--- title: "Factors.ai Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Factors.ai Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/236130/Factorsai/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Factors.ai Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Factors.ai ## What is Factors.ai? Factors.AI is a Marketing Analytics and Attribution platform that helps you understand and prove the impact of how your activities impact revenue For teams in charge of optimising the digital purchasing experience — see how ads perform, how users interact on the website, and learn what brings in more revenue. With an easy self-serve interface, multi-touch attribution models, AI-powered analytics engine, and template library — you'll have all the answers to frequent marketing questions ## What is Factors.ai used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 24 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $15000 Other, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Factors.ai?[Manage this product listing](https://www.g2.com/products/factors-ai/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Factors.ai 4.8 (20) VS. [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15000 Other, Per Year Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (20) Ease Of Use 4.3 (8,040) Value For Money 4.5 (19) Value For Money 4.2 (5,525) Customer Service 4.9 (20) Customer Service 4.4 (5,180) ## Factors.ai alternatives [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.5 (287)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/236130/Factorsai/alternatives/) ## FAQs about Factors.ai Overview ### Which roles and teams benefit most from Factors.ai? Factors.ai is most used by marketing teams, including marketing managers, performance marketers, inbound leaders, and digital media managers, to identify campaign influence, track account engagement, and prioritize demand-generation activity. Marketing operations and analytics teams use it to connect attribution data with reporting, while sales operations, product leaders, founders, and executives assess pipeline signals and growth decisions. Answer based on 20 reviews Overview ### What company size and industries is Factors.ai built for? Factors.ai is built for small-business sales and marketing teams in computer software, which represents 20% of reviewers, at high-growth B2B companies. Reviewer data shows 70% are small businesses, while marketing and advertising accounts for 15% and financial services 10%; midsize and enterprise organizations each represent 15%. Answer based on 20 reviews Features and Usability ### What are the key features of Factors.ai? Factors.ai offers marketing automation, attribution modeling, and campaign analytics for tracking performance across channels. It also includes behavioral analytics, customer journey mapping, intent data, lead qualification, and real-time dashboards, plus customizable reports, API access, third-party integrations, and multi-touch attribution for measuring engagement and conversion activity. Pricing ### How much does it cost and what fees or limitations are included? Factors.ai starts with a free trial, then the Starter plan has no listed price and includes up to 3,000 companies identified per month and 5 seats. The Growth plan costs $15,000 per year for 8,000 companies and 10 seats. Custom pricing is available for larger teams. Answer based on 4 reviews Integrations ### Which third-party tools and platforms does Factors.ai integrate with? Factors.ai integrates with Apollo, Drift, Google Ads, Google Search Console, HubSpot Agent Hub, HubSpot CRM, LinkedIn for Business, Marketo Engage, Microsoft Advertising, Salesforce Nonprofit Cloud, Segment, and Zapier. It also connects with HeyReach, Make, Meta for Business, RudderStack, and SalesRobot for sales, marketing, and data workflows. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Factors.ai offer? Factors.ai provides live online sessions, documentation, and videos for training. Live online sessions support guided setup and direct instruction, documentation gives written reference material for steps and feature details, and videos offer self-paced visual learning for teams getting started. Answer based on 1 reviews Getting Started and Support ### What customer support options does Factors.ai offer? Factors.ai provides Email/Help Desk, a Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. Reviewer feedback describes the support team as quick, helpful, and willing to build custom reports or solve reporting issues, though some users noted that specialized requests could require extra assistance. Answer based on 3 reviews ## Features AI summary Based on 2,771 Marketing Analytics reviews Not all Marketing Analytics products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Factors.ai includes **Real-Time Data**, which helps teams monitor performance as activity happens and make faster marketing decisions. However, it does not include **Contact Management** or **Email Marketing**. Instead, it offers **Campaign Management** (**52%**) and **Lead Capture** (**62%**), which give marketing teams better visibility into campaign execution and incoming prospects, helping businesses track demand and respond to opportunities more quickly. Conversion Tracking 4.6 (9) 88.89% of 9 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customer Journey Mapping 4.4 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Visualize and analyze customer experience across all touchpoints and channels Activity Dashboard 4.8 (8) 50.00% of 8 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Performance Metrics 4.9 (8) 87.50% of 8 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. ROI Tracking 4.6 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Cross Channel Attribution 4.8 (6) 66.67% of 6 reviewers that rated this feature as important or highly important Track user conversions from all digital sources Factors.ai 79 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Advertising Management: Manage advertising space and its sales within your network or publication - AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Activity Tracking: A report showing what actions customers perform - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - For Sales Teams/Organizations: Caters to sales