management: Manage advertising space and its sales within your network or publication - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Sales Teams/Organizations: Caters to sales teams - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Intent Data: Data results that indicate future customer interest in products - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Capture: Automatically identify and save contact information of potential customers - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Single Sign On: Allow users to access multiple services after entering their login credentials once - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time on Site Tracking: Track the amount of time users spend on websites - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.5 (20) 4.5 Based on 20 reviews ## Pricing Value for money 4.5 (19) Free Trial [View pricing plan details](https://www.capterra.com/p/236130/Factorsai/pricing/) Starter Get a Custom Quote It includes: - Campaign Analytics - Channel Connectors - CRM Connectors - Custom Events - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports - Multi-Touch Attribution - Website Analytics Growth $15,000 Other,Per Year It includes: - Automated Weekly Insights - Channel Connectors - Comapaign Analytics - CRM Connectors. AI-Powered "Explain" for Automated CRO - Custom Events - Dedicated Customer Success Manager - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports - Multi-Touch Attribution - Website Analytics Custom Starts at $25000/year It includes: - Custom Attribution Models - Custom Features - Platinum Customer Support Value for money 4.5 (19) 4.5 Based on 19 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (20) 4.9 Based on 20 reviews ## User reviews Overall rating 4.8 Based on 20 reviews Filter by rating 5(15) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent Tanu K. Head of Marketing Computer Software ### "Recommend the platform " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 2, 2026 Factors.ai has helped us get a much clearer picture of how multiple channels are working together to bring prospects and customers to us. Pros The ability to see interactions that bring in traffic and what channels are contributing to the leads that are coming in Cons The user interface and filters can definitely do with some improvements . Also some in app tutorials may be good. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kashish S. SalesOps Manager Computer Software ### "The most affordable yet powerful marketing+sales analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 31, 2022 Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. Pros A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. Cons Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. ME Madhav E. Product Manager Financial Services ### "Best marketing analytics solution " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2022 Great analytics solution that helps understand the best performing channels, campaigns and keywords. We were primarily tracking website form submissions as our primary KPI with Factors. The funnels feature helps identify different channel, campaign and landing page combinations that lead to form submissions. Pros 1\. It makes life very easy to build website funnels - much easier to build and visualize as compared to any other tool such as Google analytics 2. Best customer support I have seen for a SaaS product - The team helps build any reports we require. 3. Very easy to understand the results of any A/B test we perform for landing pages or other website content Cons Ability to share reports outside the tool is currently not present ( Though it is informed that it may come soon ) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Co-Founder and CEO Computer Software ### "The best platform for website marketing attribution " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 21, 2022 We had a fabulous experience using Factors.ai Pros Loved the accuracy of marketing attribution to channels for lead generation of websites Cons Nothing in particular. The onboarding could have been slightly smoother but that is just a minor gripe. Reasons for choosing Factors.ai The level of accuracy was just amazing Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. BR Balajee R. Co-founder Financial Services ### "Great for Marketing Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 20, 2022 We were looking for a tool that we could use to track our marketing event analytics without the sampling problems that GA introduces. Of course, we use were using a more big name analytics product for product analytics for a specific subset of our users to cut costs. However, for marketing campaigns we wanted to measure the conversions across all our traffic sources which would have been prohibitively expensive for us on the aforementioned big name analytics product. We got in touch with Factors.ai and their \[SENSITIVE CONTENT\] got on a call to walk us through how we could integrate it in our product. He even helped us streamline our analytics pipeline so that we were not locked in to one analytics pipeline. Overall, Factors.ai has been a fantastic pick for us. We have all our campaign conversion stats in one place. Pros Simple marketing reports. None of the cruft. Immediate, actionable data only. Cons The UI can probably use a bit more polish, but I expect they'll get there considering how fast they're moving Reasons for choosing Factors.ai Price, great onboarding Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jyoti S. Marketing Manager Information Technology and Services ### "Easy to use tool to track that helps evaluate improvise campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 4, 2022 Good Pros Easy to use and helps analyse vast data in no time Cons Social media can be integrated so it will make it easier to track the performance of these digital platforms Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Edoardo D. CEO Marketing and Advertising ### "What a product and what a team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 31, 2022 Awesome, 10/10 Pros The software is super intuitive and easy to use. Once setup (thanks to the big helo of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4,3% resulting in an increase in revenue close to 15%. Cons Not much, I'd say if I had to find a negative thing is that without the help of Factors' team I would have not been able to set it up. But again, they helped me through every step of the way :) Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Alternatives considered [Funnel](https://www.capterra.com/p/156756/Funnel/) Reasons for choosing Factors.ai Customer service and price Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AS Asha S. Performance Marketing Excutive Information Technology and Services ### "Factors " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 10, 2022 I like the way it collects the correct data and is also helpful in creating multiple reports using the funnel and attribution model and representing the data in your own way. Pros Factors.ai is easy and convenient to use and it helps to track the data smoothly. Superb Tool! Cons It will be better if we can use factors script via GTM. In order to keep the script in the header part, we have to use its script on website pages. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. RB Rohit B. Marketing Specialist Computer Software ### "Great App for Marketing Insights" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 6, 2022 Pros A handy application when it comes to tracking efforts spent on organic and paid marketing. Cons Visual representation of data can be better. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. AT Arpan T. Founder Marketing and Advertising ### "Best analytics tool for founders and marketers." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 11, 2021 It provides an overall view of my business that I couldn't get from any other source. Pros I am very glad I found Factors. It provides an overall view of my business that I couldn't get from any other source. I am able to look at accurate metrics that are updated in real-time. I recommend this to anyone trying to expand their business. Cons No cons as such. Support of different CRMs like Pipedrive would be great. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. [View all Reviews](https://www.capterra.com/p/236130/Factorsai/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.