teams - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Intent Data: Data results that indicate future customer interest in products - Interaction Tracking: Track interaction history by documenting conversations for contacts - Keyword Tracking: Track and monitor a specific set of keywords - KPI Monitoring: Tracking the status of previously identified performance measurements - Lead Capture: Automatically identify and save contact information of potential customers - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Predictive Analytics: Predict future data based on historical data sets - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Real-Time Reporting: Active reporting of data and metrics - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Segmentation: Group leads or contacts based on their specific characteristics - Single Sign On: Allow users to access multiple services after entering their login credentials once - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Time on Site Tracking: Track the amount of time users spend on websites - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Interaction Tracking: Monitor user activity through engagement methods - Visitor Tracking: Track visitors and purpose of visits - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visualization: Graphical representation of data or processes - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.5 (20) 4.5 Based on 20 reviews ## Pricing Value for money 4.5 (19) Free Trial [View pricing plan details](https://www.capterra.com/p/236130/Factorsai/pricing/) Starter Get a Custom Quote It includes: - Campaign Analytics - Channel Connectors - CRM Connectors - Custom Events - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports - Multi-Touch Attribution - Website Analytics Growth $15,000 Other,Per Year It includes: - Multi-Touch Attribution - Website Analytics - Automated Weekly Insights - Channel Connectors - Comapaign Analytics - CRM Connectors. AI-Powered "Explain" for Automated CRO - Custom Events - Dedicated Customer Success Manager - Events and Form Tracking - Funnels and Customer Journey Mapping - Kpis and Metric Reports Custom Starts at $25000/year It includes: - Custom Features - Custom Attribution Models - Platinum Customer Support Value for money 4.5 (19) 4.5 Based on 19 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Make](https://www.capterra.com/p/154278/Integromat/)[ Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (20) 4.9 Based on 20 reviews ## User reviews Overall rating 4.6 Based on 24 reviews Filter by rating Counts reflect reviews available in this feed. 5(15) 4(8) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Sanjay N. Senior Manager - Integrated Marketing ### "Much needed, but needs better functionality" 3.5 November 5, 2026 Factors.AI helps us understand website traffic distribution and measure campaign performance more effectively. The insights into visitor behavior and marketing impact enable better optimization of campaigns, improve targeting, and support more data-driven decision-making. Pros Stands out for its intuitive UI, seamless CRM and marketing integrations, and fast performance. Its AI-driven insights help uncover pipeline impact effectively, while the responsive support team and smooth onboarding process make adoption quick and user-friendly. Cons The domain visitor data can be noisy, with irrelevant companies appearing and limited options to segment or exclude domains that are not relevant to our target accounts. Better filtering and qualification of visitor domains would improve accuracy and usability. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tanu K. Head of Marketing Used the software for: 1-3 years ### "Recommend the platform " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 July 6, 2026 Factors.ai has helped us get a much clearer picture of how multiple channels are working together to bring prospects and customers to us. Pros The ability to see interactions that bring in traffic and what channels are contributing to the leads that are coming in Cons The user interface and filters can definitely do with some improvements . Also some in app tutorials may be good. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. pravin G. Data Research Engineer Used the software for: 1-3 years 4.0 November 6, 2026 AI summary based on a full review Factors.AI provides essential insights into website visitors and marketing attribution, aiding in the identification of business opportunities and campaign performance. Some users may find the setup process for tracking and reporting to be somewhat complex. Log in to unlock the full review, detailed ratings, and pros & cons Vinod A. Junior Digital marketing Associate Used the software for: 1-3 years 4.0 November 5, 2026 AI summary based on a full review Factors.ai effectively addresses the challenge of email outreach by enabling users to identify website visitors and their interests, which aids in crafting targeted campaigns. The learning curve associated with its many features can be a drawback for first-time users. Log in to unlock the full review, detailed ratings, and pros & cons Reviewer Co-Founder 4.5 November 4, 2026 AI summary based on a full review Factors.AI excels in delivering deep insights into visitor behavior, helping users identify effective landing pages and campaigns. The AI features are still developing, and automated reporting capabilities would enhance the overall experience. Log in to unlock the full review, detailed ratings, and pros & cons RE Reviewer Head of Analytics Used the software for: 1-3 years ### "Factors helped in improving the accuracy of our Web Analytics data" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 22, 2021 Having a very good experience with the platform and the team. I could see good improvements in the product and data sanctity from the day we started. Looking forward to a fruitful experience in the future as well Pros The feature we liked the most about Factors is the accuracy at which our KPIs were measured. Using GA we were getting only an estimate of Page Time, Session Time sampled on 10% of users, and factors helped in weeding out this inaccuracy. Unsampled data availability and the precision at which they track user engagement metrics like scroll depth and cursor movements were big positives. It met and exceeded most of the expectations we had in comparison to GA Cons Being an early stage startup certain integrations were not available (Netcore etc). Also our use case was more of Web Analytics and they were built for marketing analytics hence custom dashboard creations were not straight forward. However all our requirements were met as they helped us with these custom issues and solved all our problems. Their customer support team is quick in addressing and solving any issues Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Manager - Analytics Used the software for: 1-3 years ### "All in one marketing attribution and analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 25, 2021 Pros Problem Statements: 1.) Distributed marketing and sales data (GA for website visitor, Salesforce for CRM data, individual ads platforms and Search Console for organic search data). 2.) Time+effort to access to marketing+sales funnel metrics with required breakdowns and filters. 3.) Analysing impact of an intermediate lead state on final conversion: E.g., Pre-qualified funnel. 4.) Gauging time taken (TAT analysis) from one lifecycle stage of a lead to another. E.g., TAT analysis. 5.) Measuring marketing activities' impact on value/quality of leads and sales. Solutions: 1.) Factors integrates with the website visitor, CRM, Ads platform and Search Console data bringing all data in a single place. Eliminated need to hop across tools to track marketing KPIs. 2.) Analysts at Design Cafe track the following funnel on a regular basis in order to determine the efficacy of marketing and sales activities-> Leads to Meeting Schedule (i.e., Qualified Leads) to Meeting Done (i.e., Opportunity) to Sign Up (i.e., Customer). During this they end up access 2 or more reports in Salesforce as they want to breakdown this by city, source, channel, campaign and segment. Using the Salesforce integration, Factors pulls all CRM updates at a lead and opportunity objects level. And all these updates are further available for reporting in a choronological order as events with all the Salesforce properties like city, source, channel, etc. Using these update events, analysts were able to create any marke Cons Data loading is little slow and factors is working on the issue Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Shreyansh G. Associate Program Manager Used the software for: 1-3 years ### "How YourStory was able to weed out the inaccuracy in their marketing analytics data with Factors" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 26, 2021 Being a digital media company, YourStory’s primary KPIs are traffic metrics like sessions, pageviews, session time spent, and page time spent. The marketing analytics team at YourStory encountered inaccuracy (even the inactivity of website visitors is considered) in the ‘session time spent’ and ‘page time spent’ metrics data reported by GA 360. These numbers were important as they played a huge role in the board-level reporting on the engagement of users. Furthermore, these numbers helped the editorial team with feedback on the kind of content to create and publish. So accuracy in these qualitative metrics had a huge business impact. With Google Analytics’s free version, the marketing team was also facing data sampling problems and the traffic metrics showed up 10-15% lower or higher than the actual numbers. YourStory also needed all the web activity raw data into BigQuery for their internal reporting After moving to Factors, YourStory was able to improve the ROI on their marketing tech stack and find a more efficient and affordable solution. Pros 1) After switching to Factors, YourStory was able to access unsampled website traffic data. This allows them to analyse the data without worrying about the quality and sanitization of data. 2) Since Factors only accounts for cursor movements and user engagement as part of the session time spent and page time spent data, Yourstory is able to accurately analyse visitor activity and qualitative metrics. 3) With Factors’ custom API integration, YourStory was able to push their own website visitor data from Factors into BigQuery which made it easier for their analytics team to create internal dashboards. Cons Improvement in Visualization and dashboards Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kashish S. SalesOps Manager Used the software for: Less than 1 year ### "The most affordable yet powerful marketing+sales analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2022 Attribution being a very tricky landscape to maneuver, Factors has helped us understand a customer’s path to conversion very accurately enabling better measurement and campaign optimization by adjusting various attribution models for micro-conversions. Pros A multi-touch attribution reporting that provides accurate, scalable, and actionable data that helps you make better marketing decisions, and transform the insights you gather into action leading to more marketing efficiency and less waste of our valuable marketing dollars. With an excellent onboarding team in place, the understanding of the various features of the Factors app has been made effortless. Affordable yet powerful- definitely a go-to alternative to all the expensive product analytics tools out there. Cons Need to login to view the dashboards. But as per our CSM, being able to share dashboards using a URL is soon going live as a product enhancement Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Edoardo D. CEO Used the software for: Less than 1 year ### "What a product and what a team!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 1, 2022 Awesome, 10/10 Pros The software is super intuitive and easy to use. Once setup (thanks to the big helo of Factors' team) tracking became a piece of cake. Thanks to Factors I can now see clearly where my leads come from. Since using Factors I have increased my conversion rate by 4,3% resulting in an increase in revenue close to 15%. Cons Not much, I'd say if I had to find a negative thing is that without the help of Factors' team I would have not been able to set it up. But again, they helped me through every step of the way :) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/236130/Factorsai/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.